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The cut flowers market size is projected to increase by USD 18.71 billion, at a CAGR of 5.39% between 2023 and 2028.
Some of the leading importers of flower and ornamental plants in the region are the Netherlands, the UK, and Germany. Rose is the most consumed in the European market. Traditionally, in the region, flowers are transported as there is an increasing trend in shipping flowers to Europe via sea routes in order to reduce costs. The transportation of flowers by cooled sea containers depends upon the type and variety of flowers and the availability of shipping lines. David Austin Roses. offers products such as Gabriel Oak, Emily Bronte, Silas Marner, Gertrude Jekyll, and Harlow Carr.
The market shows an Accelerated CAGR during the forecast period.
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The use of cut flowers for decorative and aesthetic purposes is the key factor driving the market. Cut flowers are widely used for decorative purposes in various occasions like marriage ceremonies, funerals, anniversaries, and birthday celebrations worldwide. They hold particular significance in many APAC countries, contributing a significant portion to wedding budgets. Indian weddings, for instance, often feature jasmine, marigold, gerbera daisy, orchid, and freesia decorations. This high demand extends to the Indian market.
Moreover, gardening, landscaping, and interior decoration investments are on the rise globally, further fueling the growth of the market. Factors such as growing disposable income, availability of plant varieties, and increasing focus on environmental sustainability drive this trend. Additionally, product offerings like roses, lilies, carnations, chrysanthemums, and sunflowers remain popular, with seasonal availability influencing consumer preferences. Meeting quality standards during transit from farm to market and optimizing vase life are crucial considerations, alongside managing air transportation charges and ensuring damage-free packaging in distributor's warehouses.
The rise in popularity of hybridization and biotechnology is the primary trend shaping the market. In order to maximize profits and offer different varieties of flowers and plants, many planters have been focusing on the crossbreeding of flowers. Rose remains one of the popular plants to make hybrid ornamental plants. Many cultivators have been breeding rose hybrids for use as flowering plants in gardens. Most of these hybrid roses are double-flowered, with many of them having mutated into additional petals. Some of the hybrid roses are grown for attractive and scented foliage, such as Rosa glauca, while others are for ornamental thorns such as Rosa sericea.
Moreover, natural hybridization can also occur between plants that are of similar appearance but of different genetics. Further, several traits of ornamental plants have already been modified, including flower color, fragrance, flower shape, plant architecture, flowering time, postharvest life, and resistance to both biotic and abiotic stresses. Cellular engineering in ornamental plants is another technique that is primarily focused on micropropagation, haploidy, and polyploidy. An example of a plant bred through haploidy is the dwarfed ornamental plant Kleine Liebling, derived from the Pelargonium variety. Therefore, the impact of hybridization and biotechnology create new opportunities for companies in the market during the forecast period.
Dependence on climatic conditions is a challenge that affects market expansion. Unpredictable weather patterns such as temperature extremes and irregular growing seasons, can disrupt traditional flower cultivation, affecting both quality and availability. Water scarcity and changes in irrigation resources may have an impact on the health and yield of flower crops, which rely heavily on adequate water supply. Furthermore, changes in temperature and humidity levels can affect the prevalence of pests and diseases, posing new challenges to flower growers. The adaptability of various flower varieties may be compromised, resulting in changes in the types of flowers that can be successfully cultivated.
Further, logistical challenges such as transportation disruptions caused by extreme weather events, can delay the delivery of cut flowers to markets, reducing their freshness. Furthermore, changing climate conditions may necessitate investments in adaptation measures such as advanced irrigation systems and climate-controlled facilities, which would raise production costs. Thus, such climatic conditions are a major challenge for the growth of the market during the forecast period.
