Sauna and Spa Market Size 2025-2029
The sauna and spa market size is forecast to increase by USD 1.23 billion at a CAGR of 5.4% between 2024 and 2029.
- The market is experiencing significant growth due to several key factors. The expansion of the tourism and hospitality industry is driving market demand, as more hotels and resorts offer sauna and spa facilities to attract customers. Additionally, the popularity of home saunas and spas is increasing, providing an opportunity for market growth In the residential sector. The market is experiencing significant growth driven by increasing urbanization, changing lifestyles, and rising interest in health and wellness among working professionals and geriatric groups.
- However, high equipment and maintenance costs pose a challenge to market growth. To maintain a professional tone, it is essential to ensure that all facilities are well-maintained to provide a superior customer experience. The market is expected to grow steadily, with a focus on offering innovative and technologically advanced sauna and spa solutions to meet the evolving needs of consumers. Body and mind healing treatments like aromatherapy, body wraps, mud baths, facials, and meditation are integral to spa services.
What will be the Size of the Sauna and Spa Market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Sauna And Spa Market 2019 - 2023
- Historic Market Size - Data Table on Global Sauna And Spa Market 2019 - 2023 ($ million)
- 5.2 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)
- 5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on the Global Sauna and Spa Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Application
- 8.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
- 8.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 8.3 Hotel - Market size and forecast 2024-2029
- Chart on Hotel - Market size and forecast 2024-2029 ($ million)
- Data Table on Hotel - Market size and forecast 2024-2029 ($ million)
- Chart on Hotel - Year-over-year growth 2024-2029 (%)
- Data Table on Hotel - Year-over-year growth 2024-2029 (%)
- 8.4 Gym and spas - Market size and forecast 2024-2029
- Chart on Gym and spas - Market size and forecast 2024-2029 ($ million)
- Data Table on Gym and spas - Market size and forecast 2024-2029 ($ million)
- Chart on Gym and spas - Year-over-year growth 2024-2029 (%)
- Data Table on Gym and spas - Year-over-year growth 2024-2029 (%)
- 8.5 Household - Market size and forecast 2024-2029
- Chart on Household - Market size and forecast 2024-2029 ($ million)
- Data Table on Household - Market size and forecast 2024-2029 ($ million)
- Chart on Household - Year-over-year growth 2024-2029 (%)
- Data Table on Household - Year-over-year growth 2024-2029 (%)
- 8.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.7 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Entertainment - Market size and forecast 2024-2029
- Chart on Entertainment - Market size and forecast 2024-2029 ($ million)
- Data Table on Entertainment - Market size and forecast 2024-2029 ($ million)
- Chart on Entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
- 9.4 Medical - Market size and forecast 2024-2029
- Chart on Medical - Market size and forecast 2024-2029 ($ million)
- Data Table on Medical - Market size and forecast 2024-2029 ($ million)
- Chart on Medical - Year-over-year growth 2024-2029 (%)
- Data Table on Medical - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.11 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.13 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.14 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.16 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 11.17 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Anapos Steamworks Ltd.
- Anapos Steamworks Ltd. - Overview
- Anapos Steamworks Ltd. - Product / Service
- Anapos Steamworks Ltd. - Key offerings
- SWOT
- 14.5 Crystal Leisure Swimming Pools Ltd.
- Crystal Leisure Swimming Pools Ltd. - Overview
- Crystal Leisure Swimming Pools Ltd. - Product / Service
- Crystal Leisure Swimming Pools Ltd. - Key offerings
- SWOT
- 14.6 Dalesauna Ltd.
- Dalesauna Ltd. - Overview
- Dalesauna Ltd. - Product / Service
- Dalesauna Ltd. - Key offerings
- SWOT
- 14.7 Duravit AG
- Duravit AG - Overview
- Duravit AG - Product / Service
- Duravit AG - Key offerings
- SWOT
- 14.8 EDJUSTA UAB
- EDJUSTA UAB - Overview
- EDJUSTA UAB - Product / Service
- EDJUSTA UAB - Key offerings
- SWOT
- 14.9 Effegibi Srl
- Effegibi Srl - Overview
- Effegibi Srl - Product / Service
- Effegibi Srl - Key offerings
- SWOT
- 14.10 Harvia Plc
- Harvia Plc - Overview
- Harvia Plc - Business segments
- Harvia Plc - Key offerings
- Harvia Plc - Segment focus
- SWOT
- 14.11 Inca UK Ltd.
- Inca UK Ltd. - Overview
- Inca UK Ltd. - Product / Service
- Inca UK Ltd. - Key offerings
- SWOT
- 14.12 KLAFS GmbH
- KLAFS GmbH - Overview
- KLAFS GmbH - Product / Service
- KLAFS GmbH - Key offerings
- SWOT
- 14.13 Narvi Oy
- Narvi Oy - Overview
- Narvi Oy - Product / Service
- Narvi Oy - Key offerings
- SWOT
- 14.14 Physiotherm Holding GmbH
- Physiotherm Holding GmbH - Overview
- Physiotherm Holding GmbH - Product / Service
- Physiotherm Holding GmbH - Key offerings
- SWOT
- 14.15 QCA Spas Inc.
- QCA Spas Inc. - Overview
- QCA Spas Inc. - Product / Service
- QCA Spas Inc. - Key offerings
- SWOT
- 14.16 Sauna360 Group Oy
- Sauna360 Group Oy - Overview
- Sauna360 Group Oy - Product / Service
- Sauna360 Group Oy - Key offerings
- SWOT
- 14.17 SAWO Inc.
- SAWO Inc. - Overview
- SAWO Inc. - Product / Service
- SAWO Inc. - Key offerings
- SWOT
- 14.18 Xuzhou Luxwarm Sauna Equipment Co. Ltd.
- Xuzhou Luxwarm Sauna Equipment Co. Ltd. - Overview
- Xuzhou Luxwarm Sauna Equipment Co. Ltd. - Product / Service
- Xuzhou Luxwarm Sauna Equipment Co. Ltd. - Key offerings
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape