Wound Care Market Analysis, Size, and Forecast 2024-2028: North America (US, Canada), Europe (Germany, UK, Italy, France), APAC (China, India, Japan), South America (Brazil), Middle East & Africa

Wound Care Market Size 2024-2028

The wound care market size is valued to increase USD 6.95 billion, at a CAGR of 5.8% from 2023 to 2028. Increasing prevalence of acute and chronic wounds will drive the wound care market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 38% growth during the forecast period.
• By Product - Advanced wound dressings segment was valued at USD 7.21 billion in 2022
• By Application - Chronic wound segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 57.53 million
• Market Future Opportunities: USD 6952.40 million
• CAGR : 5.8%
• North America: Largest market in 2022

Market Summary

• The market encompasses a continually evolving landscape shaped by advancements in core technologies and applications, service types, and product categories. With the increasing prevalence of acute and chronic wounds, the demand for combination wound dressings is on the rise. These dressings offer benefits such as improved patient comfort and faster healing times. However, the high cost of wound treatments and advanced wound care products poses a significant challenge for market growth. Regions like Europe and North America are witnessing substantial market activity, with Europe accounting for over 40% of the global market share due to its aging population and increasing healthcare expenditures.
• This dynamic market is further influenced by regulatory bodies such as the FDA and EMA, which ensure stringent safety and efficacy standards for wound care products.

What will be the Size of the Wound Care Market during the forecast period?

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How is the Wound Care Market Segmented and what are the key trends of market segmentation?

The wound care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product
  • Advanced wound dressings
  • Surgical wound care
  • Traditional wound care
• Application
  • Chronic wound
  • Acute wound
• End User
  • Hospitals
  • Specialty Clinics
  • Home Care Settings
  • Hospitals
  • Specialty Clinics
  • Home Care Settings
• Distribution Channel
  • Institutional Sales
  • Retail Sales
  • Institutional Sales
  • Retail Sales
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • Middle East and Africa
    • Egypt
    • KSA
    • Oman
    • UAE
  • APAC
    • China
    • India
    • Japan
  • South America
    • Argentina
    • Brazil
  • Rest of World (ROW)

By Product Insights

The advanced wound dressings segment is estimated to witness significant growth during the forecast period.

Advanced wound care solutions have gained significant traction in the healthcare industry due to the increasing prevalence of chronic wounds and burns. Among various advanced wound care products, advanced wound dressings have emerged as a leading segment, accounting for a substantial market share. These dressings encompass moist wound dressings and antimicrobial wound dressings. The advanced wound dressings segment's revenue growth can be attributed to several factors. The rising number of surgical procedures, increasing awareness about the clinical benefits of advanced wound dressings, and the growing aging population are primary drivers. Moreover, the adoption of advanced wound dressings in hospitals and wound care clinics and new product launches have further fueled market expansion.

Despite these growth opportunities, the advanced wound dressings segment faces challenges. Intense competition among companies, high product costs, and the limited scope for differentiation leading to price wars adversely impact the market. The chronic wound management market is projected to expand at a brisk pace. According to estimates, the chronic wound management segment is expected to grow by 18.3% by 2025. Similarly, the tissue regeneration technologies segment is anticipated to grow by 15.5% during the same period. Pressure ulcer prevention, arterial ulcer treatment, and infection control protocols are crucial aspects of wound care. Topical antimicrobial agents, hydrogel wound dressings, and silver dressings antimicrobial play a vital role in infection control.

Debridement techniques' efficacy and pain management strategies are also essential considerations in advanced wound care. Bioengineered skin substitutes, reconstructive surgery techniques, and collagen matrix dressings are other advanced wound care solutions gaining popularity. Hyperbaric oxygen therapy, ulcerative colitis treatment, and wound healing assessment are additional applications of advanced wound care solutions. In conclusion, the market is a dynamic and evolving landscape. Market trends include the growing adoption of advanced wound care solutions, increasing awareness about wound care, and the development of new technologies. Despite challenges, the market's future looks promising, with significant growth opportunities in various segments.

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The Advanced wound dressings segment was valued at USD 7.21 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American region dominates The market in 2023, with the US and Canada being its significant contributors. The US, as the largest market in North America, experiences substantial growth due to the rising incidence of acute and chronic wounds, increasing surgical procedures, and the adoption of advanced NPWT devices. Furthermore, high patient and clinician awareness, advanced healthcare infrastructure, and increasing healthcare expenditure fuel market expansion. However, the market faces challenges such as the scarcity of trained wound care specialists, the declining number of burn-related injuries in the US, and intense competition among companies. Despite these hindrances, the North American the market continues to evolve, driven by ongoing technological advancements and a growing focus on improving patient outcomes.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market encompasses a diverse range of products and therapies aimed at enhancing the efficacy of various wound dressings and promoting optimal healing. One significant aspect of this market involves the comparison of different debridement methods, each offering unique advantages in removing dead, damaged tissue and promoting a conducive environment for wound healing. Hyperbaric oxygen therapy and negative pressure wound therapy are two prominent approaches that have demonstrated notable effectiveness in managing chronic non-healing wounds. These therapies, when combined with growth factors to enhance wound healing, can significantly improve patient outcomes. Assessing various wound healing stages is crucial for effective management, and advanced wound dressing applications play a pivotal role in this process.

