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The North America invisible orthodontics market size is estimated to grow by USD 3.96 billion at a CAGR of 25.2% between 2023 and 2028. The dental market is seeing growth driven by several key trends: a rising incidence of dental conditions necessitating treatment, a surge in product launches aimed at addressing diverse oral health needs, and a growing preference among teenagers for invisible orthodontics. This trend underscores a shift towards discreet orthodontic solutions that enhance aesthetics without compromising functionality. The increasing prevalence of dental issues prompts continuous innovation in dental products and treatments, catering to evolving consumer demands and clinical requirements. Concurrently, the expanding array of invisible orthodontic options reflects a broader cultural preference for minimally invasive dental interventions among younger demographics. These factors collectively shape market dynamics, fostering competition and innovation within the dental industry while meeting the growing demand for effective, aesthetically pleasing oral healthcare solutions. It also includes an in-depth analysis of drivers, trends, and challenges. Our market research report report examines historic data from 2018 - 2022, besides analyzing the current market scenario.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
3M Co.: The company offers invisible orthodontics such as 3M Clarity aligners flex and 3M Clarity aligners force.
Align Technology Inc., AlignerCo, American Orthodontics, Aso International Co. Ltd., Candid Care Co., DENTAURUM GmbH and Co. KG, Dentsply Sirona Inc., DynaFlex, Envista Holdings Corp., G and H Orthodontics, Great Lakes Dental Technologies Ltd., Henry Schein Inc., Institut Straumann AG, King Orthodontics, Retainer Club Inc., Risas Dental and Braces, SmileDirectClub Inc., TP Orthodontics Inc., and Ultradent Products Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is expanding with innovations from companies like ClearCorrect, Geniova Technologies, and Dental Wings, focusing on aesthetic dental treatments and invisible aligners. This sector caters to dental implant clinics and dental healthcare professionals, leveraging intra-oral scanners for precise diagnostics and treatment planning. The market offers a comprehensive data approach through market research reports to analyze the geographical landscape and vendor landscape, supporting advancements in orthodontic braces and dental care. Invisible orthodontics provide patients with discreet and effective solutions, driving growth in the dental industry by meeting the demand for cosmetic dental treatments with high precision and comfort.
The market share by the dental and orthodontic clinics segment will be significant during the forecast period. Dental clinics are experiencing increased adoption due to personalized treatment and collaboration with private insurance providers, like Aetna Inc. and Sun Life Assurance Company of Canada, offering orthodontic coverage.
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The dental and orthodontic clinics segment was valued at USD 584.00 million in 2018. Direct-to-consumer strategies and partnerships with manufacturers enhance clinic visibility. These clinics offer various services, including general dentistry, orthodontics, and oral surgeries, often providing discounts for uninsured patients. Specialized clinics like Simply Dental and Orthodontics offer treatments like Invisalign and conduct free orthodontic assessments, fostering orthodontic service adoption.
The market is gaining traction due to the increasing popularity of invisible aligners like those offered by KiyoClear orthodontic and ClearCorrect. These aligners address various dental issues such as diastema, crossbite, overbite, and underbite discreetly, appealing to patients seeking aesthetic improvement without traditional braces. This market is supported by dental clinics and dental organizations like Sage Dental and SheepMedical, leveraging medical resources and advanced dental hygiene practices. Market analysis reveals a growing penetration rate for invisible orthodontics, driven by comprehensive market research reports that highlight consumer preferences and market facets. As demand increases, innovations from companies like Amanda Napitu and Dental Wings continue to shape the landscape, offering efficient and effective solutions for enhancing dental aesthetics and oral health.
An increasing number of dental conditions is the key factor driving the market. Periodontitis, characterized by gum infections and bone inflammation, results in tooth support loss, causing misalignment and creating a demand for orthodontic care, especially invisible orthodontics. Rising oral disease prevalence in children and adults, including cavities from sugar-rich diets, exacerbates orthodontic needs. Further, Metal appliances remain a common choice in orthodontics for adolescents, with advancements such as aesthetic brackets and teledentistry, including options like the Angel Aligner, offering innovative solutions for managing dental diseases and promoting oral health.
