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The laptop carry case market size is forecast to increase by USD 785.1 million, at a CAGR of 3.5% between 2023 and 2028. The market trends and analysis report comprehensively examines factors driving market growth, including the rising demand for lightweight bags. As consumers prioritize convenience and portability, the preference for lightweight bags continues to escalate across various demographics. Additionally, the report delves into the burgeoning demand for business and bags within airport settings. With an increasing number of travelers requiring functional and durable bags for their professional needs, this segment presents lucrative opportunities for market expansion. Furthermore, the report addresses the challenge posed by counterfeit products within the market. The presence of counterfeit bags not only undermines brand reputation but also jeopardizes consumer trust and safety. By offering an in-depth analysis of these factors, the report provides valuable insights for stakeholders seeking to navigate and capitalize on emerging trends in the bag industry, ensuring sustainable growth and competitive advantage.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
ACCO Brands Corp., ASUSTeK Computer Inc., C.C. Filson Co. Inc., Callaway Golf Co., Da Milano Leathers Pvt. Ltd., DICOTA SCHWEIZ AG, Elecom Co. Ltd., Fabrique Ltd., Hon Hai Precision Industry Co. Ltd., HP Inc., Lenovo Group Ltd., Pioneer Square Brands Inc., Safari Industries India Ltd., Samsonite International SA, Sanwa Supply Inc., Targus, Thule Group, United States Luggage Co. LLC, and Victorinox AG
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing a significant rising acceptance among consumers, particularly those who prioritize sustainability and environmental concerns. Electronics accessories, such as laptop sleeves, backpacks, and carry cases, are increasingly being sought after for their positive impact on the environment. These cases, equipped with USB charging port and RFID barring technology, offer both fashion consciousness and tech-savviness. Bag manufacturers are continually innovating, integrating touch-sensitive features and smartphone functions into their designs. Lightweight laptop devices and tablets are becoming increasingly popular, necessitating the need for carry cases that can accommodate these devices while also being functional for outdoor leisure activities. First mover technology giants are leading the charge in this market, introducing advanced features such as power banks and multiple USB interfaces to their cases. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Increased demand for lightweight bags is the key factor driving the market. Laptop cases have become essential accessories for users, particularly corporate professionals and businesspeople, due to the increasing trend of working on-the-go and the need to participate in outdoor leisure activities. Lightweight cases are highly sought after in this market, as they cater to the demands of frequent travelers. With the airline industry imposing stringent weight regulations and escalating luggage fees, vendors have responded by introducing ultra-light laptop bags, often featuring advanced technology and hard-sided materials.
For instance, the SafePort Checkpoint-friendly case from Targus, designed for 15.6-inch laptops like the Surface Pro 7, boasts leather-wrapped handles, a non-slip shoulder strap, and a trolley strap for easy attachment to rolling luggage. This multi-purpose laptop briefcase offers both convenience and cost savings by reducing luggage weight and eliminating additional baggage fees.
Growing demand for business and laptop bags at airports is the primary trend shaping the market. The market for laptop cases exhibits a burgeoning trend, fueled by the increasing demand for portable technology during outdoor leisure activities and business travel. Travelers often opt for premium and multi-purpose laptop briefcases at airport retail stores, which offer a wider selection of brands and competitive pricing compared to local outlets.
Further, airport retailing's popularity is further bolstered by the renovation of major airports, featuring expansive retail spaces and shopping centers. Corporate professionals and users of devices like the Surface Pro 7 laptop also contribute to this expanding market. Consequently, both low-cost and luxury laptop bags cater to diverse consumer preferences, making this a thriving industry.
Presence of counterfeit products is the major challenge that affects the market growth. The laptop cases market experiences significant growth, particularly among individuals engaging in outdoor leisure activities and corporate professionals. Multi-purpose laptop briefcases catering to the needs of users on the go are gaining popularity. However, the increasing demand for laptop cases also fosters the proliferation of low-cost counterfeit bags, which mimic the appearance of luxury laptop bags.
Moreover, counterfeit products, often associated with luxury handbags, are prevalent in developing regions and are accessible via e-commerce platforms. Despite their lower price point, they pose challenges for genuine market vendors, eroding market shares and damaging reputations. To remain competitive, global players are compelled to offer more affordable laptop cases, potentially impacting their profit margins. The Surface Pro 7 laptop market is also influenced by this trend.
