The manuka honey market share is expected to increase by USD 434.50 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.29%.

This market research report extensively covers market segmentation by category (conventional and organic) and geography (APAC, Europe, North America, South America, and MEA). The market report also offers information on several market vendors, including Apihealth NZ Ltd., Arataki Honey Ltd., Capilano Honey Ltd., Comvita Ltd., Manuka Health New Zealand Ltd., Natures Way Products LLC, Pure New Zealand Honey Ltd., Streamland Honey Group Ltd., Te Runanga o Ngai Tahu Group, and Wedderspoon Organic Inc. among others.

What will the Manuka Honey Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Market Size for the Forecast Period and Other Important Statistics

" Over the years, there has been an increased desire for healthier food items with decreased fat levels and extra vitamins and minerals in APAC"

Manuka Honey Market: Key Drivers, Trends, and Challenges

The increasing demand for healthier food products is notably driving market growth, although factors such as high prices associated with regional production and manuka honey may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the manuka honey industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Market Driver

One of the key factors driving the global market growth is the increasing demand for healthier food products with decreased fat levels and extra vitamins and minerals. The rising awareness about a healthy lifestyle despite the hectic schedules of people has increased the demand for manuka honey. The remarkable nutritional profile and antimicrobial properties that aid in cytokine synthesis to increase the immunity power of individuals have further increased the demand in the COVID-19 pandemic. Other factors such as its application in the medical and cosmetic industry will fuel the demand for manuka honey, leading to the growth of the market in focus during the forecast period.

Key Market Trend

Increasing demand for healthier food products is another key factor driving global market growth. Over the years, there has been an increased desire for healthier food items with decreased fat levels and extra vitamins and minerals. The rationale for this is to ensure that customers can keep a healthy lifestyle despite their hectic schedules. As a result, consumer choices are positively impacting the demand for manuka honey. Manuka honey has a remarkable nutritional profile and antimicrobial properties that aid in cytokine synthesis. This feature aids in increasing the body's immunity. Manuka honey's anti-inflammatory and antioxidant characteristics make it suitable for topical use in the treatment of eczema and acne. Thus, factors such as these are fuelling the demand for manuka honey and will continue to do so during the forecast period.

Key Market Challenge

One of the key challenges to global market growth is the high prices associated with regional production and manuka honey. Manuka honey is derived from the Leptospermum scoparium tree which grows only in New Zealand. Therefore, the demand is usually higher than the supply, resulting in the high price of manuka honey. Other factors such as the short harvesting season and unique climate conditions further limit production as cold weather is one of the most common threats to manuka trees as Leptospermum scoparium trees grow at high altitudes and temperatures and can easily get excessively cold. This prevents the trees from blooming, and thus, bees cannot pollinate them for honey. These factors increase the production cost of manuka honey, which is expected to limit the growth of the market in focus during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global manuka honey market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.

Market Overview

The global packaged foods and meats market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and to extend shelf life. Technavio calculates the global packaged foods and meats market size based on combined revenue generated by the vendors operating in the market. The market does not include manufacturers of food processing equipment. The market also excludes producers of packaged alcoholic and non-alcoholic beverages, including mineral waters.

Who are the Major Manuka Honey Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Apihealth NZ Ltd.
• Arataki Honey Ltd.
• Capilano Honey Ltd.
• Comvita Ltd.
• Manuka Health New Zealand Ltd.
• Natures Way Products LLC
• Pure New Zealand Honey Ltd.
• Streamland Honey Group Ltd.
• Te Runanga o Ngai Tahu Group
• Wedderspoon Organic Inc.

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

•  Apihealth NZ Ltd. - The company offers manuka honey that includes bee venom products, bee propolis products, bee pollen products, bee-deer velvet products, bee herbal products, bee products for pets, information about anti-aging beauty products, royal jelly products, and many more, under the brand name of Apihealth NZ Ltd.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Manuka Honey Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the Global packaged foods and meats market includes the following core components:

• Inputs
• Inbound logistics
• Primary processing
• Secondary and tertiary processing
• Outbound logistics
• End-customers
• Marketing and sales
• Services
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Manuka Honey Market?

For more insights on the market share of various regions Request for a FREE sample now!

50% of the market's growth will originate from APAC during the forecast period. China, New Zealand, and Australia are the key markets for manuka honey in APAC. Market growth in this region will be faster than the growth of the market in Europe, North America, South America, and MEA.

The significant increase in the demand for honey and the presence of a large number of producers will facilitate market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 affected the economies and industries of various countries in the region. The implementation of lockdowns adversely affected the food and beverage (F&B) industry due to disruptions in supply chain activities and the shutdown of production plants. This hindered the growth of the regional market. However, as of early 2021, the number of COVID-19 cases decreased due to the initiation of vaccination drives in the region. This has led to the lifting of lockdown restrictions and the reopening of F&B manufacturing industries. Such factors will positively impact the growth of the market during the forecast period.

What are the Revenue-generating Category Segments in the Manuka Honey Market?

To gain further insights on the market contribution of various segments Request for a FREE sample

The market share growth by the conventional segment will be significant during the forecast period. The multiple benefits of manuka honey due to the presence of the Unique Manuka Factor (UMF) and high methylglyoxal (an antibacterial compound) content is increasing the demand for manuka honey, which will drive the growth in this segment. Moreover, it is great for acne, eczema, burns, sore throats, and allergies which will boost its demand in the medical industry.

 This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post COVID-19 impact on each segment.

Request for a FREE sample

What are the Key Data Covered in this Manuka Honey Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive market growth during the next five years
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behaviour
• The growth of the manuka honey industry across APAC, Europe, North America, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch