North America Roofing Market Analysis, Size, and Forecast 2025-2029:
North America (US, Canada, and Mexico)

North America Roofing Market Size 2025-2029 

The roofing market in North America size is forecast to increase by USD 3.81 billion at a CAGR of 2.7% between 2024 and 2029.

• The North American roofing market is experiencing significant growth, driven by the high demand for durable and cost-effective bitumen coating solutions. The preference for advanced materials such as corrugated galvanized steel sheets, polyester painted sheets, PVC plastisol, bitumen, sheet metal, and polycarbonate is on the rise. This trend is particularly prominent in the commercial and industrial sectors, where the need for robust and long-lasting roofing systems is paramount. Another key trend shaping the market is the shift towards recycled and eco-friendly roofing products. This trend is being fueled by increasing environmental awareness and government regulations, as well as the growing demand for sustainable building solutions.
• However, the market also faces challenges, including a skilled labor shortage, which can impact project timelines and costs. To stay competitive, roofing companies must adapt to these trends and challenges, exploring innovative solutions and collaborating with industry partners to meet the evolving needs of their customers.

What will be the Size of the market During the Forecast Period?

 Request Free Sample

• The North American roofing market is witnessing significant advancements, with a focus on enhancing the performance and sustainability of roofing systems. UV resistance and weather resistance are key considerations, leading to the adoption of advanced roofing materials. Roofing BIM (Building Information Modeling) and data analytics enable more accurate simulation and prediction of roofing system behavior. Roofing IoT (Internet of Things) and AI (Artificial Intelligence) are revolutionizing roofing design and engineering, improving energy efficiency, acoustic performance, and predictive maintenance. Fire resistance, hail resistance, and moisture resistance remain essential factors in roofing system design. Green building initiatives, such as LEED certification and life cycle assessment, are driving the market towards more sustainable roofing solutions.

  Building envelope optimization and wind resistance are also critical aspects of roofing engineering. Roofing robotics and 3D modeling streamline the manufacturing and installation processes, while recycling and waste management reduce environmental impact. Solar roofing and thermal performance are gaining popularity as energy efficiency becomes a priority.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Application
  • Residential
  • Non-residential
• Material
  • Asphalt shingles
  • Metal roofing
  • Clay and concrete
  • Tiles wood shingles and shakes
  • Synthetic roofing products
• Type
  • Flat roofs
  • Sloped roofs
• Geography
  • North America
    • US
    • Canada
    • Mexico

By Application Insights

• The residential segment is estimated to witness significant growth during the forecast period.

The North American roofing market encompasses various segments, including roofing coatings, aesthetics, tile, accessories, industrial, residential, sealants, repair, technology, distributors, built-up, suppliers, wood shake, membranes, insulation, commercial, asphalt shingles, modified bitumen, education, design, agricultural, sustainability, cost, trends, felt, warranty, standards, installation, green, new construction, contractors, safety, innovation, codes, value, flashings, lifespan, maintenance, inspection, gutters, cool, slate, performance, adhesives, ventilation, metal, downspouts, fasteners, and single-ply. This market is poised for growth due to the strengthening economy, with consumer finances improving, interest rates declining, and unemployment decreasing.

These factors will contribute to a reduction in excess housing stock and the construction of new homes and subsequent roofs across North America. Population growth and urbanization will further bolster gains in the residential segment. The housing industry's expansion in various countries in 2024 is a testament to the population boom and falling interest rates' influence.

Get a glance at the market report of share of various segments Request Free Sample

Market Dynamics

Our North America Roofing Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of North America Roofing Market?

High demand for bitumen coating is the key driver of the market.

• Bitumen, or asphalt, is a popular choice for waterproofing systems in both residential and commercial buildings in North America. These coatings, derived from bitumen, offer numerous benefits for roofing applications. They reduce the carbon footprint of structures by lowering roof temperatures and are suitable for various roofing types, including modern buildings, low-slope roofs, and pitched roofs. Bitumen coatings provide excellent versatility, cost-effectiveness, durability, easy maintenance, and waterproofing capabilities. Furthermore, they can withstand harsh weather conditions. Bitumen coatings can be enhanced by blending them with other elastomers or waterproofing materials to create elastomeric bituminous waterproofing membranes. These membranes offer increased durability, tensile strength, and tear and puncture resistance due to the addition of polymer emulsion.
• Roofing aesthetics are also essential, and bitumen coatings come in various colors and finishes, catering to different architectural styles. Additionally, roofing accessories, such as roofing sealants, are often used in conjunction with bitumen coatings to ensure a complete and effective waterproofing solution. Industrial and residential roofing projects alike can benefit from the advantages of bitumen coatings.

What are the market trends shaping the North America Roofing Market?

Shift towards recycled and eco-friendly roofing products is the upcoming trend in the market.

