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Manuka Honey Market by Category and Geography - Forecast and Analysis 2022-2026

  • Published: Jan 2022
  • Pages: 120
  • SKU: IRTNTR72084
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The manuka honey market share is expected to increase by USD 434.50 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.29%.

This manuka honey market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers manuka honey market segmentation by category (conventional and organic) and geography (APAC, Europe, North America, South America, and MEA). The manuka honey market report also offers information on several market vendors, including Apihealth NZ Ltd., Arataki Honey Ltd., Capilano Honey Ltd., Comvita Ltd., Manuka Health New Zealand Ltd., Natures Way Products LLC, Pure New Zealand Honey Ltd., Streamland Honey Group Ltd., Te Runanga o Ngai Tahu Group, and Wedderspoon Organic Inc. among others.

What will the Manuka Honey Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Manuka Honey Market Size for the Forecast Period and Other Important Statistics

 

Manuka Honey Market: Key Drivers, Trends, and Challenges

The increasing demand for healthier food products is notably driving the manuka honey market growth, although factors such as high prices associated with regional production and manuka honey may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the manuka honey industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Manuka Honey Market Driver

One of the key factors driving the global manuka honey market growth is the increasing demand for healthier food products with decreased fat levels and extra vitamins and minerals. The rising awareness about a healthy lifestyle despite the hectic schedules of people has increased the demand for manuka honey. The remarkable nutritional profile and antimicrobial properties that aid in cytokine synthesis to increase the immunity power of individuals have further increased the demand in the COVID-19 pandemic. Other factors such as its application in the medical and cosmetic industry will fuel the demand for manuka honey, leading to the growth of the market in focus during the forecast period.

Key Manuka Honey Market Trend

Increasing demand for healthier food products is another key factor driving the global manuka honey market growth. Over the years, there has been an increased desire for healthier food items with decreased fat levels and extra vitamins and minerals. The rationale for this is to ensure that customers can keep a healthy lifestyle despite their hectic schedules. As a result, consumer choices are positively impacting the demand for manuka honey. Manuka honey has a remarkable nutritional profile and antimicrobial properties that aid in cytokine synthesis. This feature aids in increasing the body's immunity. Manuka honey's anti-inflammatory and antioxidant characteristics make it suitable for topical use in the treatment of eczema and acne. Thus, factors such as these are fuelling the demand for manuka honey and will continue to do so during the forecast period.

Key Manuka Honey Market Challenge

One of the key challenges to the global manuka honey market growth is the high prices associated with regional production and manuka honey. Manuka honey is derived from the Leptospermum scoparium tree which grows only in New Zealand. Therefore, the demand is usually higher than the supply, resulting in the high price of manuka honey. Other factors such as short harvesting season and unique climate conditions further limit the production as cold weather is one of the most common threats to manuka trees as Leptospermum scoparium trees grow at high altitudes and temperatures and can easily get excessively cold. This prevents the trees from blooming, and thus, bees cannot pollinate them for honey. These factors increase the production cost of manuka honey, which is expected to limit the growth of the market in focus during the forecast period.

This manuka honey market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global manuka honey market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the manuka honey market during the forecast period.

Who are the Major Manuka Honey Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Apihealth NZ Ltd.
  • Arataki Honey Ltd.
  • Capilano Honey Ltd.
  • Comvita Ltd.
  • Manuka Health New Zealand Ltd.
  • Natures Way Products LLC
  • Pure New Zealand Honey Ltd.
  • Streamland Honey Group Ltd.
  • Te Runanga o Ngai Tahu Group
  • Wedderspoon Organic Inc.

 

This statistical study of the manuka honey market encompasses successful business strategies deployed by the key vendors. The manuka honey market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

  •  Apihealth NZ Ltd. - The company offers manuka honey that includes bee venom products, bee propolis products, bee pollen products, bee-deer velvet products, bee herbal products, bee products for pets, information about anti-aging beauty products, royal jelly products, and many more, under the brand name of Apihealth NZ Ltd.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The manuka honey market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Manuka Honey Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the manuka honey market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the Global packaged foods and meats market includes the following core components:

  • Inputs
  • Inbound logistics
  • Primary processing
  • Secondary and tertiary processing
  • Outbound logistics
  • End-customers
  • Marketing and sales
  • Services
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

 

Which are the Key Regions for Manuka Honey Market?

