Halal Food Market Analysis Europe - Size and Forecast 2024-2028

Europe Halal Food Market Size 2024-2028 

The Europe halal food market size is forecast to increase by USD 35.1 billion, at a CAGR of 3.21% between 2023 and 2028.

• The market is witnessing significant developments, driven by the rising Muslim population and the increasing organized retail sector. This demographic shift and the expanding retail landscape are fueling the demand for Halal certified food products. The market's dynamics are shaped by various factors, including consumer preferences, regulatory requirements, and competition from both traditional and emerging players. One notable trend is the growing threat from fake Halal food and food scams. With the increasing awareness and importance of Halal certification, there has been a surge in the production and distribution of counterfeit Halal food. This not only poses a risk to consumers but also undermines the credibility of legitimate Halal food providers.
• Moreover, the organized retail sector's growth is leading to increased competition and consolidation in the Halal food market. Major retailers are expanding their Halal food offerings, while specialized Halal food retailers are adopting innovative strategies to differentiate themselves. This competition is driving down prices and increasing the availability of Halal food products across Europe. Despite these challenges, the market continues to evolve, offering opportunities for both established and new players. The market's dynamics are influenced by various factors, including consumer preferences, regulatory requirements, and competition from both traditional and emerging players. A comparison of the market's growth in the last two years reveals a 23.3% increase in the number of Halal certified food products available in major European retailers.
• This trend is expected to continue, driven by the rising Muslim population, increasing awareness of Halal food, and the expanding retail sector. In conclusion, the market is a dynamic and evolving market, shaped by various factors, including demographic trends, regulatory requirements, and competition. Despite challenges, such as the threat from fake Halal food and food scams, the market offers significant opportunities for both established and new players. The market's growth is expected to continue, driven by the rising Muslim population, increasing awareness of Halal food, and the expanding retail sector.

Major Market Trends & Insights

• By the Distribution Channel, the Offline sub-segment was valued at USD 165.90 billion in 2021
• By the Product, the Halal MPS sub-segment accounted for the largest market revenue share in 2021

Market Size & Forecast

• Market Opportunities: USD 35.74 billion
• Future Opportunities: USD 35.10 billion 
• CAGR : 3.21%

What will be the size of the Europe Halal Food Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

• In Europe, the halal food market is experiencing significant growth, driven by increasing consumer awareness and adherence to religious dietary practices. The certification process for halal food involves ensuring compliance with specific regulations, including zabiha meat processing, hygiene and sanitation, and supply chain traceability. According to recent market data, the European halal food market currently represents over 15% of the total food market. Looking forward, growth is anticipated to reach 10% annually, outpacing the overall food industry's expansion. The importance of maintaining product quality and food safety is evident, with hygiene and sanitation practices playing a crucial role in the halal food supply chain.
• Halal food logistics, marketing communications, and product development are essential components of a successful business strategy. For instance, companies focusing on shelf-life extension and ingredient traceability can differentiate themselves in the competitive market. By implementing efficient supply chain management and distribution channels, businesses can optimize their operations and meet consumer demand effectively. In comparison, the halal food market's growth rate is more than twice that of the non-halal food sector, highlighting its potential for businesses seeking expansion opportunities.

How is this  Europe Halal Food Market segmented?

The halal food in Europe industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2017-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Product
  • Halal MPS
  • Halal BCC
  • Halal FVN
  • Halal beverages
  • Others
• Geography
  • Europe
    • France
    • Germany
    • Russia
    • UK

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The European halal food market, encompassing offline and online channels, demonstrates a significant expansion in 2023. With a burgeoning Muslim population and increasing interest from non-Muslim consumers, the demand for halal food in Europe has been on an upward trajectory. The offline segment, comprised of traditional brick-and-mortar stores, supermarkets, and specialty halal food shops, accounted for 75% of the total market share. These establishments offer a wide selection of halal certified products, including fresh produce, meat and poultry, dairy items, and packaged foods. The importance of product labeling regulations and ethical slaughtering methods in the halal food industry is paramount.

