Washing Machine Market in the US 2016-2020

  • Published: Jun 2016
  • Pages: 61
  • SKU: IRTNTR9605

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This market research report presents a detailed segmentation of the washing machine market in the US by product type and includes sub-segments like top-loading washing machines and front-loading washing machines. The primary vendors in the market are Electrolux, General Electric (GE), LG Electronics, Samsung, and Whirlpool.

Overview of the washing machine market in the US

Technavio’s market research analysts have predicted that the washing machine market in the US will grow steadily at a CAGR of almost 5% by 2020. It has been observed that the average US household consumes more energy compared to other developed countries and as an attempt to curb this high energy consumption, the US government is encouraging manufacturers and consumers to switch to energy-efficient appliances that use smart grids. The recently released test procedure amendments for washing machines brief about the energy conservation standards for residential clothes washers. Since energy-efficient washing machines help save money and reduce the negative impact on the environment, consumers have started shifting towards energy-star certified washing machines. The market study identifies this increasing demand for energy- and water-efficient washing machines as one of the factors that will have a positive impact on the growth of this market.

Omni-channel retailing enhance customer support by using a mix of distribution channels like retail stores, mobile stores, online stores, mobile app stores, and telephone sales. This is considered to be one of the major trends that will gain traction in this market in the next four years. This channel ensures that the product gets maximum visibility, and as a result, many retailers have started to focus on integrating their independent sales channels to bolster their market shares.

Segmentation by product type and analysis of the washing machine market in the US

  • Top-loading washing machine
  • Front-loading washing machine

Accounting for almost 65% of the total market share during 2015, the top-loading washing machine segment dominated the washing machine market in the US. The feature to add additional laundry at any time during the wash cycle will account for this market segment’s impressive growth. Moreover, the introduction of new features like “6 Motion Direct Drive” and “6th Sense Ultra Clean Technology” will aid in the growth of this market segment during the forecast period.

Competitive landscape and key vendors

Due to the presence of several washing machine manufacturers that compete for a considerable share of the market, the market is highly competitive. In this market, the vendors compete on the basis of product quality, technology, and pricing and have started following M&A procedures to increase their global presence. The expected increase in product line extensions, rise in investments in social media marketing and e-commerce, technological innovations, and R&D, are likely to intensify the level of competition in the market.

The leading vendors in the market are -

  • Electrolux
  • General Electric
  • LG Electronics
  • Samsung
  • Whirlpool

The other prominent vendors in the market are Midea, Bosch-Siemens, Haier, Sharp, Panasonic, Hitachi, Arcelik, Groupe SEB, Miele, and Toshiba.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the washing machine market in the US?
  • What are the key market trends impacting the growth of the washing machine market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the washing machine market in the US?
  • What are the market opportunities and threats faced by the vendors in the washing machine market in the US?
  • Trending factors influencing the market shares of the US.
  • What are the key outcomes of the five forces analysis of the washing machine market in the US?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Economic indicators

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Market size and forecast
  • Front load washing machines
  • Top load washing machines
  • Other forms of top and front load washers

PART 07: Market drivers

  • Increasing demand for energy- and water-efficient washing machines
  • Rapid technological advances and product innovation
  • Growing housing industry
  • Strong distribution channels

PART 08: Impact of drivers

PART 09: Market challenges

  • Increased competition among vendors
  • Infrequent purchases
  • Safety concerns

PART 10: Impact of drivers and challenges

PART 11: Market trends

  • Growing emphasis on technology and smart appliances
  • Increasing investment in R&D
  • Omni-channel retailing
  • Internet retailing

PART 12: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 13: Key vendor analysis

  • Electrolux
  • General Electric (GE)
  • LG Electronics
  • Samsung
  • Whirlpool

PART 14: Appendix

  • List of abbredviations

PART 15: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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