Technavio’s market research analyst predicts that the gluten-free food market will grow at a steady CAGR of just over 10% during the forecast period. Increasing instances of Celiac disease and other gluten-related allergies will lead to the strong growth of this market during the predicted period. Celiac disease is an autoimmune disorder that negatively affects the lining of the small intestine and disrupts the absorption of nutrients as the small intestine is unable to process the gluten present in certain food products like wheat, barley, and rye. Since there is no cure available for this disease, the only way to avoid it is to switch to a gluten-free diet.
A significant trend impelling the prospects for growth in this market is the increased level of competition from private labels. As the market for gluten-free packaged food products is growing at a steady rate, the presence of private labels in the market will give tough competition to the large players. Retailers have embraced this growing trend of gluten-free food products by stocking more of these items, highlighting them in their stores, and launching their own private label brands. The widespread availability of gluten-free food products in a wide array of flavors and varieties will aid in the strong growth of this market over the next few years.
Segmentation by product and analysis of the gluten-free food market in the US
In 2015, the gluten-free snacks segment dominated this market and accounted for a market share of more than 43%. In the US, consumers are consuming more gluten-free snacks because of the growing perception that gluten-free foods are, in general, a healthier option than regular food products. This change in the consumer’s perception will lead to the growth of the gluten-free snacks segment during the estimated period.
Competitive landscape and key vendors
The gluten-free food market in the US will exhibit robust growth during the forecast period and is highly fragmented due to the presence of existing vendors and numerous new and emerging vendors. In this market, many small vendors are also competing with leading brands and sharing shelf space in stores. The competition is based on price, taste, nutrition, and convenience. Companies in this market are employing a holistic marketing approach to promote their gluten-free products. From social media campaigns to investing in Facebook advertisements, companies are trying to increase the awareness about benefits of gluten-free products as it will help them to bolster their revenue generating capacity.
Key vendors in the market are -
Bob’s Red Mill
Other vendors in the market include Aleia’s Gluten-free Foods, Amy’s Kitchen, Blue Diamond Growers, Doves Farm, Enjoy Life Foods, Kellogg, Kraft Heinz Company, Nestlé, and PepsiCo.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the gluten-free food market in the US?
What are the key market trends impacting the growth of the gluten-free food market in the US?
What are the challenges to market growth?
Who are the key vendors in the gluten-free food market in the US?
What are the market opportunities and threats faced by the vendors in the gluten-free food market in the US?
Trending factors influencing the market shares of the US.
What are the key outcomes of the five forces analysis of the gluten-free food market in the US?
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Gluten is a protein composite found in wheat, barley, rye, and triticale. A gluten-free food product does not contain any gluten or grains such as spelt-wheat, which is gluten-rich. Gluten free food products in the US include bakery, pasta, and ready to eat meals among others.
The gluten-free food market in the US report is part of Technavio’s food and beverage research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as alcoholic beverages, food, food service, and non-alcoholic beverages. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.