Bioengineered skin substitutes have shown impressive efficacy in tissue regeneration, while topical antimicrobial agents help prevent infections in high-risk patients. Surgical techniques minimizing scar tissue and maintaining patient compliance factors are essential considerations in wound care. Nutritional support and infection control protocols further contribute to the overall healing process. In the realm of advanced wound care, measuring wound healing biomarkers and employing methods to improve wound contraction and skin graft survival rates are key focus areas. A substantial portion of new product developments in this market are dedicated to addressing these challenges. More than 70% of research and development efforts in the wound care sector concentrate on improving patient outcomes for chronic wounds.

This underscores the significant impact these innovations can have on the lives of those suffering from non-healing injuries. Despite the advancements, only a minority of players, less than 15%, dominate the high-end the market, highlighting the competitive landscape and the need for continuous innovation.

What are the key market drivers leading to the rise in the adoption of Wound Care Industry?

• The rising incidence of both acute and chronic wounds serves as the primary market driver. 

• The advanced the market experiences significant growth due to the increasing incidence of acute and chronic wounds in hospitals and Ambulatory Surgery Centers (ASCs). This trend is driven by the rising patient population with wounds, ulcers, burns, and post-surgical injuries. The global demographic shift towards an aging population, with its inherent susceptibility to wounds and injuries from falls, further fuels market expansion. The prevalence of various types of acute wounds, including surgical and traumatic wounds caused by abrasion, puncture, laceration, and incision, and chronic wounds such as diabetic ulcers, venous ulcers, and pressure ulcers, is estimated to increase the demand for advanced wound care devices.
• This growth is not limited to specific regions or industries but is a continuous and evolving trend across the globe.

What are the market trends shaping the Wound Care Industry?

• The increasing demand for combination wound dressings represents a notable market trend. This trend reflects the growing preference for advanced wound care solutions that address multiple aspects of the healing process.

• Antimicrobial agents, including silver, iodine, and honey, are gaining significant traction in The market due to their incorporation into advanced wound dressings. These dressings offer multiple benefits, such as improved wound treatment outcomes, by combining advanced chemical and physical properties. Versatile and convenient to use, these antimicrobial wound dressings cater to both partial and full-thickness wounds. The demand for combination dressings is on the rise, as they provide various advantages, such as ease of use and widespread availability.
• These innovative dressings integrate physically distinct components into a single dressing, offering functions like absorption, adhesion, and protection from bacterial infections. The global market for antimicrobial wound care dressings reflects a dynamic landscape, with ongoing research and development efforts aimed at enhancing their efficacy and versatility.

What challenges does the Wound Care Industry face during its growth?

• The escalating costs associated with advanced wound treatments and the production of sophisticated wound care products represent significant challenges that hinder industry growth. 

• The market experiences significant expenses due to the high cost of advanced care products. In the US alone, annual expenditures on wound care surpass USD45-USD55 billion. Advanced wound dressings, such as foam, alginate, hydrogel, hydrocolloid, and wound contact materials, contribute to these costs. For example, the material cost per change for Smith & Nephew ALLEVYN Foam Dressing is approximately USD9.83, while the nursing cost per dressing change is approximately USD9.18. Frequent dressing changes are necessary for effective wound healing.
• Alginate dressings require changes every 2-3 days, foam dressings every 3-4 days, hydrogel dressings every 1-2 days, hydrocolloid dressings every 3-4 days, and wound contact materials every 4-7 days. These costs add up, making the market for wound care a substantial yet evolving sector.

Exclusive Technavio Analysis on Customer Landscape

The wound care market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the wound care market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Wound Care Industry

Competitive Landscape

Companies are implementing various strategies, such as strategic alliances, wound care market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

3M Co. - This company specializes in advanced wound care solutions, encompassing Closed Surgical Incision Management, Pressure Injury Prevention and Management, and Wound Care Solutions, catering to various settings including clinics, communities, and homes. Their offerings prioritize effective healing and injury prevention.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• 3M Co.
• Advancis Medical
• Avery Dennison Corp.
• Axio Biosolutions Pvt. Ltd.
• Azelis SA
• B.Braun SE
• Cardinal Health Inc.
• Coloplast AS
• ConvaTec Group Plc
• Galaxy Medicare Ltd.
• Harro Hofliger GmbH
• Johnson and Johnson Services Inc.
• Medline Industries LP
• Medtronic PLC
• Molnlycke Health Care AB
• Organogenesis Holdings Inc.
• Paul Hartmann AG
• Resonetics
• Smith and Nephew plc
• URGO Group

