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The China video streaming market size is estimated to grow by USD 115.3 billion at a CAGR of 37.61% between 2023 and 2028. The market is experiencing significant growth, driven by the rising demand for live-streamed content and the increased application of advanced technologies such as Generative Artificial Intelligence (AI), deep learning (DL), and Machine Learning (ML). These technologies enable personalized recommendations, ad targeting, and content optimization, enhancing the user experience. However, growing privacy and security concerns related to consumer data pose a challenge to market growth. Companies must prioritize data protection and transparency to maintain user trust and comply with regulations. The market is expected to continue its expansion, fueled by technological innovations and evolving consumer preferences.
Figure 1: Market Share
Video streaming has revolutionized the way we consume content, with software platforms enabling seamless delivery of video data traffic over the internet. Internet connectivity plays a crucial role in this market, as it enables real-time video streaming on various devices, including mobile phones and smart TVs. The market is witnessing a demand for educational video courses, live streaming, and exclusive content, fueled by the increasing popularity of over-the-top (OTT) solutions. Content delivery is a key challenge in the market, with Y2K solutions ensuring high-quality streaming experiences. The integration of generative AI, large language models (LLMs), and machine learning algorithms enhances content personalization, offering users a more engaging digital experience. Brands are leveraging video streaming to build stronger connections with their audiences, with social media integration and branding opportunities providing additional value. Cloud-based solutions are driving innovation in the market, offering scalable and cost-effective alternatives to traditional cable and satellite subscriptions. The market is expected to grow further with the integration of advanced technologies like real-time video processing and machine learning algorithms, ensuring high-quality content and personalized user experiences. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rising demand for live-streamed content is notably driving market growth. The market has witnessed significant growth in recent years, with software platforms enabling live and on-demand content delivery becoming increasingly popular. The rise of live streaming is attributed to improved internet connectivity, which has led to an increase in video data traffic.
Moreover, companies are leveraging live streaming to engage and excite their audiences, offering endless content accessible on mobile devices. Live streaming provides greater flexibility than traditional television, despite viewers still being subject to time restrictions. Thus, such factors are driving the growth of the market during the forecast period.
Increased application of AI, deep learning (DL), and ML technologies is the key trend in the market. The market is experiencing significant growth due to the increasing use of software platforms for content delivery and the rising demand for internet connectivity to support video data traffic.
Moreover, technological advancements, such as AI, are transforming the industry by enhancing video quality through scoring, editing, cinematography, scriptwriting, and voice-overs. Providers are leveraging AI to personalize content and deliver real-time broadcasting with low latency streaming. OTT platforms, including subscription-based services and advertising-based models, are gaining popularity over traditional Pay-TV, IPTV, and cable TV. Thus, such trends will shape the growth of the market during the forecast period.
Growing privacy and security concerns related to consumer data is the major challenge that affects the growth of the market. The market is experiencing significant growth due to the increasing popularity of Software Platforms that enable Content Delivery through the Internet. This trend is driven by the demand in Video Data Traffic, fueled by the consumption of Educational Video Courses, Live Streaming events, and On-demand media on Mobile phones and Social media.
Moreover, Y2k Solutions, such as Large Language Models (LLMs) and Generative AI, are being integrated into these platforms for Content Personalization and Real-time Broadcasting. Hence, the above factors will impede the growth of the market during the forecast period.
The live segment is estimated to witness significant growth during the forecast period. The increase in demand for online learning, healthcare streaming, and sports/Esports led to an increase in the usage of Over-the-Top (OTT) platforms, subscription-based revenue model, and advertising-based revenue model. Innovations in technology, such as Generative AI, content personalization using Large Language Models (LLMs), and low latency streaming, enhanced the user experience. Real-time Broadcasting and video quality enhancement became essential for delivering high-definition digital experiences.
Figure 2: Market by Type -2024-2028
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The live segment was the largest segment and was valued at USD 5.90 billion in 2018. The rise of mobile phones, social media, branding, and cloud-based solutions further expanded the reach of video streaming services. The shift towards Smart TVs and IPTV systems also contributed to the market growth. Educational video content saw demand, with Mobile viewing becoming increasingly popular. OTT platforms continued to gain popularity, offering a wide range of on-demand media and subscription services, challenging the traditional Pay-TV industry. Hence, such factors are fuelling the growth of this segment during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research report forecasts include detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Amazon.com Inc: The company offers video streaming services such as AWS CloudFormation, Live Streaming on AWS with Amazon S3, and Live Streaming on AWS.
Apple Inc., Bilibili Inc., Brightcove Inc., Buildscale Inc., ByteDance Ltd., Cisco Systems Inc., Dacast Inc., Eros International Media Ltd., Haivision Systems Inc., International Business Machines Corp., iQIYI Inc., Joyy Inc., Kuaishou Technology, Panopto Inc., Sonic Foundry Inc., SproutVideo LLC, Tencent Holdings Ltd., Wowza Media Systems LLC, and Youku Tudou Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing significant growth due to the increasing popularity of software platforms that enable on-demand and live streaming of various content types. The market is driven by the widespread availability of high-speed internet connectivity, which facilitates the delivery of large volumes of video data traffic. The market includes educational video courses, Y2K solutions, and OTT (over-the-top) platforms that offer live streaming, content personalization, and real-time broadcasting. The use of generative AI, large language models (LLMs), and machine learning algorithms enables content personalization and video quality enhancement. The market caters to various sectors, including sports/esports, healthcare streaming, online learning, and advertising-based revenue models. The market is also influenced by the shift from traditional pay-TV and IPTV to subscription-based revenue models. Mobile phones and social media have become essential platforms for video streaming, leading to branding opportunities for content providers. Cloud-based solutions offer low latency streaming, digital experiences, and on-demand media, making video streaming accessible to a broader audience. The market includes content delivery services, cable TV, and smart TVs, with mobile viewing and advertising being significant revenue streams. The future of video streaming is expected to focus on improving content quality, enhancing user experiences, and exploring new revenue models.
Market Scope |
|
Report Coverage |
Details |
Page number |
138 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 37.61% |
Market growth 2024-2028 |
USD 115.3 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
27.3 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amazon.com Inc., Apple Inc., Bilibili Inc., Brightcove Inc., Buildscale Inc., ByteDance Ltd., Cisco Systems Inc., Dacast Inc., Eros International Media Ltd., Haivision Systems Inc., International Business Machines Corp., iQIYI Inc., Joyy Inc., Kuaishou Technology, Panopto Inc., Sonic Foundry Inc., SproutVideo LLC, Tencent Holdings Ltd., Wowza Media Systems LLC, and Youku Tudou Inc. |
Market dynamics |
Parent market analysis, market research and growth, market growth and trends, market report, market forecast, market analysis and report, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Deployment
8 Market Segmentation by End-user
9 Customer Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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