Global Energy Drinks Market 2015-2019

October 14, 2015

About energy drinks

Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation. They also contain large amounts of caffeine and other stimulants, and sugar or other sweeteners, herbal extracts, and amino acids.

Technavio's analysts forecast the global energy drinks market to grow at a CAGR of 12.69% and 12.11%, in terms of revenue and volume, respectively, over the period 2014-2019.

Covered in this report

This report covers the present scenario and growth prospects of the global energy drinks market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of energy drink products in both on-trade and off-trade channels.

Based on products type, the global energy drinks market can be classified into the following segments:

  • Energy drinks
  • Energy shots
  • Energy mixers

The report also covers the segmentation of the market based on the sale of energy drinks using various distribution channels:

  • Hypermarkets and supermarkets
  • On-trade
  • Independent retailers
  • Convenience stores
  • Others (vending machines, gas stations, cash and carry retailers, and online retailers)

Key vendors

  • Coca-Cola
  • Monster Beverages
  • PepsiCo
  • Red Bull
  • Rockstar

Other prominent vendors

  • AriZona Beverage
  • Celsius
  • Crunk Energy Drink
  • CSC Brands LP
  • Dark Dog Energy Drink
  • Dr Pepper Snapple Group
  • Hector Beverages
  • Hiball
  • Hype Energy USA
  • ID Life
  • Jaguar Energy Drink
  • Living Essentials
  • Mad Croc Brands
  • MusclePharm
  • National Beverage
  • Oceanside Energy Beverages
  • Otsuka Holdings
  • Power Drinks
  • Scheckter’s Organic Energy
  • SK Energy Shots
  • Suntory Beverages
  • Unique Beverage
  • ViSalus
  • Vital Pharmaceuticals
  • Vital4U
  • Xyience Xenergy

Key market driver

  • Innovation in terms of formulation
  • For a full, detailed list, view our report

Key market challenge

  • Negative publicity through mass media
  • For a full, detailed list, view our report

Key market trend

  • Launch of new product lines
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?