Coconut Water Market in US by Product, Distribution Channel, and Flavor - Forecast and Analysis 2021-2025
- Published: May 2021
- Pages: 120
- SKU: IRTNTR40193
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The coconut water market share in the US is expected to increase by USD 2.01 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 22.1%.
This coconut water market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the coconut water market in the US segmentation by product (sweetened coconut water and unsweetened coconut water), flavor (flavored coconut water and plain coconut water), and distribution channel (supermarkets and hypermarkets, convenience store, specialty stores, and other). The coconut water market in the US report also offers information on several market vendors, including All Market Inc., Amy & Brian Naturals, C2O Pure Coconut Water LLC, Harmless Harvest Inc., iTi Tropicals Inc., Keurig Dr Pepper Inc., MOJO Organics Inc., PepsiCo Inc., Taste Nirvana International Inc., and The Coca Cola Co. among others.
What will the Coconut Water Market Size in US be During the Forecast Period?
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Coconut Water Market in US: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The health benefits of coconut water are notably driving the coconut water market in the US growth, although factors such as natural calamities and adverse climatic conditions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the coconut water market in the US industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Coconut Water Market Driver in the US
The increasing awareness among consumers about the various health benefits of coconut water is one of the key factors driving the global coconut water market growth in the US. One of the growth drivers of the coconut water market in the US is increasing awareness among consumers about the various health benefits of coconut water. Consumers are adopting a healthy lifestyle and including natural food and beverage products in their diets. This will help in increasing the popularity of coconut water among consumers globally, including in the US, during the forecast period. Some health benefits of coconut water are listed below: Coconut water is a good source of several nutrients, such as vitamin C, magnesium, potassium, sodium, calcium, and manganese. Coconut water contains antioxidants that help prevent the formation of free radicals in the body. Free radicals are unstable molecules produced in cells during metabolism. Their production increases in response to stress or injury. Coconut water contains more amino acids than cow milk. Thus, the various health benefits of coconut water will help in increasing its popularity among consumers during the forecast period.
Key Coconut Water Market Trend in the US
An increasing number of private label brands is a major trend influencing the coconut water market growth in the US. Another positive trend that can influence the growth of the coconut water market in the US is the increasing prominence of private label brands. Private label brands are manufactured and sold by retailers. Major retailers in the US are coming up with their own brands of coconut water products. During the past decade, the private label product segment has grown in terms of scope and size. The sales of private label brands in the first half of 2019 increased in terms of both volume and revenue in the US compared with 2018. As the price of private label brands is lower than that of branded products, price-sensitive consumers are more likely to purchase private label products. Walmart and Kroger are among the major retailers that are offering coconut water products under their private label brands. Thus, the increasing demand for private label products among consumers will help drive the growth of the coconut water market in the US during the forecast period.
Key Coconut Water Market Challenge in the US
?Natural calamities and adverse climatic conditions are a major hindrance to the coconut water market growth in the US. Coconut is the main raw material for the production of coconut water, and coconut water producers in the US depend on APAC for importing coconuts. APAC was the largest producer of coconuts globally in 2018, and Indonesia, the Philippines, and India were the major producers of coconut in APAC in 2018. Natural calamities and adverse climatic conditions in APAC are affecting the production of coconuts in APAC, and this can hamper the growth of the coconut water market in the US during the forecast period. Natural calamities such as floods and adverse climatic conditions, including droughts, decreased coconut production in India between 2017 and 2018. Thus, natural calamities and adverse climatic conditions can hamper the growth of the coconut water market in the US during the forecast period.
This coconut water market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Analysis
Technavio categorizes the coconut water market in the US as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the coconut water market in the US during the forecast period.
Who are the Major Coconut Water Market In US Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- All Market Inc.
- Amy & Brian Naturals
- C2O Pure Coconut Water LLC
- Harmless Harvest Inc.
- iTi Tropicals Inc.
- Keurig Dr Pepper Inc.
- MOJO Organics Inc.
- PepsiCo Inc.
- Taste Nirvana International Inc.
- The Coca-Cola Co.
