Washing Machine Market in the US 2016-2020

This market research report presents a detailed segmentation of the washing machine market in the US by product type and includes sub-segments like top-loading washing machines and front-loading washing machines. The primary vendors in the market are Electrolux, General Electric (GE), LG Electronics, Samsung, and Whirlpool.

Overview of the washing machine market in the US

Technavio’s market research analysts have predicted that the washing machine market in the US will grow steadily at a CAGR of almost 5% by 2020. It has been observed that the average US household consumes more energy compared to other developed countries and as an attempt to curb this high energy consumption, the US government is encouraging manufacturers and consumers to switch to energy-efficient appliances that use smart grids. The recently released test procedure amendments for washing machines brief about the energy conservation standards for residential clothes washers. Since energy-efficient washing machines help save money and reduce the negative impact on the environment, consumers have started shifting towards energy-star certified washing machines. The market study identifies this increasing demand for energy- and water-efficient washing machines as one of the factors that will have a positive impact on the growth of this market.

Omni-channel retailing enhance customer support by using a mix of distribution channels like retail stores, mobile stores, online stores, mobile app stores, and telephone sales. This is considered to be one of the major trends that will gain traction in this market in the next four years. This channel ensures that the product gets maximum visibility, and as a result, many retailers have started to focus on integrating their independent sales channels to bolster their market shares.

Segmentation by product type and analysis of the washing machine market in the US

• Top-loading washing machine
• Front-loading washing machine

Accounting for almost 65% of the total market share during 2015, the top-loading washing machine segment dominated the washing machine market in the US. The feature to add additional laundry at any time during the wash cycle will account for this market segment’s impressive growth. Moreover, the introduction of new features like “6 Motion Direct Drive” and “6th Sense Ultra Clean Technology” will aid in the growth of this market segment during the forecast period.

Competitive landscape and key vendors

Due to the presence of several washing machine manufacturers that compete for a considerable share of the market, the market is highly competitive. In this market, the vendors compete on the basis of product quality, technology, and pricing and have started following M&A procedures to increase their global presence. The expected increase in product line extensions, rise in investments in social media marketing and e-commerce, technological innovations, and R&D, are likely to intensify the level of competition in the market.

The leading vendors in the market are -

• Electrolux
• General Electric
• LG Electronics
• Samsung
• Whirlpool

The other prominent vendors in the market are Midea, Bosch-Siemens, Haier, Sharp, Panasonic, Hitachi, Arcelik, Groupe SEB, Miele, and Toshiba.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the washing machine market in the US?
• What are the key market trends impacting the growth of the washing machine market in the US?
• What are the challenges to market growth?
• Who are the key vendors in the washing machine market in the US?
• What are the market opportunities and threats faced by the vendors in the washing machine market in the US?
• Trending factors influencing the market shares of the US.
• What are the key outcomes of the five forces analysis of the washing machine market in the US?

Technavio also offers customization on reports based on specific client requirement.

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