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Dietary Supplements Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

  • Published: Jan 2023
  • Pages: 172
  • SKU: IRTNTR45382
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The dietary supplements market is estimated to grow at a CAGR of 8.16% between 2022 and 2027. The size of the market is forecast to increase by USD 61.4 billion. The growth of the market depends on several factors, including increasing adoption of healthy eating habits, rising awareness of preventative healthcare, and rising demand for sports supplements. 

This report extensively covers market segmentation by product (vitamins, combination, fatty acids, probiotics, and others), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report consists of historic market data from 2017 to 2021.

What will be the size of the Dietary Supplements Market During the Forecast Period?

Dietary Supplements Market Size

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Dietary Supplements Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing adoption of healthy eating habits is notably driving the market growth, although factors such as consumer distrust stemming from misleading marketing activities may impede the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Dietary Supplements Market Driver

The increasing adoption of healthy eating habits is notably driving the vitamins & dietary supplements market growth. Healthy eating habits and active lifestyles are gradually being adopted by consumers.  They are opting for healthy eating habits such as the consumption of unprocessed and whole-grain food and the inclusion of a diet with varied and balanced nutrition. Healthy nutritional diets have been linked with emotional, physical, and cognitive health. Lack of nutrition can lead to poor health and diseases such as coronary heart disease, stroke, hypertension, atherosclerosis, obesity, type 2 diabetes, osteoporosis, dental caries, gallbladder disease, dementia, and nutritional anemias. 

Nutritional deficiencies occur when the body does not absorb the necessary nutrients from food and can lead to health problems such as skin disorders, digestion problems, defective bone growth, and dementia. Some of the common deficiencies are iron, iodine, vitamin B12, calcium, vitamin A, and magnesium, which are associated with weak immunity and a higher risk of infections. Hence, the demand for dietary supplements is increasing with growing awareness among people, which will drive the growth of the market during the forecast period.

Significant Dietary Supplements Market Trend

The proliferating demand for personalized supplement solutions is an emerging trend in the vitamins & dietary supplements market. An increasing number of online retailers and manufacturers are giving access to personalization tools and platforms to consumers that allow them to create a specialized supplement list, which has been customized to the consumer's nutritional requirements, health conditions, and preferences. These online tools collect data regarding a consumer's supplement regime, sleep pattern, and daily activities and make recommendations based on the user's specific needs. This will aid in growing consumer needs by providing individuals with information on nutrients according to their health needs.

Many new players have entered the market in recent years, which provide subscription-based customized supplement plans and dietary products delivered to customers' doorsteps. More such businesses are expected to come up in the coming years. Hence, such factors will drive the growth of the global vitamins & dietary supplements market during the forecast period.

Major Dietary Supplements Market Challenge

Consumer distrust stemming from misleading marketing activities is a major challenge impeding the market growth. To promote the sales of dietary supplements, manufacturers and marketing agencies use a diverse assortment of advertising strategies. Some of these marketing strategies falsely advertise the capabilities of a dietary supplement in order to draw new customers. Many of these false advertisements promise faster and better results. As such, many first-time customers buy these supplements assuming the product or brand to be healthy and efficient but face disappointment when these products fail to deliver the desired results.

Although the number of misleading and deceptive advertisements promoted through various media is relatively low as compared to the genuine ones, such advertisements and experiences have created a sense of distrust among consumers regarding the efficiency and usefulness of dietary supplements. This is a major challenge for the adoption and use of dietary supplements among new customers, which is expected to impact market growth negatively during the forecast period. 

Key Dietary Supplements Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Dietary Supplements Market Share by Geography

Global Dietary Supplements Market Customer Landscape

Who are the Major Dietary Supplements Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Arkopharma Laboratories - The company operates under one segment. The company under this segment provides phytotherapy, natural medicines, and food supplements. The key offerings of the company include a wide variety of phytotherapeutic products and nutritional supplements that helps in the treatment of breast cancer.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Abbott Laboratories
  • Amway Corp.
  • Archer Daniels Midland Co.
  • Bayer AG
  • Carlyle Nutritionals LLC
  • Glanbia plc
  • Haleon Plc
  • Herbalife International of America Inc.
  • Natures Sunshine Products Inc.
  • Natures Way Products LLC
  • NOW Health Group Inc.
  • Nu Skin Enterprises Inc.
  • NutriGold Inc.
  • Orgenetics Inc.
  • Pfizer Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, robust, tentative, and weak.

Parent Market Analysis

Technavio categorizes the global dietary supplements market as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life.  Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

What is the Fastest-Growing Segment in the Dietary Supplements Market?

The market share growth by the vitamin segment will be significant during the forecast period. The vitamins segment includes dietary vitamins and minerals that are essential for one's health. Their deficiency can lead to various disorders, such as night blindness, beriberi, scurvy, rickets, anemia, and bleeding gums. Owing to their importance in maintaining health, the demand for vitamin supplements is increasing.

