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The chocolate milk market size is forecast to increase by USD 1.03 billion at a CAGR of 3.7% between 2023 and 2028.
The chocolate milk industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. The market in developed countries, including the US, Canada, the UK, France, and Germany, experiences significant growth due to the widespread availability of chocolate milk in supermarkets and hypermarkets. These retail channels offer ample shelf space and storage areas, enabling a diverse range of chocolate milk brands from companies such as Arla Foods amba, Dairy Farmers of America Inc., Muller UK and Ireland Group LLP, Saputo Inc., and Sofina SA. Consumers value the convenience of shopping at these retailers, which house multiple product categories, a feature that smaller shops lack. Chocolate milk, rich in calcium, vitamin D, and essential nutrients, is a popular quick meal option and attractive beverage choice, especially in urban areas. Additionally, the market caters to various dietary preferences, including organic, sugar-free, dairy-based, non-dairy, and fortified products. Sustainable packaging and personalized nutrition trends further boost market growth.
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The Offline segment was valued at USD 3.61 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Chocolate milk is a popular beverage in North America, particularly In the US and Canada. The market offers various options, including dairy-based chocolate milk, sugar-free versions, organic milk products, and non-dairy alternatives. Brands like Nestle SA and Sofina SA cater to this demand. Health consciousness and the rise of veganism have led to an increased preference for dairy-free chocolate milk. Essential nutrients such as calcium, vitamin D, and proteins make chocolate milk an attractive quick meal option, especially in urban areas. Retail outlets, including convenience stores, supermarkets, and hypermarkets, stock these products, often featuring attractive packaging. Consumers prioritize fortified dairy products, ingredient innovation, and health benefits.
Low-sugar and plant-based products are also gaining popularity due to nutritional preferences and lactose intolerance. Online stores and specialty retailers are increasingly offering organic, sugar-free, vegan, and grass-fed organic dairy chocolate milk, as well as alternatives made from A2 protein and probiotic drinks.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing consumer disposable income is the key driver of the market.
Development of sugar-free organic chocolate milk is the upcoming market trend.
Availability of substitutes is a key challenge affecting the industry growth.
The chocolate milk market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the chocolate milk market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, chocolate milk market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
Arla Foods amba - The company introduces chocolate milk offerings, including Arla Protein and Arla Protein Chocolate flavored milk drinks, featuring reduced sugar content. These products cater to consumers seeking chocolate milk beverages with a lower sugar profile.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a wide range of dairy and non-dairy beverage offerings, each providing unique nutritional benefits to consumers. These beverages, characterized by their chocolate flavor and creamy texture, have gained popularity due to their versatility and convenience. Cocoa, a key ingredient in chocolate milk, contributes essential nutrients such as calcium and vitamin D. Calcium is crucial for bone health, while vitamin D aids In the absorption of calcium and maintains healthy bones and teeth. Cow's milk forms the base for traditional dairy-based chocolate milk, providing additional nutrients like protein, vitamins, and minerals. Sweeteners play a significant role in enhancing the taste of chocolate milk.
However, consumer preferences have shifted towards reduced sugar content due to health consciousness. As a result, sugar-free and low-sugar chocolate milk options have emerged In the market. The convenience of portable beverages has made chocolate milk a popular choice for urban areas, where consumers lead busy lifestyles. Retail outlets such as convenience stores, hypermarkets, and e-commerce platforms cater to this demand. Veganism and lactose intolerance have driven the growth of non-dairy chocolate milk alternatives. Plant-based milk, such as soy, almond, and oat milk, are used as bases for these beverages. Vegan chocolate milk offers consumers an ethical and dietary alternative to dairy-based options.
Fortified dairy products, including chocolate milk, have gained traction due to their health benefits. Ingredient innovation continues to drive the market, with the addition of protein, vitamins, minerals, and health-enhancing ingredients like probiotics. Attractive packaging and convenient formats, such as single-serve bottles and cartons, have made chocolate milk an attractive quick meal option. Consumers increasingly seek out free-from products with natural ingredients and sustainable packaging. The market is influenced by various trends, including veganism, nutritional preferences, and health consciousness. Consumers are more aware of the health benefits of essential nutrients and are seeking out fortified products to support their active lifestyles.
Protein-rich chocolate milk is popular among athletes and fitness enthusiasts for post-exercise recovery. Healthy snack options, such as flavored nutritional drinks, cater to consumers seeking convenient and nutritious choices. In conclusion, the market is a dynamic and evolving industry driven by consumer preferences for convenience, health benefits, and ethical and dietary considerations. The market offers a diverse range of dairy and non-dairy options, catering to various dietary needs and lifestyles.
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Market Scope |
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Report Coverage |
Details |
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Page number |
133 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.7% |
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Market growth 2024-2028 |
USD 1.03 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.5 |
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Key countries |
US, China, Germany, Canada, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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