MOOCs Market by Type, Subjects, and Geography - Forecast and Analysis 2021-2025

  • Published: Feb 2021
  • Pages: 120
  • SKU: IRTNTR40509

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The MOOCs market size has the potential to grow by USD 16.01 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 32.11%. 

This report provides a detailed analysis of the market by type (xMOOCs and cMOOCs), subjects (technology, business and management, science, arts and humanities, and others), and geography (APAC, Europe, MEA, North America, and South America). 

MOOCs Market Size


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Who are the Major MOOCs Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • Coursera Inc.
  • edX Inc.
  • FutureLearn Ltd.
  • Instructure Inc.
  • iversity Learning Solutions GmbH
  • SAP SE
  • Telefonica SA
  • Udacity Inc.
  • Udemy Inc.
  • XuetangX


The MOOCs market is fragmented and the vendors are deploying growth strategies such as product/service extensions, technological innovations, and mergers and acquisitions (M&As) to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as the rise in regional MOOCs to achieve growth opportunities. However, factors such as weak learning pedagogy will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the MOOCs market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This MOOCs market research report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities. 

MOOCs Market Drivers and Trends

  • English language continues to dominate as the medium of instruction in the MOOCs market.
  • While languages such as Chinese, German, and Spanish have existed, their prevalence was minimal 2-3 years ago.
  • As the learner base expanded and with improved technological solutions, leading players such as Coursera have increased their offerings in other languages as well.
  • Few of the prominent players in the regional language MOOCs arena are XuetangX in Chinese language, MiriadaX for Spanish, and Swayam for Indian learners.
  • All the critical leading players in the MOOCs market that currently provide over 70% of their courses in English intend to expand their portfolio in different languages.
  • With emerging economies showing a keen interest in affordable online education, there is a robust growth potential for courses in respective local languages, which is expected to drive the MOOC market share over the forecast period.
  • Specializations and Nanodegrees from reputed colleges and universities are witnessing huge enrolments from higher education students across the world.
  • Most of the courses mentioned above are pursued by students who are completing education in a traditional classroom environment and investing in affordable MOOCs to improve their expertise in the subject.
  • The higher education system in most developing economies and low-income economies is weak, leading to a tremendous skills gap. MOOCs are one of the measures that can play an influential role in addressing this challenge, which is one of the key MOOCs market trends.
  • When higher education students begin to pursue MOOCs to strengthen their general education levels, they will also display an inherent interest in MOOCs that focus on specific vertical topics that align with their traditional course specialization.


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Which are the Key Markets for MOOC?


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35% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for MOOCs in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The increasing number of enrollments and the rising number of government initiatives for mainstreaming MOOCs will facilitate the MOOCs market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Which is the Largest Market Segment Contributing to the MOOCs Market Growth?


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xMOOCs accounts for the largest MOOCs market share in the type segment. xMOOCs refers to extended MOOCs, which are primarily based on traditional university courses. A large number of learners pursue MOOCs with the intention of increasing literacy levels and attaining skills that are necessary to stay competitive in the market, therefore, delivering the same on xMOOCs is more feasible. Furthermore, it is easier for course providers to attract and retain learners by using the xMOOCs model as this platform enables structured video lectures, computer marked assessments, peer assessment, online degrees, certifications, and digital badges. The global MOOCs market is expected to record steady growth during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the MOOCs market size.



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MOOCs Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive MOOCs market growth during the next five years
  • Precise estimation of the MOOCs market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the MOOCs industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of MOOCs market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The moocs market growth will increase by $17.70 billion during 2019-2024.
The moocs market is expected to grow at a CAGR of 40.19% during 2019-2024.
Technavio has segmented the moocs market by type (xMOOCs and cMOOCs) ,distribution channel (Offline and Online) , and geographic (North America, APAC, Europe, and South America).
Coursera Inc., edX Inc., FutureLearn Ltd., iversity Learning Solutions GmbH, New Oriental Education and Technology Group Inc., Pearson Plc, Think & Learn Pvt. Ltd., Udacity Inc., Udemy Inc., XuetangX are a few of the key vendors in the moocs market.
APAC will register the highest growth rate of 37.49% among the other regions. Therefore, the moocs market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the moocs market growth are:
  • Rise in regional MOOCs
  • Incorporating casting process simulation technology
The moocs market vendors should focus on grabbing business opportunities from the xmoocs segment as it accounted for the largest market share in the base year.

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