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The US E-Learning Market size is forecast to increase by USD 56.44 billion, at a CAGR of 16.48% between 2023 and 2028.
The evolved learning and education landscape is notably driving the market growth. The learning and education landscape in the US has evolved rapidly in the past couple of years. Access to education has improved in the country due to the advent of e-learning courses and distance learning programs, which are inexpensive when compared with university courses. The demand for innovative courses such as AR-based e-learning and blended learning is also increasing in the country. The advent of such courses could eventually render traditional methods of education obsolete. However, the hectic lifestyle of people also increases the preference for E-learning. Dropouts who return to education find the e-learning ecosystem more comfortable than traditional education. Therefore, the evolved learning and education landscape is anticipated to drive the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc. - The company offers E-learning courses such as executive programs, master's programs, bachelor's programs, computer science, python, AI and many more.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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The market share growth by the on-premise segment will be significant during the forecast period. The most prevalent method for delivering E-learning in the US is on-premises, and it significantly affects the overall market. This market is expected to expand steadily due to rising demand for secure and dependable learning solutions.
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The on-premise segment was the largest and was valued at USD 14.84 billion in 2018. Large players dominate the market on-premises deployment type in terms of competition. However, there are also a lot of small and medium-sized businesses in the US that provide specialized E-learning solutions for target consumer groups. The market is dominated by corporations and educational institutions, which have a high demand for safe and dependable learning solutions. Thus, the on-premises deployment type segment is expected to maintain its steady growth during the forecast period, driven by the rising demand for dependable and secure learning solutions, particularly among businesses and educational institutions during the forecast period.
The advent of advanced technologies is an emerging trend shaping market growth. The US is an early adopter of advanced technologies. Advanced technologies such as virtual assistants, AR, and VR have been incorporated into e-learning products in the country. This implementation of such technological advances in education has caused the evolution of the e-learning landscape in the country. E-learning through smart wearables such as Google Glass and Oculus Rift, and even smartwatches like the Apple Watch, will enable dynamic and efficient learning. AR and VR systems and headsets offer novel ways to engage learners by simulating a virtual environment and placing learners in roleplay situations, which provide a hands-on and customized learning experience.
For instance, the VR application of UNIMERSIV is compatible with all major VR headsets. The technological maturity of the country and the evolution of learner demand have necessitated the need for convenience and innovations in the e-learning value chain. Learners can learn effectively and efficiently using advanced technologies such as AR and VR. Hence, the advent of advanced technologies drives the market during the forecast period.
Competition from MOOCs is a significant challenge hindering market growth. Several MOOCs are available in the US. MOOCs provide an open environment and free access. Hence, they are preferred over e-learning. MOOCs are also cost-effective when compared with e-learning. companies that offer e-learning in the US are expected to face intense competition from MOOCs. Free access, community support, and a wide variety of content will attract several learners toward MOOCs.
Moreover, the scope of MOOCs is growing due to their semi-synchronicity, the incorporation of analytics, engaging course design, and free access to verified certificates and diplomas from major educational institutions and businesses. In terms of functionality and learner engagement, modern MOOCs are comparable to e-learning which may restrict the market growth. Hence, the increasing demand for MOOCs will affect the growth market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
US Market Customer Landscape
The market report forecasts market growth by revenue and provides a market research and growth analysis of the latest market trends and analysis and growth opportunities from 2018-2028
The regional market is experiencing significant growth, driven by the increasing demand for scalable and accessible training and education solutions. The integration of cutting-edge technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) has revolutionized remote learning solutions, enhancing content quality and engagement. However, challenges like the digital divide need to be addressed to ensure flexible and accessible education for all.
The market's expansion is fueled by the rising demand for remote learning, especially in the context of skills shortages and workforce development. The cost-effectiveness of E-Learning solutions makes them a preferred choice for both individuals and organizations. Additionally, the adaptability of cross-border education further contributes to the scalability of these solutions. As E-Learning continues to evolve, it plays a crucial role in shaping the future of education and training in the US.
US E-Learning Market Scope |
|
Report Coverage |
Details |
Page number |
144 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.48% |
Market Growth 2024-2028 |
USD 56.44 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
15.54 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Cengage Learning Holdings II Inc., Coursera Inc., D2L Corp., Docebo Inc., Flatworld Solutions Pvt. Ltd., Houghton Mifflin Harcourt Co., Infopro Learning Inc., Udemy Inc., VitalSource Technologies LLC, 2U Inc., Anthology Inc., Articulate Global Inc., eLearning Co. Inc., iEnergizer, Instructure Holdings Inc., John Wiley and Sons Inc., McGraw Hill LLC, Microsoft Corp., and Stylus Solutions Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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