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The children's footwear market share is expected to increase to USD 17.53 billion from 2021 to 2026, and the market's growth momentum will decelerate at a CAGR of 8.12%.
This kids footwear market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers children's footwear market segmentations by distribution channel (offline and online) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The market report also offers information on several market vendors, including adidas AG, ANTA Sports Products Ltd., ASICS Corp., Bata Brands SA, Bobux International Ltd., Burberry Group Plc, Columbia Sportswear Co., Courtaulds (Footwear) Ltd., Crocs Inc., Dolce and Gabbana Srl, Falc Spa, Fila Holdings Corp., GEOX Spa, KEEN Inc., New Balance Athletics Inc., Nike Inc., PUMA SE, Sewell Direct, Skechers USA Inc., Wolverine World Wide Inc., and C and J Clark International Ltd. among others.
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Based on our research output, there has been a negative impact on the market growth during and post-COVID-19 era. The product premiumization led by design and material innovation is notably driving the children's footwear market growth, although factors such as the presence of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the children's footwear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Children's Footwear Market Driver
Product premiumization led by design and material innovation is one of the key drivers supporting the children's footwear market growth. The demand for premium leather footwear for children, designed and decorated with hard metals such as gold and silver and studded with precious stones such as diamonds, is high. Therefore, vendors in the market are introducing such footwear. For instance, GUCCI, a brand of Kering, offers leather ballerinas for children with a golden metallic leather bow, red velvet finish, metal nodes with crystals, and adjustable ankle straps with buckle closure. Most children's footwear products that are made of metal and precious stones are usually customized. Hence, the use of metal and precious stones and product personalization has led to product premiumization. Therefore, the increased demand and offering of premium products have further driven the value sales of the global kids footwear market.
Key Children's Footwear Market Trend
The increase in demand for customized footwear is one of the key market trends that is contributing to children's footwear market growth. In the premium segment, leading vendors offer customized products that have an aesthetic appeal. The extent of personalization can vary from design, logo, color, and buckles to embroidery or the addition of names. For instance, Converse by Nike, one of the key vendors, offers different types of customized shoes for children. This allows customers to customize the shoes in terms of the color of the shoe, the design of the shoe sole, and the printing of custom text. The advent of the customization option for children's footwear globally complements market growth through new purchases. During the forecast period, the customization of children's footwear is expected to increase the revenues of children's footwear manufacturers.
Key Children's Footwear Market Challenge
The presence of counterfeit products is one of the factors hindering the children's footwear market growth. Counterfeit products are made of low-quality raw materials that are toxic in nature and may harm the skin of children. Customers sometimes face difficulties in differentiating between genuine and counterfeit products as they are similar in appearance. The low price of counterfeit products fuels their demand. Thus, the availability of counterfeit products adversely affects the sales and pricing strategies of vendors by diluting their market shares and damaging their reputations. To overcome these challenges, global vendors are compelled to price their products low, which reduces their profit margins. It also affects the value sales proportion of the market. These factors can negatively impact the kid's footwear market growth during the forecast period.
This kids footwear market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global kids footwear market as a part of the global footwear market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the children's footwear market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as R and D, technology, labor, and brand to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The children's footwear market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.
Our report provides extensive information on the value chain analysis for the kids footwear market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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38% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for the market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The rising birth rate will facilitate the children's footwear market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of the COVID-19 pandemic in 2020 had an adverse impact on the production and distribution of footwear products in the region. However, in 2021, with the relaxation of lockdown restrictions, the demand for footwear products increased from the first half of 2021. This is expected to boost the growth of the market in focus during the forecast period.
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The market share growth in the offline segment will be significant during the forecast period. In 2021, the specialty accounted for the largest share of the market through the offline distribution channel. The specialty stores segment comprises brand-owned stores, multi-brand stores, and others. The multi-brand specialty stores have a wide range of children's footwear in different brands and price ranges. Such easy availability will drive the offline segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the kids footwear market size and actionable market insights on the post-COVID-19 impact on each segment.
