Food Sweetener Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, Canada, UK - Size and Forecast 2024-2028

Food Sweetener Market Size 2024-2028

The food sweetener market size is forecast to increase by USD 1.73 billion at a CAGR of 4.2% between 2023 and 2028.

• The market is driven by the expanding usage of sugar substitutes in various applications, including yoghurt production. The inhibitory effects of these sweeteners on starter organisms during hydrolysis are crucial in maintaining the desired sugar content, osmotic pressure, and water activity. The increasing preference for organic food products, driven by health consciousness, fuels the demand for natural sweetening compounds.
• However, the market faces challenges from stringent food safety regulations, particularly concerning the use of artificial sweeteners such as aspartame and cyclamate. Ensuring compliance with these regulations necessitates rigorous testing and certification processes. This market analysis report delves into these trends and challenges, providing valuable insights for stakeholders.

What will be the Size of the Market During the Forecast Period?

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• Carbohydrate sweeteners play a significant role in the food industry, enhancing the taste and palatability of various food products. These sweeteners offer a range of sweetness intensities, from natural sugars like sucrose and fructose to artificial sweeteners such as saccharin, aspartame, cyclamate, neohesperidin, and thaumatin. Sucrose, the common table sugar, is a disaccharide made up of glucose and fructose. Its sweetness intensity is relative to other sweeteners, making it an essential comparison point. Fructose, a monosaccharide, is sweeter than sucrose, while glucose is less sweet. Sweetening compounds are crucial in various food applications, including yoghurt, where they inhibit the growth of starter organisms during fermentation. Hydrolysis, a process used to break down complex carbohydrates into simpler sugars, is essential in the production of these sweeteners. The sweetness response can be influenced by temperature effects.
• For instance, the taste of sweeteners may vary when used in soft drinks and carbonated beverages due to changes in sugar content, osmotic pressure, and water activity. Carbohydrate sweeteners contribute to the nutritional value of food products, with some offering lower calorie alternatives to traditional sugars. Artificial sweeteners, such as saccharin, cyclamate, aspartame, neohesperidin, and thaumatin, are popular choices for low-calorie and sugar-free food items. In the food industry, the selection of sweetening agents is crucial to maintain the desired taste and texture while minimizing the sugar content. Understanding the properties and applications of various carbohydrate sweeteners is essential for food processors to create innovative and consumer-preferred products. In conclusion, carbohydrate sweeteners are indispensable in the food industry, offering a range of sweetness intensities and functional benefits. The selection of the appropriate sweetener for a specific application requires a thorough understanding of its properties and the desired product characteristics.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • High-intensity sweeteners
  • Low-intensity sweeteners
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • South America
  • Middle East and Africa

By Type Insights

• The high-intensity sweeteners segment is estimated to witness significant growth during the forecast period.

The Food and Drug Administration (FDA) in the United States has authorized the utilization of several sweeteners, including high-intensity sweeteners (aspartame, sucralose, Ace-K, cyclamate, neotame, and saccharin) and natural high-intensity sweeteners (stevia). The market for natural zero-calorie sweeteners, particularly stevia, is experiencing significant growth in the US the market due to their health benefits. These natural sweeteners are derived from the stevia plant and are free of calories. The preference for natural sweeteners, especially stevia, is on the rise among American consumers due to their perceived health advantages over artificial sweeteners. Younger generations, in particular, are increasingly conscious of their health and are opting for natural sweeteners.

At present, the application of natural sweeteners is primarily confined to flavored water, juices, and tabletop products. The inhibitory effects of these sweeteners on starter organisms during hydrolysis are minimal. The sugar content in these sweeteners has a negligible impact on osmotic pressure and water activity. Sweetening compounds, such as aspartame and cyclamate, offer intense sweetness with fewer calories than traditional sugar. These sweeteners are suitable for individuals with diabetes or those following low-calorie diets. In conclusion, the US the market is witnessing a growing trend towards the adoption of natural zero-calorie sweeteners, especially stevia, due to their health benefits and consumer preference. These sweeteners have minimal impact on the fermentation process and offer intense sweetness with fewer calories than traditional sugar.

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The high-intensity sweeteners segment was valued at USD 5.23 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

• APAC is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market represents a significant consumer base for food sweeteners, driven by economic growth and favorable consumption patterns. The beverage industry holds the largest share in the application of food sweeteners in this region. However, concerns regarding the health implications of added sugars, including weight gain and the risk of diabetes and heart disease, are leading to increased demand for low-intensity sweeteners. This trend is expected to positively impact The market during the forecast period. Major players in the food sweetener industry have a strong presence in North America, offering a range of products to cater to this demand.

Nevertheless, the market faces challenges due to growing awareness about the potential health risks associated with food sweeteners. Food and beverage formulators are focusing on developing sweetening mixtures from natural sources, such as fruit juice concentrates, to address these concerns. The market is witnessing significant growth due to multiple applications of sugar substitutes in various industries, including food and beverages, pharmaceuticals, and bakery products.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Food Sweetener Market?

Multiple applications of sugar substitutes are the key drivers of the market.

