Enjoy complimentary customisation on priority with our Enterprise License!
The visual content market share is expected to increase by USD 1.4 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.9%.
This visual content market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers visual content market segmentations by product (stock images and stock video), application (editorial and commercial), license model (RF and RM), and geography (North America, Europe, APAC, Middle East and Africa, and South America). The visual content market report also offers information on several market vendors, including Adobe Inc., Animaker Inc, Biteable, Buildscale Inc, Canva, Crello Ltd, Fotor, Getty Images Inc., Infogram, Kapwing, Lumen5, Pixlr, Powtoon Inc, Rendeforest, Shutterstock Inc., Stencil, Venngage Inc, Visually Inc., wec360 AB, and Wondershare Tech Group among others.
Download Report Sample to Unlock the Visual Content Market Size for the Forecast Period and Other Important Statistics
The growing digital marketing is notably driving the visual content market growth, although factors such as digital online video consumption limited by internet speeds may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the visual content industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Visual Content Market Driver
The growing digital marketing is a major factor driving the global visual content market share growth. The customers for digital marketing are constantly increasing in number, and the amount spent on digital marketing is also increasing. Marketers use images and video footage for marketing and promoting their products and services visually. Digital marketing enables the business to customer engagement strategies, increasing brand awareness, and reaching out to potential customers for customer acquisition. Social media networks have become more visual-oriented by constantly re-designing platforms to nurture visual content. For instance, post the introduction of Facebook Timeline, there has been a significant increase in user engagement. The popularity and enormity of social media have bridged the gap between consumers and marketers as social media has a higher engagement rate than written content. Due to the increase in the popularity of social media among people, marketers are targeting them on social media platforms with authentic images from stock agencies. As visuals are the primary source of content across media networks, the growth of social media networks will contribute to the revenues of the global visual content market during the forecast period. Vendors can leverage these trends by defining the audience in the market and then matching images that are best suited to their needs.
Key Visual Content Market Trend
The demand for 360-degree images and videos is another factor supporting the global visual content market share growth. 360-degree videos (also known as VR) are clips that are used to display a spherical scenario, where the camera has recorded all the possible angles of the environment. 360-degree images and videos are currently trending in the global visual content market. Currently, marketers are using 360-degree images and videos to showcase their products, promote destinations, share adventures, enhance video blogging, and showcase events. Due to this trend, the players in the market have started offering 360-degree images and videos to their customers. Due to a 360-degree view of images and videos, many marketers are using this technology to promote their products or services. Nestle (Nescafe) is one of the first companies that adopt this technology. It is currently using it to show viewers how their coffee is produced. Other industries, such as tourism and hospitality, are also using these 360-degree images and videos to promote the most popular destinations.
Key Visual Content Market Challenge
The digital online video consumption limited by Internet speeds will be a major challenge for the global visual content market share growth during the forecast period. The consumption of online videos is limited by internet speeds, especially in developing countries. The average internet speed in developing countries is much lower than that in most developed countries. With improved networks and technology, this is expected to improve. A linear relationship between internet speeds and video consumption is seen across the countries. Better internet speeds are bound to increase video traffic. For instance, in rural areas(which are defined as having a population of fewer than 10,000 people and being geographically removed from an urban city), internet speeds are slower, around 39.01Mbps, on average, compared with urban cities, which have 113.6 Mbps. Though data consumption is on the rise, Internet speeds are much lower in most countries across the globe. This is currently the biggest barrier to the digital content industry in developing countries. The adoption of 3G/4G technologies is likely to increase the connection speed in developing countries, which will further increase digital video content consumption. The easy availability of pirated digital content in developing countries raises viability concerns for the subscription-based model in the digital content market. However, bundled services, ease of access, and other product and service offerings will create a positive ecosystem for subscription-based services.
This visual content market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global visual content market as a part of the global specialized consumer services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the visual content market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the visual content market encompasses successful business strategies deployed by the key vendors. The visual content market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The visual content market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the visual content market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
45% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for visual content market in North America. Market growth in this region will be faster than the growth of the market in European regions.
The growing demand for video footage among commercial consumers will facilitate the visual content market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 pandemic positively impacted the growth of the regional market. With the imposition of lockdowns in 2020, the regional content marketing market experienced growth, as most people stayed at home. This led to a significant increase in Internet usage. Moreover, the imposition of lockdowns and travel restrictions resulted in a rise in Internet usage and online media consumption. The consumption of online content has increased dramatically in recent years.
To gain further insights on the market contribution of various segments Request PDF Sample
The visual content market share growth in the stock images segment will be significant during the forecast period. The demand for responsive web design has prompted manufacturers to provide better resolution for larger screens without enlarging the size of the image, driving the demand for high-quality small images. Vendors are also introducing new pricing schemes for photographers, which will encourage market contribution. Apart from this, the increasing incorporation of the mobile platform is facilitating the demand for more visual content, which will drive the growth of the stock images segment.
This report provides an accurate prediction of the contribution of all the segments to the growth of the visual content market size and actionable market insights on post COVID-19 impact on each segment.
Visual Content Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.9% |
Market growth 2022-2026 |
$ 1.4 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.25 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 45% |
Key consumer countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Adobe Inc., Animaker Inc, Biteable, Buildscale Inc, Canva, Crello Ltd, Fotor, Getty Images Inc., Infogram, Kapwing, Lumen5, Pixlr, Powtoon Inc, Rendeforest, Shutterstock Inc., Stencil, Venngage Inc, Visually Inc., wec360 AB, and Wondershare Tech Group |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis, future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.