• The North American roofing market is witnessing a notable transition towards eco-friendly and recycled roofing solutions, fueled by growing environmental consciousness, regulatory requirements, and consumer preferences for sustainable alternatives. Roofing manufacturers are innovating by repurposing materials such as asphalt shingles, rubber, and plastics into durable, sustainable roofing products. For instance, GAF's RoofCycle process transforms post-consumer waste into new shingles, aiming to divert a million tons of shingles from landfills by 2030. Malarkey Roofing Products is another example, utilizing upcycled rubber and plastic in their shingles, contributing to waste reduction efforts.
• Roofing standards, installation, maintenance, and inspection continue to evolve, ensuring the longevity and value of these innovative roofing solutions. Roofing codes and safety regulations also play a crucial role in the market, emphasizing the importance of quality and compliance. Overall, the North American roofing market is undergoing a transformative period, prioritizing sustainability, innovation, and value.

What challenges doesNorth America Roofing Market face during the growth?

Skilled labor shortage is a key challenge affecting the market growth.

• The North American roofing market faces a notable challenge with the labor shortage, which is a significant concern for the industry. Roofing installation and maintenance necessitate specialized skills to ensure safety, longevity, and adherence to building codes. However, the demand for skilled labor outpaces the availability, resulting in project delays, increased labor costs, and potentially subpar workmanship. This shortage can be attributed to an aging workforce, decreased appeal of trade professions among younger generations, and insufficient vocational training programs. The consequences of this labor crunch can jeopardize project safety and long-term performance, compelling contractors to hire less experienced personnel.
• Roofing membranes, insulation, asphalt shingles, modified bitumen, and roofing felt are essential components of roofing systems, and their proper installation and maintenance are critical to the success of any roofing project. Roofing education, design, commercial roofing, agricultural roofing, roofing sustainability, roofing cost, roofing trends, and roofing warranty are all areas impacted by this labor shortage. Addressing this issue through increased vocational training and recruitment efforts is essential to ensure the industry's continued growth and success.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

American Buildings Co. -  The company specializes in innovative roofing solutions, including R-Boost and Metl-Span insulated metal panels. These advanced systems enhance energy efficiency and durability, setting new standards in the roofing industry. 

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• American Buildings Co.
• ATAS International Inc.
• Carlisle Co. Inc.
• CertainTeed
• Etex NV
• Firestone Fibers and Textiles Co. LLC
• GAF Materials LLC
• IKO Industries Ltd.
• Johns Manville Corp.
• Owens Corning
• QXO Inc.
• Seaman Corp.
• Sika AG
• TAMKO Building Products LLC
• Wienerberger AG

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Roofing Market In North America

• In March 2024, GAF, a leading roofing manufacturer, introduced its new Solar Integrated Roofs system, combining solar panels and roofing shingles into a single product. This innovation aims to streamline the installation process and enhance energy efficiency for homeowners (GAF press release).
• In August 2024, Owens Corning and CertainTeed, two major roofing players, announced a strategic collaboration to develop and commercialize a new line of asphalt shingles with enhanced durability and sustainability. This partnership is expected to strengthen their market position and cater to the growing demand for eco-friendly roofing solutions (Owens Corning press release).
• In December 2024, TAMKO Roofing Products, a significant player in the North American roofing market, completed the acquisition of Elk Corporation, a leading manufacturer of roofing underlayments and waterproofing products. This strategic move is expected to expand TAMKO's product portfolio and broaden its customer base (TAMKO Roofing Products press release).
• In May 2025, the U.S. Department of Energy launched a new initiative, "SunShot Roofs," to invest USD100 million in research and development of next-generation roofing materials with improved energy efficiency and durability. This initiative is expected to drive innovation and growth within the North American roofing market (U.S. Department of Energy press release).

Research Analyst Overview

The market continues to evolve, with dynamic market activities unfolding across various sectors. Roofing gutters are increasingly being designed with advanced materials and technologies to enhance water management and minimize maintenance. Cool roofing solutions, which reflect sunlight and reduce heat absorption, are gaining popularity in both residential and commercial applications. Slate roofing, with its timeless appeal, is being reimagined with modern manufacturing techniques and sustainable sourcing. Roofing performance is a key focus, with innovations in adhesives, ventilation, and insulation improving energy efficiency and durability. Metal roofing, known for its strength and longevity, is being adopted in various industries, from industrial to agricultural.

Roofing fasteners and flashing systems are being engineered for better waterproofing and wind resistance. Single-ply roofing, a staple in commercial and new construction projects, is seeing advancements in material technology and installation methods. Roofing certification programs ensure professionals maintain high standards, while ongoing research and education keep the industry informed of the latest trends and best practices. Roofing underlayment, a crucial component in roofing systems, is being developed with improved waterproofing and fire resistance properties. Roofing manufacturers are investing in sustainable production methods and recycled materials, contributing to the industry's growing focus on sustainability. The ongoing evolution of roofing market dynamics is reflected in the continuous innovation and application of roofing technologies, from roofing membranes and sealants to roofing codes and warranties.

Roofing installation and maintenance practices are being refined to ensure optimal performance and longevity. The roofing industry's adaptability and commitment to progress ensure it remains a vital player in the built environment.

Dive into Technavio's strong research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Roofing Market in North America insights. See full methodology.

Request Free Sample

What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch