Men's Skincare Products Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

  • Published: Apr 2020
  • Pages: 120
  • SKU: IRTNTR41580
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The men’s skincare products market size has the potential to grow by USD 1 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period because of the steady increase in year-over-year growth.

This report provides a detailed analysis of the market by distribution channel (offline and online), product (face skincare products and body skincare products), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Beiersdorf AG, Groupe Clarins, L'Occitane International SA, L'Oreal SA, Procter & Gamble, Revlon Inc., Shiseido Co. Ltd., The Body Shop International Ltd., The Estee Lauder Companies, and Unilever PLC.

Market Overview

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Market Competitive Analysis

The market is fragmented. Revlon Inc., Shiseido Co. Ltd., The Body Shop International Ltd., The Estee Lauder Companies, and Unilever PLC are some of the major market participants. The key vendors in the market are focusing on new product launches to increase their market shares. Although the innovation and portfolio extension leading to product premiumization will offer immense growth opportunities, the threat from counterfeit products will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this men’s skincare products market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this men’s skincare products market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Beiersdorf AG
  • Groupe Clarins
  • L'Occitane International SA
  • L'Oreal SA
  • Procter & Gamble
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Body Shop International Ltd.
  • The Estee Lauder Companies
  • Unilever PLC

Men’s Skincare Products Market: Segmentation by Region

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APAC had the largest men’s skincare products market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. factors such as product launches and the rising disposable income will significantly influence men’s skincare products market growth in this region.

52% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for men’s skincare products in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Men’s Skincare Products Market: Segmentation by Product

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The facial skincare products are mainly used to enhance the skin quality, skin tone, rejuvenate the cells, prevent wrinkles, and brighten the skin. The facial skincare products segment holds the majority share of the market and is expected to maintain its dominance during the forecast period due to factors like the growing skin health consciousness among the male population and high demand for the natural and organic products among customers. The presence of synthetic chemicals such as parabens, color additives, fragrances, formaldehyde, and others may cause infection and damage to the facial skin

Market growth in this segment will be slower than the growth of the market in the body skincare products segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the men’s skincare products market size.

Men’s Skincare Products Market: Key Drivers and Trends

One of the key factors contributing to the global men’s skincare products market growth is innovation and portfolio extension, leading to product premiumization. Certain men's skincare product manufacturers provide innovative products to their customers. Such products are comparatively highly priced compared with other regular skincare products. The major concerns among customers are aging, acne, and pigmentation. Innovative skincare products offer the right combination of superior-quality ingredients, and this leads to product premiumization. The global men's skincare products market demands regular innovations as customers are always on the lookout for innovative products that offer an optimal level of usage. Another major factor boosting the growth of the men’s skincare products is the growing pollution. With the increasing air pollution across the globe, the demand for men's skincare products, which can counter the effects of air pollution on the skin or those that can prevent pollutants from harming skin's health, is increasing. The toxic fumes may also become the primary cause of aging. Anti-aging products not only treat wrinkles, fine lines, and age spots, but also improve skin tone, provide protection from ultra-violet (UV) rays, increase collagen, and help in skin hydration. Therefore, with such advantages, the market is expected to witness a positive outlook during the forecast period.

The growing demand for natural and organic men’s skincare products is one of the major global men’s skincare products market trends picking traction. In line with the health and wellness trend, organic or green men's skincare products, which are of superior quality and can be used without a physician's recommendation are registering an increase in demand from consumer segments across the world. This factor is creating ample opportunities for men's skincare products manufacturers to introduce a herbal or organic line of products in the market. As natural and organic products have few or no known harmful effects, market players such as Beiersdorf are launching natural and organic products to gain market share. Some examples of natural ingredients used in skincare products are sunflower oil, jojoba oil, olive oil, and aloe vera. Such factors are driving the market to grow at a CAGR of about 3% during the forecast period.

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Men’s Skincare Products Market: Key Highlights of the Report for the Forecast Period 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive men’s skincare products market growth during the next five years
  • Precise estimation of the men’s skincare products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the men’s skincare products industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of men’s skincare products market vendors 

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product placement
  • Face skincare products - Market size and forecast 2019-2024
  • Body skincare products - Market size and forecast 2019-2024
  • Market opportunity by Product

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel placement
  • Offline - Market size and forecast 2019-2024
  • Online - Market size and forecast 2019-2024
  • Market opportunity by Distribution channel

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Beiersdorf AG
  • Groupe Clarins
  • L'Occitane International SA
  • L'Oreal SA
  • Procter & Gamble
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Body Shop International Ltd.
  • The Estee Lauder Companies
  • Unilever PLC

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The mens' skincare products market growth will increase by $1.00 billion during 2019-2024.
The mens' skincare products market is expected to grow at a CAGR of 2.69% during 2019-2024.
Technavio has segmented the mens' skincare products market by product (Face skincare products and Body skincare products) and geographic (APAC, Europe, North America, and South America).
Beiersdorf AG, Groupe Clarins, Procter & Gamble, Revlon Inc., Shiseido Co. Ltd., The Body Shop International Ltd., The Estee Lauder Companies, Unilever PLC are a few of the key vendors in the mens' skincare products market.
APAC will register the highest growth rate of 54.26% among the other regions. Therefore, the mens' skincare products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the mens' skincare products market growth are:
  • Innovation and portfolio extension leading to product premiumization
  • Vendors partnering with salons and spas
The mens' skincare products market vendors should focus on grabbing business opportunities from the face skincare products segment as it accounted for the largest market share in the base year.
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