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The US cookies market size is projected to increase by USD 3.17 billion, at a CAGR of 4.78% between 2023 and 2028. The market is witnessing a surge in demand, driven by the growing emphasis on cookie premiumization and the rising consumer preference for healthier options. The rise of e-commerce and online shopping platforms further fuels market growth by enhancing accessibility and convenience for consumers. However, the market faces challenges from competition with healthier snacks, as health-conscious consumers seek alternatives. Additionally, high energy costs for bakery processors and fluctuations in raw material availability and costs present hurdles to market expansion. Despite these challenges, the cookie industry continues to innovate, offering a diverse range of products to meet evolving consumer preferences. With a focus on premiumization and health-conscious offerings, the market is poised for continued growth in the coming years, driven by technological advancements and changing consumer lifestyles.
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Plain and butter-based cookies are famous and commonly available in the US, along with various types of bakery products. Some of the most common varieties include sugar cookies, shortbread cookies, butter cookies, and classic chocolate chip cookies. Several market players, such as Mondelez International, Inc. in the US, produce high-quality butter-based cookies. These brands are known for their classic recipes and commitment to using quality ingredients. These classic bakery products have a timeless appeal and are widely available through various retail channels, which will drive the growth of the plain and butter-based cookies segment and fuel the growth of bakery products during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channels include physical stores, supermarkets, and other brick-and-mortar retail outlets. Offline distribution channels are characterized by the physical presence of retailers or distributors who sell cookies to buyers. This method of distribution allows consumers to get the cookies immediately after purchase without waiting for delivery. Retailers often create eye-catching displays and promotions for cookies, especially during holidays and special occasions.
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The offline segment was the largest segment and was valued at USD 6.75 billion in 2018. In addition, during holidays and seasons like Christmas, Valentine's Day, and Halloween, cookies often see raised demand through offline distribution channels due to themed and seasonal packaging. The strategic placement of cookies in high-traffic areas of stores, such as end caps and aisle displays, can draw the attention of shoppers and increase sales. Therefore, the offline segment in the US - cookies market is anticipated to grow significantly during the forecast period.
With a growing emphasis on health consciousness, the demand for cookies made with low-fat and sugar-free ingredients is on the rise. This trend is driven by a health-conscious consumer base seeking healthier options, leading to the production of healthy batches of cookies that cater to various dietary needs. Packaging also plays a crucial role, with options like rigid packaging ensuring the freshness and integrity of products like oats, digestive cookies, bar cookies, molded cookies, and rolled cookies. In the automotive sector, advancements in lighting technology contribute to road safety, visibility, and energy efficiency, enhancing the operational efficiency and reliability of vehicles. Bakers and home bakers alike are responding to consumer demands by offering a diverse range of flavors, including options for gluten-free diets, aligning with the evolving lifestyle and preferences of consumers.
Growing emphasis on cookie premiumization is the key factor driving market growth. The millennial population is rising, and disposable incomes are growing across the globe. These factors have raised the demand for premium cookies. US - cookies market players such as Mondelez, Parle Products, and PepsiCo offer a diverse range of cookies that include an element of premiumization in terms of branding, packaging, and positioning.
In addition, the rising awareness about the benefits of following a healthy diet around the world has been a key factor in driving consumer willingness to pay higher prices for premium product offerings. Moreover, the quality and sourcing of baking ingredients used in these premium cookies play a crucial role in their appeal. Thus, the growing demand for premium products, coupled with the emphasis on high-quality baking ingredients, is anticipated to drive the growth of the market during the forecast period.
Improvements in clean labeling and packaging of cookies is the primary trend shaping market growth. Consumers are greatly pursuing cookies made with clean and recognizable ingredients. Manufacturers are reacting by using simpler ingredient lists that exclude artificial additives, preservatives, and high-fructose corn syrup. Manufacturers are delivering clear allergen information on packaging to provide consumer safety. Improved packaging provides clear nutritional information, including calorie counts, macronutrient profiles, and daily values.
