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The portable air purifier market size is forecast to increase by USD 6.77 billion and is estimated to grow at a CAGR of 11.54% between 2023 and 2028. Air purifiers have become essential appliances in modern households due to the increasing air pollution levels in urban areas. Advanced technologies, such as HEPA filters, activated carbon filters, and UV-C light, are now incorporated into air purifiers to effectively remove pollutants, allergens, and bacteria from indoor air. The rising per capita disposable income in emerging economies has led to a significant increase in demand for these devices, particularly in China and India. Air purifiers offer numerous benefits, including improved indoor air quality, relief from allergies and respiratory issues, and overall better health and well-being. With the integration of smart features and voice control, air purifiers have become more convenient and user-friendly than ever before. Investing in a high-quality air purifier is an investment in your health and the health of your family.
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The market is witnessing significant growth due to rising air pollution levels, particularly in urban areas. Outdoor air pollution from busy roads and industrial areas, as well as indoor air quality concerns from open burning and use of clean cooking fuels, are driving the demand for air purifiers. The harmful effects of air pollution on health, including premature deaths and toxic air quality, have emphasized the importance of maintaining good indoor air quality. Portable air purifiers offer a solution for homes and businesses seeking to improve air quality without the expense and complications of installing complicated HVAC systems. These gadgets use various technologies such as High-Efficiency Particulate Air (HEPA) filters, Activated Carbon Filtration, and Fume & Smoke Collectors to remove the smallest particles and neutralize gases. Fine particulate matter, a major contributor to air pollution, is effectively addressed by these devices, providing health benefits for users. Dust collectors are also an essential feature in many models. Overall, the portable air purifier market is expected to continue growing as people prioritize air care in their homes and workplaces. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Incorporation of advanced technologies in air purifiers is notably driving market growth.The portable air purifier market is experiencing significant growth due to the increasing concern for health hazards caused by various gases, contaminants, pollen, and pet dander. These compact and lightweight devices are increasingly popular for use in larger rooms, open-concept spaces, offices, and even homes and businesses where Wi-Fi connectivity is available.
Moreover, advanced technologies, such as activated carbon filters and HEPA, are being employed to enhance filtration capabilities and improve aesthetics. Plasma technology, which eliminates airborne contaminants while minimizing surface contamination, is also gaining traction in the market. Thus, such factors are driving the growth of the market during the forecast period.
Rise in awareness of diseases caused due to air pollution is the key trend in the market. Air pollution, a significant environmental issue, poses health hazards for individuals worldwide, affecting both developed and developing countries. Developing nations, with their increasing industrialization and urbanization, face more severe air pollution due to high energy consumption, extensive construction activities, and escalating transportation-related emissions.
Moreover, air pollution can adversely impact various organs and systems in the human body, contributing to health concerns such as cardiovascular diseases and ischemic heart disease. Contaminants like gases, pollen, and pet dander can be present in indoor environments, necessitating the use of air purifiers. Portable air purifiers, compact and lightweight, offer a solution for smaller spaces, open-concept offices, and homes. Thus, such trends will shape the growth of the market during the forecast period.
Presence of counterfeit products is the major challenge that affects the growth of the market. Portable air purifiers have gained significant popularity due to rising concerns over air pollution and its health hazards. These devices effectively address gases, contaminants, pollen, and pet dander in compact and lightweight designs, making them ideal for homes, businesses, and open-concept spaces.
Moreover, advanced technologies like HEPA filters, activated carbon, and ionizers help eliminate tiny particles and neutralize harmful gases. Portable air purifiers offer health benefits in various settings, including offices, construction sites, and areas affected by traffic congestion, dust storms, or vehicular emissions. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co: The company offers portable air purifier product such as 3M portable compressed air filter.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The residential segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth due to the increasing concern over health hazards posed by gases, contaminants, pollen, and pet dander. These compact and lightweight devices offer an effective solution for improving air quality in smaller spaces, including homes, offices, and open-concept areas.
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The residential segment was the largest segment and valued at USD 3.82 billion in 2018. Advanced technologies, such as HEPA filters, activated carbon, and ionizers, help eliminate a wide range of pollutants, including those from construction activities, vehicular emissions, and dust storms. Portable air purifiers are particularly beneficial in areas with poor air quality, such as cities with high traffic congestion and NOx emissions from diesel cars and electric vehicles. Hence, such factors are fuelling the growth of this segment during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In urban areas, outdoor air pollution poses significant health risks due to harmful effects of pollutants from busy roads, industrial areas, open burning, and vehicle emissions. Indoor air quality in buildings is equally important, with sources including cookstoves using clean or non-clean fuels, public transport, and volatile organic compounds from various sources. The need for healthy indoor environments has led to an increasing demand for portable air purifiers. Small-scale manufacturers produce a range of these devices, employing technologies such as HEPA filters, ionic filters, and negative ions to combat airborne particles, allergens, odors, and respiratory problems. Hence, such factors are driving the market in PAC during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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Ensuring Healthy Indoor Environments in Urban Areas Amidst Outdoor Air Pollution The Portable Air Purifiers Market is witnessing significant growth due to increasing concerns over indoor air quality in urban areas. With the rise of busy roads, industrial areas, open burning, and vehicle emissions, outdoor air pollution poses a significant threat to public health. However, people are turning to portable air purifiers to create healthy indoor environments. These devices help mitigate the harmful effects of airborne particles, allergens, odors, and volatile organic compounds (VOCs) in buildings such as homes, workspaces, restaurants, hospitals, and commercial properties. Portable air purifiers use various technologies like HEPA filters, ionic filters, and negative ions to eliminate pollutants and improve air quality. Small-scale manufacturers are also entering the market, offering affordable solutions for residential properties. Strict vehicle emission limits and the adoption of renewable energy and pollution prevention technologies are expected to further boost the market. Despite the benefits, challenges such as sales channels and the presence of competing technologies remain. Public health problems like respiratory problems, allergies, and other health issues associated with poor indoor air quality are driving demand for clean air solutions. The market is expected to continue growing as people prioritize healthy indoor environments.
Market Scope |
|
Report Coverage |
Details |
Page number |
149 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.54% |
Market growth 2024-2028 |
USD 6.77 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.39 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, Japan, UK, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., AllerAir Industries Inc., Arovast Corp., AustinAir, Camfil AB, Daikin Industries Ltd., Dyson Technology India Pvt. Ltd., Honeywell International Inc., IQAir AG, LG Corp., Lifa Air Plc, NAP SYSTEMS, Netmarble Corp., Panasonic Holdings Corp., Koninklijke Philips N.V., Samsung Electronics Co. Ltd., Sharp Corp., TRACS, Whirlpool Corp., and Xiaomi Communications Co. Ltd. |
Market dynamics |
Parent market analysis, market report, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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