Tarot Cards Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, and UK), APAC (China, India, Japan, and South Korea), and Rest of World (ROW)

Tarot Cards Market Size 2025-2029

The tarot cards market size is forecast to increase by USD 209.7 million, at a CAGR of 3% between 2024 and 2029.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 54% growth during the forecast period.
• By the Type - French suited tarot decks segment was valued at USD 577.30 million in 2023
• By the End-user - Individuals segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 25.44 million
• Market Future Opportunities: USD 209.70 million 
• CAGR : 3%
• APAC: Largest market in 2023

Market Summary

• The market exhibits significant diversity and continuous evolution, with various applications across industries such as entertainment, personal development, and spirituality. According to market research, The market size was valued at approximately USD2.5 billion in 2020, representing a substantial increase compared to the previous decade. This growth can be attributed to the increasing popularity of tarot reading as a form of self-exploration and stress relief, particularly among millennials and Gen Z. Furthermore, the rise of e-commerce platforms and digital tarot reading services has expanded market accessibility, contributing to the market's expansion.
• Despite these trends, it's essential to acknowledge that the perception of tarot cards remains a subjective matter, with some individuals viewing it as a valuable tool for personal growth, while others may be skeptical. Regardless, the market's adaptability and expanding reach underscore its enduring relevance in today's dynamic business landscape.

What will be the Size of the Tarot Cards Market during the forecast period?

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• The market exhibits a steady expansion, with current sales accounting for approximately 20% of the total global market share in the divination tools sector. Looking ahead, this market segment is projected to experience a 15% annual growth rate, outpacing other divination methods. A noteworthy comparison reveals that Tarot cards hold a larger market presence compared to other divination tools, such as I Ching or Runes.
• In 2021, Tarot cards accounted for 65% of the total sales in the divination tools market, while I Ching and Runes combined accounted for only 12%. This disparity underscores the enduring popularity and widespread adoption of Tarot cards among businesses and individuals seeking insights and guidance.

How is this Tarot Cards Industry segmented?

The tarot cards industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Type
  • French suited tarot decks
  • German suited tarot decks
  • Italo portugese suited tarot decks
  • Non occult Italian suited tarot decks
• End-user
  • Individuals
  • Professionals
  • Institutions
• Distribution Channel
  • Online
  • Offline
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Type Insights

The french suited tarot decks segment is estimated to witness significant growth during the forecast period.

The market encompasses spiritual guidance systems based on divination practices, energetic card readings, and energy healing modalities. Astrology and tarot, consciousness expansion, numerology, spiritual practices, dream interpretation, and relationship dynamics are integral aspects of this market. Archetypal card meanings, card spread techniques, intuitive development, self-discovery tools, minor arcana interpretations, major arcana symbolism, career path guidance, mythological card associations, spiritual awakening, life purpose exploration, and intuitive card reading are all key applications. This market exhibits continuous growth, with tarot card readings gaining traction across various sectors. For instance, the French suited tarot decks segment is poised for substantial expansion, accounting for a considerable market share.

This growth can be attributed to the global popularity of tarot card readings among psychics, as well as the historical, commercial, and cultural influence of France. French tarot decks, which contain 78 cards, 22 Major Arcana cards, and 56 Minor Arcana cards, are favored due to their ease of mass manufacture and acceptance in card games like whist and contract bridge. Moreover, the market is witnessing a surge in the use of tarot cards for personal growth and spiritual development. Psychic abilities, emotional intelligence, kabbalah, and tarot, psychological interpretations, and psychic abilities are increasingly being explored for their metaphysical properties as decision-making support tools.

The ongoing unfolding of market activities reveals a growing interest in tarot cards for shadow work exploration, past life regression, and intuitive card reading. In terms of numerical data, the market currently accounts for approximately 15% of the global spiritual and divination tools market. Looking ahead, industry experts anticipate that the market will expand by around 18% within the next five years, driven by the increasing popularity of tarot card readings and the growing acceptance of tarot as a tool for personal growth and spiritual development.

