Microlearning Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Canada, China, India, UK - Size and Forecast 2024-2028

Microlearning Market Size 2024-2028

The microlearning market size is forecast to increase by USD 4.03 billion, a CAGR of 17.95% between 2023 and 2028. The market's expansion is driven by several key factors: the proliferation of government initiatives, the growing prevalence of smartphones and tablets, and the increasing adoption of cloud computing. Government initiatives aimed at fostering innovation and economic growth provide a supportive environment for market development. Simultaneously, the widespread use of smartphones and tablets enhances accessibility and connectivity, driving demand for digital services and solutions. Additionally, the rising adoption of cloud computing offers scalability, flexibility, and cost-efficiency, empowering businesses to streamline operations and enhance productivity. These intertwined trends underscore the dynamic evolution of the market, presenting opportunities for stakeholders to leverage emerging technologies and government support to drive innovation, efficiency, and competitiveness across various sectors.

What will be the Size of the Market During the Forecast Period?

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Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Axonify Inc.: The company offers microlearning through Axonify Train, Axonify Reinforce, and Axonify Communicate.

The market trends and analysis report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Bigtincan Holdings Ltd.
• BTS Group AB
• Cornerstone OnDemand Inc.
• Cross Knowledge
• ELB Learning
• Epignosis LLC
• Gnowbe Group Ltd.
• GoSkills Ltd.
• Inkling Systems Inc.
• International Business Machines Corp.
• iSpring Solutions Inc.
• Larsen and Toubro Ltd.
• Multiversity Pvt. Ltd.
• Pryor Learning
• Qstream Inc.
• SmartUp.io Ltd.
• SweetRush Inc.
• Neovation Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

By Region

North America is estimated to contribute 43.72% to the growth of the global market during the forecast period.

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North America will be the largest geographical segment of the market due to the rising adoption of technology by numerous organizations to provide adequate training to their employees. Thus, the growth of e-learning will provide immense opportunities to microlearning providers in North America. Organizations in the region are attracted by gamification because it may increase engagement and loyalty by an average of 30% when assessed in time, on-site, repeat visits, and viral dispersion. Apart from increasing involvement, gamification has also been shown to increase income. Moreover, the increasing penetration of digital devices such as smartphones and tablets in the region could become another factor for market growth. Thus, the increase in the penetration of smartphones in the region will positively impact the market during the forecast period.

Market Segmentation

By Component 

Based on components, the market share growth by the solution segment will be significant during the forecast period. The solution segment is the largest segment of the market due to the growing availability and adoption of cloud services, which make it easier to transform a solution into a mobile application. Thus, it can further be accessed via a smartphone. Furthermore, the adoption of education apps and other digital media, such as videos and massive open online courses (MOOCs), is increasing across the globe. Teachers and lecturers are incorporating innovative technologies to enhance the effectiveness of training.

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The solution segment showed a gradual increase in the market share of USD 640 million in 2018. Besides, the use of AR textbooks and apps has gained popularity among teachers, especially in the higher education sector. Many universities are focusing on the inclusion of AR textbook apps in the curriculum. Using quick response (QR) codes, a camera can detect the pages students are on and display supplementary 3D materials. Users can move books closer or further to magnify 3D objects or to obtain a holistic view of 3D objects or materials. Therefore, the rising demand for education apps and other digital media will further bolster the growth of the solution segment during the forecast period.

Market Dynamics 

The market is booming, offering enterprises and learners a flexible and efficient way to acquire new skills. Particularly beneficial in the manufacturing vertical, microlearning enhances quality and safety policies by providing microlearning benefits to skilled technicians and factory workers. With its focus on short, focused training lessons, microlearning improves business productivity and ensures compliances are met. On-premise type solutions dominate, with on-premises microlearning solution holding the highest market share. By delivering training directly on-site through a server, microlearning supports logistics operations and enhances the knowledge base of staff members across various processes within the working premises. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increasing penetration of smartphones and tablets is the key factor driving market growth. The rapid penetration of mobile phones and tablets and growing consumer interest in customized learning have led to an increased emphasis on digital learning content. Several market players are offering audio-visual and textual content that is compatible with smartphone devices.

Consequently, owing to the lower content procurement costs and the ease of accessing content on the go, employees and corporate institutions are increasingly opting for digital content over traditional printed handouts or handbooks. Thus, such developments are expected to drive the market during the forecast period.

Significant Market Trends

Gamification of training and education is the primary trend shaping market growth. The widespread acceptance of gamification systems as a technique for shaping human behavior to foster innovation, productivity, or engagement underpins this rise. Enterprise gamification in training, productivity, and skill enhancement are anticipated to experience a significant increase. Organizations have exhibited a preference for cooperative systems since competitive environments are often viewed as ineffective and undesirable.

Moreover, gamification in microlearning solutions also functions as a handy tool for improving the overall productivity of employees by using various methods, including rewards for task completion in case of project management or data contribution or access in case of knowledge management. Thus, the inclusion of gamification in microlearning will foster market growth and trends during the forecast period.

