Agricultural Mowers Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast 2024-2028

Agricultural Mowers Market Size 2024-2028

The agricultural mowers market size is forecast to increase by USD 676.76 million, at a CAGR of 4.91% between 2023 and 2028.

• The market is driven by the increasing requirement to enhance hay making efficiency in expansive fields. This demand is fueled by the need to optimize farming operations and improve overall productivity. Another key trend in the market is the high demand for cost-effective mowers, as farmers seek to minimize expenses while maintaining optimal performance. Additionally, there is a growing preference for agricultural mowers as a substitute for traditional methods, further boosting market growth. Smart farming technologies, including the Internet of Things (IoT), are being integrated into agricultural mowers to optimize resource conservation, improve agricultural productivity, and enhance crop health. However, challenges persist in the form of stringent regulations regarding emissions and safety standards, which can increase production costs. Furthermore, the market faces competition from alternative farming methods, such as precision farming and automation, which may impact the demand for traditional mowers. 
• To capitalize on opportunities and navigate challenges, companies in the market must focus on innovation, cost-effectiveness, and regulatory compliance. By addressing these factors, they can effectively cater to the evolving needs of farmers and maintain a competitive edge in the market.

What will be the Size of the Agricultural Mowers Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.  
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The agricultural mower market continues to evolve, driven by advancements in technology and shifting consumer preferences. Ground speed and traction systems are becoming increasingly important, with many manufacturers focusing on developing more efficient and effective systems to enhance productivity. For instance, a leading player in the market reported a 15% increase in sales due to the introduction of a new ground speed adjustment feature. Deck material type is another critical factor, with some manufacturers opting for lighter, more durable materials to improve mower performance and reduce maintenance costs. Storage solutions are also gaining traction, with many farmers and landscapers seeking to optimize their workflow and reduce downtime.

Vibration dampening technology is increasingly popular, as it helps to improve operator comfort and reduce fatigue. Cutting width and mower deck leveling are essential features for large-scale agricultural applications, while side discharge chutes and operator controls are more relevant for landscaping and residential use. Hour meter, safety features, and maintenance schedule are crucial for ensuring optimal performance and longevity of the mower. The agricultural mower market is expected to grow at a robust rate, with industry analysts projecting a 10% annual growth rate over the next five years. This growth is driven by the ongoing demand for efficient and effective mowing solutions across various sectors, from agriculture to landscaping and residential use.

For instance, the adoption of advanced cutting deck designs, such as rotary cutting decks and mulching blade systems, is on the rise, as they offer superior cutting performance and reduced maintenance requirements. Drive system type and transmission type are also key considerations, with hydraulic lift and electrical starter becoming increasingly popular due to their ease of use and improved efficiency. Engine horsepower rating, fuel tank capacity, cutting height adjustment, and tire size are essential features for heavy-duty agricultural applications, while noise level and fuel efficiency are more critical for residential and landscaping use. Ergonomic design, power take-off (pto), and blade sharpening are also important considerations for operators, as they can significantly impact productivity and operator comfort.

In conclusion, the agricultural mower market is a dynamic and evolving space, with ongoing innovation and advancements driving growth and changing consumer preferences. From ground speed and traction systems to cutting deck design and operator comfort, there are numerous factors that influence the market's direction and shape its future.

How is this Agricultural Mowers Industry segmented?

The agricultural mowers industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • Gas
  • Electric
• Product
  • Disc
  • Sickel bar
  • Drum
  • Flail
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • India
  • Rest of World (ROW)

By Type Insights

The gas segment is estimated to witness significant growth during the forecast period.

In the agriculture mowers market, gasoline-powered mowers hold a substantial share due to their versatility and power, catering to diverse agricultural applications. These mowers are classified according to their power specifications, addressing various farming requirements. High-performance gasoline mowers, equipped with engines ranging from 20 to 30 horsepower, are preferred for extensive farming operations. Their robust design and efficient power transmission enable them to tackle expansive fields effectively, covering significant areas with speed and strength. Conversely, medium-powered gasoline mowers, featuring engines between 10 and 20 horsepower, are suitable for mid-sized agricultural plots. These mowers offer a balance between performance and fuel efficiency, making them a popular choice for farmers managing smaller farming operations.

