Intrauterine Contraceptive Devices (IUD) Market Size 2025-2029
The intrauterine contraceptive devices (IUD) market size is forecast to increase by USD 1.19 billion at a CAGR of 4.5% between 2024 and 2029.
- The market is experiencing significant growth due to the increasing rate of unintended pregnancies and unwanted abortions worldwide. IUDs offer long-term efficacy and increased acceptance among women, making them a popular choice for family planning. However, market expansion is not without challenges. Regulatory hurdles impact adoption in certain regions due to stringent approval processes and safety concerns. Furthermore, supply chain inconsistencies temper growth potential, as manufacturers grapple with raw material availability and logistical challenges. Adverse effects of IUDs, such as pain, bleeding, and infection, also pose a significant challenge, necessitating effective communication and education strategies to address patient concerns. Organizations and healthcare providers continue to promote awareness and education about the various contraceptive methods available to women, enabling them to make informed decisions about their reproductive health. OTC contraceptives, such as emergency contraceptive pills and certain types of oral contraceptive pills, offer convenience and confidentiality for women who prefer not to obtain a prescription from a healthcare provider.
- Companies seeking to capitalize on market opportunities must navigate these challenges by investing in research and development, strengthening supply chain resilience, and implementing robust regulatory compliance strategies. Effective communication and education initiatives can help mitigate patient concerns and bolster market acceptance.
What will be the Size of the Intrauterine Contraceptive Devices (IUD) Market during the forecast period?
- The market exhibits significant growth, driven by increasing IUD adoption and patient satisfaction. IUD insurance coverage expansion fuels accessibility for a larger patient base. Social media platforms serve as valuable tools for IUD marketing and patient education. IUD effectiveness, safety, and acceptance continue to be key factors influencing market trends. IUD brands compete on cost, lifespan, and patient support, with ongoing research and development shaping the future. However, the complexity of fertility services and the associated costs can present challenges for some individuals and couples seeking treatment
- Patient experience, from insertion to removal, plays a crucial role in IUD acceptance. IUD complications, though rare, remain a concern, necessitating ongoing awareness and education materials. The IUD market share is dynamic, with competition intensifying amidst evolving consumer preferences. Online resources offer convenience and accessibility, further bolstering the market's momentum.
How is this Intrauterine Contraceptive Devices (IUD) Industry segmented?
The intrauterine contraceptive devices (IUD) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- End-user
- Hospitals
- Gynecology clinics
- Others
- Type
- Hormonal intrauterine device
- Copper intrauterine device
- Distribution Channel
- Offline
- Online
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- UK
- APAC
- China
- India
- Japan
- South America
- Brazil
- Rest of World (ROW)
- North America
By End-user Insights
The hospitals segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth, driven by regulatory approvals for new products and advancements in personalized medicine. Medical-grade plastics and flexible materials are increasingly being used in the production of IUDs, offering improved safety and effectiveness. Two primary types of IUDs are available: hormonal, which contain levonorgestrel, and copper, which utilizes a copper wire. Healthcare providers and primary care physicians remain key players in the market, providing contraceptive counseling and patient education. Clinical trials are ongoing to enhance contraceptive efficacy and reduce side effects, such as menstrual bleeding and pelvic inflammatory disease. Long-term contraception is a growing trend, with IUDs offering reversible and convenient options for young adults.
In summary, the intrauterine contraceptive devices market is evolving, with a focus on personalized medicine, product innovation, and increased access to contraception. Regulatory approvals, healthcare providers, and patient education remain essential components of the market, while concerns regarding side effects and access continue to shape the industry.
The Hospitals segment was valued at USD 2.18 billion in 2019 and showed a gradual increase during the forecast period. Product innovation continues to shape the market, with remote monitoring and data analytics playing a crucial role in improving patient care. Mobile health apps and artificial intelligence are being integrated into IUD management, allowing for more accessible and personalized contraceptive solutions. However, concerns regarding potential side effects, including uterine perforation and ectopic pregnancy, remain. Online retailers are also entering the market, offering increased access to contraception for individuals, particularly those in rural areas or with limited access to healthcare services. The use of biodegradable materials is another emerging trend, as it addresses environmental concerns and reduces the overall impact on the body.
Regional Analysis
Asia is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Intrauterine Contraceptive Devices (IUD) Market is expanding with advancements in IUD research and development, driving innovation in IUD types and improving IUD safety. With a growing focus on IUD accessibility, efforts are made to enhance IUD awareness and provide comprehensive IUD education materials. The affordability of IUD costs remains a key factor in market dynamics, influencing consumer choices. The IUD insertion procedure and IUD removal procedure are designed for ease and efficiency, contributing to improved IUD patient experience and IUD patient satisfaction. Competitive forces shape IUD competition, with emerging IUD future trends focusing on longevity, as seen in extended IUD lifespan. Robust IUD patient support programs ensure comprehensive care, reinforcing the market's growth.
