Traffic Safety Products Market in the US 2016-2020

  • Published: Aug 2016
  • Pages: 56
  • SKU: IRTNTR10127

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This market research report identifies 3M, Honeywell, Ergodyne, and The Traffic Safety Store as the leading vendors in the traffic safety products market. A competitive analysis of this report is presented by products (traffic vest and rainwear and others). This report also analyzes the primary growth drivers, trends, and challenges of this market.

Overview of the traffic safety products market in the US

Extensive research carried out by the analysts at Technavio has shown that the traffic safety products market in the US will witness steady growth and will post a moderate CAGR of more than 5% over the forecast period. Traffic safety products have a short lifespan, for instance, a traffic cone made of PVC has an average lifespan of just about two to three years. However, these PVC safety cones often do not last more than a year as many are either stolen or destroyed in accidents. Similarly, traffic vests and rainwear have an average lifespan of two years but due to extreme weather conditions and the frequency of use, they last less than 1.5 years. The short repurchase cycle of traffic safety products costs millions to government bodies and increases the risks of traffic causalities in the country. However, this generates a replacement demand for traffic safety products, contributing revenue to the overall market.

One of the upcoming trends impelling this market’s growth prospects is the introduction of technologically advanced safety vests to maximize the safety of the workers on the road. Manufacturers are installing LED lights on high-visibility vests that help increase the visibility of the workers at night. These LED lights are powered by a rechargeable lithium-ion battery and offer over 20 hours of continuous light in regular use. The lights can be recharged using a USB cable and have three settings operated by touch-control – slow flash, quick flash, constant and rapid-flash for the low-battery warning. Furthermore, a group of researchers at the Virginia Polytechnic Institute and the State University of Virginia have introduced the InZoneAlert vest, which is equipped with radio sensors and GPS tracking and can be worn inside or on the vest. In the future, this technology is expected to reduce worker fatalities on roads drastically.

Competitive landscape and key vendors

The traffic safety products market in the US is moderately fragmented owing to the presence of several small and medium-sized vendors. The R&D facilities and investments by the market leaders ensure that product innovation is given priority. Although the top four vendors hold the majority of the market shares, private labels are launching their traffic safety products at a lower price as an inexpensive alternative to branded equipment to use sales volumes to gain market shares. This has prompted several new players to enter the market in the US, but these vendors are limited to producing equipment that requires minimal technical knowledge and expertise.

Key vendors in this market are -

  • 3M
  • Honeywell
  • Ergodyne
  • The Traffic Safety Store

Other prominent vendors in the market include Emedco, Fastenal, Global Industrial, Highway Signals, MCR Safety, MSC Industrial Direct, Pexco Davidson Traffic Control Products, RoadSafe Traffic Systems, Roadtech Manufacturing, Safety Cones USA, Safety Smart Gear, SA-SO, STIHL, Tamis, The Cortina Companies, Traffic Safety and Supply Company, and W. W. Grainger.

Product segmentation and analysis of the traffic safety products market in the US

  • Traffic vest and rainwear
  • Traffic barricade, cone, delineator, and others

During 2015, the traffic vest and rainwear segment dominated the market and accounted for over 65% of the market shares in terms of revenue. High-visibility apparel like traffic vest and rainwear exhibit high reflectivity and visibility against any background. This type of apparel is made of one or a combination of fluorescent or reflective materials and convert invisible UV light into visible light, thereby making the objects stand out even under dimly lit conditions. Road construction, repair, or other activities where employees are required to work in darkness or near high traffic, usually require this type of safety apparel. With the rapid development of the construction and mining sectors across the US, this segment is anticipated to witness progressive growth in the coming years.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the traffic safety products market in the US?
  • What are the key market trends impacting the growth of the traffic safety products market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the traffic safety products market in the US?
  • What are the market opportunities and threats faced by the vendors in the traffic safety products market in the US?
  • What are the trending factors influencing the market shares of the US?
  • What are the key outcomes of the five forces analysis of the traffic safety products market in the US?

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Traffic safety products are designed to safeguard and minimize the risk of accidents, control errant vehicles movement, and guarantee safe travel for individuals, which include traffic police officers, drivers, road construction workers, and pedestrians. These products include traffic cones, barricade tapes, and high-visibility vests that help to indicate the work in progress on the roads and create diversions. The rise in traffic-related mishaps has augmented the demand for traffic safety products in the US. One of the latest developments in this market is the application of eco-friendly traffic safety products.

The report, traffic safety products market in the US, is a part of Technavio’s new research areas portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as agricultural equipment, furniture and home furnishing, health and wellness, home kitchen and large appliances, lab equipment, and outdoor gear. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Traffic safety products market in US
  • Five forces analysis

PART 06: Market segmentation by product

  • Market overview
  • Traffic vest and rainwear market in US
  • Traffic barricade, cone, delineator, and others market in US

PART 07: Market drivers

PART 08: Impact of drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Competitive scenario
  • Key vendor analysis
  • Other prominent vendors

PART 13: Appendix

  • List of abbreviations

PART 14: Explore Technavi

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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