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The automotive airbag electronic control unit (ECU) market size is estimated to grow at a CAGR of 4.05% between 2023 and 2028. The market size is forecast to increase by USD 1,462.54 million. The growth of the market depends on several factors such as regulations mandating the incorporation of airbags in vehicles, increased production of automobiles worldwide and growth opportunities in multiple airbag segments.
This automotive airbag electronic control unit (ECU) market report extensively covers market segmentation by application (passenger cars, LCVs, MCVs and HCVs), product type (standard and premium), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018-2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growth opportunities in multiple airbag segments are notably driving the market growth. Airbags were first installed in passenger cars during the mid-1970s. Driver and navigator airbags have emerged as the standard feature in passenger cars. Apart from front airbags, knee, rear, side, seatbelt, pedestrian, and curtain airbags are witnessing high global demand. Currently, driver and navigator airbags are in their maturity stages. The 2018 New Car Assessment Program (NCAP) in India mandates compliance with the EU standard crash tests. As per the program, all vehicles should be equipped with front airbags.
However, these segments have considerable opportunities to develop automotive airbag ECU market potential. Therefore the automotive airbag electronic control unit (ECU) market is expected to grow during the forecast period.
Increasing utilization of AI and machine learning algorithms in ECUs is an emerging trend shaping the market growth. The automotive airbag electronic control unit (ECU) market is undergoing a transformation due to the incorporation of AI and machine learning algorithms in automotive ECUs. The development of extremely advanced and adaptive airbag deployment systems that react to real-time data is made possible by these technologies, which, in turn, boost passenger safety significantly. For instance, sophisticated ECUs can determine the severity and kind of collision correctly by processing sensor data from accelerometers, gyroscopes, and even automotive cameras. They are able to distinguish between a rollover, a side impact, and a front-end collision and deploy the airbags accordingly.
Moreover, the AI algorithm can modify airbag inflation if it notices a young person seated in the front seat to reduce the chances of injury. This development demonstrates the automotive industry's dedication to utilizing cutting-edge technology to save lives and minimize the effects of accidents on passengers, in addition to improving safety. Such scenarios are expected to enhance the efficiency of automotive airbag ECUs, further increasing their demand and thereby propelling the growth of the market in focus during the forecast period.
Reduced efficiency due to internal faults and corrosion is a significant challenge hindering the market growth. An airbag ECU is connected to all other components of an airbag system. The ECU is connected to sensors, airbag units, and seatbelts. Multiple sensors in a vehicle help in detecting any crash that the vehicle meets with. In a few situations, airbags are not deployed when the vehicle is involved in a crash. This arises due to increased moisture content in the airbag ECU. There are different error codes that are displayed by the airbag indicator; each code represents a different issue that needs to be rectified. Two consecutive flashes with a pause followed by four other flashes indicate that the airbag system faces a Code 24 error. Error code 24 indicates that the output feed is open and needs correction.
Similarly, Error code 35 is related to issues on the driver and passenger sides. It becomes vital to ensure that the entire airbag module is error-free. Internal faults and corrosion of airbag ECUs can, thus, negatively affect the global automotive airbag electronic control unit market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Automotive Airbag Electronic Control Unit (ECU) Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Analog Devices Inc. - The company offers airbag electronic control unit such as ADXL251 that enables low-cost solutions for front-impact and side-impact airbags, as well as satellite sensor and electronic control unit.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The passenger cars segment is estimated to witness significant growth during the forecast period. The growing demand for passenger cars in all major regions of the world has accelerated the growth of the passenger car segment in the global automotive airbag electronic control unit market.
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The passenger cars segment was the largest and was valued at USD 5,275.37 million in 2018. The passenger segments are generally divided into three which are luxury, mid, and entry segments. The luxury car segment in the automotive airbag electronic control unit (ECU) market remained untouched and unaffected by the global economic and financial crisis. The mid-segment vehicle market has witnessed considerable growth in the past few years. The launch of new mid-level cars in India has further added to the growth of the segment. Passive safety devices such as airbags and seat belts minimize fatalities by 80%. The customer base of entry-level cars is increasing on a global basis. This indicates an increased demand to make such cars multifunctional. However, government safety regulations and mandates are expected to be more stringent in the future. This could be a potential driver for the global automotive airbag electronic control unit market during the forecast period.
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APAC is estimated to contribute 65% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC has been witnessing significant economic growth with enhanced growth in economies like China, Japan, India, South Korea, and Indonesia. Increased per-capita income levels and purchasing power have resulted in increased buying capacities. This has triggered the growth of the auto industry in APAC. The aforementioned factors contribute to the growth of the automotive airbag electronic control unit market in APAC.
Further, the demand for domestic vehicles has increased considerably in APAC. Increased demand for luxury vehicles in countries like Japan, China, and India will fuel the growth of the automotive airbag electronic control unit market in the region. Increased safety concerns and governmental mandates, too, are expected to drive market growth in the region during the forecast period.
In 2020, the COVID-19 pandemic had a significantly negative influence on the automotive airbag ECU market in APAC. However, the regional automotive airbag electronic control unit market saw a steady rebound beginning in 2021 due to the widespread COVID-19 vaccination programs carried out in the region, followed by the lifting of the COVID-19-induced lockdown restrictions. According to the Bharat New Vehicle Safety Assessment Programme (BNVSAP) of the Indian government, airbags must be installed in every passenger vehicle by 2023. Hence, such initiatives and developments are expected to fuel the growth of the market further in APAC during the forecast period.
The automotive airbag electronic control unit (ECU) market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Automotive Airbag Electronic Control Unit (ECU) Market Scope |
|
Report Coverage |
Details |
Page number |
176 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.05% |
Market Growth 2024-2028 |
USD 1,462.54 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.67 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 65% |
Key countries |
US, China, Japan, South Korea, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Analog Devices Inc., Aptiv Plc, Ashimori Industry Co. Ltd., Autoliv Inc., Continental AG, Daicel Corp., DENSO Corp., Dorman Products Inc., HELLA GmbH and Co. KGaA, Hyundai Motor Group, Infineon Technologies AG, Magna International Inc., Mitsubishi Electric Corp., Nihon Plast Co. Ltd., Ningbo Joyson Electronic Corp., NXP Semiconductors NV, Robert Bosch GmbH, TaiHangChangQing Automobile Safety System Co. Ltd., Toyoda Gosei Co. Ltd., and ZF Friedrichshafen AG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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