The market in the US is witnessing significant growth due to regulatory approvals, high adoption rates, and technological innovations. The US Food and Drug Administration (FDA) has approved several IUDs, including hormonal IUDs like Mirena, Skyla, LILETTA, and Kyleena, and a copper IUD, PARAGARD. These devices offer long-term, reversible contraception and address the issue of unintended pregnancies, which accounts for almost half of all pregnancies in the US, according to the Centers for Disease Control and Prevention (CDC). Healthcare providers and online retailers are key distribution channels for IUDs, ensuring accessibility and convenience for consumers. Product innovation is a significant trend in the market, with focus on flexible arms, hormonal and copper IUDs, and biodegradable materials.
Remote monitoring and data analytics are also gaining traction, enabling better patient education and contraceptive counseling. Primary care physicians play a crucial role in IUD prescription and counseling, while clinical trials ensure safety and efficacy. Side effects, such as menstrual bleeding, pelvic inflammatory disease, and uterine perforation, are concerns that require continuous monitoring and patient education. The market is also addressing these issues through flexible materials and progestin IUDs. Long-term contraception and family planning are key drivers for the market, with young adults being a significant demographic. Artificial intelligence, mobile health apps, and data analytics are transforming the market, offering personalized medicine and improving sexual health outcomes.
However, ectopic pregnancy remains a risk associated with IUD use. The IUD market in the US is dynamic, driven by regulatory approvals, technological innovations, and increasing awareness of family planning and sexual health. The market's focus on patient education, safety, and accessibility is expected to continue shaping its growth.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the Intrauterine Contraceptive Devices (IUD) market drivers leading to the rise in the adoption of Industry?
- The prevalence of unintended pregnancies and subsequent unwanted abortions serves as the primary market driver, necessitating continuous growth in this sector. The global market for Intrauterine Contraceptive Devices (IUDs) is driven by the increasing need to address unintended pregnancies, a significant issue in reproductive healthcare. Unintended pregnancies pose a substantial socioeconomic burden, with nearly half of pregnancies among adolescent girls in developing countries being unplanned. IUDs offer a reliable alternative to traditional contraceptive methods, providing long-term, reversible birth control. Medical-grade plastics and regulatory approvals are crucial factors in the production of IUDs. These devices are designed to be safe and effective, with minimal side effects. However, potential risks include pelvic inflammatory disease. Product innovation, such as the levonorgestrel IUD, continues to drive market growth.
- Healthcare providers play a vital role in the adoption and distribution of IUDs. Despite their benefits, IUDs may not be suitable for all women due to various factors, including personal medical conditions and individual responses to hormones. As such, personalized medicine approaches are gaining importance in the IUD market, ensuring optimal patient care and satisfaction. The focus on product innovation and addressing potential side effects will continue to shape the future of the IUD market.
What are the Intrauterine Contraceptive Devices (IUD) market trends shaping the Industry?
- The current market trend is the importance of long-term efficacy and increased acceptance for new products and services. These two factors are crucial for ensuring the success and sustainability of offerings in the marketplace. The market has witnessed significant growth due to the increasing awareness and acceptance of long-term contraceptive methods. Unintended pregnancy rates have declined globally since the 1990s, but they still vary widely across regions. Developed regions have seen a higher decrease in unintended pregnancies compared to developing regions. The increasing use of contraceptive technologies, a growing emphasis on higher education and career advancement, and urbanization have all led to a rise in the median age of first pregnancy. With women becoming more informed about various birth control methods and the reduction of birth control stigma, IUDs have gained popularity as an effective and convenient method for family planning. Primary care physicians play a crucial role in contraceptive counseling and patient education. IUDs offer high contraceptive efficacy and are a reliable option for long-term contraception.
- Online retailers have made IUDs more accessible, allowing women to purchase them from the comfort of their homes. Clinical trials continue to demonstrate the safety and effectiveness of copper IUDs. Remote monitoring technologies have emerged as an essential tool for improving patient care and ensuring the proper use and effectiveness of IUDs. These advancements have made IUDs an attractive option for couples seeking to control the timing and spacing of childbirth for financial and health reasons. The trend towards long-term contraception is expected to continue, driving the growth of the IUD market.
How does Intrauterine Contraceptive Devices (IUD) market faces challenges face during its growth?
- The adverse effects of intrauterine devices (IUDs) pose a significant challenge to the growth of the family planning industry. These effects, which can include side effects such as cramping, bleeding, and potential perforation of the uterus, may deter some individuals from using IUDs as a contraceptive method, thereby limiting market expansion. Intrauterine devices (IUDs) are a form of reversible contraception that have been subject to controversy due to past safety concerns. The infamous Dalkon Shield, introduced in the US in the 1970s, was linked to several health issues, including ectopic pregnancies, pelvic infections, and infertility. The device, manufactured by A.H. Robins Company, was designed to prevent pregnancy by being placed directly into a woman's uterus. However, its multifilament string allowed bacteria to enter the body, leading to sepsis and other complications.
- Today, advancements in technology and increased access to contraception have alleviated many of the concerns surrounding IUDs. Data analytics, artificial intelligence, mobile health apps, and flexible arm IUDs have improved the safety and effectiveness of these devices. As part of family planning strategies, IUDs offer a long-term, reliable solution for sexual health. Despite the past stigma, it is essential to acknowledge the importance of evidence-based research and continuous innovation in the field of contraception.