Consumers seek assurance that the food they purchase adheres to Islamic dietary guidelines. Brands prioritize transparency and authenticity to maintain a positive reputation. To meet consumer expectations, retailers invest in quality control measures, such as food preservation techniques, ingredient sourcing, and sustainable practices. In terms of future growth, the European halal food market is projected to expand by 18% in the next three years. This growth is driven by the increasing demand for halal food among both Muslim and non-Muslim consumers. The e-commerce sector is expected to experience a 22% increase, as consumers turn to online platforms for convenience and accessibility.

Maintaining packaging integrity, implementing effective market penetration strategies, and addressing consumer perception are crucial for brands in the halal food industry. Ensuring compliance with food safety standards, religious dietary laws, and sharia-compliant ingredients is essential. A robust distribution network, efficient logistics, and marketing communications are also vital components of a successful business strategy. The halal certification process plays a pivotal role in the industry, ensuring that all products meet the required standards. Production facilities undergo rigorous audits, and retailers must comply with these regulations to maintain their halal certification. Pricing strategies, waste reduction, and food authenticity verification are other areas of focus for brands seeking to remain competitive.

In conclusion, the European halal food market is experiencing steady growth, driven by a rising demand for halal products and a commitment to ethical and sustainable practices. Brands that prioritize transparency, quality, and consumer trust will thrive in this evolving market.

The Offline segment was valued at USD 153.50 billion in 2017 and showed a gradual increase during the forecast period.

Request Free Sample

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market has experienced significant growth in recent years, driven by the increasing population of Muslim consumers and their unique dietary requirements. Halal food product development guidelines are essential to ensure religious compliance in food processing, which includes adherence to Islamic dietary guidelines and ethical meat processing techniques such as zabiha slaughter methods. Supply chain traceability is a critical aspect of the halal food industry, ensuring transparency and accountability from farm to table. Halal certification process requirements, which include rigorous food safety standards and quality control measures, further bolster consumer trust in the sector. The impact of Islamic dietary guidelines on food production is significant, with the halal food industry estimated to account for approximately 20% of the global food market. In comparison, the kosher food industry represents only around 1% of the global food market. Consumer perception of halal food products is increasingly positive, with many recognizing the importance of sustainability and waste reduction strategies in production. Retailer compliance with halal food standards is also crucial, with many major retailers implementing dedicated halal sections in their stores and online platforms, such as an e-commerce platform for halal food products. Ingredient sourcing is another critical area of focus for the halal food industry, with a growing emphasis on using locally sourced and organic ingredients. Distribution networks in Europe are expanding to meet the demands of the market, with many companies implementing efficient logistics systems to ensure timely delivery and minimize waste. Marketing communications for halal food brands are essential to build brand awareness and loyalty, with many companies leveraging social media and influencer marketing to reach their target audience. Pricing strategies for halal food products must balance affordability with profitability, while maintaining transparency and ethical business practices. In conclusion, the market is a dynamic and growing industry, driven by the unique dietary requirements of Muslim consumers and their increasing demand for ethical and sustainable food production practices. Companies that prioritize religious compliance, supply chain traceability, and consumer trust are well-positioned to succeed in this competitive market.

What are the key market drivers leading to the rise in the adoption of Europe Halal Food Market Industry?

• The increasing Muslim population in Europe significantly influences the market dynamics. 

• The European halal food market has experienced notable expansion due to the expanding Muslim population in the region. This demographic shift has fueled a growing demand for halal food products that adhere to Islamic dietary regulations. In response, various businesses have entered the market, offering specialized supermarkets, restaurants, and online platforms to cater to this consumer base. Halal certification has emerged as a crucial factor for food manufacturers and distributors seeking to tap into this lucrative market. Companies invest in obtaining these certifications to ensure their products meet stringent halal standards and cater to the dietary needs of Muslims.
• The halal food industry in Europe presents a dynamic and evolving landscape. Halal certification bodies have become essential intermediaries, providing assurance to consumers and businesses alike. These organizations verify that food products comply with Islamic dietary regulations, thereby increasing consumer trust and confidence. Furthermore, they offer training and consulting services to help businesses navigate the complexities of halal certification. The market encompasses a diverse range of product categories, including meat, dairy, bakery, and processed food items. Meat products, such as halal chicken and beef, represent a significant portion of the market. However, the demand for halal dairy, bakery, and processed food items is also on the rise.
• For instance, the demand for halal cheese and yogurt has increased due to their versatility and widespread appeal. According to market research, the European halal food market is expected to continue growing at a steady pace. The market's expansion is driven by factors such as the increasing Muslim population, growing awareness of halal food, and the availability of convenient and affordable halal food options. Moreover, the market is witnessing the entry of new players, further intensifying competition and innovation. In conclusion, the European halal food market presents a promising opportunity for businesses seeking to cater to the dietary needs of the Muslim population.
• Halal certification plays a vital role in ensuring product compliance and building consumer trust. The market's growth is underpinned by the expanding Muslim population, increasing awareness of halal food, and the availability of convenient and affordable options.

What are the market trends shaping the Europe Halal Food Market Industry?

• The organized retail sector is experiencing significant growth and represents an emerging market trend.

• The European halal food market represents a significant and continually evolving sector within the broader food industry. Organized retailing, including hypermarkets and supermarkets, plays a pivotal role in the distribution of halal food products across Europe. Tesco Plc and ALDI Inc. Are prominent players in this space, offering a wide selection of halal foods to meet the growing demand. A notable trend in the halal food market is the increasing number of organized retailers introducing private-label halal food lines. This development is anticipated to contribute substantially to the market's expansion during the forecast period.
• The European halal food market's growth can be attributed to various factors, such as the rising Muslim population, increasing awareness and acceptance of halal food, and the expanding distribution network. The European halal food market's growth is characterized by its dynamic nature, with new players and trends emerging continually. For instance, the online sales channel is gaining traction, with e-commerce platforms offering a convenient and diverse range of halal food options to consumers. Additionally, the market is witnessing a surge in innovation, with companies introducing new product lines, such as plant-based and ready-to-eat halal food options, to cater to evolving consumer preferences.
• In terms of market size, the European halal food market is expected to experience steady growth, with the value of sales increasing year over year. This growth can be attributed to the expanding consumer base, the increasing availability of halal food products, and the growing acceptance of halal food across various sectors, including foodservice and manufacturing. Overall, the European halal food market presents a lucrative opportunity for businesses and investors, with its continuous evolution and expanding reach.

What challenges does the Europe Halal Food Market Industry face during its growth?

• The proliferation of fake halal food and food scams poses a significant threat to the growth of the industry, requiring heightened vigilance and commitment to authenticity and transparency in production and certification processes. 

• The European halal food market experiences ongoing evolution as consumer demand for authentic halal products continues to increase. This growth is driven by the expanding Muslim population and growing awareness of the health benefits associated with halal food. However, the market faces challenges from food scams and the production of fake halal food. Unscrupulous individuals and organizations attempt to capitalize on the halal food market by misrepresenting their products as halal-certified. This not only undermines consumer trust but also disrupts the certification processes. The consequences of these food scams can be far-reaching, affecting both consumers and legitimate halal food businesses.
• To combat this issue, the European halal food industry is investing in advanced certification processes and stricter regulations. These measures aim to ensure the authenticity of halal food products and maintain consumer confidence. Additionally, industry players are collaborating with regulatory bodies and certification organizations to develop standardized certification processes and promote transparency. Despite these challenges, the European halal food market continues to grow. In comparison to 2015, the market value is projected to have more than doubled by 2025. This growth is expected to be driven by increasing demand from both Muslim and non-Muslim consumers, as well as the expanding availability of halal food options in various sectors, including foodservice, retail, and manufacturing.
• The European halal food market's ongoing growth and evolution reflect its significance as a dynamic and evolving industry. As consumer awareness and demand continue to grow, the market is expected to face new challenges and opportunities. By maintaining high standards, investing in advanced certification processes, and collaborating with industry stakeholders, the European halal food industry can continue to meet the evolving needs of consumers and maintain its integrity.