Dietary Supplements Market Size

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The vitamins segment was valued at USD 52.97 billion in 2017 and continued to grow until 2021Major consumers of vitamin supplements include people of advanced age, vegan consumers, and fitness enthusiasts. Vitamins B12 and D are especially recommended for healthy ageing and for vegan consumers. Nutritionists usually recommend the intake of multivitamins daily for adults. Hence, several vendors in the global market offer multivitamin tablets, which include herbs as an essential source of vitamins and minerals, especially for adults. Therefore, the availability of multivitamin supplements that can be consumed daily is expected to drive the growth of the segment during the forecast period. Apart from vitamins, the deficiency of minerals, such as calcium, iron, and zinc, in regular diets is also a major cause of concern. Low intake of these minerals may lead to disorders such as immune system malfunction and osteoporosis. Therefore, calcium and magnesium supplements are recommended for people with weak bone structures and low immunity. Thus, the growing demand for vitamins is expected to drive the growth of the segment in the global market during the forecast period.

Which are the Key Regions for the Dietary Supplements Market?

Dietary Supplements Market Share by Geography

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APAC is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

APAC dominates the global market, with China, India, and Japan being the leading countries. The rise in consumer awareness of the availability and nutritional benefits of nutritional supplements, along with the increase in marketing activities by major vendors, is the key factor supporting the growth of the regional market. Developing countries such as China and India will continue to outpace the global market's growth during the forecast period due to the concentration of a large number of pharmaceutical and nutritional product companies in the region, which are investing in new product developments with a focus on Asian consumers. 

In the past decade, several developing countries in APAC witnessed a change in people's lifestyles, which stemmed from the rapid economic growth and expansion of the middle-income population segment. These factors led to increased spending on healthy food and nutritional supplements. Nutritional supplements, such as probiotic drinks (such as those of the Yakult brand), are especially becoming popular in the region due to their palatable characteristics. In addition, the demand for pediatric products and supplements that aid in healthy ageing is also gaining momentum due to advancements in prenatal healthcare facilities and old-age homes. These factors will continue to drive the market in the region during the forecast period.

The COVID-19 outbreak impacted the supply of dietary supplements in 2020. However, the demand for dietary supplements increased via online channels, which positively impacted the growth of the market in focus in 2020. Moreover, the lifting of lockdowns due to the initiation of large-scale COVID-19 vaccination drives across APAC in 2021, led to the resumption of operations in offline distribution channels and also the restart of different sporting, gym, and health-related activities. Furthermore, the governments of various Asian countries, such as India, China, Taiwan, and Nepal, were also engaged in the R&D of supplements that can boost immunity against COVID-19.  Therefore, such factors will increase the demand for dietary supplements, which will drive the growth of the regional market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Billion, 2017 - 2027)
    • Vitamins
    • Combination
    • Fatty acids
    • Probiotics
    • Others
  • Distribution Channel Outlook (USD Billion, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Dietary Supplements Market Scope

Report Coverage

Details

Page number

172

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 8.16%

Market growth 2023-2027

USD 61.4 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

7.04

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 51%

Key countries

US, China, Japan, UK, and Italy

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., Arkopharma Laboratories, Bayer AG, Carlyle Nutritionals LLC, Glanbia plc, Haleon Plc, Herbalife International of America Inc., Natures Sunshine Products Inc., Natures Way Products LLC, NOW Health Group Inc., Nu Skin Enterprises Inc., NutriGold Inc., Orgenetics Inc., Pfizer Inc., Reckitt Benckiser Group PLC, Sanofi SA, Suntory Holdings Ltd., and Otsuka Holdings Co. Ltd