The commercial segment will account for the largest share of this segment.?Cut flowers serve diverse commercial purposes across industries, enhancing aesthetics and ambiance. They adorn floral arrangements for events, hotels, and retail spaces, attracting customers and brightening environments. In gifting, they're popular for birthdays and special occasions. Extracted oils find application in perfumes and cosmetics. Vital for funeral services, symbolize remembrance. Leading providers like The Sun Valley Group, Dummen Orange, and Floralife offer innovative and sustainable solutions, shaping the vibrant commercial landscape. Such factors will drive growth in the global market.
The market share by the offline segment will be significant during the forecast period. Offline sales channels have a few advantages over online channels. One important aspect is the sensory experience that they provide. Furthermore, the expertise of florists in these physical stores allows customers to receive personalized recommendations and guidance when creating custom floral arrangements based on their preferences and the occasion. The immediate availability of products provides a significant advantage in offline sales.
The offline segment was valued at USD 39.69 billion in 2018.
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Moreover, customers can take the flowers with them immediately, making it ideal for impulse purchases or last-minute gifting. The social aspect of visiting a flower shop or flower market adds to the offline appeal, as customers can enjoy the experience while seeking advice from professionals. While online sales channels provide convenience and a wide selection, the tangible and interactive nature of offline sales requires more customer engagement. Establishing a physical presence, maintaining appealing displays, and providing excellent customer service is critical to success in offline channels. These factors will propel the growth of the offline segment in the market during the forecast period.
Europe is estimated to contribute 35% to the growth of the global market during the forecast period
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Countries such as Germany, the UK, France, and the Netherlands are some of the leading markets for flower and ornamental plants in the region. The region is also one of the leading exporters of flower and ornamental plants globally.
Additionally, some prominent market players operating in the market in the region are Astraflowers, Dutch Flower, and Newey LTD. Moreover, Europe is home to the leading trade fair for horticulture. Furthermore, some retailers in the region are launching innovative packaging solutions for flower and ornamental plants. Therefore, such factors can accelerate the growth momentum of the market in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Astra Fund Holland BV, Dos Gringos LLC, Esmeralda, Flamingo Horticulture investments, Florius, Jardin de Fleur, Jet Fresh Flowers, Karen Roses, Marginpar BV, Multiflora, Newey Ltd., Rosebud Ltd, Smithers Oasis Co., Soex Flora, The Flora, The Queen's Flower, The Sun Valley Group, Turkish Flower Group, Washington Bulb Co., Dummen Orange, and Selecta Cut Flowers SAU
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The research report forecasts market growth analysis by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market thrives on quality check and packing processes due to its perishable nature, often relying on flights for quick transportation to minimize farm-to-market time. Whether dry-packed flowers or fresh blooms, the market faces fluctuations amidst growing demand for special events. Despite concerns over sustainability, consumers appreciate the versatility and flexibility of flowers like Dianthus caryophyllus, known for its fringe petals and spicy fragrance, symbolizing good luck, love, and gratitude across cultures.
Moreover, from proms to offices, flowers serve as aesthetic centerpieces and floral decorations, marking occasions from Valentine's Day to Mother's Day and festivals. With e-commerce playing a pivotal role, price volatility is influenced by factors like orchid availability, especially from greenhouse production in the Mediterranean region. Additionally, orchid flowers are valued for their bioactive compounds, making them sought after for potpourri, natural dyes, and their antioxidant and anti-inflammatory properties.
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Market Scope |
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Report Coverage |
Details |
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Page number |
148 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.39% |
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Market growth 2024-2028 |
USD 18.71 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.85 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 35% |
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Key countries |
US, China, Germany, France, and The Netherlands |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Astra Fund Holland BV, Beekenkamp Group, Danziger Group, David Austin Roses, Dos Gringos LLC, Esmeralda, Flamingo Horticulture investments, Florius, Jardin de Fleur, Jet Fresh Flowers, Karen Roses, Marginpar BV, Multiflora, Newey Ltd., Rosebud Ltd, Smithers Oasis Co., Soex Flora, The Flora, The Queen's Flower, The Sun Valley Group, Turkish Flower Group, Washington Bulb Co., Dummen Orange, and Selecta Cut Flowers SAU |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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