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Gamification Market by End-user, Objective, Application, and Geography - Forecast and Analysis 2022-2026

  • Published: Apr 2022
  • Pages: 120
  • SKU: IRTNTR44285
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The gamification market share is expected to increase by USD 27.77 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 29.15%.

This gamification market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers gamification market segmentation by application (consumer-driven application and enterprise-driven application), end-user (healthcare, entertainment, retail, education, and others), objective (user engagement, brand loyalty, brand awareness, training, and motivation), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The gamification market report also offers information on several market vendors, including Allen Interactions Inc., Ambition, Aon Plc, Ascent Cloud LLC, Axonify Inc., BI WORLDWIDE, Classcraft Studios Inc., Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, Microsoft Corp., MPS Interactive Systems Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE among others.

What will the Gamification Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Gamification Market Size for the Forecast Period and Other Important Statistics

 

Gamification Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing adoption of gamification in e-learning is notably driving the gamification market growth, although factors such as lack of awareness and inconsistency may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the gamification industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Gamification Market Driver

The increasing adoption of gamification in e-learning is one of the key drivers supporting the gamification market growth. For instance, Deloitte Touche Tohmatsu Ltd. has introduced a leadership training program for senior executives. The company faces challenges in encouraging executives to start and complete the program. It partnered with Badgeville Inc. to introduce gamified elements, such as badges, leaderboards, and status symbols, which measured how many executives were participating and completing courses. Thus, the adoption of a corporate training program integrated with gamification solutions results in high employee engagement and improves the overall performance of enterprises and employees. Hence, the demand for training programs incorporated with gamification solutions is increasing, as these training programs help increase revenues and returns to the company

Key Gamification Market Trend

The rise in mergers and acquisitions is one of the key supporting the gamification market trends that is contributing to the market growth. Vendors operating in the market are acquiring other players to strengthen their geographical presence, expand their product portfolio, and gain market share. For instance, in October 2021, Learning Technologies Group plc (LTG) acquired GP Strategies Corp., a gamification solutions provider. The aim of the acquisition is to focus on delivering measurable results in gamification technology. The company announced that the acquisition would help in the expansion of LTGs international footprint. These acquisitions will result in the development of improved gamification solutions, which will have a positive impact on the growth of the gamification market during the forecast period.

Key Gamification Market Challenge

Lack of awareness and inconsistency is one of the factors hindering the gamification market growth. The probability of failure in implementations is high, owing to the lack of awareness and consistency between the demand and the delivered training programs. Companies implementing corporate training programs that are planned and designed by third parties yield inconsistent results. Companies opt for corporate training programs to train employees in a certain skill or enable them to become proficient in a certain skill set. However, the implementation of gamification solutions cost the company a huge amount of money, thereby leading to a monetary loss. Thus, a lack of knowledge of gamification and its implementation among end-users is hindering the growth of the gamification market.

This gamification market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the gamification market as a part of the IT software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the gamification market during the forecast period.

Who are the Major Gamification Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Allen Interactions Inc.
  • Ambition
  • Aon Plc
  • Ascent Cloud LLC
  • Axonify Inc.
  • BI WORLDWIDE
  • Classcraft Studios Inc.
  • Cognizant Technology Solutions Corp.
  • Designing Digitally Inc.
  • Gamification Ltd.
  • ImmersionOne Inc.
  • Influitive Corp.
  • Learning Technologies Group Plc
  • Microsoft Corp.
  • MPS Interactive Systems Ltd.
  • MRCC Group
  • Paradigm Learning Inc.
  • PUG Interactive Inc.
  • Raydiant Inc.
  • SAP SE

 

This statistical study of the gamification market encompasses successful business strategies deployed by the key vendors. The gamification market is fragmented and the vendors are deploying growth strategies such as technological innovations and M&A activities to compete in the market.

Product Insights and News

  • Allen Interactions Inc. - The training education segment includes services such as custom e-learning, mobile learning, microlearning, and blended learning. 
  • Allen Interactions Inc. - The company offers Game inspired Learning, which uses common aspects of modern digital gaming to create exciting and engaging learning experiences. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The gamification market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Gamification Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the gamification market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Gamification Market?

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42% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for gamification in North America. Market growth in this region will be slower than the growth of the market in Europe and APAC.

The increasing penetration of the organized retail sector will facilitate the gamification market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 outbreak had a mixed impact on the regional gamification market in 2020. However, the resumption of end-user activities in 2021 helped the regional market to recover. Thus, increasing adoption of gamification in EdTech is expected to drive the regional gamification market growth during the forecast period.

What are the Revenue-generating Application Segments in the Gamification Market?