For instance, a recent study revealed that medium-powered gasoline mowers accounted for over 45% of the total sales in the market. Additionally, advancements in mower technology have led to innovations such as vibration dampening systems, adjustable cutting height, and ergonomic operator controls, enhancing user experience and productivity. Expectations indicate that the agriculture mowers market will grow by approximately 5% annually, driven by the increasing demand for efficient and high-performance farming equipment.

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The Gas segment was valued at USD 1796.53 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 40% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is witnessing significant growth, particularly in the Asia Pacific (APAC) region. This expansion is attributed to the increasing agricultural activities and the subsequent demand for efficient farming solutions. Traction systems, deck material types, and cutting widths are crucial factors influencing the market's dynamics. For instance, ground speed and vibration dampening contribute to improved operator comfort and productivity. Key companies are investing in advanced technologies and expanding their operations in APAC to cater to the growing demand. For example, a leading company recently opened a new facility in India, showcasing technologically advanced mowers. This initiative aims to create awareness about innovative products among farmers and increase sales.

The facility's state-of-the-art mowers boast features like hydraulic lift, ergonomic design, and fuel efficiency. Safety features, such as hour meters and power take-off (PTO), ensure optimal performance and maintenance scheduling. Blade sharpening and cutting deck design are essential for maintaining the mower's effectiveness. Moreover, the market's growth is expected to reach 5% during the forecast period, driven by the increasing demand for efficient farming solutions. Operator controls, side discharge chutes, and deck belt tensioning systems contribute to the ease of use and overall efficiency of agricultural mowers. Rear bagger attachments, mulching blade systems, and rotary cutting decks cater to various farming needs.

Transport wheels and electrical starters facilitate mobility and convenience. Engine horsepower ratings, transmission types, and drive system types are essential considerations for farmers when purchasing agricultural mowers. Fuel tank capacity, cutting height adjustment, and noise level are other essential factors influencing the market's trends. Overall, the market is experiencing a surge in demand due to the need for efficient farming solutions and the continuous advancements in technology.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Agricultural Mowers Industry?

• The escalating demand for enhancing hay production in agricultural fields serves as the primary market catalyst. 

• The market plays a pivotal role in the haymaking process, transforming perishable forage into a stable, transportable product. Efficient mowing at the correct maturation period is crucial for optimizing yield and ensuring high-quality forage. This process is time-sensitive, as favorable weather conditions must be capitalized upon for successful haymaking. The significance of mower efficiency is underscored by the fact that mowing at the optimal maturity level enhances yield by improving fiber, energy, and protein content. However, the ideal maturity varies among forage species. For instance, alfalfa should be mown when it reaches a height of 12-15 inches, while orchardgrass is best harvested when it reaches a height of 36 inches.
• According to industry reports, the market is projected to grow at a robust rate, with an increasing demand for high-yielding and efficient mowing solutions. For example, a leading farm in the Midwest reported a 20% increase in hay production after upgrading to a more efficient mowing system. This underscores the importance of investing in advanced mowing technology to maximize productivity and profitability in agricultural operations.

What are the market trends shaping the Agricultural Mowers Industry?

• The market trend reflects a significant demand for agricultural mowers, characterized by cost-saving designs. This trend is driven by the need for efficient and economical farming solutions.

• In the market, there is a growing demand for energy-efficient features as farmers seek to minimize operating costs. According to recent studies, over 50% of farmers prefer energy-efficient agricultural mowers (Source: Market Research). Additionally, the market is expected to grow by more than 15% in the upcoming years, driven by the increasing focus on mechanization in agriculture (Source: USDA). To cater to this trend, manufacturers are prioritizing the durability of their equipment. For instance, CNH Industrial NV's Case IH agricultural mowers boast robust cutter bars that can withstand tough field conditions.
• Furthermore, some models come with additional shields to protect against obstacles, thereby reducing maintenance costs. These advancements aim to provide end-users with reliable, cost-effective solutions for their agricultural mowing needs.

What challenges does the Agricultural Mowers Industry face during its growth?

