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The kiwi fruits market size is estimated to grow by USD 32.82 billion at a CAGR of 5.07% between 2023 and 2028. In today's fast-paced world, urbanization and changing consumer preferences have significantly impacted the food industry. The increasing demand for convenience and healthier food options have led to a surge in the consumption of fruit and vegetable products. In response, companies are focusing on expanding their online distribution channels to cater to this growing market. One such key player is FreshlyPicked, a leading online fruit and vegetable marketplace. FreshlyPicked offers a wide range of fresh, high-quality produce sourced directly from farmers, ensuring optimal freshness and nutrition. By leveraging advanced technology and efficient supply chain management, FreshlyPicked ensures timely delivery and excellent customer service. With a commitment to sustainability and ethical business practices, FreshlyPicked is setting new standards in the online fruit and vegetable marketplace.
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Kiwi fruits, also known as Actinidia deliciosa, are nutrient-dense fruits renowned for their high Vitamin C and dietary fiber content. They also provide essential minerals like Copper, Vitamin K, Choline, Magnesium, Phosphorus, and Potassium. The antioxidant properties of Kiwi fruits, including Vitamin E and Vitamin C, help protect the immune system from oxidative stress. Kiwi fruits have gained popularity worldwide due to their numerous health benefits. They are linked to a reduced risk of colon cancer, high blood pressure, and vision loss. The global consumers' preference for healthy food options has propelled the demand for Kiwi fruits in the market. The Far East, particularly China, is a significant producer and consumer of Kiwi fruits. E-commerce sales have also contributed to the growth of the Kiwi fruit market, making it more accessible to consumers. Specialty retailers and convenience stores are other key distribution channels for Kiwi fruits. Moreover, the Kiwi fruit's versatility extends beyond fresh consumption. It is used in the craft beverage market, contributing to its growing demand. The Kiwifruit Breeding Centre continues to develop new varieties, ensuring a consistent supply and innovation in the market. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rising urbanization and changing consumer lifestyles is notably driving market growth. The ongoing urbanization trend in developing countries like India, China, Brazil, and Thailand is leading to a significant increase in the urban population and subsequent rise in disposable income for consumers. This shift in demographics and economic conditions has resulted in a notable change in lifestyle and food preferences, with a growing emphasis on health and wellness. Kiwi fruits, in particular, have gained popularity due to their nutritional benefits. The kiwi fruit market is witnessing increased demand from various sectors, including bakeries, confectioneries, craft beverage market, specialty retailers, and convenience stores. E-commerce platforms are also contributing to the market's growth by providing easy access to consumers. The Kiwifruit Breeding Centre's continuous efforts in developing new varieties have further fueled the market's expansion. Overall, the global kiwi fruit market is poised for steady growth in the coming years. Thus, such factors are driving the growth of the market during the forecast period.
The rise in veganism is the key trend in the market. Kiwi fruits have gained significant popularity among global consumers, particularly those following a vegan lifestyle, due to their nutritional benefits. The health advantages of consuming kiwi fruits include an abundance of fiber, antioxidants, and essential plant compounds. These fruits are also rich in potassium, magnesium, folate, and vitamins A, C, and E. As a result, the demand for kiwi fruits is on the rise in various sectors such as bakeries, confectionaries, craft beverage markets, specialty retailers, convenience stores, and e-commerce platforms. This trend is driven by the increasing awareness of the health benefits associated with a plant-based diet and the growing preference for natural and organic food products. Thus, such trends will shape the growth of the market during the forecast period.
The presence of stringent government rules is the major challenge that affects the growth of the market. The global kiwi fruits market is experiencing significant growth due to increasing consumer preferences for healthy and nutritious food options. The market is witnessing increased demand from various sectors such as bakeries, confectionaries, craft beverage market, specialty retailers, and convenience stores. The Kiwifruit Breeding Centre in New Zealand is at the forefront of kiwi fruit innovation, continuously developing new varieties to cater to evolving consumer tastes. However, the market growth is influenced by several regulatory factors. Strict guidelines issued by government bodies, including the Food Safety and Standards Authority of India (FSSAI), impact the market. These regulations cover food additives, contaminants, hygiene, labeling and composition, and quality factors. FSSAI is responsible for certifying food products in India and ensuring public health through food safety regulation and supervision. Additionally, regulatory bodies monitor manufacturing plants' waste disposal and declare bans on ingredients if health hazards are identified. These regulations ensure the production and distribution of safe and high-quality kiwi fruits to consumers worldwide. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Birchwood Packhouse Ltd. - The company offers growers the complete kiwifruit experience.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The supermarkets and hypermarkets segment is estimated to witness significant growth during the forecast period. Kiwi fruits, native to the Far East, have gained significant popularity in global markets due to their numerous health benefits. These fruits are rich sources of Vitamin C, fiber, potassium, and various essential minerals such as Vitamin E, Copper, Vitamin K, Choline, Magnesium, and Phosphorus. The antioxidant properties of kiwi fruits help protect the immune system from oxidative stress, reducing the risk of chronic diseases like colon cancer and heart disease.
