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Kiwi Fruits Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 120
  • SKU: IRTNTR73433
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The kiwi fruits market share is expected to reach an estimated value of USD 2.74 billion from 2021 to 2026 at a CAGR of 4.3%. This research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

The kiwi fruits market vendors studied and compiled in this report include BandC Lifestyle BV, Birchwood Packhouse Ltd., Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co., Kiwi Produce Ltd., Kiwifruit Processing Co. Ltd., Mount Pack and Cool, Punchbowl PackCo, Salix Fruits, Seeka Ltd., Siraf Marine Services.LLC, SPERCHIOS KIWI, The Riverlock Group, Trinity Fruit Co., and Zespri International India Pvt. Ltd. among others.

The kiwi fruits market report extensively covers market segmentation by the following:

  • Distribution channel - Supermarkets and hypermarkets, online retailers, and others 
  • Geography - APAC, Europe, North America, South America, and Middle East and Africa

What will the Kiwi Fruits Market Size be During the Forecast Period?

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Kiwi Fruits Market: Key Drivers, Trends, and Challenges

The rising urbanization and changing consumer lifestyle is notably driving the kiwi fruits market growth, although factors such as presence of stringent government rules may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the kiwi fruits industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Kiwi Fruits Market Driver

  • One of the key factors driving the global kiwi fruits industry growth is the rising urbanization and changing consumer lifestyle.
  • Developing countries such as India, China, Brazil, and Thailand are moving toward rapid urbanization.
  • According to The World Bank Group (World Bank), the urban population in India was 32.77% in 2015, which increased to 34.92% in 2020.
  • The working population base seeks high vitamin products, such as kiwi fruits, that are convenient and can be consumed on the go.
  • The rapid economic growth in China and India has resulted in a significant increase in the disposable income of consumers in these countries.
  • The increase in the demand for healthy life leads consumers to opt for healthy products such as kiwi fruits due to their local taste preferences and dietary requirements.
  • Such factors are expected to drive market growth during the forecast period.

Key Kiwi Fruits Market Trend

  • Rise in veganism is one of the key kiwi fruit market trends that is expected to impact the industry positively in the forecast period.
  • With the rising number of people following the vegan lifestyle, the demand for nutritional fruits, such as kiwi fruits, is increasing.
  • The vegan diet is rich in fiber, antioxidants, and beneficial plant compounds.
  • The vegan diet is also rich in potassium, magnesium, folate, and vitamins A, C, and E.
  • People who are vegan tend to have a lower body mass index (BMI) than others.
  • The vegan diet helps improve kidney functions, lower blood sugar levels, and lower the risk of heart diseases. For instance;
    • As of January 2021, the total number of vegans in the world was nearly 79 million, which was 3% higher than the total vegan population across the world in 2020.
  • Such factors will drive the growth of the global kiwi fruit market during the forecast period.

Key Kiwi Fruits Market Challenge

  • One of the key challenges to the global kiwi fruits industry growth is the presence of stringent government rules.
  • The regulatory bodies have provided guidelines for food additives, contaminants, hygiene, labeling and composition, and quality factors.
  • The FSSAI lays out the parameters for the certification of food products in India and is responsible for protecting and promoting public health through the regulation and supervision of food safety.
  • The regulatory bodies declare bans on ingredients if there are any health hazards. This may lead to product recalls. For instance;
    • The consumption of trans fat was banned by the FDA banned the consumption of trans fat due to the serious health concerns raised by its consumption. 
  • Such factors can restrain the growth of the global kiwi fruit market during the forecast period.

This kiwi fruits market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global kiwi fruits market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the kiwi fruits market during the forecast period.

Who are the Major Kiwi Fruits Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • BandC Lifestyle BV
  • Birchwood Packhouse Ltd.
  • Consorzio Dori Europe Srl
  • DMS Progrowers
  • Fresh Fruits Co.
  • Kiwi Produce Ltd.
  • Kiwifruit Processing Co. Ltd.
  • Mount Pack and Cool
  • Punchbowl PackCo
  • Salix Fruits
  • Seeka Ltd.
  • Siraf Marine Services.LLC
  • SPERCHIOS KIWI
  • The Riverlock Group
  • Trinity Fruit Co.
  • Zespri International India Pvt. Ltd.

 

This statistical study of the kiwi fruits market encompasses successful business strategies deployed by the key vendors. The kiwi fruits market is fragmented and the vendors are deploying growth strategies such as organic and inorganic to compete in the market.

Product Insights and News

  • Birchwood Packhouse Ltd. - The company offers growers the complete kiwifruit experience.
  • Birchwood Packhouse Ltd. - Under the unified segment, the company offers services such as packing and cool storage, harvest and cartage, orchard management, leasing option, monitoring, and laboratory services.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The kiwi fruits market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Kiwi Fruits Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the kiwi fruits market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Kiwi Fruits Market?

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29% of the market’s growth will originate from Europe during the forecast period. Italy and Greece are the key markets for kiwi fruit in Europe. Market growth in this region will be faster than the growth of the market in North America and APAC.

