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Market research analysts at Technavio predict that the global programmatic advertising display market will grow steadily during the next four years and post a CAGR of about 18% by 2021. This market research analysis identifies the growth of video real-time bidding (RTB) as one of the primary factors for the programmatic advertising display market growth. With the introduction of newer platforms such as online and mobile devices for video consumption, video advertising has facilitated companies to connect with their audience on a more personal level. Though the lack of premium inventory brands made it difficult for brands to invest on programmatic video advertising, the growth in automated guaranteed and invitation-only auctions, will fuel the demand for video advertising during the forecast period.
This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the predicted period. Though the market is soon expected to reach the maturity stage in North America, the rise in number of social media users owing to the increasing digital penetration in South American countries, will aid in the growth of the market in this region.
Characterized by the presence of numerous vendors, this market appears to be fragmented and is highly competitive. Video advertising companies mainly compete on the basis of factors such as features, quality, technology, security, and pricing. To increase their market shares, vendors will start focusing on the development of advanced technologies and are also constantly investing in designing, planning, developing, acquiring new players, and expanding existing facilities. Analysts predict that the market’s competitive environment will further intensify during the predicted period. To sustain the competition, vendors have the need to develop new technologies and also stay informed about technologies that could influence their service lines, as per the programmatic advertising display market forecast report.
The leading vendors in the market are -
The other prominent vendors in the market are Adconion Media Group, Adobe Systems, AppNexus, Convertro, Criteo, Darriens, Facebook, Google, Infectious Media, Kontera Technologies, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StackAdapt, and StickyADS.tv.
According to the programmatic advertising display market statistics report, the mobile devices segment will account for the major shares and dominate this market by the end of the predicted period. The increased penetration of mobile devices in the overall digital advertising market and the rise in investments from the major cross-device advertising companies such as Google and Facebook towards programmatic advertising, will be major factors that will aid in the growth of the market in this segment.
This market study estimates that mobile videos will be the most commonly used ad formats by the end of the forecast period. Though the market is currently dominated by the desktop banner segment, the rapid growth in the adoption of mobile devices and the declining growth of banner ads due to their low-quality content and lack of relevancy, will result in increasing customer preference towards mobile videos in the next four years.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by display type
PART 07: Market segmentation by ad format
PART 08: Market segmentation by auction type
PART 09: Buying criteria
PART 10: Geographical segmentation
PART 11: Key leading countries
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
PART 18: Appendix
PART 19: Explore Technavio
Tags: display advertising, digital display, publishing companies, publishing, digital publishing, Media and Entertainment market analysis, ,
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