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The K-12 instruction material market size is estimated to grow at a CAGR of 6.51% between 2023 and 2028. The market size is forecast to increase by USD 10,390.95 million. The report includes historic market data from 2018-2022. It also extensively covers market segmentation by courses (curriculum and assessment), product (traditional instruction material and digital instruction material), and geography (North America, APAC, Europe, South America, and Middle East and Africa). This report also includes an in-depth analysis of drivers, trends, and challenges.
Improved access to education content is notably driving the market growth. The lack of access to quality education is one of the major reasons that has led to a large gap in meeting varied students' needs across developing nations. From their formative years, students move to different locations to pursue better learning opportunities. The management of most schools agrees that most students, based on their academic abilities, respond differently to new concepts being taught. However, various content providers are also coming up with apps to support the dynamic and evolving learning system. For instance, Pixatel, which offers a highly cost-effective adaptive learning platform over a cloud-based technology, developed Math Whiz, an application designed to improve math learning outcomes. These apps improve access to educational content and drive the global K-12 instruction material market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Blackboard Inc. - The company offers K-12 instruction material such as online teaching software which minimizes the productivity and time managing your instructional responsibilities anytime, anywhere and eliminates barriers to teaching.
The K-12 instruction material market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 34% to the growth by 2028.
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Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. North America dominates the global K-12 instruction material market as this region spends comparatively more on instruction materials. The major factors that are contributing to the growth of the market in this region are the modest student enrollment rates resulting in the establishment of more schools, the implementation of modern technology devices in schools, and new standards and test implementation in schools. This surge in content digitization has made the learning process easier for both teachers and students.
Moreover, with the increase in investment in Information and Communication Technology (ICT) in K-12 institutions, publishers that were initially into only printed books are now partnering with institutions to offer digital products through different modes. Pearson, for instance, offers e-books through its own e-book platform, Pearson e-text. The company has also collaborated with players, such as CourseSmart, VitalSource, and Kortext, for the distribution of their e-books. The cumulative influence of all these developments will reflect the sustained market growth in the region during the forecast period.
The market share growth by the curriculum segment will be significant during the forecast period. The K-12 curriculum instruction material segment is expected to grow due to the rise in demand for science, technology, engineering, and mathematics (STEM) subjects and language learning, mainly from schools based out of emerging countries, such as India and China.
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The curriculum segment was the largest and was valued at USD 10,793.67 million Further, with the emergence of adaptive learning software, teachers can assess the students' learning difficulties on a real-time basis. The analytics involved in the software enables them to assess the performance of each student individually. Based on the level of complexity and the type of content that the students can absorb, teachers can mould the learning curriculum and assessment processes. To capitalize on the unmet demand, few vendors are developing solutions that provide language support, as this will increase their credibility and lead to higher adoption in schools. Thus, the increased benefit of the curriculum segment will drive the growth of the global K-12 instruction material market in the digital instruction materials segment during the forecast period.in 2018.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The emergence of virtual classroom training is an emerging trend shaping market growth. The global K-12 instruction material market is going through a transition with the growing adoption of virtual classrooms. The virtual classroom is a virtual learning environment for the end-users to collaborate and learn in an online setting, which is achieved through video conferencing. The market is witnessing this gradual shift from structured and scheduled training events to virtual classrooms owing to benefits such as the non-restricting nature of virtual classrooms (users can attend the classes from anywhere), cost-efficiency, and wider geographical accessibility. One of the major advantages of this kind of training module is that it can be deployed for small-scale teams or even for a couple of individuals, which is not possible in physical classrooms.
Moreover, in this virtual classroom, instructors can present live screens, share files, stream high-definition (HD) videos, and allow students to showcase their work. Recordings of classes, with a searchable audio transcript, will be available to students for review after the live instruction. This will allow the company to offer breadth and quality solutions in the global K-12 instruction material market. Therefore, the emergence of virtual classroom training will drive the growth of the global K-12 instruction material market during the forecast period.
Unauthorized copying and distribution of textbooks is a significant challenge hindering market growth. Instruction materials contain certain intellectual property delivered through a variety of media, including both digital and print textbooks. The publishers rely on several combinations of copyright, trademarks, patents, and proprietary rights against unauthorized copying and distribution of their textbooks. As the industry is in the transition from print content to digital content, the copying and illegal distribution of content and other infringements of intellectual property are likely to increase.
Further, the increase in the scale of unauthorized copying and distribution or inability to protect intellectual property would adversely impact sales and hamper revenues, as well as the competitive advantage of the companies. Thus, the unauthorized copying and distribution of textbooks will hamper the growth of the global K-12 instruction material market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global K-12 Instruction Material Market Customer Landscape
The COVID-19 pandemic in 2020 has had a significant impact on the K-12 instruction material market in North America. However, the government initiation of vaccination drives in 2021 helped in the reduction of COVID-19 cases, which further helped in the resumption of supply chain operations. To speed up the creation and delivery of lesson plans, all schools and districts using Schoology Learning, a component of the Personalized Learning Cloud, will have access to a powerful lesson planning tool beginning in May. Additionally, PowerSchool is introducing a brand-new standards-aligned assessment database that will make it simpler for teachers to create exams with Performance Matters in the Personalized Learning Cloud and access insightful data to inform instruction. Thus, the increased demand for K-12 instruction material in this region will drive the growth of the global K-12 instruction material market during the forecast period.
The k-12 instruction material market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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K-12 Instruction Material Market Scope |
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Report Coverage |
Details |
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Page number |
157 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.51% |
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Market Growth 2024-2028 |
USD 10,390.95 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.35 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 34% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Blackboard Inc., Carnegie Learning Inc., Cengage Learning Inc., D2L Corp., Discovery Education Inc., Follett Corp., Gakken Holdings Co. Ltd., Hachette Book Group Inc., Houghton Mifflin Harcourt Co., Mastery Education, McGraw Hill LLC, Oracle Corp., Pearson Plc, Sanoma Corp., Savvas Learning Company LLC, Scholastic Corp., Springer Verlag GmbH, Stride Inc., Vista Higher Learning, and Chegg Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Courses
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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