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The clove cigarettes market in APAC is estimated to grow at a CAGR of 5.7% between 2022 and 2027. The APAC clove cigarettes market size is forecast to increase by USD 8,588.22 million. The growth of the market depends on several factors, including the increasing number of new product launches, rising demand due to growth in organized retailing, and the growing number of smokers in APAC.
This APAC clove cigarettes market research report extensively covers market segmentation by product (machine-made clove cigarettes and hand-rolled clove cigarettes), and end-user (male and female). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rising demand due to growth in organized retailing is notably driving the market growth, although factors negative health effects of clove cigarettes may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising demand due to growth in organized retailing is notably driving the APAC clove cigarettes market. Organized retailers have grown worldwide with the establishment of supermarkets, hypermarkets, and speciality stores. Clove cigarettes are sold through supermarkets, speciality stores, and hypermarkets in countries such as Indonesia, Malaysia, Singapore, and India.
The supermarket is a major distribution channel that makes tobacco products easily accessible to consumers. For example, Indomaret-a convenience store owned by Salim Group-is one of the major distributors of clove cigarettes in Indonesia. Furthermore, the number of supermarkets in India witnessed an increase of nearly 1,600% between 2006 and 2021, thus validating the rapid growth of urbanization and infrastructure in the country. Rapid urbanization signifies the rising disposable income of consumers, which, in turn, leads to an increase in consumer expenditure on products such as clove cigarettes and traditional cigarettes. The rapid growth in organized retail outlets is also an encouraging sign for vendors, as these outlets not only increase product visibility but also make them easily accessible to consumers. Hence, all the above-mentioned factors will increase the APAC clove cigarettes market growth during the forecast period.
The shifting consumer preferences toward flavored cigarettes are an emerging trend in the APAC clove cigarettes market. The market in APAC has undergone a significant transformation in the last decade. With the rise in disposable income of consumers in developing economies of APAC such as India, Indonesia, Malaysia, the Philippines, and Vietnam, their willingness to try out new and premium variants of cigarettes has increased. Besides, the demand for herbal cigarettes has also risen over the years.
Flavors like menthol, cloves, cinnamon, and orange have become widely popular among consumers, as they not only provide the luxury of smoking but also provide a distinctive aroma and taste. Grape, vanilla, strawberry, and cherry are the other ingredients that are increasingly adopted by manufacturers of cigarettes. For example, Djarum vanilla and Djarum cherry are widely popular among Indonesian consumers. Also, mixed varieties like two ingredients incorporated in one cigarette such as clove mixed with menthol and clove mixed with cherry have grown in demand among consumers. Hence, all the above-mentioned factors will increase the APAC clove cigarettes market growth during the forecast period.
The negative health effects of clove cigarettes are major challenges impeding the APAC clove cigarettes market. Clove cigarettes are restricted from sale in some countries such as South Korea, China, and Taiwan because of their negative effects on the human body. They make a crackling noise as they burn and typically take longest time to smoke than conventional cigarettes. The presence of eugenol in clove cigarettes, which is a numbing agent, makes the smoker's lips, chest, and throat numb.
The negative health effects associated with clove cigarettes are diarrhoea, seizures, sleepiness, intestinal bleeding, burns in the mouth or throat, liver or kidney failure, abdominal pain, nausea/vomiting, and accelerated breathing and heartbeat. The additional protection measures include the two-factor authentication that verifies a user's identity through their phone number. Hence, all the above factors may impact the APAC clove cigarettes market growth during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Clove Cigarettes Market in APAC Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Gudang Garam - The company offers cigarettes, paperboard, and raw materials. The key offerings of the company include clove cigarettes.
The report also includes detailed analyses of the competitive landscape of the market and information about 9 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the machine-made clove segment will be significant during the forecast period. The machine-made clove cigarettes market in APAC is moderately concentrated. Djarum, Gudang Garam, British American Tobacco, and Japan Tobacco are some of the major players operating in the machine-made clove cigarettes market in APAC. Machine-made clove cigarettes are predominantly manufactured in two variants such as machine-made full-flavoured cigarettes and machine-made cigarettes with low tar and nicotine. Machine-made clove cigarettes are also known as sigaret kretek mesin in Indonesia and are differentiated based on the tar and nicotine content present.
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The machine-made clove segment was valued at USD 17,966.66 million in 2017 and continued to grow until 2021. Due to the advent of technology-oriented global brands of cigarettes in several Asian countries, consumer interest has shifted toward trying these high-quality and more sophisticated variants of cigarettes, which, in turn, has also positively affected the market in APAC. Consumers in countries such as Indonesia, India, Singapore, Australia, and Malaysia have preferred machine-made clove cigarettes over hand-rolled clove cigarettes since 2022. Machine-made clove cigarettes are expensive compared with hand-rolled clove cigarettes, and their growing demand has positively affected the total sales of clove cigarettes in terms of the dollar. Therefore, the rising demand for machine-made clove cigarettes is estimated to positively impact the growth of the APAC clove cigarettes market during the forecast period.
The APAC clove cigarettes market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Clove Cigarettes Market In APAC Scope |
|
Report Coverage |
Details |
Page number |
135 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.7% |
Market growth 2023-2027 |
USD 8,588.22 million |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
4.76 |
Key countries |
Indonesia, Malaysia, Singapore, India, and Rest of APAC |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
British American Tobacco Plc, Eximburg International Pvt. Ltd., Gudang Garam, Japan Tobacco Inc., KT and G Corp., Nojorono Kudus, Philip Morris International Inc., PT BOKORMAS, PT Djarum, and PT. Wismilak Inti Makmur Tbk |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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