Enjoy complimentary customisation on priority with our Enterprise License!
The automotive parking heater market size is forecast to increase by USD 3.14 billion and is estimated to grow at a CAGR of 5.81% between 2023 and 2028. Market growth is influenced by various factors, including the emergence of aftermarket DIY preheaters, the surge in demand for luxury cars and luxury vehicles, and the increasing preference for parking heaters that enable remote engine starting. Luxury cars and luxury vehicles, renowned for their high-end features and premium price points, have gained significant traction in recent years. The increasing affluence of consumers and their desire for comfort and convenience have fueled the demand for these vehicles. Moreover, the availability of advanced technologies and customization options has further broadened their appeal. As a result, the market for aftermarket accessories, such as preheaters and parking heaters, has experienced substantial growth in the luxury car and luxury vehicle segment.
To learn more about this report, View Report Sample
The market is experiencing significant growth, driven by increasing demand for vehicle comfort and eco-friendliness. Smartphone connectivity in automotive heaters offers convenient control, aligning with modern quality standards and boosting product efficiency. Despite economic uncertainties the market benefits from the continuous vehicle production and the role of parking heaters as essential services. Automobile production and regulatory restrictions drive innovation and competitive differentiation. Manufacturers focus on reducing emissions to meet regulatory restrictions and enhance their competitive position. The market's growth is further influenced by trends in battery power, electric parking, and the pursuit of quieter operation. Overall, the market is set for robust growth, supported by technological advancements, regulatory compliance, and evolving consumer needs. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increase in demand for luxury cars is the key factor driving market growth. Luxury vehicles are synonymous with premium features and improved comfort, making parking heaters an essential part of this luxury experience. Luxury car manufacturers, such as Mercedes-Benz, BMW, Audi, and Lexus, often include parking heaters as standard or an optional feature in their high-end vehicle models. These heaters offer sophisticated climate control, ensuring that the cabin is warm and comfortable, especially in cold weather.
Luxury car buyers place a high priority on comfort and convenience, and this trend is particularly evident in emerging markets such as China, India, and countries in the Middle East. These regions are experiencing a surge in demand for high-end vehicles, and as the weather in these areas becomes colder, the appeal of additional features like parking heaters will only grow. The parking heater market is poised for significant growth during the forecast period. Motorcycle riders also value comfort and convenience, and this has led to the increasing popularity of motorcycle heated seats. Similar to parking heaters for cars, motorcycle heated seats provide riders with the ability to maintain a comfortable temperature during colder months, enhancing the overall riding experience. This trend is also expected to contribute to the growth of the market for heated automotive and motorcycle seats. Hence, such factors are driving the market during the forecast period.
Increasing demand for preheaters in electric vehicles is the key factor driving market growth. Due to the ability to meet the particular needs and requirements of EV owners, preheaters are increasingly becoming a popular solution in combination with parking heaters. One of the key drivers for this trend is the desire for enhanced cabin comfort in EVs, particularly in regions with cold climates. Unlike traditional IC engine vehicles that generate waste heat, which is used for cabin heating, EVs rely solely on electricity, which impacts their driving range in cold weather.
Moreover, preheaters are designed to be energy-efficient, ensuring cabin comfort without depleting the EV battery charge extremely. Therefore, as the global adoption of electric vehicles continues to rise, driven by environmental concerns and government incentives, the demand for preheaters in EVs is anticipated to grow significantly, thereby driving the growth of the market during the forecast period.
High initial costs associated with automotive parking heaters is a challenge that affects market growth. One of the key reasons for the increased initial costs is the technology and components that are incorporated into manufacturing automotive parking heaters. These systems incorporate advanced heating elements and control units and need to be integrated with the vehicle's electrical and heating systems. Hence, the manufacturing and assembly of parking heaters can be complex and costly, leading to higher retail prices.
For example, a high-quality parking heater that is suitable for a mid-sized vehicle can cost several hundred to over a thousand dollars, not including the installation fees. This can be a significant expense for consumers, especially in price-sensitive markets. Hence, the high initial costs associated with automotive parking heaters can create a major challenge that will impede market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The OEMs segment is estimated to witness significant growth during the forecast period. Even though parking heaters are crucial for maintaining the temperature inside a vehicle, preheating the engine before starting the automobile is equally essential. Nevertheless, this feature is specific to the luxury vehicles market as the manufacturers of these vehicles offer this as a factory-fitted system, especially in cold regions.
Get a glance at the market contribution of various segments View the PDF Sample
The OEMs segment was the largest segment and was valued at USD 6.06 billion in 2018. Luxury vehicles are commonly equipped with cutting-edge technologies that deliver improved comfort, safety, and ride quality. A rising number of OEMs offer innovations in the luxury cars segment, which will be passed on to mid- and entry-level vehicles. The low price sensitivity of the target customer base drives the OEMs to experiment with new technologies without stressing their commercial viability. Hence, boosting demand for luxury vehicles will propel the growth of the OEMs segment of the market during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 58% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US and Canada are two of the main contributors to the regional market due to the extreme climatic conditions and anti-idling laws. Extreme winters in the US and Canada drive the market in the Americas. North America is an important region in the global market, due to high demand from the aftermarket segment.
Moreover, the aftermarket in the US and Canada mainly includes all the secondary markets, except the OEMs and distributors. In addition, the suppliers and dealers in the automotive aftermarket offer various products and accessories. Automotive parking heaters are highly popular in the aftermarket because of their functions and features. There is a higher demand for automotive parking heaters in the aftermarket than in the new vehicles segment. Hence, such factors are expected to drive market growth in this region during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
You may also interested in below market reports:
The market is experiencing significant growth, driven by increasing demand for vehicle comfort and eco-friendliness. These heaters are essential for maintaining a cosy interior during winter conditions, especially in passenger cars and commercial vehicles. The market is segmented into the blower fan segment and the heater core segment, both crucial for the efficient operation of automotive heaters. Preheated cabins enhance passenger cabin comfort, ensuring engine warmth and quieter operation, even in chilly weather. Advanced heater design prioritizes fuel efficiency and rapid heating, Reduction of emissions, appealing to automotive enthusiasts and aligning with consumer preferences. The rise of electric heating and hybrid vehicles underscores the market's shift towards sustainability and reduced emissions, in response to stringent environmental regulations.
Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.81% |
Market Growth 2024-2028 |
USD 3.14 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.18 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 58% |
Key countries |
US, Canada, Germany, UK, and Sweden |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Calix AB, Changzhou Kangpuru Automotive Air Conditioner Co. Ltd., DBK David plus Baader GmbH, DEFA AS, DK Smith International Trade Inc., Eberspacher Gruppe GmbH and Co.KG, Frost Thermo King Sp. z o.o., Hebei Nanfeng Automobile Equipment Group Co. Ltd., Heilongjiang LF Bros Technology Co. Ltd., HOTSTART Inc., Hubei Parking Heater Merchandise Co. Ltd., JP China Trade Intl Co. Ltd., JUNYIZE, Phillips and Temro Industries, Pro West Refrigeration Ltd., Proheat Inc., Truma Geratetechnik GmbH and Co. KG, Victor Industries Ltd., Webasto SE, and Warmda LLC |
Market dynamics |
Parent market analysis, market growth analysis, market research and growth, market growth and forecasting, market forecasting, market report, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.