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The motorcycle apparel market is estimated to grow at a CAGR of 3.62% between 2022 and 2027. The size of the market is forecast to increase by USD 501.98 million. The growth of the market depends on several factors, including the increasing number of road accidents, regulatory mandates for using motorcycle helmets, and the growing popularity of long-distance motorcycle trips.
This report extensively covers market segmentation by application (road motorcycle apparel and off-road motorcycle apparel), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report consists of historic market data from 2017 to 2021.
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Technavio categorizes the global motorcycle apparel market as a part of the global apparel, accessories, and luxury goods market, within the textiles, apparel, and luxury goods market. The parent market, the global apparel, accessories, and luxury goods market, covers products and companies engaged in the manufacturing/marketing of apparel, accessories, and luxury goods. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The increasing number of road accidents is notably driving the motorcycle racing apparel market growth, although factors such as fluctuations in raw material prices may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Motorcycle Apparel Market Driver
The increasing number of road accidents is notably driving the market growth. In recent years, the number of road accidents has increased owing to the deterioration in road transport infrastructure and the rising number of automobiles plying on roads. Road accidents often result in several injuries, as well as disabilities. For instance, a sudden blow to the spinal cord may result in traumatic spinal injuries due to a slipped disk. According to the World Health Organization (WHO), about 1.35 million fatalities occur due to road accidents every year globally, and the number of people facing non-fatality injuries ranges from 20 million to 50 million.
Furthermore, road accidents often result in several chronic health complications that can lead to various forms of disabilities. Therefore, the growing awareness among people about the implications of road accidents is encouraging them to adopt various motorcycle apparel. Globally, motorcyclists are increasingly adopting various add-on accessories, such as visors and helmet displays, to avoid distractions. All these factors have accelerated the adoption of motorcycle apparel. Hence such factors will contribute to the growth of the global market during the forecast period.
Significant Motorcycle Apparel Market Trend
The growing popularity of smart helmets is an emerging trend in the motorcycle racing apparel market. Factors such as advances in smart technology and increasing consumer awareness about the same are driving the demand and preference for smart products globally, which has compelled the manufacturers in the global market to innovate and introduce smart helmets. Although smart helmets are priced slightly higher than regular helmets, the type of features and convenience offered by them are driving their demand. Some of the features present in smart helmets include advanced noise control, audio multitasking, integrated camera, Bluetooth 4.1 connectivity, and others.
Several global vendors offer smart helmets that exhibit the features mentioned above. For instance, Tail, a smart helmet company, announced its new Tali Connected smart helmet at the International Consumer Electronics Show (CES) in 2022. The product has advanced features, including ride tracking in real-time through GPS, an anti-theft alarm, and automatic calling for roadside assistance. Additionally, these smart helmets consist of several other aesthetic features for comfortable wear and easy portability. Therefore, such factors are expected to drive the growth of the global motorcycle racing apparel market during the forecast period.
Major Motorcycle Apparel Market Challenge
The fluctuations in raw material prices are major challenges impeding the motorcycle racing apparel market. Motorcycle apparel such as helmets, suits, knee guards, elbow guards, and boots are manufactured from several raw materials based on the functions for which they are used. For instance, the commonly used raw materials in helmets include thermoplastic shells, advanced fiberglass shells, Kevlar and carbon composite shells, and a wide variety of expanded polystyrene foam (EPS) materials, while protective suits are either made of textile or leather.
The prices of these materials are subject to change and fluctuate with the changes in petroleum prices. In addition, the procurement of such raw materials also includes add-on costs for transportation and other necessary services, supplier constraints, and the inability to maintain favorable supplier arrangements for the adequate and timely delivery of raw materials. Furthermore, transportation costs incurred by these companies also include taxes, duties, and fuel prices. Therefore, a rise in transportation costs increases the price of the end product. As the market is highly competitive, it restricts vendors from increasing the price of the end products which leads to a reduced profit margin for them. Hence, all these factors are expected to have an adverse impact on the growth of the global motorcycle racing apparel market during the forecast period.
Key Motorcycle Apparel Market Customer Landscape
The report includes the adoption lifecycle of the motorcycle racing apparel market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Motorcycle Apparel Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the motorcycle racing apparel market.
Dragon Rider - The company operates under one segment. The company under this segment offers sportswear such as boxing wear, and protective gear. The key offerings of the company include motorcycle apparel.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, robust, tentative, and weak.
The market share growth by the road motorcycle apparel segment will be significant during the forecast period. The road motorcycle apparel segment includes full-body suits, jackets, jerseys, pants, socks, and vests.
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The road motorcycle apparel segment was valued at USD 1,379.70 million in 2017 and continued to grow until 2021. Road motorcycle apparel, especially those in the professional or premium range, is used by professional riders who pursue motorcycling as a professional career and participate in sports such as MotoGP. The growth of the road motorcycle apparel segment is attributed to factors such as the increased adoption of motorcycles for commuting, expeditions and long trips, and motorcycle sports. In addition, the growing popularity and adoption of sports motorcycles and the adoption of motorcycle gear as luxury and fashion wear are also driving the demand for road motorcycle apparel. Such factors are expected to drive the growth of road motorcycle apparel in the global market during the forecast.
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APAC is estimated to contribute 46% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to vendors is North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
In North America, motorcycle apparel is used by people that prefer motorcycles for commuting, road trips, and expeditions, motorcycle sports. Furthermore, the rising household final consumption, driven by the growing disposable income in the region, will also increase the spending power of the population and, consequently, accelerate the demand for motorcycles as well as motorcycle apparel. In 2021, the US was the major contributor to the market in North America.
Additionally, Mexico has emerged as a manufacturing hub for automakers over the last couple of years. As a result, the country has witnessed a large inflow of investments in capacity expansions or the setting up of new facilities for automobiles. This has increased motorcycle production in the country, which is driving the adoption of motorcycles and motorcycle apparel in the country. Therefore, all these factors will drive the regional market growth during the forecast period.
The COVID-19 outbreak in 2020 negatively impacted the regional market. However, at the beginning of 2021, trade activities resumed, and lockdowns were lifted owing to the ongoing vaccination programs in several countries in the region. Owing to the resumption of business activities, the sales of motorcycles and motorcycle apparel have been increasing since then. Additionally, motorcycle events, commercial use of a motorcycle, and motorcycle tourism worldwide are driving the demand for required apparel. Hence, such factors are expected to drive the growth of the regional market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2017 to 2027.
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Motorcycle Apparel Market Scope |
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Report Coverage |
Details |
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Page number |
156 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.62% |
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Market growth 2023-2027 |
USD 501.98 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
-2.08 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 46% |
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Key countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Dragon Rider, AGV Sports Group Inc., Alpinestars USA Inc., Dainese Spa, Dunham Athleisure Corp., Eicher Motors Ltd., FLY Racing, FOX Head Inc., Furstgear, HKM Sports Equipment GmbH, Khivraj Motors, KIDO Sports Co. Ltd., KUSHITANI Co. Ltd., LeMans Corp., Polaris Inc., RYNOX GEARS, Spartan ProGear Co., SULLIVANS Inc., Vega Auto Accessories Pvt. Ltd., and ZEUS MOTORCYCLE GEAR |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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