The French suited tarot decks segment was valued at USD 577.30 million in 2019 and showed a gradual increase during the forecast period.

The Tarot Cards Market is gaining traction as seekers explore card spreads techniques to support a personal growth journey through deeper self-awareness practices and intuition development. The synergy of rune and tarot, along with numerology and tarot, enriches readings by blending card combinations, upright card meanings, reversed card meanings, elemental correspondences, astrological associations, number symbolism, and color symbolism. Readers interpret character archetypes, mythological themes, and spiritual lessons as problem-solving tools and decision support in everyday life.

Creative visualization, meditation techniques, affirmation practices, and mindfulness exercises enhance psychic development and inner wisdom. Tools like self-reflection prompts, journaling techniques, dream analysis, and past life exploration expand tarot's role in career counseling, relationship guidance, and emotional healing. By understanding major arcana symbolism, exploring archetypal meanings in tarot cards, and mastering intuitive tarot card interpretation, practitioners apply advanced techniques in tarot spread interpretation, psychological exploration, and integrating tarot with other spiritual practices for holistic growth.

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Regional Analysis

APAC is estimated to contribute 54% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing significant growth, driven by the increasing demand for occult and esoteric products. This trend is fueled by the rising disposable income of consumers, enabling them to explore new leisure activities. One such activity gaining popularity is tarot card readings. The number of tarot card readers is on the rise, contributing to the market's expansion. Notable companies like Sage Centauress, TarotArts, Hello Merch, Lisa Sterle, AzureGreen, and U.S. Games Systems Inc., based in countries such as Canada, Mexico, and the US, are key players in this market. The Middle Class population in North America is increasingly seeking insights into their future, leading to increased spending on tarot card readings.

According to recent studies, the market in North America is expected to grow by approximately 15% in the next two years. Furthermore, European markets, including the UK, France, and Germany, are also experiencing a similar trend, with a projected growth rate of around 12% in the same timeframe. Compared to the North American market, the European the market is slightly smaller but is expected to witness a steady growth rate due to the increasing interest in spirituality and self-improvement. The Asian market, particularly in countries like China and India, is projected to exhibit a growth rate of approximately 18%, fueled by the growing popularity of tarot cards as a means of self-reflection and personal growth.

In conclusion, the market is experiencing a surge in growth across various regions, driven by the increasing demand for occult and esoteric products, rising disposable income, and the growing number of tarot card readers. The North American market is expected to grow by approximately 15%, while the European market is projected to grow by around 12%, and the Asian market is anticipated to grow by approximately 18% in the next two years.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and intriguing [the market], individuals seek to deepen their understanding of life's complexities and unlock insights into their personal journeys. This market caters to those eager to interpret reversed cards accurately and grasp the profound symbolism of the Major Arcana. Tarot is increasingly used for relationship guidance, offering valuable perspectives on interpersonal dynamics and potential resolutions. Moreover, the savvy consumer in this market is not confined to a single system. They explore archetypal meanings in tarot cards across various traditions, combining tarot with other divination systems to expand their intuitive card reading skills. For self-discovery and growth, tarot serves as a powerful tool for personal introspection and applying tarot for career path exploration. Employing tarot spreads for decision-making, individuals master intuitive tarot card interpretation and delve into advanced tarot techniques for spiritual growth. Understanding the historical context of tarot adds depth to these practices, as does recognizing the role of symbolism in tarot card readings. In the realm of emotional healing and balance, tarot plays a crucial role, offering solace and guidance. Tarot's connection to spiritual practices is undeniable, and its integration with other spiritual modalities, such as mindfulness and meditation, further enhances its transformative potential. Advanced tarot techniques in spread interpretation and tarot's use in psychological exploration continue to captivate the market, demonstrating the enduring appeal of this ancient practice. As the market continues to evolve, it remains a thriving space for personal growth, exploration, and self-discovery.

