Enjoy complimentary customisation on priority with our Enterprise License!
The Europe Motorcycle Accessories Market size is forecast to increase by USD 613.14 million, at a CAGR of 4.98% between 2023 and 2028.
The market growth analysis depends on several factors, such as the security and anti-theft devices in motorcycles, the frequent launch of motorcycle accessories, and the growing popularity of smart helmets. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.
For More Highlights About this Report, Download Free Sample in a Minute
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The security and anti-theft devices are the key factors driving market growth. The incidence of motorcycle theft has been a major concern, encouraging riders to invest in security devices to protect their valuable assets. In addition, anti-theft devices act as a deterrent and provide peace of mind to motorcycle owners. Furthermore, especially high-performance or luxury models, can be expensive investments.
Moreover, owners are more inclined to invest in security measures to protect their significant financial commitment. In addition, in urban areas, where parking space is often limited, motorcycles may be parked in exposed and less secure locations. Furthermore, anti-theft devices become crucial in such scenarios to prevent unauthorized access. In addition, GPS-enabled anti-theft devices allow owners to track their location of their in real-time. Hence, such factors are driving the market growth during the forecast period.
The robust growth of e-commerce is the primary trend shaping market growth. The regional market has seen a significant shift toward online retail channels. E-commerce platforms offer a wide variety of products, providing consumers with convenient access to a broad range of accessories. E-commerce allows motorcycle accessories retailers to reach a global audience. Sellers can attract customers from various regions, providing them with access to a broader accessories market than traditional brick-and-mortar stores.
Moreover, aligned with market trends and analysis, many e-commerce platforms offer customization features, allowing riders to personalize their motorcycle apparel and accessories. As e-commerce continues to evolve, the regional motorcycle apparel market is likely to see further growth and innovation. Manufacturers, retailers, and consumers will continue to benefit from the convenience, accessibility, and global reach facilitated by online platforms, which, in turn, will propel the growth of the market during the forecast period. The ability to customize motorcycle apparel through e-commerce platforms enhances consumer engagement and satisfaction, catering to individual preferences for style, fit, and functionality. This customization trend not only reflects the growing demand for personalized riding gear but also underscores the dynamic nature of the motorcycle apparel market, driven by advancements in digital retail experiences and consumer-centric approaches to product development.
Counterfeit products of accessories is a challenge that affects market growth. The counterfeit protective gear products are made with low-quality raw materials that are dangerous to the rider in terms of safety. The growing penetration of e-commerce has propelled the sales of counterfeit products and widened their geographic reach. Counterfeits not only negatively impact the revenue of legitimate manufacturers but can also compromise safety and performance, leading to dissatisfaction among consumers.
Moreover, counterfeit and imitation products often have inferior quality compared with genuine accessories. Additionally, counterfeit product manufacturers usually operate in regional or local markets, which makes counterfeit products cheaper than their genuine counterparts. However, the low pricing of counterfeits poses a significant challenge to the regional market in Europe companies, which will negatively affect market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alpinestars USA Inc: The company offers accessories such as helmets, jackets, suits, pants, gloves, protection accessories, pack, and bags under its brand Alpinestars.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The aftermarket segment is estimated to witness significant growth during the forecast period. The aftermarket segment is indeed a major buyer playing an important role in the overall motorcycle accessory industry. In addition, aftermarket motorcycle accessories refer to products that are not originally included by the motorcycle manufacturer but are added or replaced by owners after purchasing the motorcycle.
Get a glance at the market contribution of various segments Download the PDF Sample
The aftermarket segment was the largest segment and was valued at USD 1,572.11 million in 2018. Moreover, aftermarket accessories allow riders to express their individual style and preferences, ranging from aesthetic modifications to performance enhancements. In addition, the aftermarket offers a wide variety ranging from performance parts (exhaust systems, air filters) to aesthetic enhancements (decals, custom seats) and functional upgrades (luggage systems, navigation devices). Furthermore, this diversity caters to the varied needs and preferences of motorcycle enthusiasts. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
The market report forecasts market growth analysis by revenue and provides market research and growth analysis of the latest market growth and trends opportunities from 2018 to 2028.
The market thrives on the passion for bikes and riding gear among enthusiasts across the continent. In economies where public transportation may not suffice, motorcycles offer a personal and safe mode of transportation, driving demand for both bikes and riding gear.Sales of motorcycles, especially 300-400 cc bikes, witness growth due to their affordable prices and the presence of iconic bike brands catering to millennials. Appealing deals offered by motorcycle manufacturers enhance brand awareness, often amplified through social media platforms.
The riding gear market experiences growth as riders seek safety measures and advanced products, including helmets with Bluetooth capability for calls, music, and driving movement and directions. In developed regions, high-capacity performance bikes attract daily commuters and motorsports enthusiasts, fueling sales of motorcycle protective products. Women's involvement in motorcycle ownership and motorsports drives demand for helmet manufacturing companies and custom designs. Scooters have gained popularity due to their low cost, ease of operation, and fuel efficiency, especially among the younger generation. Bluetooth-enabled accessories provide hands-free options for connectivity, enabling fellow riders to stay connected through smartphones for calls and navigating. As the motorcycle culture evolves, the demand for lighter, smaller bikes equipped with modern features continues to shape the market in Europe.
Technological developments enhance rider experience, yet road safety remains paramount, with helmet sales reflecting a growing emphasis on protection. With disposable income on the rise, premium motorcycles attract enthusiasts, supported by bike touring packages and travel companies catering to adventurous spirits.As female bike ownership rises and motorcycle racing events captivate audiences, the Motorcycle Industry Council monitors trends, driving innovation in new vehicles and engines, shaping the exciting landscape of the motorcycle industry.
Market Scope |
|
Report Coverage |
Details |
Page number |
92 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.98% |
Market Growth 2024-2028 |
USD 613.14 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.56 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alpinestars USA Inc., Caberg Spa, Cardo Systems Ltd., Dainese Spa, Garmin Ltd., GIVI S.P.A., Leatt Corp., Polaris Inc., REVIT Sport International BV, Schuberth GmbH, Sena Technologies Inc., SHOEI Co. Ltd., SW MOTECH GmbH and Co. KG, TECH DESIGN TEAM SL, and ARAI Helmet Ltd. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.