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50% of the market’s growth will originate from APAC during the forecast period. China, New Zealand, and Australia are the key markets for manuka honey in APAC. Market growth in this region will be faster than the growth of the market in Europe, North America, South America, and MEA.

The significant increase in the demand for honey and the presence of a large number of producers will facilitate the manuka honey market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 affected the economies and industries of various countries in the region. The implementation of lockdowns adversely affected the food and beverage (F&B) industry due to disruptions in supply chain activities and the shutdown of production plants. This hindered the growth of the regional manuka honey market. However, as of early 2021, the number of COVID-19 cases decreased due to the initiation of vaccination drives in the region. This has led to the lifting of lockdown restrictions and the reopening of F&B manufacturing industries. Such factors will positively impact the growth of the market during the forecast period.

What are the Revenue-generating Category Segments in the Manuka Honey Market?

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The manuka honey market share growth by the conventional segment will be significant during the forecast period. The multiple benefits of manuka honey due to the presence of Unique Manuka Factor (UMF) and high methylglyoxal (an antibacterial compound) content is increasing the demand for manuka honey, which will drive the growth in this segment. Moreover, it is great for acne, eczema, burns, sore throats, and allergies which will boost its demand in the medical industry.

 This report provides an accurate prediction of the contribution of all the segments to the growth of the manuka honey market size and actionable market insights on post COVID-19 impact on each segment.

 

Manuka Honey Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.29%

Market growth 2022-2026

$ 434.50 million

Market structure

Fragmented

YoY growth (%)

5.87

Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 50%

Key consumer countries

China, US, New Zealand, Argentina, and Australia

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Apihealth NZ Ltd., Arataki Honey Ltd., Capilano Honey Ltd., Comvita Ltd., Manuka Health New Zealand Ltd., Natures Way Products LLC, Pure New Zealand Honey Ltd., Streamland Honey Group Ltd., Te Runanga o Ngai Tahu Group, and Wedderspoon Organic Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Manuka Honey Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive manuka honey market growth during the next five years
  • Precise estimation of the manuka honey market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the manuka honey industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of manuka honey market vendors

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1. Executive Summary                        

              1.1 Market Overview

                             Exhibit 01:  Key Finding 1

                             Exhibit 02:  Key Finding 2

                             Exhibit 03:  Key Finding 3

                             Exhibit 04:  Key Finding 5

                             Exhibit 05:  Key Finding 6

                             Exhibit 06:  Key Finding 7

                             Exhibit 07:  Key Finding 8

2. Market Landscape                          

              2.1 Market ecosystem            

                             Exhibit 08:  Parent market

                             Exhibit 09:  Market Characteristics

              2.2 Value chain analysis         

                             Exhibit 10:  Value chain analysis: Packaged foods and meats market

                             2.2.1 Inputs

                             2.2.2 Inbound logistics

                             2.2.3 Primary processing

                             2.2.4 Secondary and tertiary processing

                             2.2.5 Outbound logistics

                             2.2.6 End-customers

                             2.2.7 Marketing and sales

                             2.2.8 Services

                             2.2.9 Innovations

3. Market Sizing                     

              3.1 Market definition

                             Exhibit 11:  Offerings of vendors included in the market definition

              3.2 Market segment analysis 

                             Exhibit 12:  Market segments

              3.3 Market size 2021 

              3.4 Market outlook: Forecast for 2021 - 2026 

                             3.4.1 Estimating growth rates for emerging and high-growth markets

                             3.4.2 Estimating growth rates for mature markets

                             Exhibit 13:  Global - Market size and forecast 2021 - 2026 ($ million)

                             Exhibit 14:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                        

              4.1 Five Forces Summary       

                             Exhibit 15: Five forces analysis 2021 - 2026

              4.2 Bargaining power of buyers          

                             Exhibit 16: Bargaining power of buyers

              4.3 Bargaining power of suppliers      

                             Exhibit 17: Bargaining power of suppliers

              4.4 Threat of new entrants    

                             Exhibit 18: Threat of new entrants

              4.5 Threat of substitutes        

                             Exhibit 19: Threat of substitutes

              4.6 Threat of rivalry  

                             Exhibit 20: Threat of rivalry

              4.7 Market condition

                             Exhibit 21:  Market condition - Five forces 2021

5. Market Segmentation by Category                          

              5.1 Market segments

                             The segments covered in this chapter are:

  • Conventional
  • Organic

 

                             Exhibit 22:  Category - Market share 2021-2026 (%)

              5.2 Comparison by Category  

                             Exhibit 23:  Comparison by Category

              5.3    Conventional - Market size and forecast 2021-2026         

                             Exhibit 24:  Conventional - Market size and forecast 2021-2026 ($ million)

                             Exhibit 25:  Conventional - Year-over-year growth 2021-2026 (%)

              5.4    Organic - Market size and forecast 2021-2026    

                             Exhibit 26:  Organic - Market size and forecast 2021-2026 ($ million)

                             Exhibit 27:  Organic - Year-over-year growth 2021-2026 (%)

              5.5    Market opportunity by Category             

                             Exhibit 28:  Market opportunity by Category

6. Customer landscape                       

              6.1    Overview           

                             Exhibit 29:  Customer landscape

7. Geographic Landscape                   

              7.1 Geographic segmentation

                             The regions covered in the report are:

  • APAC
  • Europe
  • North America
  • South America
  • MEA

 

                             Exhibit 30:  Market share by geography 2021-2026 (%)

              7.2 Geographic comparison  

                             Exhibit 31:  Geographic comparison

              7.3    APAC - Market size and forecast 2021-2026        

                             Exhibit 32:  APAC - Market size and forecast 2021-2026 ($ million)

                             Exhibit 33:  APAC - Year-over-year growth 2021-2026 (%)

              7.4    Europe - Market size and forecast 2021-2026     

                             Exhibit 34:  Europe - Market size and forecast 2021-2026 ($ million)

                             Exhibit 35:  Europe - Year-over-year growth 2021-2026 (%)

              7.5    North America - Market size and forecast 2021-2026      

                             Exhibit 36:  North America - Market size and forecast 2021-2026 ($ million)

                             Exhibit 37:  North America - Year-over-year growth 2021-2026 (%)

              7.6    South America - Market size and forecast 2021-2026      

                             Exhibit 38:  South America - Market size and forecast 2021-2026 ($ million)

                             Exhibit 39:  South America - Year-over-year growth 2021-2026 (%)

              7.7    MEA - Market size and forecast 2021-2026          

                             Exhibit 40:  MEA - Market size and forecast 2021-2026 ($ million)

                             Exhibit 41:  MEA - Year-over-year growth 2021-2026 (%)

