Manuka Honey Market Size and Trends
The manuka honey market size is forecast to increase by USD 396.3 million at a CAGR of 5.8% between 2023 and 2028. The market is experiencing significant growth due to the increasing awareness of health benefits associated with consuming natural ingredients. With the rise in obesity and heart disease, consumers are turning to Manuka honey for its antimicrobial capabilities and overall health advantages. This trend is reflected in both traditional retail channels, such as hypermarkets, and online stores. Despite the high production costs in New Zealand, the demand for Manuka honey continues to drive its market growth. Consumers value its unique health properties and are willing to pay a premium price for authentic Manuka honey. As the market expands, it is essential for producers to maintain transparency and authenticity to ensure consumer trust.
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
5 Historic Market Size
- 5.1 Global Manuka Honey Market 2018 - 2022
- Historic Market Size - Data Table on Global Manuka Honey Market 2018 - 2022 ($ million)
- 5.2 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ million)
- 5.3 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
- 5.4 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)
6 Five Forces Analysis
- 6.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 6.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 6.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 6.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 6.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 6.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 6.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
7 Market Segmentation by Type
- 7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
- 7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 7.3 Conventional - Market size and forecast 2023-2028
- Chart on Conventional - Market size and forecast 2023-2028 ($ million)
- Data Table on Conventional - Market size and forecast 2023-2028 ($ million)
- Chart on Conventional - Year-over-year growth 2023-2028 (%)
- Data Table on Conventional - Year-over-year growth 2023-2028 (%)
- 7.4 Organic - Market size and forecast 2023-2028
- Chart on Organic - Market size and forecast 2023-2028 ($ million)
- Data Table on Organic - Market size and forecast 2023-2028 ($ million)
- Chart on Organic - Year-over-year growth 2023-2028 (%)
- Data Table on Organic - Year-over-year growth 2023-2028 (%)
- 7.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.5 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.9 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.10 New Zealand - Market size and forecast 2023-2028
- Chart on New Zealand - Market size and forecast 2023-2028 ($ million)
- Data Table on New Zealand - Market size and forecast 2023-2028 ($ million)
- Chart on New Zealand - Year-over-year growth 2023-2028 (%)
- Data Table on New Zealand - Year-over-year growth 2023-2028 (%)
- 9.11 Argentina - Market size and forecast 2023-2028
- Chart on Argentina - Market size and forecast 2023-2028 ($ million)
- Data Table on Argentina - Market size and forecast 2023-2028 ($ million)
- Chart on Argentina - Year-over-year growth 2023-2028 (%)
- Data Table on Argentina - Year-over-year growth 2023-2028 (%)
- 9.12 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 9.13 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 9.14 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ million)
- Data Table on India - Market size and forecast 2023-2028 ($ million)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
- 9.15 Australia - Market size and forecast 2023-2028
- Chart on Australia - Market size and forecast 2023-2028 ($ million)
- Data Table on Australia - Market size and forecast 2023-2028 ($ million)
- Chart on Australia - Year-over-year growth 2023-2028 (%)
- Data Table on Australia - Year-over-year growth 2023-2028 (%)
- 9.16 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.17 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.2 Company ranking index
- 12.3 Market positioning of companies
- Matrix on companies position and classification
- 100 Percent Pure New Zealand Honey Ltd.
- 100 Percent Pure New Zealand Honey Ltd. - Overview
- 100 Percent Pure New Zealand Honey Ltd. - Product / Service
- 100 Percent Pure New Zealand Honey Ltd. - Key offerings
- SWOT
- 12.5 Apihealth NZ Ltd.
- Apihealth NZ Ltd. - Overview
- Apihealth NZ Ltd. - Product / Service
- Apihealth NZ Ltd. - Key offerings
- SWOT
- 12.6 Arataki Honey Ltd.
- Arataki Honey Ltd. - Overview
- Arataki Honey Ltd. - Product / Service
- Arataki Honey Ltd. - Key offerings
- SWOT
- 12.7 Capilano Honey Ltd.
- Capilano Honey Ltd. - Overview
- Capilano Honey Ltd. - Product / Service
- Capilano Honey Ltd. - Key offerings
- SWOT
- 12.8 Comvita Ltd.
- Comvita Ltd. - Overview
- Comvita Ltd. - Business segments
- Comvita Ltd. - Key offerings
- Comvita Ltd. - Segment focus
- SWOT
- 12.9 Manuka Health New Zealand Ltd.
- Manuka Health New Zealand Ltd. - Overview
- Manuka Health New Zealand Ltd. - Product / Service
- Manuka Health New Zealand Ltd. - Key offerings
- SWOT
- 12.10 Natures Way Brands LLC
- Natures Way Brands LLC - Overview
- Natures Way Brands LLC - Product / Service
- Natures Way Brands LLC - Key offerings
- SWOT
- 12.11 Streamland Honey Group Ltd.
- Streamland Honey Group Ltd. - Overview
- Streamland Honey Group Ltd. - Product / Service
- Streamland Honey Group Ltd. - Key offerings
- SWOT
- 12.12 Te Runanga o Ngai Tahu Group
- Te Runanga o Ngai Tahu Group - Overview
- Te Runanga o Ngai Tahu Group - Product / Service
- Te Runanga o Ngai Tahu Group - Key offerings
- SWOT
- 12.13 Wedderspoon Organic Inc.
- Wedderspoon Organic Inc. - Overview
- Wedderspoon Organic Inc. - Product / Service
- Wedderspoon Organic Inc. - Key offerings
- SWOT
13 Appendix
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.9 360 degree market analysis
- 360 degree market analysis
- 13.10 List of abbreviations
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