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The ceramic sanitary ware market is estimated to grow at a CAGR of 9.63% between 2022 and 2027. The size of the market is forecast to increase by USD 23,617.73 million. The growth of the market depends on several factors, including the increasing expenditure on bathroom remodeling, the major brands increasing investment and expanding manufacturing facilities, and the growing availability of ceramic sanitary ware on online platforms.
This report extensively covers market segmentation by application (residential and commercial), product (ceramic wash basins, ceramic wash closets, ceramic cisterns, and others), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increasing expenditure on bathroom remodelling is notably driving the market growth, although factors such as the crawling defects of ceramics may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing expenditure on bathroom remodelling is a key driving factor impacting the global ceramic sanitary ware market share growth. The average amount spent on bathroom products has rapidly grown in both emerging and developed economies over the past five years. Among the overall expenditure on bathroom products, this equipment accounts for around 30%-40% of the costs incurred. The other macro-level factors driving the rising average expenditure on bathrooms in emerging countries are rapid urbanization, changing consumer lifestyles, and the recent developments in the field of interior decoration.
Thus, the increased spending on bathroom equipment for better ergonomics is expected to be one of the key drivers for the market. The trend of bathroom remodelling is expected to continue being popular during the forecast period.
The adoption of bio-toilets is a key driving factor impacting the global ceramic sanitary ware market share growth. A bio-toilet can disintegrate and decompose human waste into water and biogas. The decomposition of the biowaste is carried out by the bacteria present in the bio-digestion tank. The adoption of bio-toilets is common in the emerging economies of Asia and Africa, where sanitation is poor. It is expected that homeowners will also adopt bio-toilets in the future due to the advantages of these toilets.
The adoption of bio-toilets will benefit homeowners by reducing the toilet maintenance cost in terms of cleaning sewage tanks at regular intervals and the installation of pipelines for sewage lines. Thus, the trend of adopting bio-toilets is expected to be a key factor in aiding the growth of the market during the forecast period.
Crawling defects of ceramics will be a major challenge negatively impacting the global ceramic sanitary ware market share growth during the forecast period. Ceramic sanitary ware products are glazed with vitreous substances to obtain a glossy finish. The vitreous substance is fused into the sanitary ware through firing. During this process, a portion of the sanitary ware's body might look like it was never glazed, or the thickness of the glaze might be uneven over the surface. This defect is called a crawling defect, and it is commonly found in ceramic sanitary ware products.
A crawling defect is caused because of various factors such as glazing the ware when it is hot, when the sanitary ware is moist, due to the presence of foreign materials (dust, oil, and grease) over the sanitary ware, and the poor quality of the glaze. Thus, the finishing of the sanitary ware is affected.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Ceramic Sanitary Ware Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Cera India- The company offers ceramic sanitary ware that includes EWCs, wash basins, special needs, urinals, cisterns, squatting pans, and other accessories. Also, under this segment, the company offers building materials, which include sanitaryware, faucets, bath-ware, senator, and other building materials.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the residential segment will be significant during the forecast period. The global ceramic sanitary ware market in the housing and construction sector is expected to grow at a steady pace during the forecast period. The demand for ceramic sanitary ware products is increasing due to the increase in the number of residential projects and buildings.
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The residential segment was valued at USD 21,595.08 million in 2017 and continue to grow by 2021. The increased expenditure on sanitary ware products for a better lifestyle by consumers, owing to the increase in disposable income, is one of the key factors for the increased demand for sanitary ware from the housing and construction industry. The increased expenditure on infrastructure development in APAC and the Middle East and the growing emphasis on sanitation in buildings by regulatory bodies are expected to fuel the demand for sanitary ware during the forecast period. Also, vendors are launching new products which significantly propel the segment and, in turn, the market in focus. Thus, the aforementioned factors will drive the market in focus during the forecast period.
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APAC is estimated to contribute 72% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, India, and Thailand are the top three countries in terms of the production and utilization of sanitary ware in APAC. The market in APAC is largely driven by factors such as the increased expenditure on toilets (particularly upgrades of toilets) and the expansion of manufacturing facilities of leading sanitary ware manufacturers in APAC. The wash closets, bidets, and washbasins are the key sanitary ware products used in APAC. However, other products like urinals, bidets, and pedestals are gaining traction among consumers in the emerging economies of APAC. The use of urinals is predominantly found in all commercial buildings in APAC, whereas bidets have a huge market in Japan. Such factors will increase the market in focus during the forecast period.
COVID-19 affected the growth of several industries in the region in 2020. However, the recovery of economies from the COVID-19 crisis and the adoption of vaccination drives by governments across the region helped the market gain momentum in the first half of 2021. The rising application of sanitary ware in the residential sector and increased R and D activities will propel the growth of the sanitary ware market in the region.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Ceramic Sanitary Ware Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.63% |
Market growth 2023-2027 |
USD 23,617.73 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.35 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 72% |
Key countries |
US, China, India, Japan, and Brazil |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
CERA Sanitaryware Ltd., Colavene Spa, Doshi Ceramic Industries, Duravit AG, Eczacibasi Holding Co., Geberit International AG, Golf Ceramics Ltd., Hindware Ltd., Ideal Standard International NV, Imex Ceramics UK Ltd., Kohler Co., LIXIL Corp., Orient Ceramics, RAK Ceramics PJSC, Roca Sanitario SA, Somany Ceramics Ltd., The Jaquar Group, Toto Ltd., and Villeroy and Boch AG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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