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The tactical and outdoor clothing market share is expected to increase by USD 2452.63 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.35%.
This tactical and outdoor clothing market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers tactical and outdoor clothing market segmentations by application (outdoor clothing and tactical clothing), distribution channel (offline and online), and geography (North America, APAC, Europe, South America, and Middle East and Africa). The tactical and outdoor clothing market report also offers information on several market vendors, including 5.11 Inc., adidas AG, Army Navy Sales, Condor Outdoor, Decathlon SA, EssilorLuxottica, Extreme Outfitters, Hardland, Helikon Tex, Kitanica, Propper, Rothco, The North Face, Under Armour Inc., and Van Os Imports B.V. among others.
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The product innovation leading to portfolio extension and product premiumization is notably driving the tactical and outdoor clothing market growth, although factors such as availability of counterfeit products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the tactical and outdoor clothing industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Tactical And Outdoor Clothing Market Driver
The product innovation leading to portfolio extension and product premiumization is a major factor driving the global tactical and outdoor clothing market share growth. The use of new technologies and product innovations have allowed manufacturers to come up with tactical and outdoor clothing that is innovative in terms of design, quality, and features. Vendors in the global tactical and outdoor clothing market are extending their product lines to include apparel for all age groups and different types of outdoor activities. Increasing purchasing power, coupled with the rising preference for innovative, comfortable, and lightweight tactical and outdoor clothing, is increasing the sales of such clothing. Product premiumization is increasing the sales of tactical and outdoor clothing. Product premiumization helps the vendors to make their brand products more appealing to consumers by emphasizing their superior quality and motivating customers to pay more for products and services. This will play a major role in driving the demand for tactical and outdoor clothing during the forecast period. Thus, the development of technological advanced tactical and outdoor apparel and the rising product premiumization will boost the growth of the global tactical and outdoor clothing market during the forecast period.
Key Tactical And Outdoor Clothing Market Trend
The growing participation of women in outdoor and adventure activities is another factor supporting the global tactical and outdoor clothing market share growth. Women participation in adventure and outdoor activities is rising at a rapid pace. More women, especially millennials, are opting for extreme adventure trips. The increasing number of females in the working population and their financial independence are the major factors that increased the number of female participants in such activities. Diving and trekking have emerged to be the two most liked adventure activities by Indian women adventure travelers. Currently, the most viewed and liked sports activities require greater stamina and involve adventure, which excites youngsters and individuals interested in adventurous activities. Traditionally, arduous activities such as climbing, both in its competitive and recreational forms, have been dominated by men. However, this scenario is now witnessing a dramatic change as female participation in climbing activities is increasing globally and garnering more attention and a higher viewership among people. This shift has emerged as a key trend that is expected to trigger growth in the demand for tactical and outdoor clothing, which will have a positive impact on the market in focus during the forecast period.
Key Tactical And Outdoor Clothing Market Challenge
The availability of counterfeit products will be a major challenge for the global tactical and outdoor clothing market share growth during the forecast period. The availability of counterfeit tactical and outdoor clothing is a severe threat to the global tactical and outdoor clothing market as it directly affects the sales of genuine branded apparel. The presence of counterfeit tactical and outdoor clothing leads to an uneven competitive scenario, price standardization, and market share erosion. Vendors offering counterfeit tactical and outdoor clothing sell their products at very low prices compared with branded products. The counterfeiting of tactical and outdoor clothing is higher in APAC compared with that in other regions of the world. Developing countries in APAC contribute majorly to the counterfeiting of tactical and outdoor clothing. Duplication of branded tactical and outdoor clothing makes it difficult for customers to distinguish between original and counterfeit products. Also, counterfeit activewear apparel is of poor quality and does not meet the manufacturing standards in terms of color, quality, and fabric, eventually leading to customers losing their trust in the original brand. Owing to these factors, international brands face difficulties in optimizing their presence in developing markets. Therefore, the increasing availability of counterfeit tactical and outdoor clothing will hinder the growth of the market in focus during the forecast period
This tactical and outdoor clothing market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global tactical and outdoor clothing market as a part of the global apparel, accessories, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the tactical and outdoor clothing market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the tactical and outdoor clothing market encompasses successful business strategies deployed by the key vendors. The tactical and outdoor clothing market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The tactical and outdoor clothing market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the tactical and outdoor clothing market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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29% of the market’s growth will originate from North America during the forecast period. US is the key market for the tactical and outdoor clothing market in North America. Market growth in this region will be faster than the growth of the market in Middle East and Africa.
The presence of a well-developed outdoor sports industry and the growth in the prevalence of obesity and diabetes will facilitate the tactical and outdoor clothing market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The tactical and outdoor clothing market in North America faced certain challenges due to the outbreak of COVID-19 in 2020. The US was the most affected country by the pandemic in North America. The pandemic compelled the governments of several countries, such as the US, Canada, and Mexico, in the region to impose a total lockdown to contain the spread of the disease. Furthermore, apparel manufacturers shut down their operations in the first three quarters of 2020. In addition, a few vendors announced the closure of their offline retail stores due to disruptions in supply chains and logistics in H1 2020. These factors hampered the growth of the regional tactical and outdoor clothing market in 2020.
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The tactical and outdoor clothing market share growth in the tactical clothing segment will be significant during the forecast period. The growing trend of wearing tactical apparel as fashion outfits among the young population is expected to increase the demand for tactical clothing.
This report provides an accurate prediction of the contribution of all the segments to the growth of the tactical and outdoor clothing market size and actionable market insights on the post-COVID-19 impact on each segment.
Tactical And Outdoor Clothing Market Scope |
|
Report Coverage |
Details |
Page number |
148 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.35% |
Market growth 2022-2026 |
$ 2452.63 million |
Market structure |
Fragmented |
YoY growth (%) |
5.19 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 29% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
5.11 Inc., adidas AG, Army Navy Sales, Condor Outdoor, Decathlon SA, EssilorLuxottica, Extreme Outfitters, Hardland, Helikon Tex, Kitanica, Propper, Rothco, The North Face, Under Armour Inc., and Van Os Imports B.V. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis, future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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