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The gamification market share growth by the consumer-driven application segment will be significant during the forecast period. Consumer-driven applications refer to tools or platforms used for applying game mechanics to non-game contexts to boost consumer engagement and improve customer satisfaction. Many end-user segments are adopting the customer-centric business model. This business model ensures a positive customer experience before and after the sale and drives repeat business, customer loyalty, and profits. The integration of gamification solutions with the customer-centric business model increases the sales of brands by creating an impact on consumers' minds. These factors will boost the segment growth during the forecast period

This report provides an accurate prediction of the contribution of all the segments to the growth of the gamification market size and actionable market insights on post COVID-19 impact on each segment.

 

Gamification Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 29.15%

Market growth 2022-2026

$ 27.77 billion

Market structure

Fragmented

YoY growth (%)

21.68

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 42%

Key consumer countries

US, Canada, China, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Allen Interactions Inc., Ambition, Aon Plc, Ascent Cloud LLC, Axonify Inc., BI WORLDWIDE, Classcraft Studios Inc., Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, Microsoft Corp., MPS Interactive Systems Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Gamification Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive gamification market growth during the next five years
  • Precise estimation of the gamification market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the gamification industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of gamification market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Market Segmentation by Objective
    • Exhibit 08: Executive Summary – Chart on Incremental Growth
    • Exhibit 09: Executive Summary – Data Table on Incremental Growth
    • Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 11: Parent market
    • Exhibit 12: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 13: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 14: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 15: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 16: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 17: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 18: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 19: Five forces analysis - Comparison between2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 20: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 21: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 22: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 23: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 24: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 25: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 26: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 27: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 28: Chart on Comparison by Application
      • Exhibit 29: Data Table on Comparison by Application
    • 5.3 Consumer-driven application - Market size and forecast 2021-2026
      • Exhibit 30: Chart on Consumer-driven application - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Data Table on Consumer-driven application - Market size and forecast 2021-2026 ($ million)
      • Exhibit 32: Chart on Consumer-driven application - Year-over-year growth 2021-2026 (%)
      • Exhibit 33: Data Table on Consumer-driven application - Year-over-year growth 2021-2026 (%)
    • 5.4 Enterprise-driven application - Market size and forecast 2021-2026
      • Exhibit 34: Chart on Enterprise-driven application - Market size and forecast 2021-2026 ($ million)
      • Exhibit 35: Data Table on Enterprise-driven application - Market size and forecast 2021-2026 ($ million)
      • Exhibit 36: Chart on Enterprise-driven application - Year-over-year growth 2021-2026 (%)
      • Exhibit 37: Data Table on Enterprise-driven application - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Application
      • Exhibit 38: Market opportunity by Application ($ million)

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 39: Chart on End-user - Market share 2021-2026 (%)
      • Exhibit 40: Data Table on End-user - Market share 2021-2026 (%)
    • 6.2 Comparison by End-user
      • Exhibit 41: Chart on Comparison by End-user
      • Exhibit 42: Data Table on Comparison by End-user
    • 6.3 Healthcare - Market size and forecast 2021-2026
      • Exhibit 43: Chart on Healthcare - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Data Table on Healthcare - Market size and forecast 2021-2026 ($ million)
      • Exhibit 45: Chart on Healthcare - Year-over-year growth 2021-2026 (%)
      • Exhibit 46: Data Table on Healthcare - Year-over-year growth 2021-2026 (%)
    • 6.4 Entertainment - Market size and forecast 2021-2026
      • Exhibit 47: Chart on Entertainment - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Data Table on Entertainment - Market size and forecast 2021-2026 ($ million)
      • Exhibit 49: Chart on Entertainment - Year-over-year growth 2021-2026 (%)
      • Exhibit 50: Data Table on Entertainment - Year-over-year growth 2021-2026 (%)
    • 6.5 Retail - Market size and forecast 2021-2026
      • Exhibit 51: Chart on Retail - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Data Table on Retail - Market size and forecast 2021-2026 ($ million)
      • Exhibit 53: Chart on Retail - Year-over-year growth 2021-2026 (%)
      • Exhibit 54: Data Table on Retail - Year-over-year growth 2021-2026 (%)
    • 6.6 Education - Market size and forecast 2021-2026
      • Exhibit 55: Chart on Education - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Data Table on Education - Market size and forecast 2021-2026 ($ million)
      • Exhibit 57: Chart on Education - Year-over-year growth 2021-2026 (%)
      • Exhibit 58: Data Table on Education - Year-over-year growth 2021-2026 (%)
    • 6.7 Others - Market size and forecast 2021-2026
      • Exhibit 59: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 61: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 62: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 6.8 Market opportunity by End-user
      • Exhibit 63: Market opportunity by End-user ($ million)

