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The gluten-free food market size is valued to increase USD 5.50 billion, at a CAGR of 10.5% from 2023 to 2028. Growing demand for gluten-free bakery products will drive the gluten-free food market.
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The gluten-free food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period.
In the dynamic and evolving the market, protein sources are meticulously identified to cater to consumer preferences, with an estimated 29% of the population reporting that they avoid gluten due to celiac disease or a gluten intolerance. Ingredient sourcing strategies prioritize certified gluten-free grains and wheat-free alternatives, such as rice, corn, and quinoa, which account for 31% of the market share. Fiber enrichment strategies are also essential, with 37% of consumers seeking fiber-rich gluten-free foods. Food processing techniques, such as dedicated gluten-free facilities and advanced enzyme activity monitoring, ensure product purity and prevent cross-contamination. Gluten-free certification is a crucial aspect of the market, with organizations like the Gluten-Free Certification Organization (GFCO) and the Celiac Support Association providing certification services.
The supply chain management of gluten-free food products involves careful handling and transportation to prevent contamination. Gluten detection methods, such as ELISA tests and PCR techniques, are employed to ensure strict adherence to gluten-free standards. Distribution channel optimization is essential for reaching consumers, with retail sales strategies focusing on convenience and accessibility. Formulation optimization and sensory evaluation methods are used to create appealing and delicious gluten-free products. Consumer perception studies are conducted to understand market trends and preferences, with an increasing focus on novel food ingredients and carbohydrate alternatives. Manufacturing process optimization, quality control measures, and microbial contamination control are crucial for maintaining product safety and consistency.
Consumer demand drivers include health and wellness, convenience, and lifestyle choices. The market is expected to grow by 34% in the next five years, with a focus on cost-effective production and innovation in gluten-free food technology. Market segmentation analysis reveals that the largest retail channels for gluten-free food products are department stores, supermarkets, hypermarkets, convenience stores, and restaurants. Major retailers, such as Tesco, Walmart, and Target, have dedicated sections for gluten-free food products, while companies like The Hershey Company, Unilever, Amy's Kitchen, Bob's Red Mill Natural Foods, Hero, and Nestle employ promotional and marketing strategies to increase sales.
Retail stores, such as Walmart and Walgreens, have long been selling gluten-free food products on their shelves, and companies are based on geographical presence, ease of production and inventory management, and goods transportation. The market is a continuously evolving landscape, with ongoing innovation and consumer demand shaping its future.
The Offline segment was valued at USD 4.85 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 47% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American region dominates The market, accounting for a significant market share in 2022. This regional dominance is driven by the increasing incidence of celiac disease and the expanding availability of gluten-free food options in restaurants. The US, Mexico, and Canada are major contributors within this region due to their high prevalence of celiac disease. Celiac disease, a chronic condition, can lead to various health complications, including diabetes, Down syndrome, and infertility. To address this, the University of Chicago Celiac Disease Center conducts awareness programs to educate individuals about the potential health risks associated with gluten consumption.
The market in North America is poised for substantial growth during the forecast period, with the number of people adhering to gluten-free diets continuing to rise. Additionally, the increasing awareness and acceptance of gluten-free diets as a lifestyle choice further fuel market expansion.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is experiencing robust growth, driven by various factors including consumer preference, regulatory requirements, and health trends. The impact of processing on product quality is a significant challenge, as gluten-free foods require unique processing methods to maintain their inherent characteristics. For instance, the effect of storage conditions on gluten-free food shelf life is crucial, as these products are more susceptible to oxidation and microbial growth. Consumer demand for gluten-free food products continues to rise, with more than 70% of new product developments focusing on this segment. However, maintaining nutritional value in gluten-free foods remains a challenge, necessitating the use of food additives in product formulation.
Comparison of different gluten-free flour blends is essential to optimize texture and taste, as well as reduce production costs. Regulations governing the labeling of gluten-free products are increasingly stringent, with assessment of cross-contamination risks in gluten-free food processing a critical concern. Optimization of nutritional content in gluten-free bakery items is another key area of focus, with evaluation of consumer acceptance for novel gluten-free ingredients essential to market success. Techniques for enhancing the palatability of gluten-free products, monitoring of microbial growth, determination of starch digestibility, and evaluation of allergen cross-reactivity are all crucial aspects of the market.
Identification of key factors driving the adoption of gluten-free diets, such as health outcomes and consumer perceptions toward gluten-free food claims, is also essential for market growth. In the industrial application segment, adoption rates are nearly double those in the academic segment, highlighting the commercial significance of this market. Despite the challenges, the future of the market looks promising, with ongoing research and innovation aimed at improving the sensory attributes and reducing production costs.
The gluten-free food market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the gluten-free food market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Gluten-free Food Industry
Companies are implementing various strategies, such as strategic alliances, gluten-free food market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Amys Kitchen Inc. - This company specializes in producing a range of gluten-free food items, including cheddar cheese, bean and rice burritos, cheese pizza, and non-dairy options. Their product line caters to individuals with dietary restrictions, providing alternatives for those who cannot consume gluten or dairy.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Gluten-free Food Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
172 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.5% |
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Market growth 2024-2028 |
USD 5.50 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.5 |
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Key countries |
US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, and Rest of World (ROW) |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What is the expected growth of the Gluten-free Food Market between 2024 and 2028?
USD 5.50 billion, at a CAGR of 10.5%
What segmentation does the market report cover?
The report segmented by Distribution Channel (Offline and Online), Product (Bakery and confectionery products, Cereals and snacks, and Others), Geography (North America, Europe, APAC, South America, and Middle East and Africa), Source (Plant-Based and Animal-Based), and Form (Solid and Liquid)
Which regions are analyzed in the report?
North America, Europe, APAC, South America, and Middle East and Africa
What are the key growth drivers and market challenges?
Growing demand for gluten-free bakery products, High price of gluten-free food products
Who are the major players in the Gluten-free Food Market?
Key Companies Amys Kitchen Inc., Bobs Red Mill Natural Foods Inc., Campbell Soup Co., Chocoladefabriken Lindt and Sprungli AG, Conagra Brands Inc., General Mills Inc., Gruma SAB de CV, Hero AG, Kellogg Co., Mondelez International Inc., Nestle SA, Prima Foods Ltd., Raisio plc, Silly Yak Foods, The Hain Celestial Group Inc., The Hershey Co., The Kraft Heinz Co., Unilever PLC, Valeo Foods Ltd., and Warburtons Ltd.
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Market Segmentation by Source
9 Market Segmentation by Form
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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