Courseware Market Research by End-user, and Deployment - Forecast and Analysis 2023-2027
- Published: Mar 2023
- Pages: 124
- SKU: IRTNTR75092
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The courseware market in US is estimated to grow at a CAGR of 5.42% between 2022 and 2027 and size of the market is forecast to increase by USD 1,061.45 million. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by end-user (K12, higher education, and corporate) and deployment (cloud and on-premise). This report also includes an in-depth analysis of drivers, trends, and challenges.
Evolved learning and education landscape is the key factor driving the growth of the US courseware market. The learning and education landscape in the US has evolved rapidly in the past couple of years. The extensive digitalization of education and the growing number of Internet users have transformed the perception of online learning in the country. Several major universities in the US, such as MIT, Stanford University, and Harvard University, record and broadcast courses through online media platforms, which has improved access to education.
Moreover, the demand for innovative courses such as AR-based e-learning and blended learning is also increasing in the country. The advent of such courses could eventually render traditional methods of education obsolete. The hectic lifestyle of people also increases the preference for e-learning. Dropouts who return to education find the e-learning ecosystem more comfortable than traditional education. Hence, the evolved learning and education landscape is anticipated to drive the growth of the courseware market in US during the forecast period.
What will be the Size of the Courseware Market in US During the Forecast Period?
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Who are the Major Courseware Market Vendors in US?
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Heart Association: The company offers courseware under the brand, Flex Ed. Also, the company provides medical research and care in the field of heart-related illnesses.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
- Arizona State University
- Ascend Learning LLC
- Cambridge University Press
- Carnegie Mellon University
- Cengage Learning Holdings II Inc.
- Connect For Education Inc.
- Georg von Holtzbrinck GmbH and Co. KG
- Hackett Publishing Co.
- John Wiley and Sons Inc.
- Labster Group ApS
- Lumen Learning Inc.
- McGraw Hill LLC
- Method Learning
- MindEdge Inc.
- Pearson Plc
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Market Segmentation by End-user
Based on End-user, the market share growth by the K12 segment will be significant during the forecast period. Rising student interest in digital learning courses and the advent of many innovative K-12 digital learning service providers, along with rising government initiatives to digitize educational content and improve the quality of education, are expected to drive the growth of the courseware market in US during the forecast period.
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The K12 segment was valued at USD 1,393.61 million in 2017 and continue to grow by 2021. The courseware market for the K-12 sector is expected to witness rapid growth during the forecast period. Recognizing the many ways technology can improve education, universities, businesses, and professional organizations are adopting online learning as a complement to traditional educational programs. As a result, digital learning software has become an important part of K-12 education. Such factors will increase segment growth during the forecast period.
Courseware Market in US: Key Trends and Challenges
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Trends
The growth of the microlearning paradigm is the primary trend in the US courseware market growth. Microlearning is gaining popularity because it refers to dividing learning material into segments. Microlearning is characterized by simplicity, diversity, and granularity. Learners can fill knowledge gaps in a short amount of time. It is often implemented to improve learner engagement because people learn better in small chunks than in large chunks. Additionally, the prevalence of mobile devices such as smartphones and tablets has made micro-learning a viable option for learning a specific subject or subject among candidates, especially in online corporate training programs. As microlearning online courses are short, focused, and bite-sized, they help in increasing concept retention and help reduce cognitive load.
Microlearning educational courses help in providing efficient just-in-time learning and play an active role in filling individual learning gaps. Microlearning engages employees and allows them to remain productive by not providing a high volume of information. The advent of smart mobile devices in e-learning will increase the adoption of microlearning in the US. Hence, the growth of the microlearning paradigm will drive the growth of the courseware market in US during the forecast period.
Challenge
Competition from MOOCs is a major challenge to the growth of the US courseware market. Massive Open Online Courses (MOOCs) are free online courses with open enrollment. MOOCs offer a flexible and affordable way to advance your career, learn new skills, and deliver quality educational experiences at scale. MOOCs are used by millions of people around the world for a variety of purposes, including career development, career transition, college preparation, complementary learning, lifelong learning, enterprise e-learning, and training, etc. Several MOOCs are available in the US. MOOCs offer an open environment and free access. Therefore, it takes precedence over purchased courseware.