    7 Market Segmentation by Objective

    • 7.1 Market segments
      • Exhibit 64: Chart on Objective - Market share 2021-2026 (%)
      • Exhibit 65: Data Table on Objective - Market share 2021-2026 (%)
    • 7.2 Comparison by Objective
      • Exhibit 66: Chart on Comparison by Objective
      • Exhibit 67: Data Table on Comparison by Objective
    • 7.3 User engagement - Market size and forecast 2021-2026
      • Exhibit 68: Chart on User engagement - Market size and forecast 2021-2026 ($ million)
      • Exhibit 69: Data Table on User engagement - Market size and forecast 2021-2026 ($ million)
      • Exhibit 70: Chart on User engagement - Year-over-year growth 2021-2026 (%)
      • Exhibit 71: Data Table on User engagement - Year-over-year growth 2021-2026 (%)
    • 7.4 Brand loyalty - Market size and forecast 2021-2026
      • Exhibit 72: Chart on Brand loyalty - Market size and forecast 2021-2026 ($ million)
      • Exhibit 73: Data Table on Brand loyalty - Market size and forecast 2021-2026 ($ million)
      • Exhibit 74: Chart on Brand loyalty - Year-over-year growth 2021-2026 (%)
      • Exhibit 75: Data Table on Brand loyalty - Year-over-year growth 2021-2026 (%)
    • 7.5 Brand awareness - Market size and forecast 2021-2026
      • Exhibit 76: Chart on Brand awareness - Market size and forecast 2021-2026 ($ million)
      • Exhibit 77: Data Table on Brand awareness - Market size and forecast 2021-2026 ($ million)
      • Exhibit 78: Chart on Brand awareness - Year-over-year growth 2021-2026 (%)
      • Exhibit 79: Data Table on Brand awareness - Year-over-year growth 2021-2026 (%)
    • 7.6 Training - Market size and forecast 2021-2026
      • Exhibit 80: Chart on Training - Market size and forecast 2021-2026 ($ million)
      • Exhibit 81: Data Table on Training - Market size and forecast 2021-2026 ($ million)
      • Exhibit 82: Chart on Training - Year-over-year growth 2021-2026 (%)
      • Exhibit 83: Data Table on Training - Year-over-year growth 2021-2026 (%)
    • 7.7 Motivation - Market size and forecast 2021-2026
      • Exhibit 84: Chart on Motivation - Market size and forecast 2021-2026 ($ million)
      • Exhibit 85: Data Table on Motivation - Market size and forecast 2021-2026 ($ million)
      • Exhibit 86: Chart on Motivation - Year-over-year growth 2021-2026 (%)
      • Exhibit 87: Data Table on Motivation - Year-over-year growth 2021-2026 (%)
    • 7.8 Market opportunity by Objective
      • Exhibit 88: Market opportunity by Objective ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 89: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 90: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 91: Data Table on Market share by geography 2021-2026 (%)
    • 9.2 Geographic comparison
      • Exhibit 92: Chart on Geographic comparison
      • Exhibit 93: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2021-2026
      • Exhibit 94: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 95: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 96: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 97: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 9.4 Europe - Market size and forecast 2021-2026
      • Exhibit 98: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 99: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 100: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 101: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 9.5 APAC - Market size and forecast 2021-2026
      • Exhibit 102: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 103: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 104: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 105: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 9.6 South America - Market size and forecast 2021-2026
      • Exhibit 106: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 107: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 108: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 109: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 110: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 111: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 112: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 113: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 9.8 US - Market size and forecast 2021-2026
      • Exhibit 114: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 115: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 116: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 117: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 9.9 Germany - Market size and forecast 2021-2026
      • Exhibit 118: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 119: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 120: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 121: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 9.10 Canada - Market size and forecast 2021-2026
      • Exhibit 122: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 123: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 124: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 125: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 9.11 China - Market size and forecast 2021-2026
      • Exhibit 126: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 127: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 128: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 129: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 9.12 UK - Market size and forecast 2021-2026
      • Exhibit 130: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 131: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 132: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 133: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 134: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 135: Impact of drivers and challenges in 2021 and 2026
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 136: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 137: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 138: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 139: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 140: Matrix on vendor position and classification
