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The Hair Care Appliances Market size is forecast to increase by USD 3.10 billion at a CAGR of 5.78% between 2023 and 2028. Our report examines historical data from 2018-2022, besides analyzing the current market scenario.
The demand for this market in the APAC region is on the rise due to the rapid transition in consumer spending patterns and increased per capita disposable income. This trend, particularly noticeable among the young working population, presents significant opportunities for beauty product manufacturers. Major markets like Japan, China, and India are witnessing a surge in demand for these appliances. Furthermore, manufacturers in the region are integrating advanced technologies into their products. Conair Corp. is among the key players, offering a range of these appliances, including the DigitalAIRE dryer, Quick styling salon hair dryer, and Ionic ceramic dryer.
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The market is being driven by a variety of factors. Devices offering versatile heat and speed settings cater to diverse hair types and styling needs, including curly or wavy hair. Heated plates and cylindrical devices enable users to style and curl hair effortlessly. Furthermore, innovations like dryers and brush combinations provide convenience for detangling and styling. However, challenges persist, such as addressing frizz and enhancing airflow for better results. Keeping up with evolving consumer preferences and technological advancements remains crucial for market players to sustain growth amidst competition.
Evolving fashion trends in hair styling are notably driving market development. Fashion trends play an important role in influencing consumers to purchase hair care appliances. The fashion industry has introduced many trends in hairstyling, such as hairstyles for daily look and party looks, hairstyles for thin hair and thick hair, vintage hairstyles, celebrity-look-alike styles, and hairstyles for weddings and festivals. This allows manufacturers to develop these appliances as per the demand from hair salon professionals and consumers. Millennials are a key customer segment for beauty and personal care products.
Furthermore, men are increasingly becoming beauty-conscious globally. The male grooming sector is expanding from traditional shaving products, deodorants, and basic baths and care to premium products. This evolving consumer behavior has also led to a rise in demand, which is expected to positively influence the growth of the market during the forecast period.
Rising preference for at-home styling by consumers is an emerging trend shaping market development. The preference for at-home styling by consumers is a major driving force behind the growth of the market. This trend is rooted in several factors that appeal to modern consumers seeking convenience, flexibility, and cost-effectiveness in their care routines. With busy lifestyles and hectic schedules, many individuals find it more practical to invest in its care appliances that allow them to achieve salon-quality results from the comfort of their own homes. This shift away from frequent salon visits not only saves time but also reduces long-term expenses associated with professional styling services.
Additionally, the rise of social media platforms has democratized beauty standards and empowered consumers to experiment with different styles and trends, further fueling the demand for versatile and easy-to-use. As a result, manufacturers are increasingly focusing on developing innovative technologies and features that cater to the evolving preferences of consumers who prioritize at-home styling convenience, driving the continued growth of the market during the forecast period.
Hair damage issues due to hair styling are a significant challenge hindering market growth. Damaged hair results from factors such as heat styling, chemical treatments, environmental stressors, and improper care practices. While such care appliances offer convenience and versatility in styling, they can also contribute to damage if used incorrectly or excessively. Heat styling tools like dryers, straighteners, and curling irons can cause heat damage, breakage, and moisture loss, particularly when used at high temperatures or without proper heat protection products.
Additionally, chemical treatments such as coloring, bleaching, and perming can weaken the hair structure and lead to dryness, brittleness, and split ends. Consumers experiencing hair damage from chemical treatments may prioritize hair repair and strengthening products over styling tools, negatively affecting sales within the market. Therefore, these factors are expected to hinder the growth of the market during the forecast period.
The offline segment is estimated to witness significant growth during the forecast years. This distribution channel comprises specialty stores; hypermarkets, supermarkets, convenience stores, and clubhouse stores; and others (department stores, salons and spas, and drugstores). Hypermarkets, such as Walmart Inc. (Walmart) and Target Corp. (Target), offer hair care appliances. An increase in the number of stores and business expansions by retailers has fueled the demand for these appliances.