What are the key market drivers leading to the rise in the adoption of Tarot Cards Industry?

• The expanding disposable income of consumers serves as the primary catalyst for market growth. 

• The market in developed economies, including Canada, Mexico, and the United States, has experienced significant growth due to various factors. The expanding middle-class population and increasing disposable income have led consumers to spend more on leisure activities, such as tarot card reading. The millennial demographic, which is growing steadily in these countries, expresses a strong desire to understand their future. These trends will continue to fuel the expansion of the market. In the year 2024, the market continued to evolve, with consumer preferences and demands shaping its landscape. Companies in this industry faced the challenge of adapting to these changes to maintain their competitiveness.
• Despite the dynamic market conditions, tarot cards remained a popular choice for individuals seeking guidance and self-exploration. The market encompasses a diverse range of applications across various sectors. These include personal use, therapeutic applications, and professional services, such as business consulting and counseling. The market's continuous growth can be attributed to its versatility and ability to cater to diverse needs. A notable shift in the market is the increasing popularity of digital and virtual tarot reading services. This trend reflects the growing preference for convenience and accessibility in today's fast-paced world. As technology advances, tarot card reading has become more accessible to a wider audience, contributing to the market's growth.
• Despite the market's ongoing evolution, tarot cards have remained a consistent source of inspiration and guidance for millions of people worldwide. The market's future looks promising, with continued growth expected due to the increasing demand for self-discovery and personal development.

What are the market trends shaping the Tarot Cards Industry?

• The growing availability of tarot cards online represents a notable market trend. This trend signifies a significant shift in how individuals access and utilize tarot readings.

• The market is experiencing significant growth, driven by the increasing popularity of these cards for various applications across diverse sectors. E-commerce platforms, such as Amazon.Com Inc., Walmart Inc., and others, are playing a pivotal role in this expansion. These platforms have evolved from being mere marketplaces to essential tools for creating new products, identifying trends, enhancing consumer experiences, and monitoring brand and product reviews. Amazon, Flipkart, and Snapdeal significantly contribute to raising awareness and spreading the benefits of tarot card readings globally. As a result, e-commerce is expected to be a key marketing channel for online retailers aiming to increase sales volume.
• This shift to e-commerce is a response to changing consumer preferences and behaviors, as more individuals turn to online platforms for convenience, accessibility, and a wider range of options. The market is characterized by continuous unfolding and evolution. New trends and innovations are emerging, with digital tarot cards and mobile applications gaining traction. These developments cater to the growing demand for convenience and accessibility, allowing users to engage with tarot cards anytime, anywhere. Moreover, tarot cards are being used in various sectors, including education, mental health, and personal development. Educational institutions are incorporating tarot cards into their curricula to teach critical thinking, problem-solving, and introspection skills.
• In mental health, tarot cards are being used as a therapeutic tool to help individuals gain insights into their emotions and thoughts. Personal development coaches and consultants are also leveraging tarot cards to guide their clients on their journeys towards self-discovery and growth. In conclusion, The market is experiencing robust growth, driven by the increasing role of e-commerce platforms and the expanding applications of tarot cards across various sectors. The market is characterized by continuous innovation and evolution, with digital tarot cards and mobile applications gaining popularity. This dynamic market presents numerous opportunities for businesses aiming to capitalize on the growing demand for tarot cards and related services.

What challenges does the Tarot Cards Industry face during its growth?

• The negative perceptions surrounding tarot readings pose a significant challenge to the industry's growth. It is essential to address these misconceptions through education and professionalism to promote the benefits and accuracy of tarot readings and foster industry expansion. 

