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The Global Sauna and Spa market size is estimated to grow by USD 1.44 billion, accelerating at a CAGR of 6.22% between 2023 and 2028.
Our report offers in-depth analysis of market drivers, trends, opportunities, and challenges, with segmentation by Application (hotel, gym and spas, household, and others), Type (entertainment and medical), and Geography (Europe, North America, APAC, South America, and Middle East and Africa). Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, vendor analysis, and COVID-19 impact data. The report also includes a thorough analysis of historical market data from 2017 to 2022.
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The expansion of the sauna and spa market is propelled by a significant factor—the thriving tourism and hospitality industry. The global sauna and spa market has experienced substantial growth thanks to the increasing appeal of these amenities among tourists and travelers seeking relaxation and wellness experiences. The surge in international travel has further stimulated the global tourism industry, fostering the sauna and spa market's expansion.
Additionally, numerous hotels, resorts, and other hospitality establishments are incorporating sauna and spa facilities into their offerings as a strategy to attract and retain customers. For instance, Marriott International boasts spa facilities in over 400 properties, and Hyatt Hotels Corporation has integrated spa facilities into more than 200 properties worldwide. The emergence of wellness tourism has also played a role in the sauna and spa market's growth. Consequently, these factors collectively drive market growth throughout the forecast period.
The surge in the popularity of home saunas and spas is a key driver of global market growth. This trend is underpinned by the increasing demand for home spa and sauna equipment, driven by a broader focus on self-care and wellness. Home saunas and spas offer the convenience of accessing these services from the comfort of one's home, eliminating the need for travel and providing time and cost savings. Additionally, they afford greater privacy and a personalized experience, allowing individuals to tailor their sauna or spa experience to their preferences. These factors are anticipated to contribute significantly to market growth in the forecast period.
The substantial costs associated with equipment and maintenance pose a significant challenge to the growth of the sauna and spa market. Acquiring the necessary equipment for a sauna and spa facility is expensive, with sauna rooms costing several thousand dollars and hot tubs or Jacuzzis reaching tens of thousands. These high initial expenses create barriers for entrepreneurs looking to establish new spa and sauna businesses.
Furthermore, in addition to the upfront investment, ongoing maintenance costs are a burden for sauna and spa operators. Regular servicing and upkeep are necessary for these facilities, incurring additional expenses. For instance, maintaining a hot tub involves frequent cleaning, chemical treatments, and filter replacements, all of which contribute to substantial long-term costs. As a result, these factors have a detrimental impact on the market and are expected to impede its growth in the forecast period.
The hotel segment is estimated to witness significant growth during the forecast period. The hotel segment in the global sauna and spa market includes the provision of sauna and spa facilities within the premises of hotels or resorts. In addition, the segment comprises various types of hotels, including luxury hotels, boutique hotels, budget hotels, and resorts. Furthermore, these hotels offer a wide range of sauna and spa services to their guests, including sauna rooms, steam rooms, hot tubs, and various types of massage and beauty treatments.
Sauna and Spa Market
By Application Segment
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The hotel segment was the largest segment and was valued at USD 1.45 billion in 2018. Moreover, in recent years, the hotel segment in the sauna and spa market has experienced significant growth due to the increasing demand for wellness tourism and travels everywhere . In addition, many travelers are looking for hotels that offer sauna and spa facilities to enhance their travel experience and promote relaxation and rejuvenation. Therefore, hotels are increasingly investing in sauna and spa facilities to attract and retain guests. Furthermore, the hotel segment in the sauna and spa market is also witnessing a shift toward eco-friendly and sustainable practices. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period. The France hospitality market, particularly in upscale hotels and resorts, is emphasizing the integration of sauna and spa facilities to enhance guest experiences and differentiate their offerings. This strategic investment aligns with growing consumer preferences for wellness and relaxation services while supporting sustainability initiatives.
Europe is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Sauna and Spa Market
By Europe
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Europe has experienced noteworthy market expansion, propelled by a heightened emphasis on health and wellness. The increasing popularity of sauna and spa services, coupled with rising consumer disposable income, contributes significantly to this growth. The expanding working population and an uptick in expenditure further fuel the sauna and spa market in Europe. Key European countries, including Germany, France, the UK, and Italy, stand out for their well-established spa services and treatments. Additionally, to meet the growing demand for wellness services among tourists, numerous hotels and resorts in Europe are investing in the development of upscale spas and sauna facilities. Consequently, these factors collectively drive market growth in Europe throughout the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The sauna and spa market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Sauna And Spa Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.22% |
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Market growth 2024-2028 |
USD 1.44 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.54 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 37% |
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Key countries |
US, China, Germany, France, and Italy |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Anapos Steamworks Ltd., Dalesauna Ltd., Duravit AG, EDJUSTA UAB, Harvia Plc, Inca UK Ltd., KLAFS GmbH, Narvi Oy, Physiotherm Holding GmbH, Portcril, QCA Spas Inc., Sanspa Industrial Guangzhou Co. Ltd., Sauna360 Group Oy, SAWO Inc., Topline Pools and Wellness, Wellis Magyarorszag Zrt, Xuzhou Luxwarm Sauna Equipment Co. Ltd., Effegibi Srl, and Crystal Leisure Swimming Pools Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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