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The China - Video Streaming Market size is estimated to grow at a CAGR of 25.1% between 2022 and 2027. The market size is forecast to increase by USD 48.5 billion. The growth of the market depends on several such as rising demand for live-streamed content, increasing internet penetration and expansion of subscription models
This report includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Amazon.com Inc., Apple Inc., Bilibili Inc., Brightcove Inc., Buildscale Inc., ByteDance Ltd., Cisco Systems Inc., Dacast Inc., Eros International Media Ltd., Haivision Systems Inc., International Business Machines Corp., iQIYI Inc., Joyy Inc., Kuaishou Technology, Panopto Inc., Sonic Foundry Inc., SproutVideo LLC, Tencent Holdings Ltd., Youku Tudou Inc., and Wowza Media Systems LLC
China Video Streaming Market Share
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rising demand for live-streamed content is notably driving the market growth. Live streaming is witnessing a surge in popularity, outpacing cable and broadcast TV, with China experiencing remarkable growth in this sector. Factors contributing to this China-video streaming market expansion include the impact of the COVID-19 pandemic and enhanced accessibility to streaming software. Many companies are embracing live streaming services as a means to captivate and engage their audiences. Among all content genres, live streaming garners the highest levels of engagement. For instance, during a live stream on platforms like Facebook, viewers can post comments in real time, and these comments instantly appear on the screen for all participants to see. This enables interaction not only among viewers but also between the presenter and the audience.
However, unlike video-on-demand content, live streaming offers unique opportunities for real-time interaction, encouraging the development of deeper relationships with viewers. Therefore, such factors are poised to drive the growth of the video streaming market in China throughout the forecast period.
Increased application of AI, deep learning, and ML technologies is an emerging trend shaping the market growth. Technological advancements such as AI, blockchain technology, deep learning, and natural language processing (NLP) are expected to be the next transformative technologies for streaming and improving video quality, which is anticipated to create multiple opportunities for the video streaming industry. AI plays a pivotal role in various facets of video production, including scoring, editing, cinematography, scriptwriting, voice-overs, and more, with numerous service providers harnessing AI to elevate the quality of their content. Furthermore, the continued expansion of online streaming services across various media platforms, such as YouTube and Netflix, is set to surge further.
However, platforms like Facebook are deploying AI to proactively identify and curtail the sharing of offensive content. Advanced /image analysis techniques, such as object detection and /image classification, play a key role in categorizing and recognizing specific /images, while /image segmentation provides valuable contextual information. These technological advancements are poised to drive the growth of the video streaming market in China during the forecast period.
Growing privacy and security concerns is a significant challenge hindering the market growth. Video streaming applications often require various types of access, such as location and storage access on a user's smartphone, to collect data and provide customized notifications to promote content within the application. However, these laws also impose restrictions on access, including location and storage access. For example, the Cybersecurity Law of the People's Republic of China, implemented in 2017, establishes provisions for the protection of personal information and data privacy.
In addition, It mandates that network operators, which encompass smartphone app developers and platform providers, must safeguard user information and secure consent before collecting or sharing personal data. As a result, the increasing adoption of such data protection regulations is likely to hinder the growth of the video streaming market in China during the forecast period.
This China Video Streaming report extensively covers market segmentation by type (live and non-linear), deployment (cloud and on-premises) and end-user (consumer and enterprise)
The live segment is estimated to witness significant growth during the forecast period. The live video streaming segment held the largest share of China - video streaming market in 2022, primarily owing to the substantial fan base for live sports and entertainment events. In 2020 and 2021, the outbreak of COVID-19 led to the imposition of restrictions on the audience on the ground, which boosted the live video streaming segment.
China Video Streaming Market by Type
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The live segment was the largest segment and was valued at USD 4.84 billion in 2017. The enforcement of lockdown measures aimed at mitigating the spread of COVID-19 resulted in the closure of businesses, schools, colleges, and universities in China. Furthermore, the escalating efforts in recent years by international sports associations to digitize their operations, coupled with robust cloud infrastructure, are poised to sustain the demand for live video streaming services. The digital optimization of content across multiple platforms is set to expand the content reach for sports organizations, further driving the growth of the live segment within the market during the forecast period.
The cloud segment of the video streaming market in China is expected to witness significant growth during the forecast period. The rising internet penetration and the widespread adoption of smartphones in China have triggered a substantial surge in the demand for video streaming services. Furthermore, cloud-based video streaming platforms are leveraging the rapid advancements in AI and machine learning (ML) technologies. These technological innovations empower platforms to offer personalized content recommendations, automate content tagging, and provide real-time analytics, enhancing user experiences and content discoverability. Therefore, these developments are poised to fuel the growth of the cloud segment which in turn drives the market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amazon.com Inc - The company offers video streaming services such as AWS CloudFormation, Live Streaming on AWS with Amazon S3, and Live Streaming on AWS.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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China Video Streaming Market Scope |
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Report Coverage |
Details |
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Page number |
134 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 25.1% |
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Market growth 2023-2027 |
USD 48.5 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
24.51 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amazon.com Inc., Apple Inc., Bilibili Inc., Brightcove Inc., Buildscale Inc., ByteDance Ltd., Cisco Systems Inc., Dacast Inc., Eros International Media Ltd., Haivision Systems Inc., International Business Machines Corp., iQIYI Inc., Joyy Inc., Kuaishou Technology, Panopto Inc., Sonic Foundry Inc., SproutVideo LLC, Tencent Holdings Ltd., Youku Tudou Inc., and Wowza Media Systems LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Deployment
8 Market Segmentation by End-user
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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