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The tactical and outdoor clothing market size is forecast to increase by USD 1.66 billion, at a CAGR of 4.5% between 2023 and 2028. The clothing industry's specialist sector, encompassing tactical and outdoor clothing, experiences continuous growth driven by several factors. Product innovation leads to portfolio extension and premiumization, catering to the diverse needs of outdoor enthusiasts, law enforcement personnel, military personnel, adventurers, and survivalists. The market is fueled by the increasing participation of women in outdoor activities, expanding the customer base. However, the availability of counterfeit products poses a significant challenge, undermining brand reputation and consumer trust. Harsh conditions and tactical settings demand advanced materials and functionality from clothing gear, driving the market's evolution.
The market caters to various customer segments, with specialist clothing gaining significant traction in the market. Outdoor activities, which include adventure sports and survival situations, demand apparel and gear that can withstand harsh conditions. Tactical settings, such as law enforcement and military operations, require rugged environments-specific clothing. Outdoor enthusiasts, adventurers, and survivalists seek out tactical and outdoor clothing for their expeditions. Consumer needs for durable, functional, and protective clothing drive the market's growth. Tactical clothing and outdoor apparel cater to these demands, offering features like moisture-wicking, wind resistance, waterproofing, and insulation. Accessories, such as hats, gloves, and backpacks, complete the ensemble for various outdoor activities.
Both offline and online channels cater to this market, with consumers increasingly turning to e-commerce platforms for convenience and wider selection. Tactical clothing and outdoor apparel cater to diverse customer segments, including law enforcement personnel, travelers, and adventure sports enthusiasts, making it a versatile and expanding industry.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The outdoor clothing segment is estimated to witness significant growth during the forecast period. Outdoor clothing caters to the needs of individuals engaging in various activities outside, including sports, exercise, and adventure pursuits. The escalating health consciousness and heightened enthusiasm for adventure sports are fueling the expansion of the outdoor clothing market. This segment of performance-driven apparel is gaining popularity among consumers worldwide due to its versatility, adaptability, and multifunctionality. Ripstop nylon and reinforced stitching are common features in outdoor clothing, ensuring durability and resistance to wear and tear. Moisture-wicking fabrics keep the wearer dry and comfortable, enhancing the overall experience. Pockets, compartments, and attachment points offer added convenience, making these garments indispensable for outdoor enthusiasts.
Further, the growing trend of the Western lifestyle and the expanding millennial population are further boosting the market's growth. The increasing demand for fashionable yet functional outdoor clothing and evolving consumer preferences are expected to propel the market's expansion during the forecast period.
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The outdoor clothing segment accounted for USD 3.35 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American market is projected to experience significant expansion over the coming years, fueled by the thriving adventure sports sector and the rising trend of outdoor living. With an increasing number of individuals seeking healthier lifestyles and engaging in activities like camping, hiking, and climbing, the demand for performance-driven apparel featuring ripstop nylon, reinforced stitching, moisture-wicking fabrics, and multiple pockets, compartments, and attachment points is on the rise. These versatile and adaptable garments cater to the diverse needs of outdoor enthusiasts, enabling them to explore nature while staying comfortable and prepared for various conditions. The growing prevalence of health issues such as obesity and diabetes in North America further underscores the importance of staying active and engaging in outdoor pursuits.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Product innovation leading to portfolio extension and product premiumization is the key driver of the market. The market continues to evolve, with a significant focus on specialist clothing for outdoor activities and tactical settings. Outdoor enthusiasts, law enforcement personnel, military personnel, adventurers, and survivalists all require clothing that can withstand harsh conditions. Manufacturers are responding to this demand by introducing advanced materials and innovative designs to their product lines. Techwear, a new category in outdoor clothing, combines fashion and functionality through the use of technology. This includes waterproofness, extreme durability, and warmth in extreme temperatures. As purchasing power increases and consumers seek comfortable, lightweight, and technologically advanced clothing, the market for tactical and outdoor clothing is poised for growth.
The growing participation of women in outdoor and adventure activities is the upcoming trend in the market. The clothing industry has witnessed a significant growth in the demand for specialist clothing designed for outdoor activities and tactical settings. This trend is driven by the increasing number of customers, including outdoor enthusiasts, law enforcement personnel, military personnel, adventurers, and survivalists, who require durable and advanced clothing to endure harsh conditions. The participation of women in outdoor activities, particularly adventure sports, has been on the rise, with diving and trekking being among the most popular choices.
Further, the growing financial independence of women and their increased interest in extreme adventure trips have fueled this trend. Traditional activities like climbing, whether competitive or recreational, have historically been dominated by men. However, the current generation's penchant for sports that demand greater stamina and offer an adrenaline rush has led to a more even gender distribution in these activities.
Availability of counterfeit products is a key challenge affecting the market growth. The market faces a significant challenge from counterfeit apparel, which negatively impacts sales of authentic branded gear. This issue creates an unbalanced competitive landscape, standardizes pricing, and erodes market shares. Counterfeiters sell their low-priced products, often in the APAC region and particularly in developing countries, at prices significantly lower than genuine items.
Further, this trend undermines the efforts of specialist clothing manufacturers catering to outdoor activities, harsh conditions, and tactical settings for customers, including law enforcement personnel, military personnel, adventurers, and survivalists. The proliferation of counterfeit tactical and outdoor clothing poses a serious threat to the integrity and growth of the clothing industry.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
5.11 Inc. - The company offers tactical and outdoor clothing such as pants, t shirts, footwear, socks, outerwear, jackets, vests, pullovers hoodies, plate carriers and vests for both men and women.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market caters to various customer segments, with specialist clothing gaining significant traction among outdoor enthusiasts and tactical professionals. These garments are designed to withstand harsh conditions and tactical settings, making them essential for adventurers, survivalists, law enforcement personnel, and military personnel. Advanced materials, such as ripstop nylon and reinforced stitching, ensure durability and versatility. Moisture-wicking fabrics and advanced technologies offer adaptability and multifunctionality, making performance-driven apparel a popular choice for outdoor lovers. Adventure sports like hiking, camping, hunting, and fishing require specialized clothing that offers moisture management, weather resistance, UV protection, and multiple pockets for convenient storage.
Further, tactical clothing features tactical pockets, compartments, and attachment points, catering to the unique needs of tactical operations in rugged environments. Consumers seek functional clothing that offers comfort, ergonomic designs, and layering options. Eco-friendly materials, such as organic cotton and recycled materials, are gaining popularity among environmentally conscious consumers. Brand websites, offline channels, e-commerce platforms, and online retailers offer a wide range of outdoor and tactical clothing, including jackets, pants, shirts, vests, footwear, hats, gloves, waterproof outerwear, insulated clothing, and lightweight, breathable fabrics. Customers can choose from a variety of styles, aesthetics, and tactical features to meet their specific needs.
Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
Market Growth 2024-2028 |
USD 1.66 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.23 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key countries |
US, China, Germany, Japan, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
5.11 Inc., Adidas AG, Army Navy Sales, Condor Outdoor, Decathlon SA, EssilorLuxottica, Extreme Outfitters, Hardland, Helikon Tex, Kitanica, Propper, Rothco, The North Face, Under Armour Inc., and Van Os Imports B.V. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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