Vendors that offer paid courseware in the US are expected to face intense competition from MOOCs. Free access, community support, and a wide variety of content will attract several learners toward MOOCs. The scope of MOOCs is growing due to their semi-synchronicity, the incorporation of analytics, engaging course design, and free access to verified certificates and diplomas from major educational institutions and businesses. In terms of functionality and learner engagement, modern MOOCs are comparable to e-learning. Hence, the increasing demand for MOOCs will negatively affect the growth of the courseware market in US during the forecast period.
Customer Landscape
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Courseware Market Customer Landscape in US
Segment Overview
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
- End-user Outlook (USD Million, 2017 - 2027)
- K12
- Higher education
- Corporate
- Deployment Outlook (USD Million, 2017 - 2027)
- Cloud
- On-premise
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Courseware Market Scope in US |
|
|
Report Coverage |
Details |
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Page number |
124 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.42% |
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Market growth 2023-2027 |
USD 1,061.45 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.5 |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Heart Association, Arizona State University, Ascend Learning LLC, Cambridge University Press, Carnegie Mellon University, Cengage Learning Holdings II Inc., Connect For Education Inc., Georg von Holtzbrinck GmbH and Co. KG, Hackett Publishing Co., John Wiley and Sons Inc., Labster Group ApS, Lumen Learning Inc., McGraw Hill LLC, Method Learning, MindEdge Inc., Pearson Plc, Quant Systems Inc., Realizeit, Rice University, SimBiotic Software Inc., Simulation Curriculum Corp., Stanford University, Tophatmonocle Corp., VitalSource Technologies LLC, WestEd, and Yale University |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Courseware Market Report in US?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2023 and 2027
- Precise estimation of the market size and its contribution to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market industry across US
- Thorough analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 10: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Courseware market in US 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on Courseware market in US 2017 - 2021 ($ million)
- 4.2 End-user Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
- 4.3 Deployment Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by End-user
- 6.1 Market segments
- Exhibit 25: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 26: Data Table on End-user - Market share 2022-2027 (%)
- 6.2 Comparison by End-user
- Exhibit 27: Chart on Comparison by End-user
- Exhibit 28: Data Table on Comparison by End-user
- 6.3 K12 - Market size and forecast 2022-2027
- Exhibit 29: Chart on K12 - Market size and forecast 2022-2027 ($ million)
- Exhibit 30: Data Table on K12 - Market size and forecast 2022-2027 ($ million)
- Exhibit 31: Chart on K12 - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on K12 - Year-over-year growth 2022-2027 (%)
- 6.4 Higher education - Market size and forecast 2022-2027
- Exhibit 33: Chart on Higher education - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Higher education - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Higher education - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Higher education - Year-over-year growth 2022-2027 (%)
- 6.5 Corporate - Market size and forecast 2022-2027
- Exhibit 37: Chart on Corporate - Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Data Table on Corporate - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Chart on Corporate - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Corporate - Year-over-year growth 2022-2027 (%)
- 6.6 Market opportunity by End-user
- Exhibit 41: Market opportunity by End-user ($ million)
- Exhibit 42: Data Table on Market opportunity by End-user ($ million)
7 Market Segmentation by Deployment
- 7.1 Market segments
- Exhibit 43: Chart on Deployment - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Deployment - Market share 2022-2027 (%)
- 7.2 Comparison by Deployment
- Exhibit 45: Chart on Comparison by Deployment
- Exhibit 46: Data Table on Comparison by Deployment
- 7.3 Cloud - Market size and forecast 2022-2027
- Exhibit 47: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Cloud - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
- 7.4 On-premise - Market size and forecast 2022-2027
- Exhibit 51: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on On-premise - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Deployment
- Exhibit 55: Market opportunity by Deployment ($ million)
- Exhibit 56: Data Table on Market opportunity by Deployment ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 58: Impact of drivers and challenges in 2022 and 2027
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 59: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 60: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 61: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 62: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 63: Matrix on vendor position and classification
- 11.3 American Heart Association
- Exhibit 64: American Heart Association - Overview
- Exhibit 65: American Heart Association - Product / Service
- Exhibit 66: American Heart Association - Key offerings
- 11.4 Ascend Learning LLC
- Exhibit 67: Ascend Learning LLC - Overview
- Exhibit 68: Ascend Learning LLC - Product / Service
- Exhibit 69: Ascend Learning LLC - Key offerings
- 11.5 Cambridge University Press
- Exhibit 70: Cambridge University Press - Overview
- Exhibit 71: Cambridge University Press - Product / Service
- Exhibit 72: Cambridge University Press - Key offerings
- 11.6 Carnegie Mellon University
- Exhibit 73: Carnegie Mellon University - Overview
- Exhibit 74: Carnegie Mellon University - Product / Service
- Exhibit 75: Carnegie Mellon University - Key offerings
- 11.7 Cengage Learning Holdings II Inc.