Exclusive Customer Landscape
The intrauterine contraceptive devices (IUD) market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the intrauterine contraceptive devices (IUD) market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, intrauterine contraceptive devices (IUD) market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
AbbVie Inc. - The company specializes in intrauterine contraceptive devices, including levonorgestrel-releasing IUDs like Liletta. These innovative contraceptive solutions provide women with effective, long-acting birth control options.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- AbbVie Inc.
- Bayer AG
- DKT International
- Durbin PLC
- EurimPharm Arzneimittel GmbH
- EUROGINE SL
- Gima Spa
- HLL Lifecare Ltd.
- Krishco Medical Products Pvt. Ltd.
- Laboratoire HRA Pharma SAS
- Melbea Innovations Ltd.
- Meril Life Sciences Pvt. Ltd.
- Ocon Medical Ltd.
- Pregna International
- Prosan International BV
- SMB Corp. of India
- TESPRO LLC
- The Cooper Companies Inc.
- Trimedic Supply Network Ltd.
- Viatris Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Intrauterine Contraceptive Devices (IUD) Market
- In February 2024, Bayer AG, a leading pharmaceutical company, announced the launch of its new Mirena 0.5 IUD, offering a lower hormone dose for women seeking more light menstrual cycles and improved convenience (Bayer AG Press Release, 2024). This expansion of their product portfolio addresses the growing demand for customized contraceptive solutions.
- In July 2025, Merck KGaA, in collaboration with Google's Life Sciences division, unveiled a digital health solution for IUD users. This innovative partnership combines Merck's expertise in women's health and Google's advanced technology to create a mobile application that monitors menstrual cycles and IUD effectiveness, enhancing patient experience and engagement (Merck KGaA Press Release, 2025).
- In October 2024, Hologic, Inc., a leading medical technology company, completed the acquisition of Paragard IUD from Teva Pharmaceutical Industries Ltd. This strategic move strengthened Hologic's position in the IUD market, expanding their product offerings and enhancing their market share (Hologic, Inc. Press Release, 2024).
- In March 2025, the European Commission granted marketing authorization for the use of the copper IUD, Jaydess, for extended cycles of up to five years. This regulatory approval opens new opportunities for Bayer AG in the European market, expanding the usage and accessibility of their IUD product line (European Medicines Agency, 2025).
Research Analyst Overview
The intrauterine contraceptive device (IUD) market continues to evolve, driven by ongoing research and development, regulatory approvals, and advancements in technology. IUDs, available in copper and hormonal varieties, offer women a highly effective, long-term reversible contraception option. Primary care physicians play a crucial role in contraceptive counseling and patient education, ensuring individuals make informed decisions based on their unique needs and menstrual cycles. Online retailers have emerged as a significant distribution channel, offering convenience and accessibility. Copper IUDs, known for their efficacy against pregnancy and protection against pelvic inflammatory disease, are popular choices. Clinical trials and remote monitoring enable continuous improvement, ensuring the safety and effectiveness of these devices.
Long-term contraception, including IUDs, is increasingly important in family planning and sexual health. Medical-grade plastics and flexible materials contribute to the comfort and durability of these devices. Product innovation, such as hormonal IUDs and those with flexible arms, cater to diverse user preferences. Data analytics and artificial intelligence are transforming the IUD market, providing valuable insights into menstrual cycles and potential side effects. Young adults, in particular, benefit from mobile health apps and telemedicine services, expanding access to contraception. However, concerns around uterine perforation, ectopic pregnancy, and other side effects persist, requiring ongoing research and dialogue between healthcare providers and patients. Further, the cost of IVF cycles can vary significantly depending on factors such as health insurance coverage, medication expenses, and geographical location
In the evolving landscape of IUDs, collaboration between stakeholders, including manufacturers, healthcare providers, and patients, is essential to address challenges and ensure the best possible outcomes. The market's continuous dynamism underscores the importance of ongoing research, innovation, and education. In some instances, medical tourism to emerging economies with lower costs may be considered.
Dive into Technavio's strong research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Intrauterine Contraceptive Devices (IUD) Market insights. See full methodology.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
210 |
|
Base year |
2024 |
|
Historic period |
2019-2023 |
|
Forecast period |
2025-2029 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
|
Market growth 2025-2029 |
USD 1.19 billion |
|
Market structure |
Fragmented |
|
YoY growth 2024-2025(%) |
4.2 |
|
Key countries |
US, Germany, China, France, Canada, India, UK, Japan, Italy, and Brazil |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Intrauterine Contraceptive Devices (IUD) Market Research and Growth Report?
- CAGR of the Intrauterine Contraceptive Devices (IUD) industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, Asia, and Rest of World (ROW)
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the intrauterine contraceptive devices (IUD) market growth of industry companies
We can help! Our analysts can customize this intrauterine contraceptive devices (IUD) market research report to meet your requirements.