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The fishing reels market in North America flourishes due to its diverse array of products and a robust angling culture.Dominated by Shimano, Penn, and Abu Garcia, these brands cater to varied angler preferences. Technical advancements featuring precise gears and durable materials like carbon fiber drive the market, especially with increased demand for baitcasting and specialized fly reels due to bass and fly fishing popularity. E-commerce channels further expand accessibility. Balancing tradition with innovation, the market size is expected to grow, responding to North America's deep-rooted fishing sports culture.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Fishing Reels Market. One of the major company in the market include:
OKUMA FISHING TACKLE Co. Ltd.: The company offers fishing reels such as ISX spinning reel, saltwater spinning reels, and surf spinning reels.
The fishing reels market analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
BPS Direct LLC, Cixi Dongshang Fishing Tackle Co. Ltd., Eposeidon Outdoor Adventure Inc., Globeride Inc., Jiu Yu Fishing Tackle Co. Ltd., L.L. Bean Inc., Nanjing Honor Fishing Gear Ltd., Newell Brands Inc., NINGBO ETDZ HOLDINGS LTD., NingBo HaiBao fishing tackle co. Ltd., Pure Fishing Inc., Rather Outdoors Corp., Rhythm Inc., SHIMANO INC., Super Retail Group Ltd., SureCatch World Pte Ltd., The Orvis Co. Inc., TICA FISHING TACKLE, and Weihai Ecooda Outdoor Products Co. Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the data with 2023 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing popularity of recreational fishing is the primary driver propelling the market's expansion. Some factors that increase the demand for fishing reels are driving this development. For instance, as individuals seek outdoor and socially isolating activities, fishing has become an increasingly popular choice. A growing number of people are buying fishing gear, including fishing reels, as a result of this increase in interest.
Additionally, the increase in urbanization has cut off many people from customary outdoor pursuits. To combat this, more people are using recreational fishing as a method to unwind and get back in touch with nature, which is increasing the need for high-quality fishing reels. As a result, the rising demand for fishing equipment and the popularity of recreational fishing as a leisure activity is expected to propel the growth of the global fishing reels market during the forecast period.
The rising demand for smart fishing reels is the primary trend shaping market growth. The global fishing reels market is evolving owing to the introduction of smart fishing reels that incorporate technology such as Bluetooth connectivity and global positioning system (GPS) monitoring. These advanced reels are widely sought after by tech-savvy fishermen for better fishing experiences. Fishing sites can be precisely marked and mapped using GPS monitoring, which facilitates navigation and increases catch rates.
For example, the Abu Garcia Virtual Fishing Reel has Bluetooth connectivity, enabling users to link it to a smartphone app for weather updates and catch reporting. Therefore, due to the growing demand for smart dishing reels, the global fishing reels market is anticipated to witness significant growth during the forecast period.
Overfishing concerns with fishing is a challenge that affects the growth of the fishing reels market share. The market faces a considerable challenge due to the focus on sustainable fishing methods. A number of shifts in customer preferences and stronger regulations as a result of overfishing shape the market. Moreover, fishing seasons, areas, and catch limits may be restricted by restrictions intended to protect fish populations. This may have a direct impact on the demand for fishing reels, especially in countries such as the US, where regulations are rigorous.
Moreover, customers are more likely to select brands and goods that use sustainable practices. By using eco-friendly materials, cutting waste, and supporting conservation efforts, reel producers must comply with these preferences. To satisfy these consumer demands, companies such as Shimano and Penn have produced environmentally friendly reels and actively support marine conservation activities. As a result, such fishing practices will negatively impact the sales of sports fishing equipment during the forecast period.
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The spinning reel segment is estimated to witness significant growth during the forecast period. The spinning reel type, which is distinguished by its various and user-friendly designs, is an effective product in the global fishing reel market. Spinning reels are popular because they are simple to use, making them suitable for both novice and experienced fishermen. Market players like Shimano, Daiwa, and Penn offer a varied assortment of spinning reels adapted to different fishing methods, including freshwater and saltwater applications.
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The spinning reel segment was the largest segment and was valued at USD 1.78 billion in 2018. Furthermore, the fishing reel market has witnessed an upsurge in the adoption of advanced features, such as smooth drag systems and improved line management. Thus, the spinning reel segment is primed for long-term growth, responding to the different needs of fishermen across the globe. Hence, such factors are expected to boost the growth of the market during the forecast period.
The Fishing Reels Market is segmented into two categories offline and online channels.
North America is estimated to contribute 31% during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market for fishing reels in North America has a wider range of products and a strong angling culture. The regional market is driven by technical advancements such as the introduction of precise gears and long-lasting materials, including carbon fiber. In addition, the North American market is a combination of tradition and innovation, responding to anglers' different requirements. Due to the significant penetration of fishing sports in North America, the regional market is anticipated to witness significant growth during the forecast period.
In 2020, the outbreak of COVID-19 had a negative impact on the fishing reels market in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Furthermore, the regional market is expected to witness sustained demand, with the possibility for creation and product diversification to meet the changing needs of fishermen, as long as outdoor activities remain popular and the economy remains stable. Thus, such factors will fuel the growth of the market in the region during the forecast period.
Fishing Reels Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.81% |
Market growth 2024-2028 |
USD 1.53 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.48 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key consumer countries |
US, China, India, Japan, and Germany |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
BPS Direct LLC, Cixi Dongshang Fishing Tackle Co. Ltd. , Eposeidon Outdoor Adventure Inc., Globeride Inc., Jiu Yu Fishing Tackle Co. Ltd., L.L. Bean Inc., Nanjing Honor Fishing Gear Ltd., Newell Brands Inc., NINGBO ETDZ HOLDINGS LTD., NingBo HaiBao fishing tackle co. Ltd., OKUMA FISHING TACKLE Co. Ltd., Pure Fishing Inc., Rather Outdoors Corp., Rhythm Inc., SHIMANO INC., Super Retail Group Ltd., SureCatch World Pte Ltd., The Orvis Co. Inc., TICA FISHING TACKLE, and Weihai Ecooda Outdoor Products Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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