Coconut Water Market in US by Product and Flavor - Forecast and Analysis 2022-2026

“The Coconut Water Market in the US is poised to grow by USD 2.46 billion during 2022-2026, accelerating at a CAGR of 22.27% during the forecast period”

Technavio market report provides a holistic analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis covering around 15 vendors. Furthermore, this report extensively covers coconut water market segmentations by flavor (flavored coconut water and plain coconut water) and product (sweetened coconut water and unsweetened coconut water). The market report also offers information on several market vendors, including Amazon.com Inc., Amy and Brian Naturals, Blue Monkey Collection, Boho Chax, C2O Coconut Water, Celebes Coconut Corp., CMG Partners Inc., Edward and Sons Trading Co., Equator Beverage Co, Goya Foods Inc., Harmless Harvest Inc., Iberia Foods Corp., iTi Tropicals Inc, Keurig Dr Pepper Inc., LQC Inc, OSena, PepsiCo Inc., Taste Nirvana International Inc., The Kraft Heinz Co., and ZICO Rising Inc among others.

What will the Coconut Water Market in US Size be During the Forecast Period?

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Parent Market Analysis

Our Technavio Research categorizes the report belonging to Food, Beverage and Tobacco Industry for the market. Technavio is based on four simple principles: easy-to-access reports, robust industry coverage, a focus on new and emerging technologies, and competitive pricing. We believe in helping companies and executives become better equipped to make faster, sounder, and more effective decisions.

Coconut Water Market In US: Key Drivers, Trends, and Challenges

Technavio Research categorizes the global Coconut Water Market in US as belonging to the Food Products Industry. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the forecast year.

The market is extremely competitive with all sizes of businesses, including large, medium, and small-sized companies vying to monopolize the market. The tremendous development in various fields such as product innovations and new product launches by manufacturers operating in the market will drive the growth further.

Key Coconut Water Market Drivers in the US

• The increasing awareness among consumers about the various health benefits of coconut water is one of the key factors driving the global coconut water market growth in the US. 
• One of the growth drivers of the coconut water market in the US is increasing awareness among consumers about the various health benefits of coconut water.
• Consumers are adopting a healthy lifestyle and including natural food and beverage products in their diets. This will help in increasing the popularity of coconut water among consumers globally, including in the US, during the forecast period. Some health benefits of coconut water are listed below:
• Coconut water is a good source of several nutrients, such as vitamin C, magnesium, potassium, sodium, calcium, and manganese. Coconut water contains antioxidants that help prevent the formation of free radicals in the body.
• Free radicals are unstable molecules produced in cells during metabolism. Their production increases in response to stress or injury. Coconut water contains more amino acids than cow milk. Thus, the various health benefits of coconut water will help in increasing its popularity among consumers during the forecast period.

Key Coconut Water Market Trends in the US

• An increasing number of private label brands is a major trend influencing the coconut water market growth in the US.  Another positive trend that can influence the growth of the coconut water market in the US is the increasing prominence of private label brands.
• Private label brands are manufactured and sold by retailers. Major retailers in the US are coming up with their brands of coconut water products. During the past decade, the private label product segment has grown in terms of scope and size.
• The sales of private label brands in the first half of 2019 increased in terms of both volume and revenue in the US compared with 2018. As the price of private label brands is lower than that of branded products, price-sensitive consumers are more likely to purchase private label products. 
• Walmart and Kroger are among the major retailers that are offering coconut water products under their private label brands. Thus, the increasing demand for private label products among consumers will help drive the growth of the coconut water market in the US during the forecast period. 

Key Coconut Water Market Challenge in the US

• Natural calamities and adverse climatic conditions are major hindrances to the coconut water market growth in the US. Coconut is the main raw material for the production of coconut water, and coconut water producers in the US depend on APAC for importing coconuts.
• APAC was the largest producer of coconuts globally in 2018, and Indonesia, the Philippines, and India were the major producers of coconut in APAC in 2018.
• Natural calamities and adverse climatic conditions in APAC are affecting the production of coconuts in APAC, and this can hamper the growth of the coconut water market in the US during the forecast period. 
• Natural calamities such as floods and adverse climatic conditions, including droughts, decreased coconut production in India between 2017 and 2018. Thus, natural calamities and adverse climatic conditions can hamper the growth of the coconut water market in the US during the forecast period.

Who are the Major Coconut Water Market In US Vendors?

The vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading market vendors such as

• Amazon.com Inc.
• Amy and Brian Naturals
• Blue Monkey Collection
• Boho Chax
• C2O Coconut Water
• Celebes Coconut Corp.
• CMG Partners Inc.
• Edward and Sons Trading Co.
• Equator Beverage Co
• Goya Foods Inc.
• Harmless Harvest Inc.
• Iberia Foods Corp.
• iTi Tropicals Inc
• Keurig Dr Pepper Inc.
• LQC Inc
• OSena
• PepsiCo Inc.
• Taste Nirvana International Inc.
• The Kraft Heinz Co.
• ZICO Rising Inc

Market Overview

Technavio categorizes the coconut water market in US as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats products market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Technavio calculates the coconut water market in US size based on combined revenue generated by the vendors operating in the market. The market does not include manufacturers of food processing equipment. The market also excludes producers of packaged alcoholic and non-alcoholic beverages, including mineral waters.

Coconut Water Market In US Value Chain Analysis

In this report, we provide extensive information on the value chain analysis for the market. Our data covers all key stages of a market flow and provides a complete understanding of all aspects of the market logistics value chain. This includes an end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies.

What are the Revenue-generating Product Segments in the Coconut Water Market in US?

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The coconut water market share in the US growth by the sweetened coconut water segment will be significant during the forecast period. In the US, the demand for flavored coconut water is increasing among consumers, particularly millennials. Taste preferences are changing, and consumers are open to experimenting with unique, exotic flavors. Vendors in the market offer new flavors of coconut water to meet the rising demand from consumers. ZICO, a brand of coconut water offered by The Coca-Cola Co. (Coca-Cola), offers various flavors of coconut water, such as pineapple, mango, chocolate, and watermelon raspberry. Vita Coco, a brand of coconut water offered by All Market Inc. (All Market), offers different flavors of coconut water, such as pineapple, peach and mango, and lemon. Vendors in the market are introducing new flavors of coconut water owing to the rising demand for flavored coconut water in the country. Increasing the launch of new flavors of coconut water by vendors will support the growth of the flavored coconut water segment during the forecast period.

The report provides a near-term to long-term perspective on the trends and forecasts horizon for the market. It offers an overview of the key market drivers and restraints, enabling precise identification of key opportunities in each region over the coming years.

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What are the Key Data Covered in this Coconut Water Market In US Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive the growth during the next five years
• Precise estimation of the size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the the industry across the US
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of coconut water market in us vendors

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