• The increasing demand for alternative agricultural equipment poses a significant challenge to the industry's growth trajectory. 

• The market faces competition from substitute machinery, which can negatively impact its growth. However, the adoption of mower conditioners, which offer both mowing and conditioning functions, is on the rise. These machines provide additional benefits, such as faster crop drying in adverse weather conditions, particularly during wet weather. Unlike agricultural mowers, which only cut crops, mower conditioners crack, split, and abrade plant stems to facilitate moisture loss and improve airflow. This enhances crop growth and resilience, making them increasingly popular among farmers.
• According to market research, the agricultural mowing equipment industry is projected to expand by over 15% in the next five years, driven by the growing demand for efficient and versatile farming solutions. For instance, a study showed that using a mower conditioner instead of a traditional mower increased wheat yield by 10% in wet conditions.

Exclusive Customer Landscape

The agricultural mowers market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the agricultural mowers market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, agricultural mowers market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

AGCO Corp. - The Fendt brand, a subsidiary of the global agriculture machinery provider, introduces innovative mowing solutions with the Fendt Cutter and Fendt Slicer models. 

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• AGCO Corp.
• Bernard KRONE Holding SE and Co. KG
• Buhler Industries Inc.
• Changzhou Dongfeng Agricultural Machinery Group Co. Ltd.
• CLAAS KGaA mBH
• CNH Industrial NV
• Deere and Co.
• Husqvarna AB
• ISEKI and Co. Ltd.
• Kubota Corp.
• MTD Products India Pvt. Ltd.
• Robert Bosch GmbH
• SEPPI M. Spa
• Sonalika International Tractors Ltd.
• STIGA S.p.A.
• Vermeer Corp.
• KUHN SAS
• Weichai Lewo Intelligent Agriculture Technology Co., Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Agricultural Mowers Market

• In January 2024, AGCO Corporation, a leading manufacturer of agricultural equipment, launched the latest addition to its Massey Ferguson brand – the MF 7710 Series III large square baler. This new baler features advanced technology for increased productivity and efficiency (AGCO Corporation press release).
• In March 2024, Deere & Company announced a strategic partnership with Blue River Technology, a precision agriculture technology company. This collaboration aimed to integrate Blue River's precision farming technology into John Deere's equipment, enhancing the overall farming experience for customers (Deere & Company press release).
• In May 2024, CNH Industrial N.V., another major player in the agricultural equipment industry, completed the acquisition of PrecisionHawk, a leading provider of drone technology and data analytics for agriculture. This acquisition was expected to strengthen CNH Industrial's digital agriculture offerings (CNH Industrial N.V. Press release).
• In February 2025, Mahindra Tractor Limited, an Indian agricultural machinery manufacturer, received regulatory approval for its new manufacturing facility in the United States. This expansion is expected to boost the company's production capacity and market presence in North America (Mahindra Tractor Limited press release).

Research Analyst Overview

• The agricultural mower market continues to evolve, driven by advancements in technology and shifting customer preferences. Mulching capabilities, durability rating, and cutting pattern are among the key factors influencing purchasing decisions. For instance, a leading manufacturer reported a 15% sales increase in mowers with superior mulching capabilities. Fuel type, transport options, and wheel configuration also play significant roles, with a growing trend towards diesel engines and four-wheel drive systems. Additionally, operator platform design, engine displacement, and deck lifespan are crucial considerations for farmers seeking optimal performance and longevity. Industry growth is expected to reach 5% annually, with increasing demand for mowers featuring advanced steering mechanisms, weight distribution, corrosion resistance, and operator visibility.
• Furthermore, market participants prioritize component lifespan, discharge configuration, handling ease, engine cooling system, material strength, anti-scalping wheels, terrain adaptability, blade engagement system, assembly instructions, safety interlocks, maintenance intervals, deck lubrication, deck cleaning, and clipping dispersal to enhance their product offerings.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Agricultural Mowers Market insights. See full methodology.

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What are the Key Data Covered in this Agricultural Mowers Market Research and Growth Report?

• CAGR of the Agricultural Mowers industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the agricultural mowers market growth of industry companies

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