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The MOOCs market size is forecast to increase by USD 80.54 billion and is estimated to grow at a CAGR of 52.7% between 2023 and 2028. The report includes historic market data from 2018 - 2022. Market growth hinges on various factors, such as the increase in the regional market, which enables collaborative coaching in higher education, and the implementation of effective methods for upscaling skills. Challenges in this domain encompass issues like completion rates, deficiencies in coaching pedagogy, and problems related to credentialing. The exponential rise of regional MOOCs stands as a pivotal force propelling the expansion of the massive open online course market.
Historically, this market has been largely dominated by English-language courses; however, the recent expansion into languages such as Chinese, German, and Spanish has significantly widened the appeal of MOOCs, attracting a more diverse audience. This diversification not only caters to learners with different language preferences but also unlocks opportunities in emerging economies where proficiency in English may be less prevalent. Major platforms such as Coursera have astutely recognized this shift and consequently diversified their course offerings, signaling the untapped potential for further growth in the market. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and historic.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
360training.com Inc.- The company offers MOOCs in job-oriented fields such as Meditech, HR, power and utility, insurance, and politics. Also, The company operates as an online training school specializing in programs such as food & beverage, environmental courses, science, and business.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
APAC is projected to contribute 38% by 2028. Technavio's analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.
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In the worldwide market, open access to free educational resources has revolutionized coaching through technological advances. Real-time discussions and peer-to-peer interaction foster a collaborative environment, enhancing the coaching experience. Automated feedback systems provide instant assessment, enabling students to progress at their own pace. Study materials, including videos, cater to various coaching styles, making education accessible to anyone with a smartphone. The virtual world of MOOCs transcends geographical boundaries, offering opportunities for global education. Technology continues to evolve, bringing new features and improvements to this dynamic coaching landscape. Hence, such factors are driving the market in APAC during the forecast period.
The xMOOCs segment is estimated to witness significant growth during the forecast period. The digitalization of education through the internet has revolutionized the way educators deliver courses to learners, particularly in the realm of Massive Open Online Courses (MOOCs). Traditional university courses, now offered as extended MOOCs (xMOOCs), have expanded access to higher education and technology skills for a vast number of individuals. The global market for xMOOCs is experiencing significant growth, driven by the increasing demand for digital learning in various sectors.
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The xMOOCs segment was the largest segment and was valued at USD 2.63 billion in 2018. Moreover, courses in computer science, data science, data analytics, statistics, machine learning, artificial intelligence (AI), cybersecurity, and other technology-focused fields are increasingly popular on xMOOCs platforms. These courses cater to learners from diverse backgrounds, including those in remote areas with limited educational infrastructure, individuals with physical disabilities, and professionals with work commitments or family responsibilities. xMOOCs have the potential to democratize education by breaking down geographical barriers and offering self-paced learning opportunities. Hence, such factors are driving the market growth during the forecast period.
The market has experienced significant growth in recent years, driven by the digitalization of education and the widespread use of the Internet. This shift has enabled educators to reach learners beyond traditional classroom settings, making education more accessible and democratized. Technologies such as Blockchain, Artificial Intelligence (AI), data science, data analytics, statistics, machine learning, and cybersecurity are transforming digital learning, technology advances with computer science being a particularly popular field. Postgraduate degree programs and online courses in technology skills are increasingly being offered through Video streaming platforms, providing self-paced learning opportunities for individuals. Scalability is a key advantage of MOOCs, allowing for real-time discussions and face-to-face interactions through virtual means. Smart cities are also leveraging MOOCs to enhance their educational offerings and promote lifelong learning. Overall, the market is poised to continue growing, providing learners with access to a wide range of courses and skills that were once limited to physical classrooms. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise in regional MOOCs drives market growth. The digitalization of education through the internet has revolutionized the way educators deliver knowledge to learners, giving rise to the Massive Open Online Courses (MOOCs) market. Traditional classroom education has been challenged by technological advancements, enabling learners from all corners of the world to access high-quality education in various disciplines such as computer science, data science, machine learning, artificial intelligence, blockchain, cybersecurity, and more. The market has seen a significant expansion in recent years, with leading players like Coursera, Class Central, FutureLearn, and others providing over 70% of their courses in English.