              7.8 Key leading countries       

                             Exhibit 42:  Key leading countries

              7.9 Market opportunity by geography

                             Exhibit 43:  Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                  

              8.1 Market drivers     

                             8.1.1 Increasing demand for healthier food products

                             8.1.2 Increased use in the medical industry

                             8.1.3 Increased usage in the cosmetic industry

              8.2 Market challenges             

                             8.2.1 High prices associated with regional production and manuka honey

                             8.2.2 Allergic reaction, especially in people who are allergic to bees

                             8.2.3 Chances of spike in blood sugar levels

                             Exhibit 44:  Impact of drivers and challenges

              8.3 Market trends     

                             8.3.1 Availability of manuka honey in online sales channel

                             8.3.2 Increased expenditure on food products by the millennials

                             8.3.3 Potential sweetener and replacement for table sugar

9. Vendor Landscape                           

              9.1    Overview           

                             Exhibit 45:  Vendor landscape

              9.2    Landscape disruption    

                             Exhibit 46:   Landscape disruption

                             Exhibit 47:  Industry risks

10. Vendor Analysis              

              10.1 Vendors covered             

                             Exhibit 48:  Vendors covered

              10.2 Market positioning of vendors   

                             Exhibit 49:  Market positioning of vendors

              10.3  Apihealth NZ Ltd.           

                             Exhibit 50:  Apihealth NZ Ltd. - Overview

                             Exhibit 51:  Apihealth NZ Ltd. - Product and service

                             Exhibit 52:  Apihealth NZ Ltd. - Key offerings

              10.4  Arataki Honey Ltd.         

                             Exhibit 53:  Arataki Honey Ltd. - Overview

                             Exhibit 54:  Arataki Honey Ltd. - Product and service

                             Exhibit 55:  Arataki Honey Ltd. - Key offerings

              10.5  Capilano Honey Ltd       

                             Exhibit 56:  Capilano Honey Ltd. - Overview

                             Exhibit 57:  Capilano Honey Ltd. - Product and service

                             Exhibit 58:  Capilano Honey Ltd. - Key offerings

              10.6  Comvita Ltd.     

                             Exhibit 59:  Comvita Ltd. - Overview

                             Exhibit 60:  Comvita Ltd. - Business segments

                             Exhibit 61:  Comvita Ltd. - Key offerings

                             Exhibit 62:  Comvita Ltd. - Segment focus

              10.7  Manuka Health New Zealand Ltd.           

                             Exhibit 63:  Manuka Health New Zealand Ltd. - Overview

                             Exhibit 64:  Manuka Health New Zealand Ltd. - Product and service

                             Exhibit 65:  Manuka Health New Zealand Ltd. - Key offerings

              10.8  Natures Way Products LLC          

                             Exhibit 66:  Natures Way Products LLC - Overview

                             Exhibit 67:  Natures Way Products LLC - Product and service

                             Exhibit 68:  Natures Way Products LLC - Key offerings

              10.9  Pure New Zealand Honey Ltd.    

                             Exhibit 69:  Pure New Zealand Honey Ltd. - Overview

                             Exhibit 70:  Pure New Zealand Honey Ltd. - Product and service

                             Exhibit 71:  Pure New Zealand Honey Ltd. - Key offerings

              10.10  Streamland Honey Group Ltd. 

                             Exhibit 72:  Streamland Honey Group Ltd. - Overview

                             Exhibit 73:  Streamland Honey Group Ltd. - Product and service

                             Exhibit 74:  Streamland Honey Group Ltd. - Key offerings

              10.11  Te Runanga o Ngai Tahu Group             

                             Exhibit 75:  Te Runanga o Ngai Tahu Group  - Overview

                             Exhibit 76:  Te Runanga o Ngai Tahu Group  - Product and service

                             Exhibit 77:  Te Runanga o Ngai Tahu Group  - Key offerings

              10.12  Wedderspoon Organic Inc.       

                             Exhibit 78:  Wedderspoon Organic Inc. - Overview

                             Exhibit 79:  Wedderspoon Organic Inc. - Product and service

                             Exhibit 80:  Wedderspoon Organic Inc. - Key offerings

11. Appendix                          

              11.1 Scope of the report        

                             11.1.1 ​​​​Market definition

                             11.1.2 Objective

                             11.1.3 Notes and caveats

              11.2 Currency conversion rates for US$           

                             Exhibit 81:  Currency conversion rates for US$

              11.3 Research Methodology  

                             Exhibit 82:  Research Methodology

                             Exhibit 83:  Validation techniques employed for market sizing

                             Exhibit 83:  Information sources

              11.4 List of abbreviations       

                             Exhibit 84:  List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The manuka honey market growth will increase by $434.50 million during 2021-2026.
The manuka honey market is expected to grow at a CAGR of 6.29% during 2021-2026.
Technavio has segmented the manuka honey market by other1 (Conventional and Organic) and geographic (APAC, Europe, North America, South America, and MEA).
Apihealth NZ Ltd., Arataki Honey Ltd., Capilano Honey Ltd., Comvita Ltd., Manuka Health New Zealand Ltd., Natures Way Products LLC, Pure New Zealand Honey Ltd., Streamland Honey Group Ltd., Te Runanga o Ngai Tahu Group, Wedderspoon Organic Inc. are a few of the key vendors in the manuka honey market.
APAC will register the highest growth rate of 50.16% among the other regions. Therefore, the manuka honey market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
  • China
  • US
  • New Zealand
  • Argentina
  • Australia
The key factors driving the manuka honey market growth are:
  • Increasing demand for healthier food products
The manuka honey market vendors should focus on grabbing business opportunities from the conventional segment as it accounted for the largest market share in the base year.
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