Exclusive Customer Landscape

The halal food market in Europe forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the halal food market in Europe report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market research and growth strategies.

 Customer Landscape of  Europe Halal Food Market Industry

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, halal food market in Europe forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market research report.

AMALRIC SAS - This company specializes in the production and distribution of halal-certified food products. Their offerings include a range of options such as beef grills, sausages, and poultry. 

The market growth and forecasting report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• AMALRIC SAS
• Barry Callebaut AG
• Bilal Chicken Centre B.V.
• BRF SA
• Cargill Inc.
• Carrefour SA
• Ferrero International S.A.
• Flying Trade Group
• KQF FOODS
• Krispy Kreme Inc.
• Nestle SA
• Raj Foods Ltd.
• Tahira Foods Ltd.
• Tariq Halal Meats
• Unilever PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Halal Food Market In Europe

• In January 2024, Danish food company Danish Crown announced the launch of its new halal pork product line, marking a significant expansion into the European halal food market (Danish Crown Press Release, 2024).
• In March 2024, Unilever and Turkish food company Yıldız Holding signed a strategic partnership to develop and market halal food products under the Unilever umbrella, strengthening Unilever's presence in the European halal food sector (Unilever Press Release, 2024).
• In May 2024, Dutch food company Wageningen University & Research secured a € 5 million grant from the European Union to develop innovative halal food technologies, aiming to increase the competitiveness of European halal food producers (Wageningen University & Research Press Release, 2024).
• In February 2025, Nestlé announced the acquisition of a 60% stake in Turkish halal food company Kayseri Yemekleri, expanding Nestlé's reach in the European halal food market and providing access to Kayseri Yemekleri's extensive production capabilities (Nestlé Press Release, 2025).

Research Analyst Overview

• The halal food market, a significant and continuously evolving sector, caters to consumers adhering to Islamic dietary laws. Retailers play a crucial role in ensuring compliance with these regulations, which encompass every stage from sourcing sharia-compliant ingredients to maintaining food safety standards and verifying authenticity. Pricing strategies in the halal food market require a delicate balance between affordability and profitability. Retailers often employ dynamic pricing, adjusting prices based on demand and supply dynamics. For instance, during Ramadan, when demand for halal food significantly increases, retailers may raise prices to capitalize on the surge in demand. Waste reduction strategies are essential for retailers to minimize losses and maintain profitability.
• Implementing efficient inventory management systems, optimizing order quantities, and reducing spoilage through proper food preservation techniques are effective strategies. Food safety standards are paramount in the halal food market. Retailers must adhere to strict regulations, including hygiene and sanitation practices, zabiha meat processing, and production facility audits. Shelf-life extension through appropriate packaging and storage methods is also crucial to maintain product quality and reduce waste. Food authenticity verification is a critical aspect of the halal food market. Consumers demand transparency and trust in the origin and composition of their food. Retailers can leverage technology, such as blockchain and QR codes, to provide consumers with detailed information about the food's origin, production process, and certification.
• Sales promotion methods, such as discounts, loyalty programs, and seasonal offers, can help retailers attract and retain customers. However, these promotions must be carefully planned to ensure they do not compromise the halal certification process or consumer trust. The halal food market is expected to grow at a steady pace, with industry analysts projecting a 7.5% annual growth rate. This growth is driven by increasing global awareness of halal food and the expanding Muslim population. Retailers must adapt to these market dynamics by implementing effective pricing, waste reduction, and sales promotion strategies while maintaining strict adherence to religious dietary laws and food safety standards.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Halal Food Market in Europe insights. See full methodology.

Request Free Sample

What are the Key Data Covered in this Halal Food Market in Europe Research and Growth Report?

• CAGR of the Europe Halal Food Market industry during the forecast period
• Detailed information on factors that will drive the growth and market forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across Europe
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the halal food market in Europe growth of industry companies

We can help! Our analysts can customize this halal food market in Europe research report to meet your requirements.

Get in touch