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The offline segment was the largest and was valued at USD 5.19 billion in 2018. Consumers prefer speciality stores for the retail purchasing of hair care appliances. Professionals prefer buying such care appliances from speciality stores because of the wide variety of these appliances available at such stores. Vendors are focusing on the online-to-offline (O2O) business strategy to enhance sales through offline distribution channels while promoting their digital experience. The O2O channel provides various benefits to buyers, including in-store pickup of goods purchased online, the purchase of goods online while being at the physical store and returning products purchased online to designated physical stores. Such factors are expected to continue during the forecast period, which is expected to drive the growth of the offline segment of the market during the forecast period.
The online segment is expected to witness significant growth during the forecast period owing to the rising penetration of the Internet and the growing number of smartphone users. There has been a rapid transition in the shopping medium; buyers have moved from conventional brick-and-mortar stores to online stores. The wide geographical reach and the strong presence of major retailers have allowed customers to access a wide range of products. The growing demand for products through online channels is mostly led by the wide penetration and geographical reach of e-retailers, such as Amazon.com Inc. (Amazon), Alibaba Group Holding Ltd. (Alibaba), and JD.com Inc. (JD.com). Strong infrastructure, which is required for the penetration of e-commerce services, increases sales through online distribution channels. Increased Internet penetration and the rising use of smartphones will drive the growth of this segment, which in turn is anticipated to propel the growth of the online segment of the market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. Numerous multinational brands are expanding their presence in APAC countries owing to the increased awareness about grooming. The changing work culture and rapid urbanization are key reasons for increased spending in this region. Thus, with the expansion of professional salons, the demand is expected to increase in APAC. Such factors are expected to continue during the forecast period, which is expected to drive the growth of the regional market.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Coty Inc. - The company offers hair care appliances and premium hair straighteners under the brand Good Hair Day.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including ABV Group Inc., Conair Corp., Coty Inc., Dyson Group Co., Elchim Spa, Farouk Systems Inc., FHI Heat, Glen Dimplex Europe Holdings Ltd., Havells India Ltd., JINRI, John Paul Mitchell Systems, Koninklijke Philips N.V., Kossof Beauty, Lange Hair Inc., Panasonic Holdings Corp., Spectrum Brands Holdings Inc., T3 Micro Inc., The Cricket Co. LLC, Vega, and Sultra Inc.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is experiencing robust growth, with a Compound Annual Growth Rate (CAGR) reflecting the increasing demand for innovative products. Consumers seek appliances that cater to diverse needs, from styling wet hair to achieving curls or waves of varying barrel sizes. Clippers offer precision for cutting or trimming hair, including facial hair and shorter styles. Versatile devices can be heated or used without heat to achieve desired results while maintaining hair health. Ionic and ceramic features reduce frizz and minimize heat damage, improving overall hair health. With a broad consumer base spanning households and professional salons, cordless options with rechargeable batteries offer mobility and convenience. Smart technology, including connectivity features and mobile apps, allows for personalized settings and monitoring. Online retail channels and e-commerce platforms provide time-saving, user-friendly shopping experiences. Despite economic uncertainties, rising disposable incomes and evolving beauty trends drive the market's expansion, particularly in regions like Asia Pacific and Latin America, with dynamic beauty and fashion industries craving the latest styling tools.
Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.78% |
Market Growth 2024-2028 |
USD 3.10 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.8 |
Regional analysis |
APAC, Europe, North America, South America, the Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
US, China, Japan, Germany, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ABV Group Inc., Conair Corp., Coty Inc., Dyson Group Co., Elchim Spa, Farouk Systems Inc., FHI Heat, Glen Dimplex Europe Holdings Ltd., Havells India Ltd., JINRI, John Paul Mitchell Systems, Koninklijke Philips N.V., Kossof Beauty, Lange Hair Inc., Panasonic Holdings Corp., Spectrum Brands Holdings Inc., T3 Micro Inc., The Cricket Co. LLC, Vega, and Sultra Inc. |
Market dynamics |
Parent market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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