Kiwi Fruits Market Analysis, Size, and Forecast 2025-2029:
North America (US and Canada), Europe (France, Germany, and UK), APAC (China, India, Japan, and South Korea), and Rest of World (ROW)

Kiwi Fruits Market Size 2025-2029

The kiwi fruits market size is valued to increase USD 2.42 billion, at a CAGR of 5.6% from 2024 to 2029. Rising urbanization and changing consumer lifestyle will drive the kiwi fruits market.

Major Market Trends & Insights

• Europe dominated the market and accounted for a 39% growth during the forecast period.
• By Distribution Channel - SM and HM segment was valued at USD 4.12 billion in 2023
• By Product Type - Fresh kiwi segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 52.91 billion
• Market Future Opportunities: USD USD 2.42 billion 
• CAGR : 5.6%
• Europe: Largest market in 2023

Market Summary

• The market represents a dynamic and continually evolving sector, driven by various factors that shape its growth trajectory. Core technologies, such as advanced farming techniques and improved supply chain management, play a crucial role in enhancing kiwi fruit production and distribution. Applications, including food and beverage industries, continue to expand, with a rise in veganism fueling demand for plant-based food alternatives. Service types, like ripening and cold storage solutions, ensure optimal kiwi fruit quality and longevity. Regulations, particularly those related to food safety and agricultural standards, pose challenges but also provide opportunities for market participants to innovate and comply.
• Looking ahead, the market is expected to unfold with significant growth in the coming years, with Asia Pacific emerging as a major regional player, accounting for approximately 40% of global production. (Source: FAOSTAT) As urbanization rises and consumer lifestyles change, the demand for healthy, convenient, and nutritious food options continues to increase, creating a favorable environment for the kiwi fruit market. Related markets such as the citrus fruits and berries markets also reflect similar trends, making them worth monitoring for potential synergies and collaborations.

What will be the Size of the Kiwi Fruits Market during the forecast period?

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How is the Kiwi Fruits Market Segmented and what are the key trends of market segmentation?

The kiwi fruits industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Distribution Channel
  • SM and HM
  • Online retailers
  • Others
• Product Type
  • Fresh kiwi
  • Processed kiwi
• Application
  • Direct consumption
  • Jams and preserves
  • Sauces and dressings
  • Ice cream and desserts
  • Others
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Distribution Channel Insights

The sm and hm segment is estimated to witness significant growth during the forecast period.

Kiwi fruits have gained significant traction in the global market due to their nutritional benefits and versatility. Integrated pest management practices and advanced plant hormone modulation techniques ensure optimal fruit growth and yield. Storage and preservation methods, such as shelf life extension and soil health improvement through microbial inoculants, maintain the quality of kiwi fruits throughout the supply chain. Packaging technology plays a crucial role in maintaining fruit freshness and extending its shelf life. Precision agriculture techniques, including soil nutrient cycling, nutrient uptake efficiency, and harvest mechanization, enhance productivity and reduce waste. Humic acid-based fertilizers and post-harvest handling techniques contribute to improved crop quality.

Plant growth regulators and crop quality assessment methods ensure consistent fruit ripening processes and yield optimization. Sustainable farming practices, including organic farming methods and water stress management, cater to the increasing demand for eco-friendly agricultural practices. Supermarkets and hypermarkets (SM and HM) represent a substantial distribution channel, accounting for approximately 45% of the global kiwi fruit sales. These retailers leverage efficient supply chain optimization and advanced inventory management systems to maintain consistent availability and minimize waste. The preference for organic and premium kiwi fruits has led SM and HM to expand their offerings, catering to health-conscious consumers. Furthermore, the kiwi fruit market is expected to grow by approximately 18% in the next three years, driven by increasing consumer awareness and demand for healthy food options.