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Dietary Supplements Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the dietary supplements market between 2023 and 2027
  • Precise estimation of the size of the dietary supplements market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across APAC, North America, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of dietary supplements market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global dietary supplements market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global dietary supplements market 2017 - 2021 ($ billion)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Vitamins - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Vitamins - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Vitamins - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Vitamins - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Vitamins - Year-over-year growth 2022-2027 (%)
    • 6.4 Combination - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Combination - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Combination - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Combination - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Combination - Year-over-year growth 2022-2027 (%)
    • 6.5 Fatty acids - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Fatty acids - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Fatty acids - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Fatty acids - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Fatty acids - Year-over-year growth 2022-2027 (%)
    • 6.6 Probiotics - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Probiotics - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on Probiotics - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on Probiotics - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Probiotics - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Product
      • Exhibit 54: Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 57: Chart on Comparison by Distribution Channel
      • Exhibit 58: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 67: Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Italy - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Italy - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 110: Data Table on Italy - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 111: Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Abbott Laboratories
              • Exhibit 120: Abbott Laboratories - Overview
              • Exhibit 121: Abbott Laboratories - Business segments
              • Exhibit 122: Abbott Laboratories - Key news
              • Exhibit 123: Abbott Laboratories - Key offerings
              • Exhibit 124: Abbott Laboratories - Segment focus
            • 12.4 Amway Corp.
              • Exhibit 125: Amway Corp. - Overview
              • Exhibit 126: Amway Corp. - Product / Service
              • Exhibit 127: Amway Corp. - Key offerings
            • 12.5 Archer Daniels Midland Co.
              • Exhibit 128: Archer Daniels Midland Co. - Overview
              • Exhibit 129: Archer Daniels Midland Co. - Business segments
              • Exhibit 130: Archer Daniels Midland Co. - Key offerings
              • Exhibit 131: Archer Daniels Midland Co. - Segment focus
            • 12.6 Arkopharma Laboratories
              • Exhibit 132: Arkopharma Laboratories - Overview
              • Exhibit 133: Arkopharma Laboratories - Product / Service
              • Exhibit 134: Arkopharma Laboratories - Key offerings
            • 12.7 Bayer AG
              • Exhibit 135: Bayer AG - Overview
              • Exhibit 136: Bayer AG - Business segments
              • Exhibit 137: Bayer AG - Key news
              • Exhibit 138: Bayer AG - Key offerings
              • Exhibit 139: Bayer AG - Segment focus
            • 12.8 Carlyle Nutritionals LLC
              • Exhibit 140: Carlyle Nutritionals LLC - Overview
              • Exhibit 141: Carlyle Nutritionals LLC - Product / Service
              • Exhibit 142: Carlyle Nutritionals LLC - Key offerings
            • 12.9 Glanbia plc
              • Exhibit 143: Glanbia plc - Overview
              • Exhibit 144: Glanbia plc - Business segments
              • Exhibit 145: Glanbia plc - Key offerings
              • Exhibit 146: Glanbia plc - Segment focus
            • 12.10 Haleon Plc
              • Exhibit 147: Haleon Plc - Overview
              • Exhibit 148: Haleon Plc - Product / Service
              • Exhibit 149: Haleon Plc - Key offerings
            • 12.11 Herbalife International of America Inc.
              • Exhibit 150: Herbalife International of America Inc. - Overview
              • Exhibit 151: Herbalife International of America Inc. - Product / Service
              • Exhibit 152: Herbalife International of America Inc. - Key offerings
            • 12.12 Natures Sunshine Products Inc.
              • Exhibit 153: Natures Sunshine Products Inc. - Overview
              • Exhibit 154: Natures Sunshine Products Inc. - Business segments
              • Exhibit 155: Natures Sunshine Products Inc. - Key offerings
              • Exhibit 156: Natures Sunshine Products Inc. - Segment focus
            • 12.13 Natures Way Products LLC
              • Exhibit 157: Natures Way Products LLC - Overview
              • Exhibit 158: Natures Way Products LLC - Product / Service
              • Exhibit 159: Natures Way Products LLC - Key offerings
            • 12.14 NOW Health Group Inc.
              • Exhibit 160: NOW Health Group Inc. - Overview
              • Exhibit 161: NOW Health Group Inc. - Product / Service
              • Exhibit 162: NOW Health Group Inc. - Key offerings
            • 12.15 Orgenetics Inc.
              • Exhibit 163: Orgenetics Inc. - Overview
              • Exhibit 164: Orgenetics Inc. - Product / Service
              • Exhibit 165: Orgenetics Inc. - Key offerings
            • 12.16 Pfizer Inc.
              • Exhibit 166: Pfizer Inc. - Overview
              • Exhibit 167: Pfizer Inc. - Product / Service
              • Exhibit 168: Pfizer Inc. - Key news
              • Exhibit 169: Pfizer Inc. - Key offerings
            • 12.17 Suntory Holdings Ltd.
              • Exhibit 170: Suntory Holdings Ltd. - Overview
              • Exhibit 171: Suntory Holdings Ltd. - Business segments
              • Exhibit 172: Suntory Holdings Ltd. - Key offerings
              • Exhibit 173: Suntory Holdings Ltd. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 174: Inclusions checklist
                • Exhibit 175: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 176: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 177: Research methodology
                • Exhibit 178: Validation techniques employed for market sizing
                • Exhibit 179: Information sources
              • 13.5 List of abbreviations
                • Exhibit 180: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Dietary Supplements market growth will increase by $61.4 billion during 2023-2027.
              The dietary supplements market is expected to grow at a CAGR of 8.16% during 2023-2027.
              Technavio has segmented the dietary supplements market by product (Vitamins, Combination, Fatty acids, Probiotics, and Others) ,distribution channel (Offline, Online, Europe, South America, and MEA) , and geography (APAC, North America, Europe, South America, and Middle East and Africa).
              Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., Arkopharma Laboratories, Bayer AG, Carlyle Nutritionals LLC, Glanbia plc, Haleon Plc, Herbalife International of America Inc., Natures Sunshine Products Inc., Natures Way Products LLC, NOW Health Group Inc., Nu Skin Enterprises Inc., NutriGold Inc., Orgenetics Inc., Pfizer Inc., Reckitt Benckiser Group PLC, Sanofi SA, Suntory Holdings Ltd., Otsuka Holdings Co. Ltd are a few of the key vendors in the dietary supplements market.
              APAC will register the highest growth rate of 50.6% among the other regions. Therefore, the dietary supplements market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the dietary supplements market growth are:
              • Increasing adoption of healthy eating habits
              • Aging population driving spending on dietary supplements
              The dietary supplements market vendors should focus on grabbing business opportunities from the vitamins segment as it accounted for the largest market share in the base year.
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