Online Children's Apparel market - The market share is expected to increase by USD 28.02 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 8%.
Online Footwear market - The market share is expected to increase by USD 21.48 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.29%.
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Children's Footwear Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 8.12% |
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Market growth 2022-2026 |
$17.53 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
9.55 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key consumer countries |
US, China, India, UK, France, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
adidas AG, ANTA Sports Products Ltd., ASICS Corp., Bata Brands SA, Bobux International Ltd., Burberry Group Plc, Columbia Sportswear Co., Courtaulds (Footwear) Ltd., Crocs Inc., Dolce and Gabbana Srl, Falc Spa, Fila Holdings Corp., GEOX Spa, KEEN Inc., New Balance Athletics Inc., Nike Inc., PUMA SE, Sewell Direct, Skechers USA Inc., Wolverine World Wide Inc., and C and J Clark International Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Executive Summary – Chart on Market Overview
*Exhibit 02: Executive Summary – Data Table on Market Overview
*Exhibit 03: Executive Summary – Chart on Global Market Characteristics
*Exhibit 04: Executive Summary – Chart on Market by Geography
*Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
*Exhibit 06: Executive Summary – Chart on Incremental Growth
*Exhibit 07: Executive Summary – Data Table on Incremental Growth
*Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 09: Parent market
*Exhibit 10: Market characteristics
***3. Market Sizing
**3.1 Market definition
*Exhibit 11: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 12: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
*Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
*Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
*Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
**4.2 Bargaining power of buyers
*Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026
**4.3 Bargaining power of suppliers
*Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
**4.4 Threat of new entrants
*Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
**4.5 Threat of substitutes
*Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
**4.6 Threat of rivalry
*Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
**4.7 Market condition
*Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
***5 Market Segmentation by Distribution Channel
**5.1 Market segments
*Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
*Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
**5.2 Comparison by Distribution Channel
*Exhibit 26: Chart on Comparison by Distribution Channel
*Exhibit 27: Data Table on Comparison by Distribution Channel
**5.3 Offline - Market size and forecast 2021-2026
*Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
*Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
*Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
*Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
**5.4 Online - Market size and forecast 2021-2026
*Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
*Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
*Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
*Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
**5.5 Market opportunity by Distribution Channel
*Exhibit 36: Market opportunity by Distribution Channel ($ million)
***6. Customer landscape
**6.1 Customer landscape overview
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
*Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
***7. Geographic Landscape
**7.1 Geographic segmentation
*Exhibit 38: Chart on Market share by geography 2021-2026 (%)
*Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
**7.2 Geographic comparison
*Exhibit 40: Chart on Geographic comparison
*Exhibit 41: Data Table on Geographic comparison
**7.3 APAC - Market size and forecast 2021-2026
*Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ million)
*Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
*Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
*Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)
**7.4 North America - Market size and forecast 2021-2026
*Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
*Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
*Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
*Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
**7.5 Europe - Market size and forecast 2021-2026
*Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
*Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
*Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
*Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
**7.6 South America - Market size and forecast 2021-2026
*Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
*Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
*Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
*Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
**7.7 Middle East and Africa - Market size and forecast 2021-2026
*Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
*Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
*Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
*Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
**7.8 US - Market size and forecast 2021-2026
*Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
*Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
*Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
*Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
**7.9 China - Market size and forecast 2021-2026
*Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
*Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
*Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
*Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
**7.10 UK - Market size and forecast 2021-2026
*Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
*Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
*Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
*Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
**7.11 Germany - Market size and forecast 2021-2026
*Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
*Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
*Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
*Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
**7.12 India - Market size and forecast 2021-2026
*Exhibit 78: Chart on India - Market size and forecast 2021-2026 ($ million)
*Exhibit 79: Data Table on India - Market size and forecast 2021-2026 ($ million)
*Exhibit 80: Chart on India - Year-over-year growth 2021-2026 (%)
*Exhibit 81: Data Table on India - Year-over-year growth 2021-2026 (%)
**7.13 Market opportunity by geography
*Exhibit 82: Market opportunity by geography ($ million)
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Product premiumization led by design and material innovation
*8.1.2 Rise in demand for children's design footwear
*8.1.3 Growing focus on DTC channel expansion by vendors
**8.2 Market challenges
*8.2.1 Presence of counterfeit products
*8.2.2 Fluctuations in prices of raw materials
*8.2.3 Increasing labor cost
**8.3 Impact of drivers and challenges
*Exhibit 83: Impact of drivers and challenges in 2021 and 2026
**8.4 Market trends
*8.4.1 Increase in demand for customized footwear
*8.4.2 Introduction of smart shoes
*8.4.3 Rising demand for footwear made from organic raw materials
***9. Vendor Landscape
**9.1 Overview
**9.2 Vendor landscape
*Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
*The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025.