- Exhibit 76: Cengage Learning Holdings II Inc. - Overview
- Exhibit 77: Cengage Learning Holdings II Inc. - Business segments
- Exhibit 78: Cengage Learning Holdings II Inc. - Key offerings
- Exhibit 79: Cengage Learning Holdings II Inc. - Segment focus
- 11.8 Georg von Holtzbrinck GmbH and Co. KG
- Exhibit 80: Georg von Holtzbrinck GmbH and Co. KG - Overview
- Exhibit 81: Georg von Holtzbrinck GmbH and Co. KG - Product / Service
- Exhibit 82: Georg von Holtzbrinck GmbH and Co. KG - Key offerings
- 11.9 Hackett Publishing Co.
- Exhibit 83: Hackett Publishing Co. - Overview
- Exhibit 84: Hackett Publishing Co. - Product / Service
- Exhibit 85: Hackett Publishing Co. - Key offerings
- 11.10 John Wiley and Sons Inc.
- Exhibit 86: John Wiley and Sons Inc. - Overview
- Exhibit 87: John Wiley and Sons Inc. - Business segments
- Exhibit 88: John Wiley and Sons Inc. - Key offerings
- Exhibit 89: John Wiley and Sons Inc. - Segment focus
- 11.11 Lumen Learning Inc.
- Exhibit 90: Lumen Learning Inc. - Overview
- Exhibit 91: Lumen Learning Inc. - Product / Service
- Exhibit 92: Lumen Learning Inc. - Key offerings
- 11.12 McGraw Hill LLC
- Exhibit 93: McGraw Hill LLC - Overview
- Exhibit 94: McGraw Hill LLC - Business segments
- Exhibit 95: McGraw Hill LLC - Key offerings
- Exhibit 96: McGraw Hill LLC - Segment focus
- 11.13 Method Learning
- Exhibit 97: Method Learning - Overview
- Exhibit 98: Method Learning - Product / Service
- Exhibit 99: Method Learning - Key offerings
- 11.14 Pearson Plc
- Exhibit 100: Pearson Plc - Overview
- Exhibit 101: Pearson Plc - Business segments
- Exhibit 102: Pearson Plc - Key offerings
- Exhibit 103: Pearson Plc - Segment focus
- 11.15 Quant Systems Inc.
- Exhibit 104: Quant Systems Inc. - Overview
- Exhibit 105: Quant Systems Inc. - Product / Service
- Exhibit 106: Quant Systems Inc. - Key offerings
- 11.16 Rice University
- Exhibit 107: Rice University - Overview
- Exhibit 108: Rice University - Product / Service
- Exhibit 109: Rice University - Key offerings
- 11.17 WestEd
- Exhibit 110: WestEd - Overview
- Exhibit 111: WestEd - Product / Service
- Exhibit 112: WestEd - Key offerings
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 113: Inclusions checklist
- Exhibit 114: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 115: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 116: Research methodology
- Exhibit 117: Validation techniques employed for market sizing
- Exhibit 118: Information sources
- 12.5 List of abbreviations
- Exhibit 119: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- Evolved learning and education landscape
- Growth of microlearning paradigm
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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