Functional Drinks Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR41482

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The functional drinks market has the potential to grow by USD 46.11 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 7.78%.

This functional drinks market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (energy beverages, functional fruit and vegetable juices, sports beverages, prebiotic and probiotic drinks, and others) and geography (APAC, North America, Europe, South America, and MEA). The functional drinks market report also offers information on several market vendors, including Archer Daniels Midland Co., Danone SA, Monster Beverage Corp., Nestle SA, PepsiCo Inc., Red Bull GmbH, Suntory Holdings Ltd., The Kraft Heinz Co., and Yakult Honsha Co. Ltd. among others.

What will the Functional Drinks Market Size be in 2021?


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Functional Drinks Market: Key Drivers and Trends

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The health benefits of functional drinks is notably driving the functional drinks market growth, although factors such as increasing concerns of obesity may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the functional drinks industry get your FREE report sample now.

  • The health benefits of functional drinks will fuel the growth of the functional drinks market size.
  • These drinks offer several health benefits due to the addition of various functional ingredients.
  • Sports drinks and fruit and vegetable juices contain carbohydrates, electrolytes, and minerals such as calcium, magnesium, and sodium. These drinks help in keeping the body hydrated during activities that require extensive energy, such as sports, exercises, and workouts.
  • Functional drinks offer benefits over regular water and other drinks.
  • Prebiotics can help prevent bowel diseases, diarrhea, and indigestion. Probiotic bacteria in the digestive system support the immune system and help control chronic irritation, which otherwise may lead to various diseases.
  • The increasing consumption by millennials is driving the functional drinks market growth during the forecast period.
  • Consumers falling in the millennial age group are driving the major share of the market as they have specific health and wellness needs such as stress management and energy retention. Therefore, they prefer functional drinks with strong nutritional profiles.
  • Millennials have high purchasing power and disposable income. Hence, they are willing to pay a premium for health-related products.
  • Millennials seek meal replacement options that can offer the same level of health benefits as full-course meals. Hence, they depend on functional drinks such as sports drinks, functional fruit and vegetable juices, and functional RTDs. 

This functional drinks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Functional Drinks Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Archer Daniels Midland Co.
  • Danone SA
  • Monster Beverage Corp.
  • Nestle SA
  • PepsiCo Inc.
  • Red Bull GmbH
  • Suntory Holdings Ltd.
  • The Kraft Heinz Co.
  • Yakult Honsha Co. Ltd.


The functional drinks market is concentrated and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the functional drinks market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Functional Drinks Market?


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40% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for functional drinks in APAC. Market growth in this region will be faster than the growth of the market in MEA, North America, and South America.

The increasing adoption of healthy lifestyles that involve physical activities such as sports and the rising demand for nutritious and easily digestible food and beverages will facilitate the functional drinks market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Functional Drinks Market?


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The functional drinks market share growth by the energy beverages segment will be significant during the forecast period. Energy beverages are made of caffeine, guarana, and amino acid taurine, which help in boosting energy, reducing fatigue, and increasing alertness and concentration. They are primarily consumed by young consumers in the age group of 18 to 34 years. The availability of these drinks through improved channels of distribution makes them more accessible. 

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the functional drinks market size.



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What are the Key Factors Covered in this Functional Drinks Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive functional drinks market growth during the next five years
  • Precise estimation of the functional drinks market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the functional drinks industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of functional drinks market vendors

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Functional Drinks Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 8%

Market growth 2021-2025

$ 46.11 billion

Market structure


YoY growth (%)


Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 40%

Key consumer countries

US, China, Japan, Germany, and Canada

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Archer Daniels Midland Co., Danone SA, Monster Beverage Corp., Nestle SA, PepsiCo Inc., Red Bull GmbH, Suntory Holdings Ltd., The Kraft Heinz Co., and Yakult Honsha Co. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The functional drinks market growth will increase by $179.28 billion during 2019-2024.
The functional drinks market is expected to grow at a CAGR of 11.33% during 2019-2024.
Technavio has segmented the functional drinks market by product (Energy beverages, Functional fruit and vegetable juices, Sports beverages, Prebiotic and probiotic drinks, and Others) ,platform (Urban e-bikes, Trekking e-bikes, eMTBs, Cargo e-bikes, and Others) , and geographic (APAC, North America, Europe, and South America).
Archer Daniels Midland Co., Danone SA, Monster Beverage Corp., Nestlé SA, NextFoods Inc., PepsiCo Inc., Red Bull GNBH, Suntory Holdings Ltd., The Coca-Cola Co., The Kraft Heinz Co. are a few of the key vendors in the functional drinks market.
APAC will register the highest growth rate of 34.50% among the other regions. Therefore, the functional drinks market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the functional drinks market growth are:
  • New product launches
  • Development of 3D-printed impellers
The functional drinks market vendors should focus on grabbing business opportunities from the energy beverages segment as it accounted for the largest market share in the base year.
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