Moreover, marketing and advertising efforts align with clean labeling and transparent packaging. Manufacturers communicate their commitment to quality and natural ingredients through marketing campaigns. Thus, the improvements in clean labeling and packaging will boost the market growth and trends in focus during the forecast period.
Competition from healthier snacks is a challenge that affects the growth of the market. Health-conscious buyers are mainly aiming for snack choices that align with their dietary and wellness goals. They are often looking for snacks that are lower in added sugars, saturated fats, and artificial additives, which are common in many traditional cookies. In addition, healthier snacks like granola bars, fruit snacks, and yogurt offer these nutrients, which are often lacking in traditional cookies.
Moreover, healthier snacks are often perceived as providing more nutritional value than cookies. Healthier snacks often carry health claims or certifications, such as low in sugar, high in fiber, or gluten-free. These labels can attract health-conscious consumers and boost sales. Thus, the competition for healthier snacks will impede the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is witnessing significant growth, driven by various factors such as consumer demand for healthier options, including gluten-free and low-fat cookies. With rising concerns about obesity and poor diet, there's a growing inclination towards functional ingredients, low-fat ingredients, and clean-labeled cookies. Consumers, including home bakers, are increasingly prioritizing the transparency of ingredients and opting for natural flavors over artificial ones. The market also sees innovations in packaging and flavors, catering to diverse preferences. Major players like Britannia Industries, Lighting equipment, Production of vehicles, Energy-efficiency, Kellogg Co, and Mondelz International dominate the industry, offering a wide range of cookie varieties from oatmeal raisin to chocolate cookies. As the market continues to evolve to meet changing consumer needs, competition intensifies, driving further product innovations and brand creation.
In the market, consumer demand is shifting towards healthier options like low-fat and sugar-free cookies due to rising health concerns and increased consumer spending power. Health issues like chronic diseases are driving the demand for healthy alternatives and functional attributes in cookies. With the rise of gluten-free diets and lactose intolerance awareness, there's a growing demand for gluten-free and dairy-free cookies. The market also sees innovation in flavors, formats, and packaging to cater to consumer preferences, with major brands like Oreo, Cadbury, and Kraft Foods dominating both store-based and non-store-based sales channels. As consumers seek healthier snacks and gifting options, the cookies industry continues to evolve to meet these changing demands, driving innovations in product offerings and competitive positioning. In the world of bakery products, cookies hold a special place, especially with the growing emphasis on healthy living.
Further, consumers are increasingly seeking low-fat and sugar-free options, driving the demand for healthier batches of cookies. With rapid urbanization and rising income levels, new customers are emerging, creating opportunities for innovative flavors and formats in cookies, from classic oatmeal raisin to indulgent Choc Chip Minis and Caramel Flavoured Minis. The market also sees a surge in gluten-free varieties to cater to diverse dietary needs. Packaging innovation plays a vital role in attracting consumers, alongside competitive positioning strategies by major brands like Milka, Toblerone, and Ritz. Meanwhile, in the automotive sector, advancements in lighting system by companies like Valeo enhance road safety, reliability, and energy efficiency, contributing to a safer driving experience for vehicle drivers.
Market Scope |
|
Report Coverage |
Details |
Page number |
141 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.78% |
Market growth 2024-2028 |
USD 3.17 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.23 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Campbell Soup Co., Corporativo Bimbo SA de CV, Ferrero International S.A., General Mills Inc., Girl Scouts of the USA, Hostess Brands Inc., Imagine Baking Inc, InBite GF Inc, McKee Foods, Meiji Holdings Co. Ltd., Mondelez International Inc., PepsiCo Inc., Rosa Food Products Co. Inc., Royal G Snacks Inc., Silver State Baking Co, and Wandas Barium Cookie LLC. |
Market dynamics |
Parent market analysis, market trends, market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period. |
Customization purview |
If our market growth and forecasting has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Market Segmentation by Packaging
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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