Stock Video Market by Application, License Model, Image Source, and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR40762

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The stock video market has the potential to grow by USD 204.30 million during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 6.09%.

This stock video market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (editorial and commercial) and geography (North America, Europe, APAC, MEA, and South America). The stock video market report also offers information on several market vendors, including Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Footage Firm Inc., Getty Images Inc., Inmagine Group, Pond5 Inc., Shutterstock Inc., and Thomson Reuters Corp. among others.

What will the Stock Video Market Size be in 2021?

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Stock Video Market: Key Drivers and Trends

The benefits of using stock videos for visual content creation is notably driving the stock video market growth, although factors such as the high price of stock videos may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the stock video industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • One of the key factors driving growth in the stock video market is the benefits of using stock videos for visual content creation.
  • During video production, the producing, shooting, and editing of footage takes considerable time and requires high investments.
  • Once the stock videos are created, they are widely available online in various stock video libraries to download and use in commercial projects under a perfectly legal license, thereby saving time for video producers.
  • End-users only have to pay a one-time fee for RF stock videos to get unlimited access to and use the clip, thereby enabling low price points for video producers.
  • Stock videos can be used in video production as fillers if the director thinks that there are gaps in the story.
  • The availability of stock videos in different shot sizes and resolutions will make visual content creation effortless, which, in turn, will fuel market demand.
  • The increasing use of stock videos for web series and short films is another major factor supporting the stock video market share growth.
  • The use of stock videos has increased significantly across the world in various movies, commercials, and documentary videos.
  • Cost savings on shooting new materials is one of the major factors influencing the filmmakers to increase their uptake of stock videos.
  • The use of stock videos for exotic locations helps in saving the cost of transportation, workers, and the need for advanced equipment required for shooting.
  • The increasing demand for web series and short films from consumers is driving the demand for stock videos from the makers of web series and films.
  • Vendors such as Shutterstock Inc. and Getty Images Inc. are witnessing huge demand from the entertainment industry in India for creating new web series and films due to the prevalent shooting constraints.

This stock video market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Stock Video Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Adobe Inc.
  • Depositphotos Inc.
  • LLC
  • Envato Pty Ltd.
  • Footage Firm Inc.
  • Getty Images Inc.
  • Inmagine Group
  • Pond5 Inc.
  • Shutterstock Inc.
  • Thomson Reuters Corp.


This statistical study of the stock video market encompasses successful business strategies deployed by the key vendors. The stock video market is fragmented and the vendors are deploying growth strategies such as focusing on broadening their portfolio by extending the stock video content offerings to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The stock video market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Stock Video Market?

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55% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for the stock video market in North America. Market growth in this region will be faster than the growth of the market in other regions.

 The presence of a large number of vendors will facilitate the stock video market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Application Segments in the Stock Video Market?

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The stock video market share growth by the macrostock segment will be significant during the forecast period. Macrostock is expected to dominate the global stock video market by the image source. The growing trend toward promoting personalized content and establishing a brand image is encouraging multinational companies to invest in the use of macrostock videos. The extensive use of macrostock videos by mainstream businesses such as advertising agencies and the media industry will fuel market growth. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the stock video market size and actionable market insights on post COVID-19 impact on each segment.


Stock Video Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 6.09%

Market growth 2021-2025

$ 204.30 million

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

North America at 55%

Key consumer countries

US, UK, Germany, Canada, France, and China

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Footage Firm Inc., Getty Images Inc., Inmagine Group, Pond5 Inc., Shutterstock Inc., and Thomson Reuters Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Factors Covered in this Stock Video Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive stock video market growth during the next five years
  • Precise estimation of the stock video market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the stock video industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of stock video market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The stock video market growth will increase by $196.99 million during 2019-2024.
The stock video market is expected to grow at a CAGR of 5.96% during 2019-2024.
Technavio has segmented the stock video market by other1 (Macrostock and Microstock) ,other2 (RM and RF) , and application (Editorial and Commercial).
Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Footage Firm Inc., Getty Images Inc., Inmagine Group, Pond5 Inc., Shutterstock Inc., Thomson Reuters Corp. are a few of the key vendors in the stock video market.
North America will register the highest growth rate of 54.56% among the other regions. Therefore, the stock video market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • UK
  • Germany
  • Canada
  • France
  • China
The key factors driving the stock video market growth are:
  • Benefits of using stock videos for visual content creation
  • Rise in availability of new stock video content
The stock video market vendors should focus on grabbing business opportunities from the macrostock segment as it accounted for the largest market share in the base year.
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