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The stock video market size is estimated to increase by USD 319.3 million between 2022 and 2027. The market size is forecast to grow at a CAGR of 7.65%. The growth of the market depends on several factors including the benefits of using stock videos for visual content creation, the growing use of social media platforms, and the increasing number of content creators.
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The editorial segment is estimated to witness significant growth during the forecast period. The types of content that do not have legal rights in terms of licensing for commercial purposes are editorial content. It is not possible to sell, promote or monetize a business and a product by means of editorial content. Only when the content is primarily for informational, educational, or entertainment purposes may a video be used.
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The editorial segment was the largest segment and was valued at USD 324.40 million in 2017. The utilization of the videos for editorial purposes includes their application in news media, video documentaries, personal blogs, and other non-commercial uses. A significant form of editorial video is the explanatory editorial video, which illustrates a subject through the arrangement. The use of illustrative editorial videos helps to creatively convey a story, concept, or idea, which can be used to illustrate current events or news or the human-interest story. A rise in the utilization of the videos for editorial purposes is expected to drive the growth of this segment during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The benefits of the service for visual content creation are the key drivers driving the growth of the global market. Short clips that have been recorded to represent a general idea can be used in any visual content such as stock videos. Video producers can save time and money. When they are created, they are broadly accessible web-based in different libraries to download and prepared to use in commercial projects under a perfectly legal license, in this manner saving time for video makers. Due to the high costs incurred on the location, equipment, crew, talent, and others, the creation of content from scratch requires high investments.
Furthermore, most of the videos are available in wide shots, medium close-up shots, and even extremely close-up shots, and they can be used as per the end user's requirements. These are also available in a range of quality levels to match the resolution of a particular project. They in high definition, including 2K and 4K, are readily available. Therefore, the benefits for visual content creation are likely to boost market growth during the forecast period.
The rise in the adoption of AI and ML in stock videos is the key trend driving the growth of the global stock video market. The manner in which they are produced, edited, and disseminated has been revolutionized by this trend, which has brought substantial advantages and developments in the industry. The potential to automate and streamline the whole content creation process is one of the main factors driving the rising usage of AI and ML in stock films. Artificial intelligence (AI)powered algorithms can examine large volumes of data to find popular trends, themes, and keywords, enabling creators to generate relevant and in-demand content more quickly.
Moreover, AI and ML have not only revolutionized content production and editing but also the distribution and organization of videos. Platforms can now automatically categorize films depending on the content with the use of AI algorithms, making it very simple for consumers to search for and find the specific footage that they need. In addition, AI and ML have played an important role in optimizing the pricing and licensing models in the global market.
Copyright infringement issues related to stock videos is the key challenge for the growth of the global market. The easy access to them through various websites has led to issues such as the misuse. Also, the high price of them has resulted in the rampant piracy of these content and the creation and proliferation of unlicensed versions that can be easily accessed. This creates issues for the providers in the market, as it results in a loss of revenue and reduces their overall profitability.
Moreover, copyright law states that a user always needs to obtain permission from the owner of the copyright for any content that they have not created themselves but intend to use or share. As a result, copyright infringement cases will increase due to the misuse. Large numbers of vendors in the worldwide market utilize different advancements to find individuals who decline copyright encroachment regulations. Such issues will eventually impede the growth of the global market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc.: The company offers stock video such as HD clips, 4K clips, and motion graphics.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
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North America is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. With the widest availability of high-quality stock footage options, North America has joined its position as a leading region in this industry. The presence of major platforms headquartered in the region is one of the key factors contributing to the growth of the market in North America. These platforms offer a multiple selection of footage from various categories, such as nature, business, sports, and lifestyle. The accessibility of these platforms ensures entrance to a huge global audience looking for engaging and marketable video content.
Moreover, the strong entertainment industry in the US contributes significantly to the region's success in the market. For instance, Hollywood, located in Los Angeles, California, US, is the epicenter of the global film and television industry. The technological progress in the country further strengthens US supremacy in the local market. Factors such as the development of high-resolution cameras, editing software, and visual effects technologies have enabled content creators in the US to produce visually attractive and professional-grade videos. These factors will further boost the growth of the regional market during the forecast period.
The Market witnesses significant consumption, driven by factors affecting the market such as service launches, business expansions, and recent developments. Filmmaking and video production industries leverage stock videos, including drone footage, for television documentaries, commercials, and social media content. Market dynamics include stringent regulations, particularly in emerging regions, influencing growth rates. Porter's five forces analysis and SWOT analysis inform market ranking and industry outlook. The market caters to diverse needs, including historical footage, natural history, and live reality television shows, with companies like Dronebase Inc. and Inmagine Group dominating with 4K aerial stock footage offerings. The market provides 6-month post-sales analyst support, with a focus on economic and non-economic factors for segmentation and qualitative analysis.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Stock Video Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.65% |
Market growth 2023-2027 |
USD 319.3 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.29 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 51% |
Key countries |
US, Canada, UK, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Alamy Ltd., Can Stock Photo Inc., Canva Pty Ltd., Depositphotos Inc., Dissolve Inc., Dreamstime, Eezy Inc., Envato Pty Ltd., Footage Firm Inc., Freepik Co. S.L, Getty Images Holdings Inc., Inmagine Lab Pte. Ltd., Lightstock LLC, Nimia Inc., Oxford Media Solutions Ltd., Pixabay GmbH, PIXTA Inc., Pond5 Inc., Science Photo Library Ltd., Shutterstock Inc., Thomson Reuters Corp., and WeVideo Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our market growth and trends report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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