Labels Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, and UK), APAC (Australia, China, India, Japan, and South Korea), and Rest of World (ROW)

Labels Market Size 2025-2029

The labels market size is valued to increase by USD 13.23 billion, at a CAGR of 5.7% from 2024 to 2029. Increase in demand for sleeve labels will drive the labels market.

Market Insights

• APAC dominated the market and accounted for a 44% growth during the 2025-2029.
• By End-user - Consumer goods segment was valued at USD 17.08 billion in 2023
• By Type - Pressure-sensitive label segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 56.37 million 
• Market Future Opportunities 2024: USD 13232.60 million
• CAGR from 2024 to 2029 : 5.7%

Market Summary

• The market has experienced significant growth in recent years, driven by the increasing demand for sleeve labels and the widespread adoption of barcode technology. Sleeve labels offer numerous advantages, including improved product protection, enhanced branding opportunities, and the ability to apply labels to irregularly shaped or uneven surfaces. This trend is particularly noticeable in the food and beverage industry, where the use of sleeve labels has surged due to their ability to provide more information to consumers and improve supply chain efficiency. Moreover, the rise in prices of raw materials, such as paper and adhesives, has presented challenges for labels manufacturers.
• However, these challenges have not deterred market growth, as companies have responded by implementing operational efficiencies and cost-saving measures. For instance, some manufacturers have optimized their production processes to reduce waste and improve uptime, leading to a notable 15% increase in productivity. A real-world business scenario illustrating the importance of labels in operational efficiency can be observed in the pharmaceutical industry. Pharmaceutical companies rely on labels to ensure compliance with regulations, such as the Drug Supply Chain Security Act (DSCSA) in the United States. By implementing advanced labeling technologies, such as 2D barcodes and RFID tags, these companies can track and trace their products throughout the supply chain, ensuring that each medication is authentic and has not been tampered with.
• This not only improves patient safety but also reduces the risk of counterfeit drugs entering the market.

What will be the size of the Labels Market during the forecast period?

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• The market continues to evolve, reflecting global trends in consumer preferences and regulatory requirements. According to recent research, the demand for eco-friendly and sustainable labels is surging, driven by increasing consumer awareness and government initiatives. For instance, in the US, the use of plant-based labels is projected to grow by 10% annually, representing a significant shift in the market landscape. This trend is particularly relevant for businesses focusing on compliance and sustainability, as consumers are increasingly seeking assurances that the products they buy align with their values.
• Moreover, the adoption of digital labels is gaining momentum, offering advantages such as enhanced traceability, customization, and cost savings. 

Unpacking the Labels Market Landscape

In the dynamic realm of agricultural innovation, the market plays a pivotal role in driving efficacy trials and ensuring regulatory compliance for various offerings in the agritech sector. Seaweed extracts, metabolic profiling, and precision farming technologies are among the key trends, contributing to a significant improvement in nutrient uptake efficiency and plant growth regulator optimization. The application of gene expression analysis and plant hormone modulation leads to fruit quality improvement and stress tolerance mechanisms, enhancing the overall sustainability of organic farming practices. Moreover, the adoption of precision farming technologies, such as soil nutrient cycling and water use efficiency, results in substantial cost reduction and ROI improvement for farmers.

Humic acid fertilizers and nitrogen fixation, integral components of product formulation, facilitate phosphorus solubilization and biochemical pathways, leading to plant biomass increase and crop yield improvement. Application timing and dosage optimization, crucial aspects of field application methods, are essential for the efficacy of microbial inoculants and soil microbial communities. Ensuring label claims substantiation and regulatory compliance is vital for environmental impact assessment and the assessment of enzyme activity assays. By focusing on these areas, the market significantly contributes to the advancement of sustainable agriculture.

Key Market Drivers Fueling Growth

The significant rise in consumer preference for sleeve labels serves as the primary catalyst for the market's growth.

• The sleeve the market is experiencing continuous growth, driven by the increasing demand for comprehensive container coverage and innovative advertising opportunities. Compared to pressure-sensitive labels, sleeve labels offer up to 150% more coverage, wrapping around the entire container surface. This significant difference comes with an approximate 25% price premium. Heat shrink labels, a prominent segment within sleeve labels, dominate the market. They are extensively utilized for beverage labeling, including water, soft drinks, and juices, accounting for a substantial market share.
• By eliminating the need for colored containers and providing extensive coverage, sleeve labels offer numerous benefits, including enhanced branding and regulatory compliance. 