The significant increase in health consciousness among consumers will facilitate the kiwi fruits market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 outbreak negatively impacted the production and sales of kiwi fruits in 2020-2021. The pandemic led to supply chain disruptions and trade restrictions. As a result, it became difficult for kiwi growers to sell their fruits in local and regional markets. However, the introduction of COVID-19 vaccines led to the lifting of lockdown and trade restrictions and the resumption of supply chain activities. This has increased the demand for kiwi fruits in the region. Thus, such factors are expected to drive the growth of the market during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Kiwi Fruits Market?

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The kiwi fruits market share growth by the supermarkets and hypermarkets segment will be significant during the forecast period. Supermarkets and hypermarkets are very convenient for customers since they do not have to move around to different stores to buy different products. It offers a wide variety of products, including general merchandise and grocery. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the kiwi fruits market size and actionable market insights on post COVID-19 impact on each segment.

 

Kiwi Fruits Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 4.3%

Market growth 2022-2026

$ 2.74 billion

Market structure

Fragmented

YoY growth (%)

4.69

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

Europe at 29%

Key consumer countries

US, China, New Zealand, Italy, and Greece

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

BandC Lifestyle BV, Birchwood Packhouse Ltd., Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co., Kiwi Produce Ltd., Kiwifruit Processing Co. Ltd., Mount Pack and Cool, Punchbowl PackCo, Salix Fruits, Seeka Ltd., Siraf Marine Services.LLC, SPERCHIOS KIWI, The Riverlock Group, Trinity Fruit Co., and Zespri International India Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Kiwi Fruits Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive kiwi fruits market growth during the next five years
  • Precise estimation of the kiwi fruits market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the kiwi fruits industry across APAC, Europe, North America, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of kiwi fruits market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Supermarkets and hypermarkets - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Supermarkets and hypermarkets - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Supermarkets and hypermarkets - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Supermarkets and hypermarkets - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Supermarkets and hypermarkets - Year-over-year growth 2021-2026 (%)
    • 5.4 Online retailers - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online retailers - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Online retailers - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Online retailers - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online retailers - Year-over-year growth 2021-2026 (%)
    • 5.5 Others - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.6 Market opportunity by Distribution Channel
      • Exhibit 40: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 42: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 44: Chart on Geographic comparison
      • Exhibit 45: Data Table on Geographic comparison
    • 7.3 APAC - Market size and forecast 2021-2026
      • Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 North America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.9 US - Market size and forecast 2021-2026
      • Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.10 New Zealand - Market size and forecast 2021-2026
      • Exhibit 74: Chart on New Zealand - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on New Zealand - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on New Zealand - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on New Zealand - Year-over-year growth 2021-2026 (%)
    • 7.11 Italy - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Italy - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Italy - Year-over-year growth 2021-2026 (%)
    • 7.12 Greece - Market size and forecast 2021-2026
      • Exhibit 82: Chart on Greece - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on Greece - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on Greece - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on Greece - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 86: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 89: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 90: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 91: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 92: Matrix on vendor position and classification
            • 10.3 Birchwood Packhouse Ltd.
              • Exhibit 93: Birchwood Packhouse Ltd. - Overview
              • Exhibit 94: Birchwood Packhouse Ltd. - Product / Service
              • Exhibit 95: Birchwood Packhouse Ltd. - Key offerings
            • 10.4 DMS Progrowers
              • Exhibit 96: DMS Progrowers - Overview
              • Exhibit 97: DMS Progrowers - Product / Service
              • Exhibit 98: DMS Progrowers - Key offerings
            • 10.5 Fresh Fruits Co.
              • Exhibit 99: Fresh Fruits Co. - Overview
              • Exhibit 100: Fresh Fruits Co. - Product / Service
              • Exhibit 101: Fresh Fruits Co. - Key offerings
            • 10.6 Kiwi Produce Ltd.
              • Exhibit 102: Kiwi Produce Ltd. - Overview
              • Exhibit 103: Kiwi Produce Ltd. - Product / Service
              • Exhibit 104: Kiwi Produce Ltd. - Key offerings
            • 10.7 Kiwifruit Processing Co. Ltd.
              • Exhibit 105: Kiwifruit Processing Co. Ltd. - Overview
              • Exhibit 106: Kiwifruit Processing Co. Ltd. - Product / Service
              • Exhibit 107: Kiwifruit Processing Co. Ltd. - Key offerings
            • 10.8 Mount Pack and Cool
              • Exhibit 108: Mount Pack and Cool - Overview
              • Exhibit 109: Mount Pack and Cool - Product / Service
              • Exhibit 110: Mount Pack and Cool - Key offerings
            • 10.9 Punchbowl PackCo
              • Exhibit 111: Punchbowl PackCo - Overview
              • Exhibit 112: Punchbowl PackCo - Product / Service
              • Exhibit 113: Punchbowl PackCo - Key offerings
            • 10.10 Seeka Ltd.
              • Exhibit 114: Seeka Ltd. - Overview
              • Exhibit 115: Seeka Ltd. - Business segments
              • Exhibit 116: Seeka Ltd. - Key offerings
              • Exhibit 117: Seeka Ltd. - Segment focus
            • 10.11 Siraf Marine Services.LLC
              • Exhibit 118: Siraf Marine Services.LLC - Overview
              • Exhibit 119: Siraf Marine Services.LLC - Product / Service
              • Exhibit 120: Siraf Marine Services.LLC - Key offerings
            • 10.12 Trinity Fruit Co.
              • Exhibit 121: Trinity Fruit Co. - Overview
              • Exhibit 122: Trinity Fruit Co. - Product / Service
              • Exhibit 123: Trinity Fruit Co. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 124: Inclusions checklist
                • Exhibit 125: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 126: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 127: Research methodology
                • Exhibit 128: Validation techniques employed for market sizing
                • Exhibit 129: Information sources
              • 11.5 List of abbreviations
                • Exhibit 130: List of abbreviations
              • food allergy among consumers: There is an increase in the number of people suffering from food allergies globally. Food allergy is caused when the immune system reacts to the ingestion of certain foods. Ingredients of packaged foods and meats that can create allergic reactions in some people include (but are not limited to) milk, eggs, fish, crustacean shellfish (e.g., crab, lobster, and shrimp), tree nuts (e.g., almonds, walnuts, and pecan), peanuts, wheat, and soybeans. Even consumption of small amounts of food allergens can trigger signs and symptoms such as digestive problems, hives, and swollen airways. In some people, a food allergy can cause severe symptoms, or even a life-threatening reaction is, known as anaphylaxis. For example, in the US, nearly 3% of the adult population suffers from shellfish allergy.

