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The durian fruit market is estimated to grow at a CAGR of 8.12% between 2022 and 2027. The size of the market is forecast to increase by USD 9,891.81 million. The growth of the market depends on several factors, including the increasing adoption of veganism, which has led to a growing demand for plant-based products such as durian fruit. Furthermore, the growing popularity of durian fruit as a unique and exotic food item is contributing to the industry's expansion. Additionally, the durian fruit market is benefitting from an expanding market, as more regions and demographics are beginning to appreciate the fruit's distinctive flavour and health benefits. These factors together are expected to propel the durian fruit market forward in the coming years.
This report extensively covers market segmentation by product (frozen pulp and paste and whole fruit), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rise in veganism is notably driving the market growth, although factors such as challenges in small-scale farming may impede the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Durian Fruit Market Driver
The rise in veganism is notably driving the market growth. With the rising number of people following the vegan lifestyle, the demand for nutritional fruits, such as durian fruit, is increasing. Veganism is a way of life that excludes all forms of animal exploitation and cruelty for producing products such as food and clothing. Some health benefits of following a vegan diet are vegan diet is rich in fiber, antioxidants, potassium, magnesium, folate, and vitamins A, C, and E, it helps in losing weight, helps improve kidney functions, lowers blood sugar levels, and lowers the risk of heart disease.
With the increasing opposition to animal cruelty and the health benefits of vegan food, the number of people following a vegan lifestyle is expected to increase in several countries. For instance, as of January 2021, the total number of vegans in the world was nearly 79 million, which is 3% higher than the total vegan population in 2020 worldwide. Therefore, such a scenario will further strengthen the market during the forecast period.
Significant Durian Fruit Market Trend
The growth in organized retailing globally is an emerging trend in the market. Organized retailing has grown globally with the setting up of more supermarkets, hypermarkets, and speciality food stores across the world. The number of supermarkets is increasing globally. Organized retailing is penetrating deep into countries such as Brazil, South Africa, Germany, the UK, China, Poland, Spain, France, Mexico, Japan, South Korea, Australia, Portugal, Turkey, Israel, and Russia.
Moreover, in India, the growth rate of supermarkets is increasing exponentially and is primarily attributed to growing urbanization and the rising disposable income of people. Urbanization in India is expected to increase during the forecast period. It is estimated that by 2035, India will account for around 675 million of the global urban population, which would present substantial opportunities for market players to tap into the country's immense growth potential. Thus, the growth in organized retailing worldwide is expected to drive the growth of the global market during the forecast period.
Major Durian Fruit Market Challenge
The challenges in small-scale farming are major issues impeding market growth. There are some prominent challenges, like the need for a supportive environment to boost consumer demand for durian fruit. Due to their high perishability, durian fruit is susceptible to food loss and waste. Farmers must be integrated with reliable value chains and food systems in urban areas and cities in order to meet the demand for durian fruits. This is necessary to guarantee that freshly harvested produce is kept cool, handled with care and speed, and delivered to markets without any deterioration in its quality.
Additionally, since fruits and vegetables are frequently consumed raw, extra care must be taken to ensure food safety by lowering the risk of contamination with insects, diseases, and foodborne pathogens, as well as chemicals (pesticides and mycotoxins). These markets, which are regulated and where durian fruits are traded, ensure maximum safety. Therefore, these factors are expected to hinder the growth of the market in focus during the forecast period.
Key Durian Fruit Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Durian Fruit Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Inter fresh Co. Ltd. - The company under this segment offers Thai fruits such as longans, mangosteens, and lychees which are exported, and imports fruits from overseas which are apples, pears, grapes, pomegranates, persimmons, plums, and others. The key offerings of the company include durian fruits.
The report also includes detailed analyses of the competitive landscape of the market and information about 11 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the frozen pulp and paste segment will be significant during the forecast period. The frozen pulp and paste product type segment accounted for the highest share of 67.24% of the global market in 2022. Since the cultivation of durian fruit is largely confined to a small number of countries, particularly Malaysia and Thailand, the commodity has to be exported frozen and as a paste.
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The frozen pulp and paste segment was valued at USD 11,207.96 million in 2017 and continued to grow until 2021. As a result of its longer shelf life and smaller footprint, frozen fruit pulp and paste have experienced substantial growth in demand and sales globally. In addition, it is easier to consume frozen pulp than whole fruit. In order to give food an exotic flavour, durian pulp is also added to a variety of dishes, including pizza, yoghurt, and ice cream. The reach of the global market has been expanding worldwide due to the product increasing use in the food industry due to its unique flavour. This segment is expected to grow at a CAGR of 8.01% between 2022 and 2027. Therefore, these factors are expected to drive the growth of the frozen pulp and paste segment, hence propelling the growth of the market in focus during the forecast period.
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APAC is estimated to contribute 84% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Durian fruit is mainly grown in Southeast Asia. Countries such as Thailand, Malaysia, and Indonesia are the major producers of durian fruit. This factor majorly contributed to high exports and market revenue. According to Datuk Seri Ahmad Hamzah, Malaysia's Deputy Minister of Agriculture and Food Industries, the country's durian exports had achieved a 107% increase over the previous five years. In 2020, the top 5 importers of Malaysian durian fruits were Hong Kong, Mainland China, Singapore, the US, and Australia. Moreover, government support, such as tax exclusion on durian exports, to enhance the competitiveness of Malaysian durians in the international arena is another factor contributing to the growth of the market in Malaysia.
Furthermore, companies adopting new marketing strategies will anticipate future revenue pockets for the market in focus. For instance, in 2019, DiMuto, a supply chain technology company from Singapore, announced a partnership with Thailand fresh durian exporter, Queen Frozen Fruit, by tagging, tracking, and tracing around 4 million durians from Thailand to China, Japan, and other parts of Asia. This transformed Thailand durians into traceable digital assets. Hence, such factors will boost the regional market during the forecast period.
The market witnessed a slight reduction in growth amid the COVID-19 outbreak in 2020. However, in 2021, the initiation of vaccination drives by the governments of APAC countries led to the lifting of lockdown restrictions and the resumption of activities in offline retail channels. This increased the demand for durian fruit in offline channels. Moreover, the demand for jams, sweets, creams, and other products in APAC is expected to register high year-over-year growth during the forecast period due to the presence of some of the fastest-growing markets, such as China and India. In addition, rising awareness about the health benefits of durian fruit, such as improved digestion, regulation of blood pressure levels and blood sugar levels, and many more, is another major driving factor for the market in APAC. Thus, such factors are expected to drive the growth of the regional market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Durian Fruit Market Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.12% |
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Market growth 2023-2027 |
USD 9,891.81 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
7.43 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 84% |
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Key countries |
China, Vietnam, Hong Kong, Singapore, and Malaysia |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Charoen Pokphand Group Co. Ltd., Durian Harvests, DURIAN BEAR Sdn Bhd, Grand World International Co. Ltd., Hernan Corp. Sdn Bhd, Inter fresh Co. Ltd., NAM VAN LONG Co. Ltd., SunFresh Fruit Hub Sdn Bhd, Sunshine International Co. Ltd., Thai Agri Foods Public Co. Ltd., Top Fruits Sdn Bhd, and TRL Sdn Bhd |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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