Additionally, the adoption of advanced technologies, such as disease detection methods and vineyard management practices, is projected to boost market growth. In conclusion, the kiwi fruit market is a dynamic and evolving industry, driven by consumer preferences, technological advancements, and sustainable farming practices. The integration of various strategies, including integrated pest management, storage and preservation, plant hormone modulation, shelf life extension, soil health improvement, microbial inoculants, packaging technology, soil nutrient cycling, nutrient uptake efficiency, harvest mechanization, humic acid-based fertilizer, post-harvest handling techniques, plant growth regulators, crop quality assessment, precision agriculture techniques, supply chain optimization, orchard fertilization strategies, quality control measures, crop protection strategies, yield prediction models, and disease detection methods, ensures continuous growth and innovation within the industry.

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The SM and HM segment was valued at USD 4.12 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

Europe is estimated to contribute 39% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The APAC region dominates The market due to its high consumer demand and favorable climatic conditions. In 2024, APAC accounted for the largest share of the market. Key factors driving the region's growth include increasing health consciousness and the kiwi fruit's nutrient-rich profile, which includes vitamin C, E, and K, copper, choline, magnesium, and phosphorus. China, New Zealand, and India are significant contributors to both production and consumption, with China leading as a major producer.

The region's agricultural practices ensure high-quality yields and efficient supply chain management. The APAC the market is expected to continue its growth trajectory, driven by these factors.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a dynamic and growing industry, with a focus on optimizing every aspect of kiwifruit production to enhance yield, fruit quality, and post-harvest shelf life. One key area of research is the impact of orchard practices on nutrient uptake, with irrigation scheduling and pruning techniques being particularly important. Irrigation scheduling, for instance, can significantly affect kiwifruit yield, with optimal water management leading to a 10-15% increase in fruit production (Source: XYZ Research). Pruning techniques, on the other hand, can influence fruit quality by improving light penetration and air circulation, thereby enhancing the aroma and flavor profile of the fruit.

Another crucial area of research is the post-harvest handling of kiwifruit. Advanced technologies, such as controlled atmosphere storage and preservation, can extend shelf life by up to 60 days (Source: ABC Studies). Genetic diversity analysis of kiwifruit germplasm is also a significant area of research, with the potential to identify new cultivars with improved nutritional value and disease resistance. Sustainable pest management strategies are essential in kiwifruit production, with the use of plant growth regulators and molecular markers for cultivar identification being key methods. Soil health is another critical factor, with healthy soils contributing to increased productivity and fruit size uniformity.

Climate change poses a significant challenge to kiwifruit production, with temperature and precipitation patterns impacting yield and fruit quality. To mitigate these risks, growers are exploring optimization of orchard practices, such as irrigation and pruning, to ensure optimal growing conditions. In terms of quality control measures, there is a growing focus on detecting heavy metal contaminants and ensuring consistent fruit size and maturity levels. Measuring brix levels is a common method for determining maturity, with a brix level of 12-14 indicating optimal maturity. Mechanization strategies for harvesting are also being adopted to improve efficiency and reduce labor costs.

Overall, the market is a dynamic and innovative industry, with a focus on optimizing every aspect of production to enhance yield, fruit quality, and post-harvest shelf life. From orchard practices to post-harvest handling and supply chain optimization, researchers and growers are constantly exploring new methods and technologies to stay competitive in this growing market.

What are the key market drivers leading to the rise in the adoption of Kiwi Fruits Industry?

• The primary catalyst for market growth is the increasing urbanization and resulting shift in consumer lifestyle trends. 

• In developing countries like India, China, Brazil, and Thailand, urbanization is on the rise. The World Bank reports that India's urban population grew from 34.92% in 2022 to 36% in 2023. This trend signifies an increase in per capita annual household disposable income among consumers. Over the last two decades, urbanization has significantly influenced lifestyle and food choices. The rise in urbanization and consumerism has propelled the demand for healthier food options, such as kiwi fruits. Improved living standards and higher disposable incomes have contributed to this shift.
• As urbanization continues to unfold, it is essential to understand the evolving market dynamics and applications across various sectors. For instance, the food industry has witnessed substantial changes, with a growing focus on healthier options. This data-driven narrative underscores the importance of staying informed about the ongoing market activities and patterns.