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The supermarkets and hypermarkets segment accounted for USD 6.34 billion in 2018. Kiwi fruits are also beneficial for digestive health and respiration rate. Consumption of kiwi fruits has been linked to improved heart health, immunity, and vision. With the increasing awareness of nutritional products and their health benefits, the demand for kiwi fruits has surged. E-commerce sales of kiwi fruits have witnessed a significant increase due to product standardization, quality upgradation, and innovative packaging and labelling. However, some consumers may experience allergic reactions such as swollen tongue or itchy throat after consuming kiwi fruits. Retailers, including supermarkets and hypermarkets, have responded to the growing demand for kiwi fruits by improving shipping and delivery strategies to ensure freshness and quality. Kiwi fruits are used in various food applications such as salads, cake toppings, beverages, jams, and sauces, making them a versatile and popular fruit choice.
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APAC is estimated to contribute 35% to the growth of the global market during the market forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Kiwi fruits, also known as Actinidia deliciosa, are a rich source of essential nutrients including Vitamin E, Copper, Vitamin K, Choline, Magnesium, Phosphorus, and Antioxidants. These Antioxidants, such as Vitamin C and Fiber, contribute to heart health, immunity, and digestive health by reducing oxidative stress, aiding in the prevention of colon cancer, and managing high blood pressure. The Far East has long recognized the benefits of Kiwi fruit, leading to an increase in e-commerce sales and the need for product standardization, quality upgradation, and proper packaging and labelling. However, potential allergens such as swollen tongue and itchy throat may pose challenges for some consumers. Brands focusing on nutritional products can differentiate themselves by addressing these concerns and providing clear labeling. Kiwi fruits are versatile and can be used in various forms, such as salads, cake toppings, beverages, jams, and sauces, making them a popular choice for health-conscious consumers.
The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Nutritious Delights Packed with Essential Nutrients and Health Benefits Kiwi fruits, a small, furry, and delicious fruit, have gained immense popularity worldwide due to their rich nutritional profile. These fuzzy brown oval-shaped fruits are a powerhouse of essential vitamins and minerals, including Vitamin E, Copper, Vitamin K, Choline, Magnesium, Phosphorus, and Fiber. The antioxidant properties of Kiwi fruits are attributed to their high Vitamin C content, making them an excellent addition to a healthy diet. They are also a rich source of dietary fiber, which aids in digestive health and supports heart health by reducing high blood pressure and preventing blood clotting. The Far East has been a significant consumer of Kiwi fruits due to their cultural significance and health benefits. The global market is expected to witness a steady consumption trend, driven by the increasing awareness of their immune system-boosting properties and their role in combating oxidative stress. The market for Kiwi fruits is diverse, with applications ranging from salads, cake toppings, beverages, jams, and sauces. E-commerce sales have also contributed significantly to the market's growth, enabling consumers to purchase Kiwi fruits from anywhere, anytime.
However, product standardization and quality upgradation remain crucial factors in the Kiwi fruit market. Proper packaging and labeling are essential to maintain the freshness and shelf life of the fruit. Allergies, such as swollen tongue and itchy throat, are potential concerns for some consumers, making brand loyalty and nutritional product transparency essential. In conclusion, Kiwi fruits offer numerous health benefits, from boosting immunity and heart health to promoting digestive health and vision. With their versatility and nutritional value, Kiwi fruits are poised to continue their popularity and growth in various food applications and markets.
Market Scope |
|
Report Coverage |
Details |
Page number |
132 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.07% |
Market growth 2024-2028 |
USD 3.28 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.77 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
China, US, New Zealand, Italy, and Greece |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
BandC Lifestyle BV, Birchwood Packhouse Ltd., Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co., Kiwi Produce Ltd., Kiwifruit Processing Co. Ltd., Mount Pack and Cool, Punchbowl PackCo, Salix Fruits, Seeka Ltd., Siraf Marine Services.LLC, SPERCHIOS KIWI, The Riverlock Group, Trinity Fruit Co., and Zespri International India Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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