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The market is expected to continue growing, as consumers seek stylish and functional solutions for their tech devices. Desk computers remain a staple in many workplaces, but the trend towards portable devices is driving demand for laptop carry cases that can seamlessly integrate with both desk computers and outdoor activities. Overall, the market is poised for continued growth, as consumers seek to maximize the functionality and convenience of their tech devices.
The market share growth by the offline segment will be significant during the forecast period. The sales of goods through specialty stores, hypermarkets, supermarkets, clubhouse stores, and department stores generate revenue for the offline distribution channel. Due to the gradual shift in consumer preference toward online shopping, the revenue of the offline distribution channel has been declining over time. However, players are managing their sales through the expansion of their stores in local and regional markets in order to support sales through offline channels. This will have a positive impact on the growth of the offline segment. The offline segment was valued at USD 3.37 billion in 2018. Furthermore, companies expand their store operations at various locations to increase their offline sales. This will enable them to produce and sell goods quickly and serve all consumer groups across a wide geographic range. Moreover, the expansion of retail outlets in various cities and regions also encourages familiarity with the various kinds of cases. This will also raise market sales value. Therefore, such factors are expected to propel the growth of the market during the forecast period.
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The market is segmented by type into backpack, messenger bag, and others. The backpack segment will account for the largest share of this segment.?
APAC is estimated to contribute 36% during the forecast period.
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The market in APAC is anticipated to grow at the fastest rate, largely as a result of millennials' high expenditures on personal accessories. China, Japan, and India are the main contributors to the market in APAC. Due to the high spending on high-end, high-quality personal accessories in China, the country is the most important market for personal accessories. Additionally, the tendency to buy luggage as lifestyle items rather than necessities appears to have had a positive effect on the market expansion. Moreover, the growth of online merchants like Amazon, Flipkart Internet Pvt Ltd., Rakuten, and Alibaba will also broaden the product base and speed up regional market expansion. Hence, all of the abovementioned factors will drive market growth during the forecast period.
The market is a significant segment within the technology industry, catering to the growing demand for portable and convenient solutions for laptop users. These cases offer protection against various environmental factors, ensuring the safe transportation of laptops. The market is driven by several factors, including the increasing popularity of laptops, the need for portability, and the rising awareness of the importance of protecting electronic devices. Laptop carry cases come in various sizes, styles, and materials to accommodate different laptop models and user preferences. Some popular types include sleeves, backpacks, and briefcases. The materials used include neoprene, nylon, and leather, among others.
Further, the market is expected to grow steadily due to the increasing number of laptop users and the continuous advancements in laptop technology. The market also offers numerous opportunities for innovation, with manufacturers focusing on creating lightweight, durable, and stylish cases to meet the evolving needs of consumers. In conclusion, the market is a dynamic and growing segment within the technology industry, driven by the increasing popularity of laptops and the need for portable and protective solutions. The market offers numerous opportunities for innovation and growth, making it an exciting area to watch.
Further, the market is evolving to meet the specific requirements of business professionals and modern-day needs. Brands like Hermès introduce luxury options like the Oran Laptop bag crafted from box calf leather, featuring bottle holders and charging ports. From messenger bags to rollers, versatility and anti-theft systems are paramount to prevent damage to laptops. With rising fashion consciousness, customers seek hands-free bags and RFID-blocking laptop cases for work-life convenience.
Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Decelerate at a CAGR of 3.5% |
Market growth 2024-2028 |
USD 785.1 million |
Market structure |
Fragmented |
YoY growth (%) |
3.33 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 36% |
Key consumer countries |
US, China, Japan, Germany, and France |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
ACCO Brands Corp., ASUSTeK Computer Inc., C.C. Filson Co. Inc., Callaway Golf Co., Crumpler Ltd., Da Milano Leathers Pvt. Ltd., DICOTA SCHWEIZ AG, Elecom Co. Ltd., Fabrique Ltd., Hon Hai Precision Industry Co. Ltd., HP Inc., Lenovo Group Ltd., Pioneer Square Brands Inc., Safari Industries India Ltd., Samsonite International SA, Sanwa Supply Inc., Targus, Thule Group, United States Luggage Co. LLC, and Victorinox AG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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