This statistical study of the coconut water market in the US encompasses successful business strategies deployed by the key vendors. The coconut water market in the US is fragmented and the vendors are adopting growth strategies such as distinguishing their product offerings through clear and unique value propositions to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The coconut water market in the US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Coconut Water Market in the US Value Chain Analysis
Our report provides extensive information on the value chain analysis for the coconut water market in the US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
What are the Revenue-generating Product Segments in the Coconut Water Market in the US?
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The coconut water market share in the US growth by the sweetened coconut water segment will be significant during the forecast period.The decreasing consumption of sugar-sweetened beverages and the introduction of the sugar tax on these beverages in some cities in the US can hamper the growth of the segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the coconut water market size in the US and actionable market insights on post COVID-19 impact on each segment.
Coconut Water Market Scope in US
Growth momentum & CAGR
Accelerate at a CAGR of 22.1%
Market growth 2021-2025
$ 2.01 billion
YoY growth (%)
North America, Europe, APAC, South America, and MEA
Performing market contribution
APAC at 68%
Key consumer countries
China, Japan, US, South Korea (Republic of Korea), and UK
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
All Market Inc., Amy & Brian Naturals, C2O Pure Coconut Water LLC, Harmless Harvest Inc., iTi Tropicals Inc., Keurig Dr Pepper Inc., MOJO Organics Inc., PepsiCo Inc., Taste Nirvana International Inc., and The Coca Cola Co.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Coconut Water Market In US In Country Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive coconut water market in the US growth during the next five years
- Precise estimation of the coconut water market size in the US and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the coconut water market in the US industry across North America, Europe, APAC, South America, and MEA
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of coconut water market vendors in the US
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1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value chain analysis: Packaged foods and meats market
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.3 Market size 2020
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: US - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: US market: Year-over-year growth 2020 - 2025 (%)
4 Five Forces Analysis
- 4.1 Five Forces Summary
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 15: Product - Market share 2020-2025 (%)
- 5.2 Comparison by Product
- Exhibit 16: Comparison by Product
- 5.3 Sweetened coconut water - Market size and forecast 2020-2025
- Exhibit 17: Sweetened coconut water - Market size and forecast 2020-2025 ($ million)
- Exhibit 18: Sweetened coconut water - Year-over-year growth 2020-2025 (%)
- 5.4 Unsweetened coconut water - Market size and forecast 2020-2025
- Exhibit 19: Unsweetened coconut water - Market size and forecast 2020-2025 ($ million)
- Exhibit 20: Unsweetened coconut water - Year-over-year growth 2020-2025 (%)
- 5.5 Market opportunity by Product
- Exhibit 21: Market opportunity by Product
6 Market Segmentation by Distribution Channel
- 6.1 Supermarkets and Hypermarkets
- 6.2 Convenience Store
- 6.3 Specialty stores
- 6.4 Others
7 Market Segmentation by Flavor
- 7.1 Market segments
- 7.2 Comparison by Flavor
- 7.3 Flavored coconut water - Market size and forecast 2020-2025
- 7.4 Plain coconut water - Market size and forecast 2020-2025
- 7.5 Market opportunity by Flavor
8 Customer landscape
- 8.1 Customer landscape
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Market trends
10 Vendor Landscape
- 10.1 Vendor landscape
- 10.2 Landscape disruption
- 10.3 Competitive Scenario
11 Vendor Analysis
- 11.1 Vendors covered
- 11.2 Market positioning of vendors
- 11.3 All Market Inc.
- 11.4 Amy & Brian Naturals
- 11.5 C2O Pure Coconut Water LLC
- 11.6 Harmless Harvest Inc.
- 11.7 iTi Tropicals Inc.
- 11.8 Keurig Dr Pepper Inc.
- 11.9 MOJO Organics Inc.
- 11.10 PepsiCo Inc.
- 11.11 Taste Nirvana International Inc.
- 11.12 The Coca Cola Co.
- 12.1 Scope of the report
- 12.2 Currency conversion rates for US$
- 12.3 Research methodology
- 12.4 List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Frequently Asked Questions?
- South Korea (Republic of Korea)
- Health benefits of coconut water
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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