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The Europe halal food market size is projected to increase by USD 35.1 billion, at a CAGR of 3.21% between 2023 and 2028. The market in Europe is experiencing significant growth, fueled by the expanding Muslim population and increasing consumer awareness of halal products among both Muslims and non-Muslims. This trend is reflected in global markets, where demand is on the rise. The offline segment, consisting of traditional brick-and-mortar stores, supermarkets, and specialty shops, caters to the need for convenience and offers a diverse range of certified halal products, from fresh produce to packaged foods. Market forecasts and analysis indicate a positive outlook for this sector, making it an attractive investment opportunity for businesses seeking to capitalize on shifting consumer consumption trends.
The market shows an Accelerated CAGR during the forecast period.
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The market is a significant segment of the global food industry, catering to consumers who follow the Islamic dietary laws. Halal food products include meat, poultry, dairy, beverages, cosmetics, supplements, and more, excluding pork and alcohol. The market is driven by increasing consumer awareness and demand for Halal-certified meat products. Product developments in finished product packaging and Halal cuisine have also contributed to the market's growth. Social media advertisements play a crucial role in promoting Halal food products, reaching a wider audience, especially among the younger generation, known as Gen Z. The Halal Monitoring Committee and various certification bodies ensure the adherence of Halal principles during sourcing, transportation, and production. Halal certification bodies follow a set of principles, including the avoidance of pain and suffering for animals during slaughter. The poultry market holds a significant share in the market due to the high demand for chicken and Turkey. Retailer's formats, such as supermarkets and hypermarkets, also contribute to the market's growth by providing easy access to Halal food products. The market for Halal beverages, cosmetics, and supplements is also growing, offering consumers a wider range of choices.
The rising Muslim population in Europe is the key factor driving the market. This demographic shift fuels demand for such products that adhere to Islamic dietary guidelines. Specialized supermarkets, restaurants, and online platforms have emerged to cater to this market segment, driving significant expansion in the market. This certification has become imperative for food manufacturers and distributors, ensuring compliance with strict standards and meeting Muslim dietary requirements.
Further, non-Muslim consumers also embrace these options, recognizing their reliability and quality. This trend fosters mainstream acceptance and presents opportunities for businesses to tap into this niche market. By addressing the unique needs of Muslim consumers, companies can thrive in the industry, offering a diverse range of halal-certified products across various sectors, including cosmetics, personal care, snacks, grocery, and meat. Urbanization, convenience, hygiene, and innovation are driving factors shaping the market.
Growth of organized retail sector is the key trend in the market. The market is witnessing significant growth, driven by the increasing number of organized retailers offering a diverse range of halal food products. Halal food encompasses raw materials that adhere to a set of principles, ensuring the avoidance of pork and alcohol during the sourcing, transportation, storage, preparation, and finished product packaging stages. Halal cuisine, particularly in the meat product segment, is a key focus area for retailers, with the Halal Monitoring Committee and other certification bodies providing assurance of ethical sourcing, cleanliness, and stringent standards.
However, social media advertisements have become an effective tool for promoting halal food brands, reaching a wider demographic shift towards halal-certified food for dietary requirements and ethical considerations. Major retailers, such as Marks and Spencer and Waitrose, have expanded their halal offerings in the meat, bakery, confectionery, cereals, and snacks categories, catering to both Muslim and non-Muslim individuals. The transparency and traceability of halal-certified products offer reassurance to consumers, contributing to the market's growth. Thus, such trends will shape the growth of the market during the forecast period.
The increasing threat of fake products and food scams is a major challenge that affects the market. As the demand for the products grows, unscrupulous individuals and organizations attempt to take advantage of the market by falsely claiming their products are certified when they are not. Food scams involving fake food create various issues for both consumers and legitimate food businesses. These scams undermine consumer confidence in the market and disrupt the integrity of the certification processes.
Furthermore, food scams involving fake food not only negatively affect consumers but also impact the reputation of the entire industry. These fraudulent activities tarnish the image of food as a whole and cast doubts on the overall integrity of the market. The negative publicity associated with such scams can have far-reaching consequences, reducing the market potential and hindering the growth of the market during the forecast period.
The halal MPS segment in the market is experiencing notable expansion, primarily focusing on certified meat and poultry. Increasing demand stems from several factors: the rising Muslim population in Europe, heightened awareness and acceptance of practices among non-Muslims for perceived food safety and ethical sourcing. Countries like the UK and Germany have established regulations and certification procedures, ensuring compliance with such standards throughout the supply chain. Additionally, the segment offers diverse products like processed meats and convenience foods, catering to varied consumer preferences and driving market growth.
The market share by the offline segment will be significant during the forecast period. One of the key advantages of the offline segment is the ability for customers to physically examine and select their desired products. This provides a sense of trust and confidence in the authenticity and quality of the food they purchase. Additionally, physical stores often have knowledgeable staff who can assist customers with their queries and help them find specific products.
The offline segment was valued at USD 153.50 billion in 2018.
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Furthermore, to cater to the diverse consumer preferences and regional variations within Europe, the offline market offers a wide selection of cuisine choices. However, the offline segment retains its significance, as physical stores continue to play a crucial role in providing a personalized and immersive shopping experience for consumers. Such factors are expected to drive the growth of the offline segment of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including Bilal Chicken Centre B.V., BRF SA, Cargill Inc., Carrefour SA, Ferrero International S.A., Flying Trade Group, KQF FOODS, Krispy Kreme Inc., Nestle SA, Raj Foods Ltd., Tahira Foods Ltd., Tariq Halal Meats, and Unilever PLC
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data, with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is experiencing significant growth due to the increasing demand for Halal certified products among the Muslim population and non-Muslim individuals with dietary requirements. The market is driven by product developments, focusing on raw materials and finished product packaging to cater to the specific needs of consumers. Social media advertisements play a crucial role in marketing Halal food, promoting Halal cuisine and reaching a wider audience. The meat product segment, including poultry, holds a substantial share in the market. The Halal Monitoring Committee and other certification bodies ensure that the production process adheres to a set of principles, including ethical sourcing, transportation, storage, preparation, and strict standards against pain and suffering of animals. In addition, retailers like Marks and Spencer and Waitrose have expanded their Halal-certified food offerings, including meat, bakery, confectionery, cereals, snacks, and more.
Further, the pork and alcohol-free nature of Halal food adds to its appeal. Halal certification bodies provide reassurance to consumers by ensuring transparency, traceability, and cleanliness throughout the supply chain. The demographic shift towards a more diverse and ethnically diverse population further fuels the growth of the market. The market is burgeoning with a focus on halal meat and food certification, ensuring perceived quality and adherence to halal processing methods. It leverages interconnected markets for halal food exports and utilizes e-commerce platforms and online food delivery services for accessibility. Strategic collaborations with multinational food corporations drive integration of technology, while halal tourism boosts visibility. The market spans Meat, Poultry, and Seafood, Fruits and Vegetables, Dairy Products, Cereals and Grains, and Oil, Fats, and Waxes, with traditional retailers playing a significant role in distribution.
Market Scope |
|
Report Coverage |
Details |
Page number |
153 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.21% |
Market growth 2024-2028 |
USD 35.1 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.07 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AMALRIC SAS, Barry Callebaut AG, Bilal Chicken Centre B.V., BRF SA, Cargill Inc., Carrefour SA, Ferrero International S.A., Flying Trade Group, KQF FOODS, Krispy Kreme Inc., Nestle SA, Raj Foods Ltd., Tahira Foods Ltd., Tariq Halal Meats, and Unilever PLC |
Market dynamics |
Parent market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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