Electric Lawn Mower Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, France, UK, China - Size and Forecast 2024-2028

Electric Lawn Mower Market Size 2024-2028 

The electric lawn mower market size is forecast to increase by USD 3.61 billion at a CAGR of 10.43% between 2023 and 2028.

• The market is witnessing significant growth due to several key trends. The increasing number of product launches in this market is driving market growth, as manufacturers continue to introduce innovative and technologically advanced electric lawn mowers to cater to evolving consumer preferences. The market is expanding with innovations like robotic lawnmowers, catering to the growing trend of vertical gardening by offering efficient, automated solutions for maintaining small or compact garden spaces. Automation in lawn care is another major trend, with the increasing adoption of robotic and smart lawn mowers. Additionally, there is a rising preference for pre-owned and rented electric lawnmowers, which is expected to provide significant opportunities for market growth. These trends are shaping the future of the market and are expected to continue influencing market dynamics over the forecast period.

What will be the Size of the Electric Lawn Mower Market During the Forecast Period?

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• The market is experiencing significant growth, driven by the increasing demand for eco-friendly, zero-emission lawn care solutions. Battery life, a critical factor In the success of battery-powered lawnmowers, is continually improving, with lithium-ion technology leading the charge. The ride-on segment and professional landscaping services are major contributors to this market's expansion. Supply chain networks are adapting to meet the rising demand, with electric mower manufacturers ramping up production. Seasonality remains a factor, as gardening activities peak during warmer months.

• However, the trend towards sustainability and green initiatives is driving year-round demand. The market comprises various segments, including walk-behind, corded, and cordless models. Commercial real estate, landscaping, sustainability, and large-scale projects such as golf courses, green roofs, and large parks are significant markets for electric mowers. The traditional gas-powered models continue to face competition from battery-powered alternatives, with the latter offering advantages in terms of human effort and environmental impact. Developing markets are also showing strong potential for growth in this sector.

How is this Electric Lawn Mower Industry segmented and which is the largest segment?

The electric lawn mower industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• End-user
  • Commercial
  • Residential
• Type
  • Cordless electric lawn mower
  • Corded electric lawn mower
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
    • France
  • APAC
    • China
  • South America
  • Middle East and Africa

By End-user Insights

• The commercial segment is estimated to witness significant growth during the forecast period.

The market caters to commercial end-users, including public parks, golf courses, and gardening services, which prioritize heavy-duty models due to larger lawn areas. Convenience during operations drives the preference for power tools over manual labor. New product development is a notable trend In the commercial segment, with manufacturers introducing advanced technologies such as lithium-ion batteries, variable speed technologies, and zero-emission lawn mowers. The supply chain network for electric lawn mowers involves manufacturers, distributors, and retailers. Seasonality and category-wise insights indicate sales growth in developed countries during leisure times. Technological expansion includes artificial intelligence and commercial-sector automation. Electric mowers, including walk-behind, corded, and cordless types, cater to various gardening activities and landscaping practices.

Key market participants focus on battery technology, charging time, blade size, and storage room to meet customer insights. The market is expected to witness expansions, mergers, and acquisitions. Sustainability, green roofs, and large parks are emerging areas for electric lawn mowers.

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The Commercial segment was valued at USD 2.76 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

• North America is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing significant growth, with the United States being a key market driver. Factors fueling this expansion include the introduction of technologically advanced products, the increasing preference for online purchasing platforms for gardening tools, and the escalating demand for cordless electric lawn mowers. Furthermore, the increasing number of independent homes in North America, particularly In the US and Canada, is boosting the demand for electric lawnmowers In the residential segment. Product innovation, eco-friendly solutions, and the adoption of lithium-ion technology are shaping the competitive landscape. The market caters to various product types, including ride-on, walk-behind, and corded and cordless segments.

Furthermore, supply chain networks are optimizing production capacity and technological expansion to meet the increasing demand. Seasonality and category-wise insights influence sales growth. Electric lawn mowers are increasingly popular for gardening activities in urban areas, commercial projects, developed countries, and large lawns. Manufacturers are focusing on new product development, expansions, and mergers and acquisitions to strengthen their market position.

Market Dynamics

Our electric lawn mower market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise In the adoption of Electric Lawn Mower Industry?

Increasing number of product launches is the key driver of the market.

• The market is experiencing significant growth due to the increasing popularity of eco-friendly and zero-emission lawn care solutions. companies are responding to this trend by introducing new battery-powered lawnmowers with extended battery life, thanks to advancements in lithium-ion technology. These innovations are attracting both residential and commercial customers, including professional landscaping services and gardening services. Product types, such as ride-on, walk-behind, and corded segments, are expanding their offerings to cater to various gardening activities and lawn sizes. Supply chain networks are also adapting to the seasonality of the market, ensuring adequate production capacity and technological expansion to meet demand.
• New product development is a key strategy for market participants, with companies focusing on improving blade size, introducing variable speed technologies, and integrating artificial intelligence for commercial-sector automation. The shift towards electric mowers is also driven by the declining costs of batteries and the convenience they offer, making them an attractive alternative to traditional gas-powered models. Sales growth In the market is expected to continue, with developing markets showing particular interest In these eco-friendly solutions. Gardens of all sizes, from urban backyards to large parks and golf courses, are benefiting from the sustainability and efficiency of electric lawn mowers.