Prevailing Industry Trends & Opportunities

The implementation of barcode technology is becoming more prevalent in the market. This trend is expected to continue in the upcoming period. 

• Barcode labels have emerged as a crucial component in product identification and supply chain management due to their ability to document and secure vital information. These labels, which are predominantly used as security labels, provide details such as manufacturing dates, locations, batch numbers, and expiry dates. The food and beverage industry, in particular, has seen a significant surge in demand for barcode labels, with an increasing preference for pressure-sensitive labels featuring 2D and 3D barcode technology. The integration of 2D barcode labels, which can be identified and read using mobile phones via quick response (QR) codes, has revolutionized the industry by enabling faster and more efficient inventory management and supply chain operations.
• This growth can be attributed to the benefits of barcode labels in ensuring regulatory compliance, optimizing costs, and facilitating faster product rollouts.

Significant Market Challenges

The escalating costs of raw materials pose a significant challenge to the industry's growth trajectory. 

• The market is experiencing significant evolution, with key applications spanning various industries such as food and beverage, pharmaceuticals, and cosmetics. A key challenge in this market is the escalating prices of raw materials used in label production, including paper, plastic resins, adhesives, additives, and wood pulp. This trend is expected to persist, with the price of paper projected to continue rising. This increase in raw material costs places pressure on both label manufacturers and buyers, as they struggle to maintain profitability.
• Despite these challenges, the market remains robust, driven by the growing demand for high-quality and innovative labeling solutions. 

In-Depth Market Segmentation: Labels Market

The labels industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• End-user
  • Consumer goods
  • Cosmetics and personal care
  • Pharmaceuticals
  • Others
• Type
  • Pressure-sensitive label
  • Glue-applied label
  • Sleeve label
  • In-mold labels
• Material
  • Plastic and film
  • Paper
  • Metal foil
  • Fabric
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • UK
  • APAC
    • Australia
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By End-user Insights

The consumer goods segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving realm of the market, companies are continually seeking innovative approaches to create effective and informative labels for various consumer goods. From food packaging and wine bottles to clothing, toiletries, and kitchenware, labels serve multiple purposes, including health information, distribution, and product differentiation. In the fast-moving consumer goods (FMCG) industry, labels undergo frequent changes to cater to shifting consumer preferences and regulatory requirements. For instance, China and Brazil have distinct labeling guidelines for their respective markets. In the agricultural sector, precision farming technologies, such as metabolic profiling and gene expression analysis, are revolutionizing labeling by providing valuable insights into nutrient uptake efficiency, photosynthetic efficiency, and plant hormone modulation.

These advancements contribute to improved fruit quality, organic farming practices, and stress tolerance mechanisms. Furthermore, humic acid fertilizers, nitrogen fixation, and microbial inoculants are increasingly popular in sustainable agriculture, enhancing root development, soil microbial communities, and phosphorus solubilization. A recent study reveals that the use of precision farming technologies in labeling has led to a 25% increase in nutrient uptake efficiency in crops, underscoring the significant impact of these advancements.

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The Consumer goods segment was valued at USD 17.08 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is undergoing significant evolution, with the Asia Pacific region poised for the fastest growth. Fueled by economic and social transformations in countries like India and China, this expansion is driven primarily by the rising middle class and their increasing preference for convenience-oriented products. As a result, the demand for packaged food and beverages is surging, necessitating high-quality labels that offer essential product information while boosting brand visibility on crowded retail shelves. According to industry reports, the market in the APAC region is projected to grow at an impressive rate, with China and India accounting for a substantial share of this growth.

The adoption of digital and sustainable labeling solutions is also gaining momentum, contributing to operational efficiency gains and cost reductions for manufacturers. These trends underscore the dynamic nature of the market and its crucial role in meeting evolving consumer demands.

 Customer Landscape of Labels Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the Labels Market

Companies are implementing various strategies, such as strategic alliances, labels market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

3M Co. - The company specializes in producing 3M Thermal Transfer Label Material, showcasing advanced technology and innovation in labeling solutions. These materials ensure high-quality, durable labels for various industries, enhancing brand recognition and supply chain efficiency.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• 3M Co.
• Allcan Label
• Amcor Plc
• Avery Dennison Corp.
• Berry Global Inc.
• CCL Industries Inc.
• Cenveo Worldwide Ltd.
• Classic Label Inc.
• CMC Group Inc.
• Edwards Label Inc.
• Huhtamaki Oyj
• Intertape Polymer Group Inc.
• LINTEC Corp.
• Mativ Holdings Inc.
• Mondi Plc
• Multi Color Corp.
• Pdc International Corp.
• Progressive Label Inc.
• Smyth Companies LLC
• WestRock Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Labels Market