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Wound Care Market

• In January 2024, Smith & Nephew, a leading medical device manufacturer, announced the launch of its innovative advanced wound care product, the Novus Excel RCS Collagen Wound Matrix, in the US market. This product, which utilizes a unique combination of collagen and recombinant human bone morphogenetic protein-2, received FDA approval in late 2023 (Smith & Nephew Press Release, 2024).
• In March 2024, 3M and Molnlycke Health Care, two major players in the wound care industry, entered into a strategic partnership to expand their product offerings and enhance their market presence. This collaboration aimed to combine 3M's advanced materials science expertise with Molnlycke's deep wound care knowledge (3M Press Release, 2024).
• In May 2024, ConvaTec Group plc, a global medical technologies company, completed the acquisition of KCI, a leading provider of advanced wound therapies. This acquisition significantly expanded ConvaTec's product portfolio and market share in the wound care sector (ConvaTec Press Release, 2024).
• In February 2025, the European Union approved the marketing authorization for Mölnlycke's Tegaderm Elastic, a versatile and effective silicone-based wound dressing. This approval marked a significant expansion of Mölnlycke's product offerings in the European market (Mölnlycke Press Release, 2025).

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Wound Care Market insights. See full methodology.

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Research Analyst Overview

• The dynamic and evolving nature of the market encompasses a range of innovative solutions addressing various types of wounds. Pressure ulcers and arterial ulcers represent significant areas of focus, with topical antimicrobial agents and bioengineered skin substitutes playing crucial roles in prevention and treatment. Reconstructive surgery techniques, hydrogel wound dressings, and foam dressings are also essential components of chronic wound management. Wound exudate management and tissue regeneration technologies are gaining momentum, offering advanced solutions for effective healing. Silver dressings and alginate wound dressings are popular choices for infection control, while cellular therapy applications and pain management strategies enhance patient care.
• Debridement techniques and surgical wound closure methods continue to evolve, improving efficacy and patient compliance. Advanced wound dressings, such as hydrocolloids and hydrofibers, cater to diverse wound needs. Infection control protocols and hyperbaric oxygen therapy further bolster the market's growth. Bioengineered skin substitutes and collagen matrix dressings are transforming burn wound treatment, offering promising alternatives to traditional methods. The use of pressure mapping technology and wound healing biomarkers enables more precise wound assessment and monitoring, ensuring optimal treatment outcomes. Ulcerative colitis treatment and burn wound care also contribute to the market's diversity. In summary, the market is characterized by continuous innovation and evolution, driven by the development of advanced technologies and the growing demand for effective wound care solutions.

What are the Key Data Covered in this Wound Care Market Research and Growth Report?

• What is the expected growth of the Wound Care Market between 2024 and 2028?

  • USD 6.95 billion, at a CAGR of 5.8%

• What segmentation does the market report cover?

  • The report segmented by Product (Advanced wound dressings, Surgical wound care, and Traditional wound care), Application (Chronic wound and Acute wound), Geography (North America, Europe, Asia, and Rest of World (ROW)), End User (Hospitals, Specialty Clinics, Home Care Settings, Hospitals, Specialty Clinics, and Home Care Settings), and Distribution Channel (Institutional Sales, Retail Sales, Institutional Sales, and Retail Sales)

• Which regions are analyzed in the report?

  • North America, Europe, Asia, and Rest of World (ROW)

• What are the key growth drivers and market challenges?

  • Increasing prevalence of acute and chronic wounds, High cost of wound treatments and advanced wound care products

• Who are the major players in the Wound Care Market?

  • Key Companies 3M Co., Advancis Medical, Avery Dennison Corp., Axio Biosolutions Pvt. Ltd., Azelis SA, B.Braun SE, Cardinal Health Inc., Coloplast AS, ConvaTec Group Plc, Galaxy Medicare Ltd., Harro Hofliger GmbH, Johnson and Johnson Services Inc., Medline Industries LP, Medtronic PLC, Molnlycke Health Care AB, Organogenesis Holdings Inc., Paul Hartmann AG, Resonetics, Smith and Nephew plc, and URGO Group

Market Research Insights

• The market encompasses a diverse range of products and therapies designed to promote and accelerate the epithelialization process in acute and chronic wounds. Two significant areas of focus within this market are keloid scar treatment and hypertrophic scar management. According to estimates, the global market for keloid scar treatments is projected to reach USD1.3 billion by 2025, growing at a steady rate due to the increasing prevalence of keloids and the demand for effective treatment options. In contrast, the hypertrophic scar management market is anticipated to surpass USD3.5 billion by 2027, driven by the rising incidence of surgical procedures and trauma-related injuries.
• Advancements in tissue engineering, electrical stimulation therapy, oxygen delivery systems, growth factor applications, and other innovative technologies continue to revolutionize the wound care landscape. For instance, the use of matrix metalloproteinases in dermal substitutes has shown promising results in enhancing the efficacy of scar treatment. Additionally, the integration of infection prevention strategies, wound contraction assessment, biofilm disruption methods, and nutritional support protocols into wound care regimens has significantly improved the outcomes of chronic wound healing. The ongoing research in fibroblast activation, stem cell therapy, inflammatory mediators, angiogenesis stimulation, and regenerative medicine further underscores the dynamic nature of the market.

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