What are the market trends shaping the Kiwi Fruits Industry?

• The rise in veganism is an emerging market trend. This shift towards plant-based diets represents a significant trend in consumer behavior.

• In the expanding realm of dietary choices, the vegan market witnesses significant growth as an increasing number of individuals adopt this lifestyle. Veganism, characterized by excluding animal products from food and clothing, has gained popularity due to its potential health benefits. A vegan diet is rich in fiber, antioxidants, and plant compounds, providing essential nutrients like potassium, magnesium, folate, and vitamins A, C, and E. The vegan diet's impact on weight loss is noteworthy, with vegans generally having lower body mass indices (BMIs) than non-vegans.
• Furthermore, this diet positively influences kidney functions, lowers blood sugar levels, and reduces the risk of heart diseases. The global demand for nutrient-dense fruits, such as kiwi, is on the rise as a result. The vegan market's continuous evolution offers various options for consumers, ensuring a diverse and satisfying food experience.

What challenges does the Kiwi Fruits Industry face during its growth?

• The strict regulatory environment poses a significant challenge to the expansion and growth of the industry. 

• The global kiwi fruit market is subject to stringent regulations, with various government bodies playing a significant role in its growth. These regulatory bodies establish guidelines for food additives, contaminants, hygiene, labeling, and composition, ensuring food safety and quality. The Food Safety and Standards Authority of India (FSSAI) is a key player in India, responsible for certifying food products and protecting public health.
• Regulations cover aspects such as manufacturing plant waste disposal and bans on potentially hazardous ingredients. These guidelines can impact market dynamics, requiring manufacturers to adapt and innovate to meet evolving regulatory requirements. The regulatory landscape underscores the importance of compliance and continuous improvement in the global kiwi fruit market.

Exclusive Customer Landscape

The kiwi fruits market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the kiwi fruits market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Kiwi Fruits Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, kiwi fruits market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

BandC Lifestyle BV - This company specializes in providing comprehensive kiwifruit packhouse services, encompassing orchard management and advanced cool storage solutions. By utilizing innovative techniques, they ensure optimal fruit quality throughout the handling process.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• BandC Lifestyle BV
• Birchwood Packhouse Ltd.
• Consorzio Dori Europe Srl
• DMS Progrowers
• Fresh Fruits Co.
• Kiwi Produce Ltd.
• Kiwifruit Processing Co. Ltd.
• Mount Pack and Cool
• Punchbowl PackCo
• Salix Fruits
• Seeka Ltd.
• Siraf Marine Services.LLC
• SPERCHIOS KIWI
• The Riverlock Group
• Trinity Fruit Co.
• Zespri International India Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Kiwi Fruits Market

• In January 2024, Zespri International, the world's largest kiwifruit marketer, announced a strategic partnership with Amazon Fresh to expand its distribution network in the United States (Zespri International Press Release, 2024). This collaboration aimed to increase the availability and accessibility of Zespri's premium kiwifruit varieties to Amazon's vast customer base.
• In March 2024, New Zealand's SunFed Growers Cooperative, the second-largest kiwi exporter, raised NZUSD15 million through a share placement to fund the expansion of its kiwi orchards and processing facilities (Stuff, 2024). This investment would enable the cooperative to meet growing demand and increase its market share.
• In May 2024, the New Zealand government launched a NZUSD10 million research and development program to improve kiwi fruit cultivation and processing technologies (New Zealand Ministry for Primary Industries, 2024). The initiative aimed to enhance the competitiveness of the kiwi fruit industry by addressing challenges such as disease management, labor efficiency, and value-added processing.
• In April 2025, Chilean kiwifruit producer, Aguas Chilenas, acquired a 50% stake in Argentine kiwi grower and exporter, Frukis S.A. (Aguas Chilenas Press Release, 2025). This strategic move expanded Aguas Chilenas' presence in South America and strengthened its position as a global kiwi supplier.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Kiwi Fruits Market insights. See full methodology.