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape
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                The kiwi fruits market market growth will increase by $$ 2.74 bn during 2023-2026.
                The kiwi fruits market market is expected to grow at a CAGR of 4.3% during 2023-2026.
                Technavio has segmented the kiwi fruits market market by distribution channel (Supermarkets and hypermarkets, Online retailers, and Others) and geography (APAC, Europe, North America, South America, and Middle East and Africa).
                BandC Lifestyle BV, Birchwood Packhouse Ltd., Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co., Kiwi Produce Ltd., Kiwifruit Processing Co. Ltd., Mount Pack and Cool, Punchbowl PackCo, Salix Fruits, Seeka Ltd., Siraf Marine Services.LLC, SPERCHIOS KIWI, The Riverlock Group, Trinity Fruit Co., Zespri International India Pvt. Ltd. are a few of the key vendors in the kiwi fruits market market.
                Europe will register the highest growth rate of 29% among the other regions. Therefore, the kiwi fruits market market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
                • US
                • China
                • New Zealand
                • Italy
                • Greece
                The key factors driving the kiwi fruits market market growth are:
                • Rising urbanization and changing consumer lifestyle

                  Developing countries such as India, China, Brazil, and Thailand are moving toward rapid urbanization. According to The World Bank Group (World Bank), the urban population (% of the total population) in India was 32.77% in 2015, which increased to 34.92% in 2020. Urbanization also indicates a rise in the per capita annual household disposable income of consumers. There has been a considerable shift in the lifestyles and food habits of consumers over the last two decades. Urbanization and consumerism have driven this shift leading to a rapid rise in the consumption of healthy products such as kiwi fruits. Increased urbanization has led to improved living standards and higher disposable incomes. However, hectic lifestyles have deteriorated health conditions and lifestyle disorders due to unhealthy eating habits. The working population base seeks high vitamin products, such as kiwi fruits, that are convenient and can be consumed on the go. The rapid economic growth in China and India has resulted in a significant increase in the disposable income of consumers in these countries. The increase in the demand for healthy life leads consumers to opt for healthy products such as kiwi fruits. This is due to their local taste preferences and dietary requirements, such as low-fat and non-fat fruit products. Thus, such factors are expected to drive the growth of the global kiwi fruits market during the forecast period.


                • Rise in veganism

                  With the rising number of people following the vegan lifestyle, the demand for nutritional fruits, such as kiwi fruits, is increasing. Veganism is a way of life that excludes all forms of animal exploitation and cruelty in producing products such as food and clothing.

                  Some health benefits of following a vegan diet include the following: 

                  • The vegan diet is rich in fiber, antioxidants, and beneficial plant compounds. It is also rich in potassium, magnesium, folate, and vitamins A, C, and E. 
                  • It helps in losing weight. People who are vegan tend to have a lower body mass index (BMI) than others. 
                  • Following a vegan diet helps improve kidney functions, lower blood sugar levels, and lower the risk of heart diseases.

                  For instance, as of January 2021, the total number of vegans in the world was nearly 79 million, which was 3% higher than the total vegan population across the world in 2020. Such factors will drive the growth of the global kiwi fruits market during the forecast period.


                The kiwi fruits market market vendors should focus on grabbing business opportunities from the supermarkets and hypermarkets segment as it accounted for the largest market share in the base year.
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