• Food sweeteners hold significant importance in various industries, including food and beverages, personal care, healthcare, and pharmaceuticals. In the beverage sector, manufacturers utilize food sweeteners to produce soft drinks, juices, hot beverages, flavored water, dairy, and alcoholic beverages. Consumers prefer artificially sweetened beverages due to their low calorie content. However, the consumption of such beverages has been linked to health concerns, such as obesity and other related issues. Critics have targeted major beverage companies like Coca-Cola and Pepsico for producing high-calorie beverages. In response, these companies have started manufacturing sugar-free alternatives. Brands like Equal and SPLENDA are innovating new sugar substitute formulations, such as aspartame and sucralose, to cater to the evolving consumer preferences. Safety and regulatory compliance are crucial aspects of the food sweeteners market. The acceptable daily intake of sugar alcohols and other sweeteners is closely monitored by regulatory bodies.
• For instance, individuals with phenylketonuria must avoid aspartame due to its phenylalanine content. Moreover, consumers with bowel diseases may experience adverse effects from sugar alcohols. Dietary guidelines recommend limiting the intake of added sugars and artificial sweeteners to prevent tooth decay and cavities. Long-term health effects of artificial sweeteners are still under investigation. As a result, food sweetener manufacturers must adhere to stringent safety regulations and conduct extensive research to ensure the safety and efficacy of their products.

What are the market trends shaping the Food Sweetener Market?

Growing demand for organic food sweeteners is the upcoming trend in the market.

• The market is experiencing a shift towards organic and natural sweeteners due to growing health consciousness among consumers. Organic food sweeteners, derived from natural sources, are gaining popularity as they are perceived to be healthier alternatives to synthetic sweeteners. Companies in the food sweetener industry, such as Pyure Brands LLC and Suminter India Organics Pvt Ltd., are capitalizing on this trend by introducing organic sugar substitutes. While these organic options may come with a higher price tag than conventional sweeteners, they offer greater synergy with health-conscious consumers' preferences.
• Similarly, some well-known brands, like Wholesome Sweeteners, are leading the charge in this market segment. The sweetness intensity of organic sweeteners, derived from sources like fructose, glucose, and sucrose, is comparable to that of their conventional counterparts. Sweetening agents such as saccharin and carbohydrate sweeteners continue to hold a significant market share, but the organic segment is poised for steady growth. As consumers become more informed about the health benefits and environmental sustainability of organic sweeteners, the market is expected to expand further.

What challenges does Food Sweetener Market face during the growth?

Stringent food safety regulations are key challenges affecting the market growth.

• Artificial sweeteners, such as high fructose corn syrup (HFCS), monk fruit, and others, are commonly used in food and beverage production to reduce calorie intake. However, their use is subject to regulatory approval and adherence to guidelines set by authorities like the Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA). The health implications of these sweeteners are a concern, with some studies linking them to health issues like insulin resistance, obesity, cardiovascular diseases, liver diseases, arthritis, and depletion of vitamins and minerals. The absence of approval for monk fruit in Europe and the recent bans on HFCS in certain regions add complexity to the market.
• However, companies must navigate these regulatory hurdles while maintaining consumer trust through transparent labeling and marketing practices. A healthy diet rich in whole foods remains the best choice for managing cravings, bloating, gas, and diarrhea associated with sweetener consumption. Maintaining moderation in nutritional choices is essential for maintaining gut health and reducing the risk of chronic diseases.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Ajinomoto Co. Inc.
• Archer Daniels Midland Co.
• Cargill Inc.
• Celanese Corp.
• DuPont de Nemours Inc.
• Ecogreen Oleochemicals PTE Ltd.
• FoodChem International Corp.
• GLG Life Tech Corp.
• Ingredion Inc.
• Kerry Group Plc
• NutraSweet Co.
• PureCircle Ltd.
• Pyure Brands LLC
• Roquette Freres SA
• Stevia Hub India
• SZVG eG
• Suminter India Organics Pvt Ltd.
• Tate and Lyle PLC
• Tereos Participations
• WB Sweetners LLC.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market is witnessing significant growth due to the increasing demand for low-calorie and sugar-free food products. Carbohydrate sweeteners, including sucrose, fructose, and glucose, are widely used in various food applications due to their sweetness intensity. However, the market for artificial sweeteners, such as saccharin, aspartame, cyclamate, neohesperidin, and thaumatin, is growing rapidly due to their zero or low caloric content. The relative sweetness of these sweetening compounds varies, with some being much sweeter than sugar. For instance, saccharin is 300-700 times sweeter than sucrose, while aspartame is 180-200 times sweeter. These sweeteners are used in a wide range of food products, including yoghurt, soft drinks, carbonated beverages, fruit juice concentrates, and beverage formulations.

Similarly, the use of sweeteners in food processing is essential to maintain the desired sweetness level and inhibit the growth of starter organisms during hydrolysis. However, the safety and health effects of these sweeteners are a matter of concern. Long-term consumption of sugar substitutes may lead to health problems, including diabetes, heart disease, tooth decay, and obesity. Therefore, it is essential to consume these sweeteners in moderation and make healthy dietary choices. Sweeteners also have an impact on the sugar content, osmotic pressure, and water activity of food products. Sweetening mixtures are often used to enhance the sweetness response and reduce the inhibitory effects of these factors.

However, the use of artificial sweeteners may also have side effects, such as cravings, bloating, gas, and diarrhea. Therefore, it is crucial to understand the nutritional value, energy content, and health effects of different sweeteners before incorporating them into food formulations.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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