            • 12.3 Allen Interactions Inc.
              • Exhibit 141: Allen Interactions Inc. - Overview
              • Exhibit 142: Allen Interactions Inc. - Product / Service
              • Exhibit 143: Allen Interactions Inc. - Key offerings
            • 12.4 Ambition
              • Exhibit 144: Ambition - Overview
              • Exhibit 145: Ambition - Product / Service
              • Exhibit 146: Ambition - Key offerings
            • 12.5 Aon Plc
              • Exhibit 147: Aon Plc - Overview
              • Exhibit 148: Aon Plc - Business segments
              • Exhibit 149: Aon Plc - Key news
              • Exhibit 150: Aon Plc - Key offerings
              • Exhibit 151: Aon Plc - Segment focus
            • 12.6 BI WORLDWIDE
              • Exhibit 152: BI WORLDWIDE - Overview
              • Exhibit 153: BI WORLDWIDE - Product / Service
              • Exhibit 154: BI WORLDWIDE - Key offerings
            • 12.7 Cognizant Technology Solutions Corp.
              • Exhibit 155: Cognizant Technology Solutions Corp. - Overview
              • Exhibit 156: Cognizant Technology Solutions Corp. - Business segments
              • Exhibit 157: Cognizant Technology Solutions Corp. - Key news
              • Exhibit 158: Cognizant Technology Solutions Corp. - Key offerings
              • Exhibit 159: Cognizant Technology Solutions Corp. - Segment focus
            • 12.8 Learning Technologies Group Plc
              • Exhibit 160: Learning Technologies Group Plc - Overview
              • Exhibit 161: Learning Technologies Group Plc - Business segments
              • Exhibit 162: Learning Technologies Group Plc - Key news
              • Exhibit 163: Learning Technologies Group Plc - Key offerings
              • Exhibit 164: Learning Technologies Group Plc - Segment focus
            • 12.9 Microsoft Corp.
              • Exhibit 165: Microsoft Corp. - Overview
              • Exhibit 166: Microsoft Corp. - Business segments
              • Exhibit 167: Microsoft Corp. - Key news
              • Exhibit 168: Microsoft Corp. - Key offerings
              • Exhibit 169: Microsoft Corp. - Segment focus
            • 12.10 MPS Interactive Systems Ltd.
              • Exhibit 170: MPS Interactive Systems Ltd. - Overview
              • Exhibit 171: MPS Interactive Systems Ltd. - Product / Service
              • Exhibit 172: MPS Interactive Systems Ltd. - Key offerings
            • 12.11 Raydiant Inc.
              • Exhibit 173: Raydiant Inc. - Overview
              • Exhibit 174: Raydiant Inc. - Product / Service
              • Exhibit 175: Raydiant Inc. - Key offerings
            • 12.12 SAP SE
              • Exhibit 176: SAP SE - Overview
              • Exhibit 177: SAP SE - Business segments
              • Exhibit 178: SAP SE - Key news
              • Exhibit 179: SAP SE - Key offerings
              • Exhibit 180: SAP SE - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 181: Inclusions checklist
                • Exhibit 182: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 183: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 184: Research methodology
                • Exhibit 185: Validation techniques employed for market sizing
                • Exhibit 186: Information sources
              • 13.5 List of abbreviations
                • Exhibit 187: List of abbreviations
              • integration issue: Enterprises are rapidly adopting data and analytics applications to analyze data generated from various types of systems or other enterprise applications. The increase in the penetration of smartphones and the Internet is creating huge amounts of data, which is leading to cluttered data types. The data collected from various types of sources come in different data types and formats. The difference in data formats makes it difficult to find a pattern in the data. Moreover, the enterprise with huge amounts of data also encounters issues in merging the data, which involves the translation of codes, systems, and dictionaries. The conversion of data also results in increased computational and storage costs for the enterprise. Further, many enterprises store data on both on-premise infrastructures and the cloud. The use of different IT architectures creates complexity while migrating the data owing to differences in architectural protocols.

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape
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                The gamification market growth will increase by $19688.58 million during 2021-2025.
                The gamification market is expected to grow at a CAGR of 26.66% during 2021-2025.
                Technavio has segmented the gamification market by application (Healthcare, Entertainment, Retail, Education, and Others) ,end-user (User engagement, Brand loyalty, Brand awareness, Training, and Motivation) , and objective (Consumer-driven application and Enterprise-driven application).
                Allen Interactions Inc., Ambition, Aon Plc, BI WORLDWIDE, Cognizant Technology Solutions Corp., GP Strategies Corp., Hoopla Software Inc., Microsoft Corp., MPS Interactive Systems Ltd., SAP SE are a few of the key vendors in the gamification market.
                North America will register the highest growth rate of 44.62% among the other regions. Therefore, the gamification market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
                The key factors driving the gamification market growth are:
                • Increasing adoption of gamification in e-learning
                • Rise in mergers and acquisitions
                The gamification market vendors should focus on grabbing business opportunities from the healthcare segment as it accounted for the largest market share in the base year.
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