Household Beauty Appliances Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Household Beauty Appliances Market Forecast 2024-2028 

The Household Beauty Appliances Market size is forecast to increase by USD 5.28 billion, at a CAGR of 7.54% between 2023 and 2028. 

The several factors play a crucial role in the market's growth, such as the influence of social media and aging population dynamics among consumers, the increased demand for lightweight, compact, and portable beauty appliances, including hair care appliances, and the shifting consumer preference from beauty products to beauty appliances. The report provides market size, historical data spanning from 2018 - 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The market for care and beauty devices is witnessing substantial growth, propelled by an increased demand for lightweight, compact, and portable beauty appliances. Numerous household cosmetic appliances, including personal care appliances, particularly those addressing facial and hair care, have gained global prominence. Changing consumer preferences and concerns about appliance usage have driven this shift, especially as consumers encounter portability challenges with heavier appliances like hair dryers. The market reflects a growing preference for portable and small-sized products that are convenient for travel.

Moreover, key players, including Panasonic, Koninklijke Philips, and TESCOM, continuously innovate to meet evolving consumer needs, offering products with enhanced pricing, smart features, and improved quality. This innovation encompasses reduced size and weight, multifunctional capabilities, smart features, and energy efficiency. As a result, the care and beauty device market is expected to experience significant growth, with various brands launching products catering to facial care, pore cleaning, and acne foundation in the global market.

Market Trends

Growing demand for multi-functional beauty appliances is an emerging trend in the market. Increasing demand for household appliances and the need for multi-featured or multi-functional products are driving companies to offer multi-functional beauty appliances. In addition, these appliances can address more than one beauty concern. Furthermore, consumers increasingly seek multi-functional beauty products as they offer high ROI over conventional beauty appliances.

Moreover, to address this growing demand, vendors constantly innovate to gain market competence, higher customer attention, expand the customer base, and generate demand for products. For example, Koninklijke Philips offers VisaPure Advanced Electric Facial Cleansing Brush. In addition, this appliance helps in cleaning pores, reduces the appearance of pores and blackheads, provides massage for glowing and healthy skin, and enhances the absorption of creams. Furthermore, these features enhance the skin tone and health. Hence, such factors are driving the market growth during the forecast period.

Market Challenge

Fluctuating raw material prices used for making beauty appliances is a major challenge hindering market growth. The final market prices of appliances rely on factors including manufacturing, transportation, and marketing costs. In addition, the major portion of these costs goes into manufacturing, especially when purchasing raw materials. Furthermore, fluctuations in raw material prices directly impact either the end price of a product or the profit margins of manufacturers.

Moreover, these appliances are manufactured using raw materials such as electronic and electric equipment, steel, rubber, iron, and plastic. In addition, the cost of key raw materials such as steel, rubber, iron, and plastic witnesses high volatility in the international market. Therefore, high price increases the risk of contracting a consumer base for vendors. Furthermore, this is because consumers may move to a local brand selling products at low prices. Hence, such factors are hindering the market growth during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Andis Co: The company offers household beauty appliances such as GTX EXO trimmer, Resurge shaver, and fade master adjustable blade clipper.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Beauty by Imagination Inc.
• Carol Cole Co. Inc.
• Conair Corp.
• Dyson Technology India Pvt. Ltd.
• Elchim Spa
• Farouk Systems Inc.
• FHI Heat
• GHD Group Pty Ltd.
• Havells India Ltd.
• Helen of Troy Ltd.
• JINRI
• Kao Corp.
• Koninklijke Philips N.V.
• Lange Hair Inc.
• Panasonic Holdings Corp.
• T3 Micro Inc.
• Tescom Denki Co. Ltd.
• Tria Beauty
• Vega

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Market?

The offline segment is estimated to witness significant growth during the forecast period. This distribution channel includes sales of products through specialty retail stores, hypermarkets, supermarkets, clubhouse stores, and department stores. In addition, sales through the offline distribution channel have been declining gradually over the years due to a shift in preference for online shopping.

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The offline segment was the largest segment and was valued at USD 8.40 billion in 2018. Moreover, over the years, offline distribution channel revenue has been declining because of the increasing preference for online shopping. In addition, to fuel sales through offline channels, players are expanding their stores in local and regional markets. Furthermore, the manufacturers of household beauty appliances sell their products through specialty stores and other retailing formats such as hypermarkets, supermarkets, and department stores.  In addition, this market scenario, with the wide availability of retailers, further intensifies competition. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Which are the Key Regions for the Market?

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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in North America is expected to grow at a steady rate, fuelled by growing new fashion trends and increased adoption among millennials. In addition, these growing fashion trends, such as new hairstyles and facial and skin treatments, not only need beauty products but also require beauty appliances. Moreover, beauty appliances play an important role in implementing these fashion trends, especially hairstyles. For example, the side part or the pompadour style is popular among millennials. In addition, these cuts require a hair dryer to maintain the style, surging the adoption of such products. Furthermore, the US market witnessed high sales across all categories, with most sales coming from electric shavers, nose and ear hair trimmers, facial hair trimmers, and body groomers. Grooming tools require frequent replacement depending on their use, which boosts the market for replacement purchases of grooming products in the US.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest market trends and analysis and growth opportunities from 2018 to 2028. 

• Distribution Channel Outlook
  • Offline
  • Online
• Product Outlook 
  • Hair styling appliances
  • Hair removal appliances
  • Others
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is driven by the rising demand for easy-to-use and low-cost grooming and beauty devices. Consumers prioritize personal grooming, seeking devices that combine aesthetic appeal with functionality. Innovations like wearable microfluidic devices, which analyze the pH level of the skin and provide facial cleansing recommendations, are gaining traction. Working women, in particular, are inclined towards devices in the hair care segment, including rollers, straighteners, and the Infinity Pro hair dryer featuring heat-protect motor technology. The Market has experienced notable growth with the introduction of innovative products. Key players have launched a variety of beauty appliances, addressing the care segment and care beauty segment, including pore cleaner devices. These products are available through various channels to cater to the diverse needs of consumers seeking effective skin care solutions.

Multifunctional devices catering to the facial care segment, such as de-tanners and vacuum pore cleaners, address concerns related to skin infections caused by factors like harmful UV radiation and pollution. The market is diversified across retail channels, with supermarkets/hypermarkets playing a significant role. Consumers appreciate physical demonstrations and discounted prices, contributing to sales in these channels. Additionally, the online channel has become increasingly popular for its convenience and accessibility, further driving the growth of the market. The industry is evolving to meet the diverse beauty needs of consumers while embracing technological advancements. The market is influenced by factors such as the American Acne Foundation's guidelines, the International Trade Administration's market insights, and innovative technologies like heat-protect motor technology. Consumers seek specialized devices, including de-tanners and electric scrubbers, to address various beauty needs. Supermarkets/hypermarkets serve as key retail channels, providing physical demonstrations and accommodating discounts. These factors contribute to the market's dynamics, offering consumers a diverse range of products. Embracing technological advancements and industry insights, the household beauty appliances market caters to the growing demand for efficient, convenient, and multifunctional grooming solutions.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2028
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market growth market growth and trends and changes in consumer behavior
• Growth of the market across North America, APAC, Europe, South America, and the Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report analysis of factors that will challenge the growth of market companies

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