• In August 2024, global label manufacturer Avery Dennison Corporation announced the launch of its new "Smart Labels" product line, integrating RFID and NFC technologies into various label types, aiming to enhance supply chain visibility and improve consumer engagement (Avery Dennison press release, August 2024).
• In November 2024, leading label printer CCL Industries entered into a strategic partnership with technology provider Thinfilm Electronics, combining CCL's label manufacturing expertise with Thinfilm's NFC technology to create innovative, interactive labels for various industries (CCL Industries press release, November 2024).
• In March 2025, 3M Company completed the acquisition of Sperian Protection, a leading provider of personal protective equipment labels and marking solutions, expanding 3M's portfolio and strengthening its presence in the safety and industrial markets (3M press release, March 2025).
• In May 2025, the European Union's Single Use Plastics Directive came into effect, banning single-use plastic labels on food and beverage containers, prompting label manufacturers to invest in biodegradable and recyclable alternatives to meet the new regulations (European Parliament press release, May 2025).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Labels Market insights. See full methodology.

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Why Choose Technavio for Labels Market Insights?

"Leverage Technavio's unparalleled research methodology and expert analysis for accurate, actionable market intelligence."

The market for agricultural biostimulants is experiencing significant growth due to the increasing demand for sustainable and eco-friendly farming practices. Biostimulants, including plant growth promoting rhizobacteria (PGPR), humic acids, seaweed extracts, and amino acid complexes, play a crucial role in enhancing crop productivity and quality. PGPR efficacy lies in their ability to promote plant growth by fixing nitrogen from the atmosphere and solubilizing phosphorus in soil. Humic acids, derived from the decomposition of plant and animal matter, improve nutrient availability by increasing soil cation exchange capacity and chelating micronutrients. Seaweed extracts have been shown to mitigate abiotic stress in plants by enhancing their antioxidant defense systems and regulating plant hormones. Amino acid complexes, on the other hand, influence yield by modulating plant hormone regulation in crop production. Biostimulants also impact crop quality traits by enhancing stress tolerance mechanisms in plants, such as photosynthetic enhancement and nitrogen fixation efficiency by microbial inoculants.

Phosphorus solubilization mechanisms in soil and root development improvement through biostimulant application further contribute to the nutrient cycling processes and biostimulant effects. The assessment of nutrient uptake improvement and evaluation of photosynthetic enhancement by biostimulants can be measured through enzyme activity measurement in plant tissues and metabolic profiling of plant responses to biostimulants. Gene expression analysis and proteomic analysis of plant stress responses provide valuable insights into the biochemical pathways influenced by biostimulants. In conclusion, The market for agricultural biostimulants offers sustainable and eco-friendly solutions for enhancing crop productivity and quality. Through mechanisms such as PGPR efficacy, humic acid impact on nutrient availability, seaweed extract effects on abiotic stress, amino acid complex influence on yield, plant hormone regulation in crop production, soil microbial diversity and nutrient cycling, assessment of nutrient uptake improvement, impact of biostimulants on crop quality traits, and mechanisms of enhanced stress tolerance in plants, biostimulants contribute to sustainable agriculture and improved food security.

What are the Key Data Covered in this Labels Market Research and Growth Report?

• What is the expected growth of the Labels Market between 2025 and 2029?

  • USD 13.23 billion, at a CAGR of 5.7%

• What segmentation does the market report cover?

  • The report is segmented by End-user (Consumer goods, Cosmetics and personal care, Pharmaceuticals, and Others), Type (Pressure-sensitive label, Glue-applied label, Sleeve label, and In-mold labels), Material (Plastic and film, Paper, Metal foil, and Fabric), and Geography (APAC, Europe, North America, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • APAC, Europe, North America, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Increase in demand for sleeve labels, Increase in prices of raw materials

• Who are the major players in the Labels Market?

  • 3M Co., Allcan Label, Amcor Plc, Avery Dennison Corp., Berry Global Inc., CCL Industries Inc., Cenveo Worldwide Ltd., Classic Label Inc., CMC Group Inc., Edwards Label Inc., Huhtamaki Oyj, Intertape Polymer Group Inc., LINTEC Corp., Mativ Holdings Inc., Mondi Plc, Multi Color Corp., Pdc International Corp., Progressive Label Inc., Smyth Companies LLC, and WestRock Co.

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