Portable Air Purifier Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, UK, Canada - Size and Forecast 2024-2028

Portable Air Purifier Market Size 2024-2028 

The portable air purifier market size is forecast to increase by USD 6.77 billion at a CAGR of 11.54% between 2023 and 2028. The market is experiencing significant growth, driven by the incorporation of advanced technologies such as HEPA filters, activated carbon filters, UV-C light, and ionizers. These innovations enhance air cleaning efficiency and provide additional health benefits. The rise in awareness of diseases caused by air pollution, including respiratory issues and cardiovascular diseases, is another major growth factor. However, the market faces challenges such as the presence of counterfeit products, which can negatively impact consumer trust and market reputation. Portable air purifiers offer a solution for homes and businesses seeking to improve air quality without the expense and complications of installing complicated HVAC systems. Despite these challenges, the market is expected to continue its growth trajectory, fueled by increasing consumer demand for cleaner and healthier indoor environments.

Market Analysis

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The market is witnessing significant growth due to rising air pollution levels, particularly in urban areas. Outdoor air pollution from busy roads and industrial areas, as well as indoor air quality concerns from open burning and the use of clean cooking fuels, are driving the demand for air purifiers. The harmful effects of air pollution on health, including premature deaths and toxic air quality, have prioritized the importance of maintaining good indoor air quality. These gadgets use various technologies such as High-Efficiency Particulate Air (HEPA) filters, Activated Carbon Filtration, and Fume & Smoke Collectors to remove the smallest particles and neutralize gases.

In addition, fine particulate matter, a major contributor to air pollution, is effectively addressed by these devices, providing health benefits for users. Dust collectors are also an essential feature in many models. Overall, the market is expected to continue growing as people prioritize air care in their homes and workplaces.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application
  • Residential
  • Commercial
• Geography
  • APAC
    • China
    • Japan
  • North America
    • Canada
    • US
  • Europe
    • UK
  • South America
  • Middle East and Africa

By Application Insights

The residential segment is estimated to witness significant growth during the forecast period. The global market for portable air purifiers is witnessing significant growth due to the increasing concern over health hazards posed by gases, contaminants, pollen, and pet dander. These compact and lightweight devices offer an effective solution for improving air quality in smaller spaces, including homes, offices, and open-concept areas. Advanced technologies, such as HEPA filters, activated carbon, and ionizers, help eliminate a wide range of pollutants, including those from construction activities, vehicular emissions, and dust storms. Portable air purifiers are particularly beneficial in areas with poor air quality, such as cities with high traffic congestion and NOx emissions from diesel cars and electric vehicles.

In addition, the health benefits of cleaner air are well documented, with studies linking air pollution to cognitive abilities and respiratory issues. With the rise of smart homes and Wi-Fi connectivity, many air purifiers now offer advanced features, such as smart sensors and UV-C lamps, to monitor and eliminate bacteria, viruses, and the smallest particles. The market's growth is driven by supportive government regulations for effective air pollution monitoring and control, increasing public-private funding for research and development, and rising public awareness about the health and environmental consequences of air pollution. Despite the high cost and potential complexity of some models, the portability and ease of use of these gadgets make them an attractive alternative to expensive and complicated HVAC systems.

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The residential segment accounted for USD 3.82 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In urban areas, outdoor air pollution poses significant health risks due to the harmful effects of pollutants from busy roads, industrial areas, open burning, and vehicle emissions. Indoor air quality in buildings is equally important, with sources including cookstoves using clean or non-clean fuels, public transport, and volatile organic compounds from various sources. The need for healthy indoor environments has led to an increasing demand for portable air purifiers. Small-scale manufacturers produce a range of these devices, employing technologies such as HEPA filters, ionic filters, and negative ions to combat airborne particles, allergens, odors, and respiratory problems. Renewable energy and pollution prevention technologies are integral to addressing both indoor and outdoor air quality issues.

Furthermore, public health problems associated with poor air quality, such as allergies and other health issues, necessitate the adoption of clean air solutions. Sales channels for portable air purifiers extend to commercial buildings, workspaces, restaurants, hospitals, and residential properties. Air quality is a critical concern in all these settings, with pollutants such as particulate matter, nitrogen oxides, and sulfur dioxide affecting ambient air quality. By improving indoor air quality and reducing exposure to outdoor pollution, portable air purifiers contribute to overall public health and well-being.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Incorporation of advanced technologies in air purifiers is the key driver of the market. The market is experiencing significant growth due to the increasing concern for health hazards caused by various gases, contaminants, pollen, and pet dander. These compact and lightweight devices are increasingly popular for use in larger rooms, open-concept spaces, offices, and even homes and businesses where Wi-Fi connectivity is available. Advanced technologies, such as activated carbon filters and industrial HEPA filters, are being employed to enhance filtration capabilities and improve aesthetics. Plasma technology, which eliminates airborne contaminants while minimizing surface contamination, is also gaining traction in the market. Moreover, the development of air purifiers that utilize biotics and enzymes to remove pollutants while minimizing filter waste is a promising trend.

