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The stock video market size is estimated to grow at a CAGR of 7.65% between 2022 and 2027. The market size is forecast to increase by USD 319.3 million. The growth of the market depends on several factors including the benefits of using stock videos for visual content creation, the growing use of social media platforms, and the increasing number of content creators.
This stock video market report extensively covers market segmentation by application (editorial and commercial), Image source (macro stock and microstock), license Model (RM and RF), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The benefits of using stock videos for visual content creation is the key driver driving the growth of the global stock video market. Short clips that have been recorded to represent a general idea can be used in any visual content such as stock videos. Video producers can save time and money by using stock videos. When the stock videos are created, they are broadly accessible web-based in different stock video libraries to download and prepared to use in commercial projects under a perfectly legal license, in this manner saving time for video makers. Due to the high costs incurred on the location, equipment, crew, talent, and others, the creation of video content from scratch requires high investments.
Furthermore, most of the stock videos are available in wide shots, medium close-up shots, and even extremely close-up shots, and they can be used as per the end user's requirements. Stock videos are also available in a range of quality levels to match the resolution of a particular video project. Stock videos in high definition, including 2K and 4K, are readily available. Therefore, the benefits of stock videos for visual content creation are likely to boost market growth during the forecast period.
The rise in the adoption of AI and ML in stock videos is the key trend driving the growth of the global stock video market. The manner in which stock videos are produced, edited, and disseminated has been revolutionized by this trend, which has brought substantial advantages and developments in the industry. The potential to automate and streamline the whole content creation process is one of the main factors driving the rising usage of AI and ML in stock films. Artificial intelligence (AI)powered algorithms can examine large volumes of data to find popular trends, themes, and keywords, enabling creators to generate relevant and in-demand content more quickly.
Moreover, AI and ML have not only revolutionized content production and editing but also the distribution and organization of stock videos. Platforms can now automatically categorize films depending on the content with the use of AI algorithms, making it very simple for consumers to search for and find the specific footage that they need. In addition, AI and ML have played an important role in optimizing the pricing and licensing models in the global stock video market.
Copyright infringement issues related to stock videos is the key challenge for the growth of the global stock video market. The easy access to stock videos through various websites has led to issues such as the misuse of videos. Also, the high price of stock videos has resulted in the rampant piracy of stock videos and the creation and proliferation of unlicensed versions that can be easily accessed. This creates issues for the providers of stock videos in the market, as it results in a loss of revenue and reduces their overall profitability.
Moreover, copyright law states that a user always needs to obtain permission from the owner of the copyright for any content that they have not created themselves but intend to use or share. As a result, copyright infringement cases will increase due to the misuse of stock videos. Large numbers of vendors in the worldwide stock video market utilize different advancements to find individuals who decline copyright encroachment regulations. Such issues will eventually impede the growth of the global stock video market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Stock Video Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc.: The company offers stock video such as HD clips, 4K clips, and motion graphics.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The editorial segment is estimated to witness significant growth during the forecast period. The types of content that do not have legal rights in terms of licensing for commercial purposes are editorial content. It is not possible to sell, promote or monetize a business and a product by means of editorial content. Only when the content is primarily for informational, educational, or entertainment purposes may a stock video be used.
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The editorial segment was the largest segment and was valued at USD 324.40 million in 2017. The utilization of stock videos for editorial purposes includes their application in news media, video documentaries, personal blogs, and other non-commercial uses. A significant form of editorial stock video is the explanatory editorial video, which illustrates a subject through the arrangement. The use of illustrative editorial videos helps to creatively convey a story, concept, or idea, which can be used to illustrate current events or news or the human-interest story. A rise in the utilization of stock videos for editorial purposes is expected to drive the growth of this segment during the forecast period.
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North America is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. With the widest availability of high-quality stock footage options, North America has joined its position as a leading region in this industry. The presence of major stock video platforms headquartered in the region is one of the key factors contributing to the growth of the stock video market in North America. These platforms offer a multiple selection of stock video footage from various categories, such as nature, business, sports, and lifestyle. The accessibility of these platforms ensures entrance to a huge global audience looking for engaging and marketable video content.
Moreover, the strong entertainment industry in the US contributes significantly to the region's success in the stock video market. For instance, Hollywood, located in Los Angeles, California, US, is the epicenter of the global film and television industry. The technological progress in the country further strengthens US supremacy in the local stock video market. Factors such as the development of high-resolution cameras, editing software, and visual effects technologies have enabled content creators in the US to produce visually attractive and professional-grade videos. These factors will further boost the growth of the regional stock video market during the forecast period.
In 2020, the outbreak of COVID-19 negatively affected the growth of the media and entertainment industry in North America. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of movie and TV production activities. The increasing per-capita income of the people and rising spending on online video subscriptions is expected to fuel the growth of the stock video market in North America during the forecast period
The stock video market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Stock Video Market Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.65% |
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Market growth 2023-2027 |
USD 319.3 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.29 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 51% |
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Key countries |
US, Canada, UK, Germany, and France |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Alamy Ltd., Can Stock Photo Inc., Canva Pty Ltd., Depositphotos Inc., Dissolve Inc., Dreamstime, Eezy Inc., Envato Pty Ltd., Footage Firm Inc., Freepik Co. S.L, Getty Images Holdings Inc., Inmagine Lab Pte. Ltd., Lightstock LLC, Nimia Inc., Oxford Media Solutions Ltd., Pixabay GmbH, PIXTA Inc., Pond5 Inc., Science Photo Library Ltd., Shutterstock Inc., Thomson Reuters Corp., and WeVideo Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Image Source
8 Market Segmentation by License Model
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Vendor Landscape
13 Vendor Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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