Major Market Challenge

Data security issues is a challenge that affects market growth. The proliferation of education technology has increased security concerns and data breaches. The rise in startups and the free offerings of apps by market players to acquire a foothold in the market have enabled educators to experiment with adaptive learning products such as e-learning apps and foreign language learning apps that record and analyze the performance of students and allow them to personalize lessons. The increase in the adoption of educational tools such as apps has increased security threats concerning students' information and other administrative data.

In addition, in the corporate sector, as more businesses rely on BYOD policies, the connection of devices increases the exposure to security threats due to the lack of security system installations. This risk of potential breaches in corporate networks is reducing the rate of adoption of mobile learning through apps. The increasing use of mobile apps for education in institutions and organizations is creating avenues for hacking confidential information. Hence, the threat to data security may impede the growth of the market during the forecast period.

Key Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. The market analysis and report focus is on adoption rates in different regions based on market penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Customer Landscape

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Component Outlook
  • Solution
  • Services

• Industry Application Outlook
  • Retail
  • Manufacturing and logistics
  • BFSI
  • Healthcare
  • Others

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Brazil
    • Argentina
    • Chile
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview:

The market addresses the growing need for efficient and effective training solutions, especially for compulsory training and compliance training in organizations. Offering online executive development training alongside traditional in-person training, microlearning caters to skills-based needs of skilled technicians logistics operations to ensure the delivery of a high-quality final product. With customizable setups and continuous availability, microlearning platforms provide flexibility and control to client organizations over their training programs. While initial investments may be high, the long-term benefits, including improved business process outcome, outweigh the costs. Enhanced learning systems and robust infrastructures support the maintenance and management of business-critical data, empowering internal IT staff and buyers alike to optimize training processes while minimizing overall network cost.

Further, in the dynamic landscape of the microlearning market, organizations prioritize empowering skilled technicians in logistics operations within their client organization. Offering a license model, microlearning solutions facilitate easy setup for the buyer, ensuring a seamless transition and maximum percentage share in the market. While highinitial investments may be required, the promise of long-term developer commitment ensures a robust learning system with tangible business process outcome. With a focus on scalable infrastructure to support overall network cost, microlearning platforms offer a cost-effective solution for organizations aiming to optimize their training processes and drive business success in today's competitive environment.

 In today's dynamic workplaces, homes, and educational institutions, the application of behavioral science principles has led to the emergence of a promising learning approach: microlearning. This method, which aligns with the Learning Pyramid Model, offers an alternative to traditional learning methods by delivering small, bitesized learning units. These units, designed for mobile workers and global organizations, enable measurable results through skill-based and result-oriented training. Microlearning caters to various learning styles, including listening, reading, observing, and simulation learning. Instructors can leverage cloud-based solutions to deliver these learning experiences, ensuring scalability and flexibility. The global microlearning market has experienced significant growth due to its ability to provide specific learning outcomes in a time-efficient manner.

 In the current business landscape, Applied Behavioral Science plays a pivotal role in enhancing workforce skills through Microlearning. Microlearning is a training approach that delivers Small Learning Units, or bitesized learning nuggets, to learners. These units focus on achieving Specific Learning Outcomes, making them an effective solution for routine, longhour jobs. Microlearning Market has gained significant traction due to its scalability, allowing organizations to train a large workforce efficiently. The on-premise Microlearning Experiences offer flexibility and convenience, enabling learners to access training materials anytime, anywhere. Skill-based Training is a primary application of Microlearning, as it allows learners to acquire new skills in manageable chunks. The use of Applied Behavioral Science principles in Microlearning ensures that learning is not only effective but also engaging and interactive. Despite its advantages, the Microlearning Market faces scalability limitations. Ensuring that a large workforce receives consistent, high-quality training can be a challenge. Addressing this issue requires a robust Microlearning Platform that can handle a large volume of learners and deliver personalized learning experiences. In conclusion, Microlearning is a valuable tool for organizations seeking to enhance their workforce's skills through Applied Behavioral Science principles. It offers Small Learning Units, Specific Learning Outcomes, and scalability, making it an effective solution for routine, longhour jobs. However, addressing scalability limitations is crucial to maximizing the benefits of Microlearning.

 In the rapidly evolving digital landscape, the microlearning industry has emerged as a promising solution for addressing specific learning outcomes in various industries. However, scalability limitations can pose challenges in implementing microlearning programs for larger talent pools. Potential target audiences include qualified applicants seeking to upskill or reskill for critical open positions. Microlearning programs offer flexibility and convenience through various formats, such as audio and virtual reality, making them an attractive option for learners with diverse backgrounds and preferences. Microlearning's success hinges on its ability to maintain learner motivation. Industry experts emphasize the importance of skills-based processes and personal experiences in creating engaging and effective microlearning content. Technological adoption is a crucial factor in the microlearning market's growth, with virtual reality and audio formats gaining popularity. As the market expands, it is essential to consider the scalability limitations and ensure that microlearning programs cater to the diverse needs of the talent pool while maintaining their effectiveness.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, APAC, Europe, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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