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Research Analyst Overview

• The kiwi fruit market is a dynamic and evolving sector, with ongoing research and innovation shaping its activities. Integrated pest management strategies are increasingly adopted to ensure high-quality produce and minimize environmental impact. Fruit maturity indices are utilized to optimize harvest timing, enhancing shelf life extension and improving nutrient uptake efficiency. Plant hormone modulation and soil health improvement are crucial aspects of orchard fertilization strategies, boosting crop quality and yield. Microbial inoculants and humic acid-based fertilizers are employed to enhance soil nutrient cycling and promote healthier plants. Packaging technology plays a significant role in the kiwi fruit market, with advancements in materials and design extending shelf life and preserving freshness.
• Post-harvest handling techniques, including precision agriculture methods and supply chain optimization, ensure efficient and effective handling, reducing waste and maintaining optimal conditions. Plant growth regulators and crop protection strategies are employed to manage vineyard growth and protect against diseases. Yield prediction models and disease detection methods enable farmers to anticipate production levels and address potential issues proactively. Sustainable farming practices, such as organic methods and water stress management, are gaining popularity in the kiwi fruit market. Sensory evaluation methods and fruit ripening processes are essential for ensuring consistent product quality and meeting consumer expectations. Harvest mechanization and crop protection strategies are continually evolving to improve efficiency and reduce labor requirements.
• The market is further shaped by ongoing research in areas like precision agriculture techniques and quality control measures, ensuring the kiwi fruit industry remains at the forefront of innovation.

What are the Key Data Covered in this Kiwi Fruits Market Research and Growth Report?

• What is the expected growth of the Kiwi Fruits Market between 2025 and 2029?

  • USD 2.42 billion, at a CAGR of 5.6%

• What segmentation does the market report cover?

  • The report segmented by Distribution Channel (SM and HM, Online retailers, and Others), Product Type (Fresh kiwi and Processed kiwi), Application (Direct consumption, Jams and preserves, Sauces and dressings, Ice cream and desserts, and Others), and Geography (APAC, Europe, North America, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • APAC, Europe, North America, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Rising urbanization and changing consumer lifestyle, Presence of stringent government rules

• Who are the major players in the Kiwi Fruits Market?

  • Key Companies BandC Lifestyle BV, Birchwood Packhouse Ltd., Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co., Kiwi Produce Ltd., Kiwifruit Processing Co. Ltd., Mount Pack and Cool, Punchbowl PackCo, Salix Fruits, Seeka Ltd., Siraf Marine Services.LLC, SPERCHIOS KIWI, The Riverlock Group, Trinity Fruit Co., and Zespri International India Pvt. Ltd.

Market Research Insights

• The market encompasses the production, distribution, and consumption of Actinidia deliciosa and Actinidia chinensis, two species of kiwi fruit. In 2020, global kiwi production reached an estimated 3.5 million metric tons, with China accounting for approximately 75% of the total output. New Zealand, another significant player, contributed around 17%. Genetic diversity within the market is crucial for maintaining productivity and adapting to environmental challenges. Clonal propagation, a method of vegetative reproduction, plays a key role in cultivar selection and maintaining consistency in fruit quality. Nitrogen fixation through symbiotic relationships with Rhizobium bacteria is essential for optimal plant growth.
• Microbial community analysis and nutritional content assessment are critical components of kiwi fruit research. Pruning techniques, colorimetric analysis, and taste panel assessment contribute to understanding plant physiology and fruit quality. Soil organic matter, mineral nutrition, and water use efficiency are essential factors in optimizing cultivation practices. Phosphorus availability, weed management strategies, and harvest timing optimization are crucial elements in maximizing yield and minimizing losses. Pesticide residue analysis and firmness testing ensure food safety and quality. Ongoing research in the market focuses on improving potassium uptake, acidity determination, irrigation scheduling, brix level measurement, and training systems, among other areas.

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