**9.3 Landscape disruption
*Exhibit 85: Overview on factors of disruption
**9.4 Industry risks
*Exhibit 86: Impact of key risks on business
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 87: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 88: Matrix on vendor position and classification
**10.3 adidas AG
*Exhibit 89: adidas AG - Overview
*Exhibit 90: adidas AG - Business segments
*Exhibit 91: adidas AG - Key news
*Exhibit 92: adidas AG - Key offerings
*Exhibit 93: adidas AG - Segment focus
**10.4 ANTA Sports Products Ltd.
*Exhibit 94: ANTA Sports Products Ltd. - Overview
*Exhibit 95: ANTA Sports Products Ltd. - Business segments
*Exhibit 95: ANTA Sports Products Ltd. - Key news
*Exhibit 96: ANTA Sports Products Ltd. - Key offerings
*Exhibit 97: ANTA Sports Products Ltd. - Segment focus
**10.5 ASICS Corp.
*Exhibit 98: ASICS Corp. - Overview
*Exhibit 99: ASICS Corp. - Business segments
*Exhibit 100: ASICS Corp. - Key news
*Exhibit 101: ASICS Corp. - Key offerings
*Exhibit 102: ASICS Corp. - Segment focus
*10.6 Crocs Inc.
*Exhibit 103: Crocs Inc. - Overview
*Exhibit 104: Crocs Inc. - Business segments
*Exhibit 105: Crocs Inc. - Key news
*Exhibit 106: Crocs Inc. - Key offerings
*Exhibit 107: Crocs Inc. - Segment focus
**10.7 Dolce and Gabbana Srl
*Exhibit 108: Dolce and Gabbana Srl - Overview
*Exhibit 109: Dolce and Gabbana Srl - Business segments
*Exhibit 110: Dolce and Gabbana Srl - Key offerings
**10.8 New Balance Athletics Inc.
*Exhibit 111: New Balance Athletics Inc. - Overview
*Exhibit 112: New Balance Athletics Inc. - Business segments
*Exhibit 113: New Balance Athletics Inc. - Key offerings
*10.9 Nike Inc.
*Exhibit 114: Nike Inc. - Overview
*Exhibit 115: Nike Inc. - Business segments
*Exhibit 116: Nike Inc. - Key news
*Exhibit 117: Nike Inc. - Key offerings
*Exhibit 118: Nike Inc. - Segment focus
**10.10 PUMA SE
*Exhibit 119: PUMA SE - Overview
*Exhibit 120: PUMA SE - Business segments
*Exhibit 121: PUMA SE - Key news
*Exhibit 122: PUMA SE - Key offerings
*Exhibit 123: PUMA SE - Segment focus
**10.11 Skechers USA Inc.
*Exhibit 124: Skechers USA Inc. - Overview
*Exhibit 125: Skechers USA Inc. - Business segments
*Exhibit 126: Skechers USA Inc. - Key news
*Exhibit 127: Skechers USA Inc. - Key offerings
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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