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The agricultural mowers market size is forecast to increase by USD 676.76 million, at a CAGR of 4.91% between 2023 and 2028. The growth rate of the market depends on several factors, such as the rising need to boost hay-making performance in fields, the rising need to reduce forage losses, and the growing inclination toward certified agricultural mowers.
The report offers extensive research analysis on the Market, with a categorization based on Type, including gas and electric. It further segments the market by Product, encompassing disc, sickel bar, drum, and flail. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.
Market Forecast 2023-2027
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Our researchers studied the market research and growth data for years, with 2023 as the base year and 2024 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the market growth during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges of market growth and forecasting will help companies refine marketing strategies to gain a competitive advantage.
The process of haymaking is that it turns perishable forage into a product that can be safely stored and easily transported without the risk of spoilage. In addition, haymaking also requires rapid action in the field to take advantage of adequate weather. Furthermore, Mower's efficiency will have a major impact on the success and speed of the haymaking process.
Moreover, it is also an essential step to produce high-quality forage. Mowing at the correct maturation period provides improved yield, relatively low fiber content, adequate energy content, and required protein content. Therefore, forage crops should be mown at the right maturity to optimize yield and quality. Hence, such factors are driving the market growth during the forecast period.
Agricultural mowers need regular maintenance of related components and careful operation by operators to deliver efficient performance in the agriculture field. In addition, farmers are developing a preference for agricultural mowers with energy-efficient features that ensure reduced operating costs. Furthermore, some of the agricultural mowers also feature additional shields to avoid the impact of obstacles in the field.
Moreover, these features in the equipment help end-users reduce the total maintenance cost associated with agricultural mowers. Thus, most companies are focusing on making the equipment more reliable by ensuring proper strength for the cutter bar that can withstand tough field conditions. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
The availability of substitute machinery can impede market growth. In addition, many companies offer mower conditioners that can perform the applications of both a mower and a conditioner. Furthermore, mower conditioners offer more benefits compared to agricultural mowers.
Moreover, mower conditioners are highly adopted in adverse weather, especially in wet weather conditions. In addition, agricultural mowers do not alter the dry content in crops, but with the conditioning action, it helps crops dry faster and minimizes the risk of wet weather impacting crop growth. Furthermore, farmers get the benefit of using a single piece of equipment to perform both operations in the field. Hence, such factors are hindering the market growth during the forecast period.
The gas segment is estimated to witness significant growth during the forecast period. The gasoline mowers segment constitutes a significant segment within the global agriculture mowers market, offering versatile and powerful solutions for various agricultural applications. In addition, these mowers are typically categorized based on their power details, with a range of options to suit different farming needs.
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The gas segment was the largest segment and was valued at USD 1,796.53 million in 2018. Moreover, high-powered gasoline mowers, often equipped with engines ranging from 20 to 30 horsepower, are favored for large-scale farming operations. In addition, these robust machines efficiently handle expansive fields, providing the necessary strength and speed to cover substantial areas effectively. Furthermore, medium-powered gasoline mowers featuring engines in the 10 to 20-horsepower range find utility in mid-sized agricultural plots, offering a balance between performance and fuel efficiency. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
Based on the product, the market has been segmented into disc, sickel bar, drum, and flail. The disc segment will account for the largest share of this segment. The disc mowers segment is designed to be all-purpose hay-cutting machinery with the capability to cut all varieties of hay. In addition, agricultural disc mowers require tractors with higher power takeoff (PTO). Hence, it is mostly adopted by farmers who do large-scale cultivation. Moreover, agricultural disc mowers also feature a breakaway device to prevent damage on rough terrains and around tight corners. Furthermore, the versatility and durability offered by agricultural disc mowers fuel the growth of this segment. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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APAC is estimated to contribute 40% to the growth by 2028. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The increasing agricultural activities across the region fuel the growth of the market in APAC. In addition, increasing agricultural activities across the region will drive the demand for agricultural mowers in APAC. Moreover, some of the key companies are expected to expand their operations in the region to increase their client base by boosting sales. In addition, the new facility showcases technologically advanced models of agriculture machinery, such as agricultural mowers. Furthermore, it helps to create awareness about advanced products among prospective end-users. Hence, such factors are driving the market growth in APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AGCO Corp: The company offers agriculture mowers such as Fendt Cutter, and Fendt Slicer through its subsidiary brand Fendt.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:
Bernard KRONE Holding SE and Co. KG, Buhler Industries Inc., Changzhou Dongfeng Agricultural Machinery Group Co. Ltd., CLAAS KGaA mBH, CNH Industrial NV, Deere and Co., Husqvarna AB, ISEKI and Co. Ltd., Kubota Corp., MTD Products India Pvt. Ltd., Robert Bosch GmbH, SEPPI M. Spa, Sonalika International Tractors Ltd., STIGA S.p.A., Vermeer Corp., KUHN SAS, and Weichai Lewo Intelligent Agriculture Technology Co., Ltd.
Technavio market forecast the an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The market analysis and report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest trends and growth opportunities from 2018 to 2028.
Agriculture Mowers MarketScope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.91% |
Market Growth 2024-2028 |
USD 676.76 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.49 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 40% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AGCO Corp., Bernard KRONE Holding SE and Co. KG, Buhler Industries Inc., Changzhou Dongfeng Agricultural Machinery Group Co. Ltd., CLAAS KGaA mBH, CNH Industrial NV, Deere and Co., Husqvarna AB, ISEKI and Co. Ltd., Kubota Corp., MTD Products India Pvt. Ltd., Robert Bosch GmbH, SEPPI M. Spa, Sonalika International Tractors Ltd., STIGA S.p.A., Vermeer Corp., KUHN SAS, and Weichai Lewo Intelligent Agriculture Technology Co., Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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