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The content marketing market size is estimated to grow at a CAGR of 16.01% between 2023 and 2028. The market size is forecast to increase by USD 654.78 million. The accelerated growth of the market is due to various factors, including the rise in the number of users on social media, the growing demand for digital magazines, and the rising penetration of mobile computing devices.
The report offers extensive research analysis on the Content Marketing Market, with a categorization based on End-user, including retail, automotive, financial services, telecom, and others. It further segments the market by Platform, encompassing blogging, videos, infographics, case studies, and others. In addition, the Objective segment is categorized into lead generation, brand awareness, thought leadership, and others. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the content marketing market growth is the rise in number of users on social media. Social media is becoming an important part of the Internet, and it is accessed by more than a billion people worldwide. Moreover, the increase in the use of mobile devices and smartphones has driven the use of social media among users. In addition, most social media platforms, such as LinkedIn, are also available to users as mobile applications, which is increasing social media use.
Moreover, the growing use of social media among consumers is encouraging enterprises to use this platform to approach their target audience. In addition, enterprises are establishing their presence on different platforms, such as Facebook, and using them for purposes such as marketing. Furthermore, as the number of users continuously increases, enterprises are using social media platforms for content marketing, which helps them manage their large target audience more effectively. Hence, such factors are driving the market growth during the forecast period.
A key factor shaping the content marketing market growth is the use of analytics in content marketing. Many analytical tools and techniques can be used in content marketing. In addition, using analytics in content marketing solutions can be a complex process as it needs to be executed in real time and in a dynamic framework. In addition, using analytics with content marketing will help enterprises provide a snapshot of activities on platforms such as Facebook, Instagram, and Twitter, enabling them to track trends.
Moreover, analytics in content marketing solutions also helps them customize dashboards or templates, which, in turn, provides enterprises with information about their followers' engagement with their content. Furthermore, this solution helps enterprises improve content marketing by understanding their requirements and providing all the information needed to optimize the marketing strategy. Hence, such factors are driving the market growth during the forecast period.
The difficulty in maintaining budgetary limits in content marketing is one of the key challenges hindering content marketing market growth. Several companies allocate a fixed content marketing budget and adhere to it. In addition, most of the companies with a content marketing strategy had a content marketing budget. However, deciding on a content marketing budget can be a significant challenge for businesses as the availability of content cannot be predicted.
In addition, larger companies also face a challenge in securing executive buy-ins for a content marketing budget, while relatively smaller businesses might believe that content offers immediate ROI. Furthermore, rapid changes in content marketing channels make it difficult for vendors to decide on a marketing budget. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Content Marketing Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc: The company offers content marketing services which includes creation, publishing and channel delivery.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The retail segment is estimated to witness significant growth during the forecast period. The retail segment comprises distribution channels and all types of omnichannel companies, such as branded wholesalers with retail outlets, traditional retailers, grocery store retail operators, convenience store retail operators, and other retail operators. There are several benefits offered by the retail segment to consumers which is fuelling the growth of this segment.
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The retail segment was the largest segment and was valued at USD 90.23 million in 2018. Moreover, some of the main benefits of the retail segment include increased website traffic, established authority and trust, creating brand awareness, and developing brand personality. Moreover, North American countries including the US and Canada are home to some of the world's largest retail chains, such as Walmart Inc., Costco Wholesale Corp., and Hudsons Bay Co., which have a global presence such adoption of content marketing in retail will create demand. Hence, such factors are fuelling the growth of this segment which, in turn, will drive the market growth during the forecast period.
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APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors such as the increasing demand from sectors such as automotive, financial service, consumer electronics, and health and pharma are fuelling the growth of the market in APAC. In addition, the automotive sector is prominent in countries such as China, India, and Japan. Moreover, these countries are among the top global producers of vehicles.
In addition, the availability of low-cost labor and resources in developing economies such as India, Indonesia, Bangladesh, and Vietnam has attracted several global automotive manufacturers to establish their manufacturing plants and assembly units in the region. Furthermore, the rise in investments will increase competition among automotive manufacturers in this region, which will encourage them to opt for content marketing to enhance their brand /image. Hence, such factors are driving the market growth in APAC during the forecast period.
The content marketing market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Content Marketing Market Scope |
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Report Coverage |
Details |
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Page number |
201 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 16.01% |
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Market Growth 2024-2028 |
USD 654.78 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
15.34 |
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Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key countries |
US, Canada, China, Japan, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC, Interact Marketing, Kenscio, and Vendasta Technologies Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Platform
8 Market Segmentation by Objective
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Vendor Landscape
13 Vendor Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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