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The courseware market in US is estimated to grow at a CAGR of 5.42% between 2022 and 2027 and size of the market is forecast to increase by USD 1.06 billion. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by end-user (K12, higher education, and corporate) and deployment (cloud and on-premise). This report also includes an in-depth analysis of drivers, trends, and challenges.
Evolved learning and education landscape is the key factor driving the growth of the US courseware market. The learning and education landscape in the US has evolved rapidly in the past couple of years. The extensive digitalization of education and the growing number of Internet users have transformed the perception of online learning in the country. Several major universities in the US, such as MIT, Stanford University, and Harvard University, record and broadcast courses through online media platforms, which has improved access to education.
Moreover, the demand for innovative courses such as AR-based e-learning and blended learning is also increasing in the country. The advent of such courses could eventually render traditional methods of education obsolete. The hectic lifestyle of people also increases the preference for e-learning. Dropouts who return to education find the e-learning ecosystem more comfortable than traditional education. Hence, the evolved learning and education landscape is anticipated to drive the growth of the courseware market in US during the forecast period.
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Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Heart Association: The company offers courseware under the brand, Flex Ed. Also, the company provides medical research and care in the field of heart-related illnesses.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Based on End-user, the market share growth by the K12 segment will be significant during the forecast period. Rising student interest in digital learning courses and the advent of many innovative K-12 digital learning service providers, along with rising government initiatives to digitize educational content and improve the quality of education, are expected to drive the growth of the courseware market in US during the forecast period.
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The K12 segment was valued at USD 1.39 billion in 2017 and continue to grow by 2021. The courseware market for the K-12 sector is expected to witness rapid growth during the forecast period. Recognizing the many ways technology can improve education, universities, businesses, and professional organizations are adopting online learning as a complement to traditional educational programs. As a result, digital learning software has become an important part of K-12 education. Such factors will increase segment growth during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growth of the microlearning paradigm is the primary trend in the US courseware market growth. Microlearning is gaining popularity because it refers to dividing learning material into segments. Microlearning is characterized by simplicity, diversity, and granularity. Learners can fill knowledge gaps in a short amount of time. It is often implemented to improve learner engagement because people learn better in small chunks than in large chunks. Additionally, the prevalence of mobile devices such as smartphones and tablets has made micro-learning a viable option for learning a specific subject or subject among candidates, especially in online corporate training programs. As microlearning online courses are short, focused, and bite-sized, they help in increasing concept retention and help reduce cognitive load.
Microlearning educational courses help in providing efficient just-in-time learning and play an active role in filling individual learning gaps. Microlearning engages employees and allows them to remain productive by not providing a high volume of information. The advent of smart mobile devices in e-learning will increase the adoption of microlearning in the US. Hence, the growth of the microlearning paradigm will drive the growth of the courseware market in US during the forecast period.
Competition from MOOCs is a major challenge to the growth of the US courseware market. Massive Open Online Courses (MOOCs) are free online courses with open enrollment. MOOCs offer a flexible and affordable way to advance your career, learn new skills, and deliver quality educational experiences at scale. MOOCs are used by billions of people around the world for a variety of purposes, including career development, career transition, college preparation, complementary learning, lifelong learning, enterprise e-learning, and training, etc. Several MOOCs are available in the US. MOOCs offer an open environment and free access. Therefore, it takes precedence over purchased courseware.
Vendors that offer paid courseware in the US are expected to face intense competition from MOOCs. Free access, community support, and a wide variety of content will attract several learners toward MOOCs. The scope of MOOCs is growing due to their semi-synchronicity, the incorporation of analytics, engaging course design, and free access to verified certificates and diplomas from major educational institutions and businesses. In terms of functionality and learner engagement, modern MOOCs are comparable to e-learning. Hence, the increasing demand for MOOCs will negatively affect the growth of the courseware market in US during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Courseware Market Customer Landscape in US
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Courseware Market Scope in US |
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Report Coverage |
Details |
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Page number |
124 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.42% |
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Market growth 2023-2027 |
USD 1.06 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.5 |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Heart Association, Arizona State University, Ascend Learning LLC, Cambridge University Press, Carnegie Mellon University, Cengage Learning Holdings II Inc., Connect For Education Inc., Georg von Holtzbrinck GmbH and Co. KG, Hackett Publishing Co., John Wiley and Sons Inc., Labster Group ApS, Lumen Learning Inc., McGraw Hill LLC, Method Learning, MindEdge Inc., Pearson Plc, Quant Systems Inc., Realizeit, Rice University, SimBiotic Software Inc., Simulation Curriculum Corp., Stanford University, Tophatmonocle Corp., VitalSource Technologies LLC, WestEd, and Yale University |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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