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The portable air purifier market share is expected to increase to USD 5.84 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 10.27%.
This portable air purifier market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers portable air purifier market segmentation by application (residential and commercial) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The portable air purifier market report also offers information on several market vendors, including Airfree Produtos Electronicos SA, Austin Air Systems Ltd., Blue Star Ltd., Coway Co. Ltd., Daikin Industries Ltd., Dyson Ltd., Guardian Technologies LLC, Haier Smart Home Co. Ltd., Honeywell International Inc., Koninklijke Philips NV, Panasonic Corp., Real Spirit USA Inc., Sharp Corp., Unilever PLC, Vesync Co. Ltd., and Whirlpool Corp. among others.
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The incorporation of advanced technologies in air purifiers is notably driving the portable air purifier market growth, although factors such as the presence of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the portable air purifier industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Portable Air Purifier Market Driver
One of the key factors driving the global portable air purifier industry growth is the incorporation of advanced technologies in air purifiers. For instance, the use of plasma technology to eliminate airborne contaminants for purifier capture while lowering the possibility of surface contamination is anticipated to fuel market expansion. The availability of air purifiers for outdoor environments is expanding due to the rising popularity of small, portable air purifiers that are about the size of a travel mug. The creation of portable air purifiers with displays for temperature, humidity, and air quality is anticipated to help the market expand. In August 2020, LG Electronics unveiled the PuriCare Wearable Air Purifier, which provides both indoor and outdoor clean and fresh air. Similarly, in February 2022, IIT Delhi start-up, Nanoclean Global, launched the world's smallest wearable air purifier, claiming it is as effective as a non-oil 95 (N95) face mask. Such factors will drive the market growth in the forecast years.
Key Portable Air Purifier Market Trend
Rise in awareness of diseases caused due to air pollution in countries such as the US is one of the key portable air purifier market trends that is expected to impact the industry positively in the forecast period. The majority of the human body organs and systems are affected by air pollution. Air pollution can cause and aggravate conditions such as cardiovascular disease and ischemic heart disease. Air pollution negatively impacts the neurological, digestive, and urinary systems. Long-term exposure to ambient air pollution has also been linked to an increase in all-cause mortality. Air pollution has led to an alarming rise in the prevalence of various respiratory disorders such as COPD, asthma, and lung cancer. Such factors have propelled the need for portable air purifiers, which will drive market growth in the forecast years.
Key Portable Air Purifier Market Challenge
One of the key challenges to the global portable air purifier industry growth is the presence of counterfeit products, especially in developing regions. The demand for counterfeit products is increasing owing to their low cost, as they are made of low-quality raw materials and have less durability. The penetration of e-commerce also facilitates the distribution, sales, and reach of counterfeit products. Hence, the availability of counterfeit products adversely affects the sales and pricing strategies of market vendors by diluting their market shares and damaging their reputation. Advertising and promotional campaigns help key vendors retain and attract customers and ensure their loyalty toward brands. However, such promotional activities are expensive and reduce the profit margins of vendors. Thus, the presence of counterfeit products may limit the growth of the market during the forecast period.
This portable air purifier market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global portable air purifier market as a part of the global household appliances market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the portable air purifier market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the portable air purifier market encompasses successful business strategies deployed by the key vendors. The portable air purifier market is fragmented and the vendors are deploying growth strategies such as investment in R&D to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The portable air purifier market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the portable air purifier market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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35% of the market's growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for portable air purifiers in APAC. Market growth in this region will be faster than the growth of the market in the Middle East and Africa.
The increased introduction of global brands and products in the market, the rising adoption of premium and technologically advanced air purifiers, the growing knowledge and awareness about air purifiers and their benefits, and the development of the commercial sector will facilitate the portable air purifier market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 in 2020 negatively affected the growth of the portable air purifier market in the region, owing to the imposed lockdowns. This resulted in the closure of manufacturing facilities for portable air purifiers in the region. However, the large-scale vaccination drives and reopening of manufacturing units of portable air purifiers stabilized the growth of the market in 2021. Moreover, the demand for portable air purifiers has surged since the outbreak of COVID-19 in early 2020. Consumers are using portable air purifiers with high-efficiency particulate air (HEPA) technologies to reduce the impact and spread of COVID-19 in hospitals, educational institutions, and households. Such benefits of air purifiers will increase their demand in APAC during the forecast period.
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The portable air purifier market share growth by the residential segment will be significant during the forecast period. The growth of the segment is attributed to the supportive government regulations for effective air pollution monitoring and control, the growing popularity of smart homes, increasing public-private funding for effective air pollution monitoring, rising levels of air pollution worldwide, and increasing public awareness about the health and environmental consequences of air pollution.
This report provides an accurate prediction of the contribution of all the segments to the growth of the portable air purifier market size and actionable market insights on post COVID-19 impact on each segment.
Residential Portable Air Purifier market - The market size is expected to grow by USD 1.90 bn and record a CAGR of 5% during 2020-2024.
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Portable Air Purifier Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.27% |
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Market growth 2022-2026 |
$ 5.84 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
9.45 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 35% |
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Key consumer countries |
US, Canada, China, Japan, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Airfree Produtos Electronicos SA, Austin Air Systems Ltd., Blue Star Ltd., Coway Co. Ltd., Daikin Industries Ltd., Dyson Ltd., Guardian Technologies LLC, Haier Smart Home Co. Ltd., Honeywell International Inc., Koninklijke Philips NV, Panasonic Corp., Real Spirit USA Inc., Sharp Corp., Unilever PLC, Vesync Co. Ltd., and Whirlpool Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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