However, geographical barriers, limited educational infrastructure, physical disabilities, work commitments, family responsibilities, and financial barriers have led to the demand for MOOCs in multiple languages. As the learner base continues to grow, technology companies are investing in improving digital learning solutions. AI, video streaming, self-paced learning, and face-to-face interactions are some of the features that make MOOCs an attractive alternative to physical classrooms. Hence, such factors are driving the market growth during the forecast period.
Extensive application of MOOCs in corporate training is a primary trend in the market. The market is experiencing significant growth due to digitalization and the widespread use of the Internet. Educators and learners from diverse backgrounds and geographical locations can now access high-quality education through digital learning platforms. MOOCs offer various technologies such as video streaming, artificial intelligence (AI), machine learning, and blockchain to deliver courses in computer science, data science, data analytics, statistics, machine learning, cybersecurity, and more.
Moreover, MOOCs have democratized education by breaking down geographical barriers, and making it accessible to learners in remote areas and those with limited educational infrastructure. They cater to individuals with physical disabilities, work commitments, family responsibilities, and multiple language preferences. MOOCs are also cost-effective, enabling learners from low-income backgrounds and lifelong learners to pursue professional development and postgraduate degree programs. Hence, such factors are driving the market growth during the forecast period.
Completion rates is a major challenge hindering the market growth. The digitalization of education through Massive Open Online Courses (MOOCs) on the Internet has revolutionized knowledge-sharing and access to education for learners worldwide. However, the persistent challenge of low completion rates, which hovers around 15% for technical courses, poses a significant concern for profitability in this market. Despite the primary objective of MOOCs being knowledge dissemination and democratizing education, the issue of completion rates remains a critical growth indicator for investors.
Moreover, the market encompasses various domains, including computer science, data science, data analytics, statistics, machine learning, cybersecurity, and postgraduate degree programs. Technologies such as Artificial Intelligence (AI), Blockchain, and smart cities are increasingly integrated into digital learning platforms. However, geographical barriers, limited educational infrastructure in remote areas, physical disabilities, work commitments, family responsibilities, and multiple languages pose challenges for learners. Hence, such factors are hindering the market growth during the forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Digitalization has significantly transformed the education sector, leading to the emergence of Massive Open Online Courses (MOOCs). MOOCs offer flexible, affordable, and accessible learning opportunities to students worldwide. The market for MOOCs is expanding rapidly, driven by the increasing demand for continuous learning and skill development. Educators and institutions are leveraging MOOCs to reach a larger audience and deliver high-quality education. MOOCs enable learners to access a wide range of courses from various disciplines, providing them with the opportunity to upskill and reskill at their own pace. Moreover, MOOCs offer a collaborative learning environment, allowing learners to interact with each other and engage in discussions. This creates a sense of community and enhances the learning experience.
The use of technology in MOOCs, such as artificial intelligence and machine learning, personalizes the learning experience and provides learners with real-time feedback. This approach is particularly beneficial for students who prefer self-paced learning. Furthermore, MOOCs offer certificates and degrees, making them an attractive option for learners seeking to advance their careers. The market is expected to grow further, driven by the increasing adoption of technology in education and the need for continuous learning and skill development. In conclusion, MOOCs offer a flexible, affordable, and accessible learning solution for smart phones that cater to the evolving needs of learners. The market for MOOCs is expanding rapidly, driven by the increasing demand for continuous learning and skill development, and the use of technology to enhance the learning experience.
Market Scope |
|
Report Coverage |
Details |
Page number |
176 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 52.7% |
Market growth 2024-2028 |
USD 80.54 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
37.38 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 38% |
Key countries |
US, China, UK, India, and Italy |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
360training.com Inc., Alison, Ambow Education Holding Ltd., Coursera Inc., edX LLC, Instructure Holdings Inc., iTutorGroup Inc., Diversity Learning Solutions GmbH, NIIT Ltd., Pearson Plc, SAP SE, Seek Ltd., Simplilearn, SkillShare Inc., Telefonica SA, Think and Learn Pvt. Ltd., Udacity Inc., Udemy Inc., Vedantu Innovations Pvt. Ltd., and XuetangX |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and condition analysis for the market projection period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Subjects
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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