Visual Content Market by Product, Application, License Model, and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR45541

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The visual content market size has the potential to grow by USD 1.28 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by product (stock images and stock video), license model (RF and RM), application (editorial and commercial), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Adobe Inc., Depositphotos Inc., LLC, Ingram Image Ltd., Inmagine Group, Masterfile Corp., Pond5 Inc., Shopify Inc., Shutterstock Inc., and The Carlyle Group Inc.

Market Overview

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Market Competitive Analysis

The visual content market is fragmented. Adobe Inc., Depositphotos Inc., and LLC are some of the major market participants. Factors such as growing digital marketing, growing online media and online retail channels, and increase in the number of devices capable of supporting digital media along with increasing internet penetration will offer immense growth opportunities. However, digital online video consumption limited by internet speeds, lack of appropriate licensing and legal regulations, and copyright infringement may impede market growth. To make the most of the opportunities, vendors should focus on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this visual content market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this visual content market analysis report provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Adobe Inc.
  • Depositphotos Inc.
  • LLC
  • Ingram Image Ltd.
  • Inmagine Group
  • Masterfile Corp.
  • Pond5 Inc.
  • Shopify Inc.
  • Shutterstock Inc.
  • The Carlyle Group Inc.


Visual Content Market: Segmentation by Geography

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The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. North America will offer several growth opportunities to market vendors during the forecast period. 

44% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for visual content in North America. This report provides an accurate prediction of the contribution of all segments to the growth of the visual content market size.

Visual Content Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive visual content market growth during the next five years
  • Precise estimation of the visual content market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the visual content industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of visual content market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The visual content market growth will increase by $1283.79 million during 2019-2024.
The visual content market is expected to grow at a CAGR of 5.21% during 2019-2024.
Technavio has segmented the visual content market by product (Stock images and Stock video) ,other1 (RF and RM) , and application (Editorial and Commercial).
Adobe Inc., Depositphotos Inc., LLC, Ingram Image Ltd., Inmagine Group, Masterfile Corp., Pond5 Inc., Shopify Inc., Shutterstock Inc., The Carlyle Group Inc. are a few of the key vendors in the visual content market.
North America will register the highest growth rate of 43.92% among the other regions. Therefore, the visual content market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • UK
  • China
  • Germany
  • Canada
  • France
The key factors driving the visual content market growth are:
  • Growing digital marketing
The visual content market vendors should focus on grabbing business opportunities from the stock images segment as it accounted for the largest market share in the base year.
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