What are the market trends shaping the Electric Lawn Mower Industry?

Automation in lawn care is the upcoming market trend.

• Electric lawn mowers, driven by battery life advancements and the adoption of lithium-ion technology, are revolutionizing landscaping practices in various sectors. Battery-powered lawnmowers, including ride-on, walk-behind, and cordless segments, cater to professional landscaping services, gardening activities in residential and commercial settings, and sustainability-focused initiatives. Supply chain networks ensure the timely production and delivery of these eco-friendly products, catering to the growing demand for zero-emission lawn mowers. Product type and mower blade size variations cater to diverse gardening needs, from small residential gardens to large parks, golf courses, and commercial projects. Technological expansion includes innovations like variable speed technologies, artificial intelligence, and commercial-sector automation.
• Sales growth is driven by declining costs, increasing environmental consciousness, and the convenience of electric mowers. Marketing strategies, expansions, and new product development continue to shape the market. Manufacturers invest in technological developments, ensuring a competitive edge. Seasonality and category-wise insights offer opportunities for market participants to cater to specific customer needs and preferences. The market encompasses electric corded mowers, hand push mowers, and petrol-fueled cordless mowers, with battery technology playing a significant role In their performance and efficiency. The market is expected to grow, driven by increasing leisure time, household work demands, and the expanding commercial sector. Urban gardening and green roofs further fuel the demand for electric lawn mowers in urban areas.

What challenges does the Electric Lawn Mower Industry face during its growth?

Rising preference for pre-used and rented electric lawn mowers is a key challenge affecting the industry growth.

• The market is witnessing significant advancements, with a focus on enhancing battery life through the adoption of lithium-ion technology. This technology is increasingly being used in both residential and commercial landscaping services, including gardening services and professional landscaping practices. Product types In the market include ride-on, walk-behind, and corded segments. The ride-on segment caters to large lawns and commercial projects, while the walk-behind segment is popular for residential gardens. Despite the technological expansion, affordability remains a crucial factor for many end-users. Pre-owned electric lawn mowers are gaining popularity due to their lower costs. These mowers can be sourced through various channels, including print media advertisements and online portals.
• The availability of pre-owned electric lawn mowers may negatively impact sales growth for new units, potentially limiting the market's expansion during the forecast period. Marketing strategies for electric lawn mower manufacturers include expanding their production capacity, new product development, and mergers and acquisitions. Technological advancements include blade size, storage room, variable speed technologies, and eco-friendly features, such as zero-emission lawn mowers. The market caters to various sectors, including commercial real estate, landscaping, sustainability, and urban gardening. As urban areas prioritize sustainability and green initiatives, the demand for eco-friendly electric lawn mowers is increasing. This trend is particularly noticeable in developed countries, where leisure time and household work are valued.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the electric lawn mower market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, electric lawn mower market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• ANDREAS STIHL AG and Co. KG
• AriensCo
• Briggs and Stratton LLC
• D and D Motor Systems Inc.
• Deere and Co.
• EGO POWER
• Emak Spa
• Generac Holdings Inc.
• Greenworks Tools
• Honda Motor Co. Ltd.
• Husqvarna AB
• Robert Bosch GmbH
• Sharpex Engineering Works
• Snow Joe LLC
• Stanley Black and Decker Inc.
• STIGA S.p.A.
• The Great States Corp.
• The Toro Co.
• Techtronic Industries Co. Ltd.
• Unison Engg. Industries

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

Electric lawn mowers have become increasingly popular in recent years due to their eco-friendly and cost-effective nature. These battery-powered devices offer several advantages over traditional gas-powered models, making them a preferred choice for both residential and commercial landscaping applications. The market is witnessing significant growth, driven by technological expansion and expanding markets. The market is segmented into various product types, including ride-on, walk-behind, and hand push mowers. Each segment caters to different landscaping needs and preferences. The ride-on segment is popular among commercial landscaping services due to its efficiency and productivity. These mowers are designed for large lawns and commercial projects, making them a preferred choice for golf courses, large parks, and commercial real estate.

Moreover, the walk-behind segment is ideal for residential gardens and smaller commercial projects, offering the convenience of human effort with the added advantage of battery-powered technology. The corded segment of electric lawn mowers offers the advantage of continuous power, eliminating the need for battery charging. However, the corded segment is limited by the length of the power cord, making it less suitable for larger lawns. The cordless segment, on the other hand, offers the freedom of movement and the convenience of rechargeable batteries. The technological expansion In the market is driven by advancements in battery technology and variable speed technologies.

Furthermore, Lithium-ion technology is gaining popularity due to its high energy density, long battery life, and fast charging times. Revolving blades and lever-assist systems are other technological innovations that enhance the performance and ease of use of electric lawn mowers. The eco-friendly and zero-emission nature of electric lawn mowers is a significant factor In their growing popularity. Urban gardening and sustainability initiatives in urban areas have led to an increase in demand for eco-friendly gardening tools, including electric lawn mowers. The declining costs of battery-powered mowers and the availability of a wide range of models from various manufacturers have further boosted their adoption.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the industry during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution to the industry in focus on the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the market growth of industry companies

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