In addition, the market expansion is driven by the need to address health hazards from construction activities, vehicular emissions, and NOx emissions, particularly from diesel cars and traffic congestion. UV-C lamps and smart sensors are also being integrated into portable air purifiers to target the smallest particles and eliminate bacteria, viruses, and other pollutants. Despite the expense and potential complexity of some models, the health benefits of cleaner air make portable air purifiers an attractive gadget for consumers seeking to improve their cognitive abilities and overall well-being.

Market Trends

Rise in awareness of diseases caused due to air pollution is the upcoming trend in the market. Air pollution, a significant environmental issue, poses health hazards for individuals worldwide, affecting both developed and developing countries. Developing nations, with their increasing industrialization and urbanization, face more severe air pollution due to high energy consumption, extensive construction activities, and escalating transportation-related emissions. Air pollution can adversely impact various organs and systems in the human body, contributing to health concerns such as cardiovascular diseases and ischemic heart disease. Contaminants like gases, pollen, and pet dander can be present in indoor environments, necessitating the use of air purifiers. Portable air purifiers, compact and lightweight, offer a solution for smaller spaces, open-concept offices, and homes.

Moreover, these devices employ various technologies, including HEPA filters, activated carbon, and ionizers, to remove pollutants. Smart sensors and Wi-Fi connectivity are increasingly common features in modern air purifiers, enabling users to monitor air quality and control the device remotely. Air pollution sources, such as construction activities, vehicular emissions, and diesel cars, contribute to NOx emissions and NO2 concentrations, necessitating the use of air purifiers in homes and businesses. Dust storms and traffic congestion can also worsen air quality, making portable air purifiers essential gadgets for maintaining good health. Portable air purifiers offer health benefits by removing tiny particles, bacteria, viruses, and other contaminants, including those from steel and iron dust, using technologies like UV-C lamps. Despite their benefits, air purifiers can be expensive and complicated compared to traditional HVAC systems. However, their portability and ease of use make them an attractive option for individuals seeking to improve their indoor air quality.

Market Challenge

Presence of counterfeit products is a key challenge affecting the market growth. Portable air purifiers have gained significant popularity due to rising concerns over air pollution and its health hazards. These devices effectively address gases, contaminants, pollen, and pet dander in compact and lightweight designs, making them ideal for homes, businesses, and open-concept spaces. Advanced technologies like HEPA filters, activated carbon, and ionizers help eliminate tiny particles and neutralize harmful gases. Portable air purifiers offer health benefits in various settings, including offices, construction sites, and areas affected by traffic congestion, dust storms, or vehicular emissions. Some models even come with Wi-Fi connectivity and smart sensors for enhanced functionality. However, the market faces challenges with the proliferation of counterfeit products.

In addition, these imitations, often made with inferior materials, compromise durability and performance. The affordability of counterfeit air purifiers may attract consumers, but they ultimately risk compromising on health and safety. Authentic air purifiers, while more expensive, ensure optimal performance and long-term value. Air pollution sources include construction activities, steel and iron industries, and vehicles, particularly diesel cars and electric vehicles, which emit NOx emissions and NO2 concentrations. Portable air purifiers can help mitigate these risks, providing a cost-effective solution for individuals and businesses seeking to maintain good indoor air quality.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

3M Co. - The company offers portable air purifier product such as 3M portable compressed air filter

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• AllerAir Industries Inc.
• Arovast Corp.
• AustinAir
• Camfil AB
• Daikin Industries Ltd.
• Dyson Technology India Pvt. Ltd.
• Honeywell International Inc.
• IQAir AG
• LG Corp.
• Lifa Air Plc
• NAP SYSTEMS
• Netmarble Corp.
• Panasonic Holdings Corp.
• Koninklijke Philips N.V.
• Samsung Electronics Co. Ltd.
• Sharp Corp.
• TRACS
• Whirlpool Corp.
• Xiaomi Communications Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The Portable Air Purifiers Market is witnessing significant growth due to increasing concerns over indoor air quality in urban areas. With the rise of busy roads, industrial areas, open burning, and vehicle emissions, outdoor air pollution poses a significant threat to public health. However, people are turning to portable air purifiers to create healthy indoor environments. These devices help mitigate the harmful effects of airborne particles, allergens, odors, and volatile organic compounds (VOCs) in buildings such as homes, workspaces, restaurants, hospitals, and commercial properties.

Furthermore, portable air purifiers use various technologies like HEPA filters, ionic filters, and negative ions to eliminate pollutants and improve air quality. Small-scale manufacturers are also entering the market, offering affordable solutions for residential properties. Strict vehicle emission limits and the adoption of renewable energy and pollution prevention technologies are expected to further boost the market. Despite the benefits, challenges such as sales channels and the presence of competing technologies remain. Public health problems like respiratory problems, allergies, and other health issues associated with poor indoor air quality are driving demand for clean air solutions. The market is expected to continue growing as people prioritize healthy indoor environments.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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