Heat-Not-Burn Tobacco Products Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR40530

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The heat-not-burn tobacco products market has the potential to grow by USD 26.01 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 26.45%.

This heat-not-burn tobacco products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (devices, capsules, and vaporizers) and geography (APAC, North America, Europe, MEA, and South America). The heat-not-burn tobacco products market report also offers information on several market vendors, including Altria Group Inc., British American Tobacco Plc, Fog, and Frog Technology (Shenzhen) Co. Ltd., Imperial Brands Plc, Japan Tobacco Inc., KT and G Corp., Mysmok Electronic Technology Co. Ltd., Philip Morris International Inc., and Shenzhen Yukan Technology Co. Ltd. among others.

What will the Heat-not-burn Tobacco Products Market Size be in 2021?

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Heat-not-burn Tobacco Products Market: Key Drivers and Trends

The cost-effectiveness of heat-not-burn tobacco products is notably driving the heat-not-burn tobacco products market growth, although factors such as the rising popularity of smokeless tobacco products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the heat-not-burn tobacco products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.


  • The cost-effectiveness of heat-not-burn tobacco products is one of the key factors contributing to the heat-not-burn tobacco products market growth.
  • Smoke-free products have seen an increase in demand across different geographical regions.
  • Heat-not-burn tobacco devices and capsules are relatively more economical than conventional tobacco products
  • Countries raising the taxes on traditional cigarettes make the heat-not-burn tobacco products a cost-effective alternative.



  • Heat-not-burn tobacco products are considered safer alternatives to conventional cigarettes, which is another critical factor fueling the heat-not-burn tobacco products market growth. 
  • Tobacco cigarettes have been recorded as one of the leading causes of mortality worldwide.
  • Aerosolized tobacco constituents are used in heat-not-burn tobacco products to deliver nicotine without toxic chemicals like tar.
  • Heat-not-burn tobacco devices are effective as a nicotine replacement treatment to make smokers switch.


This heat-not-burn tobacco products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Heat-not-burn Tobacco Products Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Altria Group Inc.
  • British American Tobacco Plc
  • Fog and Frog Technology (Shenzhen) Co. Ltd.
  • Imperial Brands Plc
  • Japan Tobacco Inc.
  • KT and G Corp.
  • Mysmok Electronic Technology Co. Ltd.
  • Philip Morris International Inc.
  • Shenzhen Yukan Technology Co. Ltd.


This statistical study of the heat-not-burn tobacco products market encompasses successful business strategies deployed by the key vendors. The heat-not-burn tobacco products market is concentrated and the vendors are deploying growth strategies by focusing more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments to compete in the market. Thereby being able to make the most out of the opportunities and recover from post COVID-19 impact.

The heat-not-burn tobacco products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Heat-not-burn Tobacco Products Market?

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43% of the market’s growth will originate from APAC during the forecast period. Japan and China are the key markets for heat-not-burn tobacco products in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Cost-effectiveness will facilitate the heat-not-burn tobacco products market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Heat-not-burn Tobacco Products Market?

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The heat-not-burn tobacco products market share growth by the capsules segment will be significant during the forecast period. The heat-not-burn tobacco capsules constitute the second-largest product segment in the global market. The global heat-not-burn tobacco capsules market is highly concentrated with the presence of a few regional and global vendors. The growing consumer awareness about the positive effects of using heat-not-burn tobacco products and the rising number of organized retailing outlets worldwide will drive the growth of the global heat-not-burn tobacco capsules market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the heat-not-burn tobacco products market size and actionable market insights on post COVID-19 impact on each segment.



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What are the Key Factors Covered in this Heat-not-burn Tobacco Products Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive heat-not-burn tobacco products market growth during the next five years
  • Precise estimation of the heat-not-burn tobacco products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the heat-not-burn tobacco products industry across APAC, North America, Europe, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of heat-not-burn tobacco products market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The heat-not-burn tobacco products market growth will increase by $22.22 billion during 2019-2024.
The heat-not-burn tobacco products market is expected to grow at a CAGR of 26.21% during 2019-2024.
Technavio has segmented the heat-not-burn tobacco products market by geographic (APAC, North America, Europe, MEA, and South America).
Altria Group Inc., Ballantyne Brands LLC, British American Tobacco Plc, Imperial Brands Plc, Japan Tobacco Inc., Korea Tobacco & Ginseng Corp., PAX Labs Inc., Philip Morris International Inc., Shenzhen Yukan Technology Co. Ltd., Vapor Tobacco Manufacturing LLC are a few of the key vendors in the heat-not-burn tobacco products market.
APAC will register the highest growth rate of 39.02% among the other regions. Therefore, the heat-not-burn tobacco products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the heat-not-burn tobacco products market growth are:
  • Cost-effectiveness of heat-not-burn tobacco products
The heat-not-burn tobacco products market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
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