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The stock video market size is forecast to increase by USD 342.5 million, at a CAGR of 7.71% between 2023 and 2028. Market expansion hinges on myriad elements, notably the advantages conferred by stock videos in visual content generation, the burgeoning prevalence of social media platforms, and the escalating cohort of content creators. The utilization of stock videos enriches content creation endeavors, offering diverse, high-quality visuals that augment engagement and convey messages effectively. Concurrently, the pervasive influence of social media platforms amplifies the reach and impact of visual content, fostering a fertile environment for market growth. As the digital landscape evolves, an expanding cadre of content creators emerges, contributing to the proliferation of innovative and captivating visual content across various platforms. Together, these factors form a symbiotic ecosystem, propelling the market forward and nurturing opportunities for businesses and creators alike. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market is thriving in tandem with the surge in streaming services and online advertising. With the proliferation of online platforms, demand for high-quality video production has escalated, fueled by continual technological developments. Stock video agencies cater to a wide range of needs, from healthcare and medical to animation production, leveraging blockchain technology to ensure authenticity and security. Offering diverse content reflecting social issues and content diversity, these agencies provide customization options for individual creators and businesses alike. They play a crucial role in various sectors, including marketing and advertising, design projects, and publishing, facilitating promotional work and creative endeavors. As the demand for visual content grows, stock video agencies remain essential partners for those seeking quality footage for their projects. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The benefits of the service for visual content creation are the key drivers driving the growth of the global market. Short clips that have been recorded to represent a general idea can be used in any visual content such as stock videos. Video producers can save time and money. When they are created, they are broadly accessible web-based in different libraries to download and prepared to use in commercial projects under a perfectly legal license, in this manner saving time for video makers. Due to the high costs incurred on the location, equipment, crew, talent, and others, the creation of content from scratch requires high investments.
Furthermore, most of the videos are available in wide shots, medium close-up shots, and even extremely close-up shots, and they can be used as per the end user's requirements. These are also available in a range of quality levels to match the resolution of a particular project. They are in high definition, including 2K and 4K, and are readily available. Therefore, the benefits of visual content creation are likely to boost market growth during the forecast period.
The rise in the adoption of AI and ML in stock videos is the key trend driving the growth of the global stock video market. The manner in which they are produced, edited, and disseminated has been revolutionized by this trend, which has brought substantial advantages and developments in the industry. The potential to automate and streamline the whole content creation process is one of the main factors driving the rising usage of AI and ML in stock films. Artificial intelligence (AI)powered algorithms can examine large volumes of data to find popular trends, themes, and keywords, enabling creators to generate relevant and in-demand content more quickly.
Moreover, AI and ML have not only revolutionized content production and editing but also the distribution and organization of videos. Platforms can now automatically categorize films depending on the content with the use of AI algorithms, making it very simple for consumers to search for and find the specific footage that they need. In addition, AI and ML have played an important role in optimizing the pricing and licensing models in the global market.
Copyright infringement issues related to stock videos is the key challenge for the growth of the global market. The easy access to them through various websites has led to issues such as misuse. Also, the high price of them has resulted in the rampant piracy of this content and the creation and proliferation of unlicensed versions that can be easily accessed. This creates issues for the providers in the market, as it results in a loss of revenue and reduces their overall profitability.
Moreover, copyright law states that a user always needs to obtain permission from the owner of the copyright for any content that they have not created themselves but intend to use or share. As a result, copyright infringement cases will increase due to the misuse. Large numbers of vendors in the worldwide market utilize different advancements to find individuals who decline copyright encroachment regulations. Such issues will eventually impede the growth of the global market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc.: The company offers stock video such as HD clips, 4K clips, and motion graphics.
The research report also includes detailed analyses of the competitive landscape of the market and information about 23 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The editorial segment is estimated to witness significant growth during the forecast period. The types of content that do not have legal rights in terms of licensing for commercial purposes are editorial content. It is not possible to sell, promote or monetize a business and a product by means of editorial content. Only when the content is primarily for informational, educational, or entertainment purposes may a video be used.
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The editorial segment was the largest segment and was valued at USD 331.50 million in 2018. The utilization of the videos for editorial purposes includes their application in news media, video documentaries, personal blogs, and other non-commercial uses. A significant form of editorial video is the explanatory editorial video, which illustrates a subject through the arrangement. The use of illustrative editorial videos helps to creatively convey a story, concept, or idea, which can be used to illustrate current events or news or the human-interest story. A rise in the utilization of the videos for editorial purposes is expected to drive the growth of this segment during the forecast period.
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North America is estimated to contribute 52% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. With the widest availability of high-quality stock footage options, North America has joined its position as a leading region in this industry. The presence of major platforms headquartered in the region is one of the key factors contributing to the growth of the market in North America. These platforms offer a multiple selection of footage from various categories, such as nature, business, sports, and lifestyle. The accessibility of these platforms ensures entrance to a huge global audience looking for engaging and marketable video content.
Moreover, the strong entertainment industry in the US contributes significantly to the region's success in the market. For instance, Hollywood, located in Los Angeles, California, US, is the epicenter of the global film and television industry. The technological progress in the country further strengthens US supremacy in the local market. Factors such as the development of high-resolution cameras, editing software, and visual effects technologies have enabled content creators in the US to produce visually attractive and professional-grade videos. These factors will further boost the growth of the regional market during the forecast period.
The market growth and trends research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market is experiencing robust growth, fueled by the expanding realms of streaming services, online advertising, and online platforms. With the demand for engaging visual content on the rise, video production is undergoing rapid technological developments to meet diverse needs. Stock video agencies play a pivotal role in this landscape, offering a vast array of footage tailored to various sectors, from healthcare and medical to animation production. Leveraging blockchain technology, these stock agencies ensure transparency and authenticity in content sourcing. They provide customization options for individual creators and businesses, catering to specific themes such as social issues and content diversity. Essential for marketing and advertising campaigns, design projects, and publishing, stock photography videos facilitate promotional work and creative endeavors across industries, reflecting the ever-expanding demand for compelling visual content in today's digital landscape.
Market Scope |
|
Report Coverage |
Details |
Page number |
177 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.71% |
Market Growth 2024-2028 |
USD 342.5 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.68 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 52% |
Key countries |
US, UK, Germany, Canada, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Alamy Ltd., Can Stock Photo Inc., Canva Pty Ltd., Depositphotos Inc., Dissolve Inc., Dreamstime, Eezy Inc., Envato Pty Ltd., Footage Firm Inc., Freepik Co. S.L, Getty Images Holdings Inc., Inmagine Lab Pte. Ltd., Lightstock LLC, Nimia Inc., Oxford Media Solutions Ltd., Pixabay GmbH, PIXTA Inc., Pond5 Inc., Science Photo Library Ltd., Shutterstock Inc., Thomson Reuters Corp., and WeVideo Inc. |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Image Source
8 Market Segmentation by License Model
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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