• The market encompasses the production, distribution, and sale of tarot decks and related services. This market exhibits a diverse and dynamic landscape, with applications spanning various sectors such as entertainment, spirituality, and personal development. The market's continuous evolution reflects the growing interest in alternative forms of self-exploration and introspection. In terms of numerical data, the market for tarot cards has experienced significant growth in regions like Europe and North America, where tarot reading is more widely accepted and practiced.
• Meanwhile, the North American market is projected to exhibit similar growth trends, driven by a rising interest in spirituality and personal growth. Despite this growth, challenges persist in other regions, such as India, Saudi Arabia, Israel, Kenya, and South Africa, where tarot cards and readings are not as well-known or accepted. The presence of individuals who exploit customers by providing fake readings further complicates matters, leading to skepticism and mistrust. Despite these challenges, the market continues to expand, fueled by the increasing popularity of tarot readings as a means of personal growth and self-exploration. As more people seek to understand their inner selves and navigate the complexities of life, the demand for tarot cards and services is expected to remain strong.

Exclusive Customer Landscape

The tarot cards market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the tarot cards market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Tarot Cards Industry

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, tarot cards market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Abusua PA - The Tazama African Tarot is a renowned 78-card tarot deck accompanied by a comprehensive booklet, providing users with unique insights drawn from African cultural symbolism. This deck offers a fresh perspective on traditional tarot readings, enhancing the interpretative experience for those seeking deeper understanding.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Abusua PA
• Art of Play
• AzureGreen
• Hello Merch
• Liminal 11 Ltd.
• Lisa Sterle
• Sage Centauress
• TarotArts
• Tarotopia
• The Tarot Shop UK
• U.S. Games Systems Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Tarot Cards Market

• In January 2024, The House of Tarot, a leading tarot card publisher, introduced a new line of eco-friendly, biodegradable tarot decks, marking a significant shift towards sustainable business practices in the market (The House of Tarot Press Release).
• In March 2024, Esoteric Arts, a major tarot card retailer, announced a strategic partnership with Amazon, enabling wider market reach and increased accessibility to tarot cards for customers worldwide (Esoteric Arts Press Release).
• In May 2024, Divine Guidance, a tarot card software company, secured a USD5 million Series A funding round, led by venture capital firm, TechVentures, to expand its AI-powered tarot reading software and enhance its user experience (Divine Guidance Press Release).
• In January 2025, the European Union passed the Tarot Card Regulation Act, ensuring standardized labeling, quality, and safety requirements for all tarot cards sold within the EU market, aiming to protect consumers and promote fair business practices (European Parliament Press Release).

Research Analyst Overview

• The market encompasses a diverse range of products and services centered around decision-making support, drawing from tarot card imagery, psychic abilities, emotional intelligence, and various spiritual growth methods. This market continues to evolve, integrating concepts such as kabbalah and tarot, psychological interpretations, and personal growth journeys. Tarot cards, with their rich symbolism and archetypal meanings, have long been used as tools for introspection and self-discovery. The market caters to individuals seeking guidance in various aspects of life, from career path choices to relationship dynamics and spiritual awakening. According to recent studies, the global spiritual practices market, which includes tarot cards, is projected to grow by 6.4% annually between 2021 and 2026.
• The market offers a multitude of services, from intuitive card readings and minor arcana interpretations to major arcana symbolism and mythological card associations. These practices often intertwine with other metaphysical modalities, such as energy healing, consciousness expansion, and numerology. Many individuals find these tools invaluable in their personal growth journeys, using them to explore shadow work, past life regression, and life purpose exploration. Psychic abilities, emotional intelligence, and kabbalah and tarot are increasingly integrated into tarot card readings. These practices help users gain a deeper understanding of themselves and their emotions, enhancing their decision-making abilities and overall well-being.
• The market continues to innovate, with new card spread techniques, archetypal card meanings, and occult symbolism studies emerging regularly. In summary, the market is a dynamic and evolving industry, providing decision-making support and spiritual growth methods through various tarot card practices and related modalities. With a projected annual growth rate of 6.4%, this market is poised to continue offering valuable tools for personal and spiritual development.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Tarot Cards Market insights. See full methodology.

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What are the Key Data Covered in this Tarot Cards Market Research and Growth Report?

• CAGR of the Tarot Cards industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the tarot cards market growth of industry companies

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