Additionally, The orthodontics association collaborates with organizations like the NCBI (National Center for Biotechnology Information) to advance telemedicine practices, as demonstrated by Parkwood Dental's adoption of LightForce orthodontics technology, supported by recent Series D funding, reflecting a commitment to innovation and patient care in the field. Besides, malocclusion, often seen in cleft palate patients, and jaw tumors further disrupt teeth alignment, causing discomfort and potentially leading to periodontal diseases. Orthodontic interventions, including surgery, alleviate strain on teeth and jaws, reducing pain and restoring alignment, reflecting a promising growth of the market during the forecast period.
An increase in strategic partnerships is one of the primary market trends. Market players are implementing different strategies to expand their product portfolios. They are undergoing different business strategies, such as mergers and acquisitions (M&A), to increase their market presence and sales of orthodontic product ranges. Vendors are also increasingly collaborating with other companies and research institutions to develop new technologies, enhance their product offerings, and expand their distribution networks.
For instance, in June 2021, Dentsply Sirona announced the acquisition of all the assets of Propel Orthodontics, which is an innovator, manufacturer, and worldwide seller of orthodontic devices. The acquisition was expected to support Dentsply Sirona in strengthening its position in the growing clear aligner. Moreover, the collaborations and tie-ups of vendors with dental clinics and practitioners to promote their education and practice for the utilization of new techniques by conducting exhibitions, conferences, and webinars are expected to support market growth during the forecast period.
Complications associated with orthodontics is the major challenge that affects market expansion. During the orthodontic treatment procedure, several enamel changes occur, such as loss of enamel during bonding and debonding procedures, as well as discoloration of enamel, which decreases the strength of the teeth. Also, the procedure is reported to result in severe root resorption, which leads to root shortening, decreasing the ability of the tooth to endure the forces present during oral function performance and early tooth loss. Also, due to the presence of braces, such as ceramic braces and lingual braces, patients need to take extra care to maintain oral hygiene.
Additionally, the need for retainers after the removal of braces increases patient compliance. If the retainers are not used as per the instructions of the orthodontist, the risk of relapse increases the misalignment of the teeth, which extends the application of braces. Also, the risk of fusion of the tooth root to the bone affects the movement of the tooth and proper alignment of the teeth and bite. Besides, allergic reactions, soft tissue injuries, and canker sores are some of the other common complications associated with the use of different types of braces and wires, which may affect market expansion during the forecast period.
The market forecast report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. The market growth and forecasting report focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market forecasting and growth strategies.
Customer Landscape
The market growth analysis research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market exhibits robust growth, reflected in the Compound Annual Growth Rate (CAGR) and supported by organizations like WHO (world health organization). Companies such as SCHEU DENTAL GmbH and Envista Holdings Corporation offer innovative solutions embraced by General Dentists and Orthodontists worldwide. Brands like Invisalign Assist and Smile Doctors lead the global orthodontics market, addressing concerns like dental crowding and malocclusions. Utilizing computer-aided design technology, they cater to young people seeking discreet solutions, contributing to lifestyle changes, and promoting affordability. Despite challenges like gum disease, the clear aligners segment thrives, buoyed by advancements in cosmetic and restorative dentistry.
Additionally, the market experiences growth with the aid of orthodontic support from clinics like Dillehay Orthodontics and Becher & Gil Orthodontics. Companies such as Henry Schein Orthodontics provide essential solutions, while platforms like Canalyst and Dental Elf offer valuable insights. National Library of Medicine aids in research, supporting advancements in tooth ailment techniques. Emerging trends include dental tourism, with destinations like Poland attracting patients. Gentle Dental Implant & Cosmetic Centre and Curaeos Clinics contribute to the market's expansion, promoting invisible orthodontics for enhanced dental aesthetics.
Invisible Orthodontics Market in North America Scope |
|
Report Coverage |
Details |
Page number |
149 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 25.2% |
Market growth 2024-2028 |
USD 3.96 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
19.78 |
Regional analysis |
North America |
Performing market contribution |
North America at 100% |
Key countries |
US, Canada, and Mexico |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Align Technology Inc., AlignerCo, American Orthodontics, Aso International Co. Ltd., Candid Care Co., DENTAURUM GmbH and Co. KG, Dentsply Sirona Inc., DynaFlex, Envista Holdings Corp., G and H Orthodontics, Great Lakes Dental Technologies Ltd., Henry Schein Inc., Institut Straumann AG, King Orthodontics, Retainer Club Inc., Risas Dental and Braces, SmileDirectClub Inc., TP Orthodontics Inc., and Ultradent Products Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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